Bob is an online retailer who sells apparel and accessories for men and women. He has campaigns for shoes, clothes and bags for each of his three major markets (New York, Massachusetts and Pennsylvania) and within the campaigns has separate ad groups for generic and brand keywords. This structure (ex: New York - Shoes - Generic and Massachusetts - Shoes - Generic) means that he has the same ads and keywords spread across different parts of his account. Before today, Bob could not easily sort his account or run a report to see how well sneakers are selling across geographies.
Now Bob can create the label “sneakers” and apply it to all sneaker-related keywords across his account. He can then filter by this label on the Keywords tab to only see sneaker keywords, or he can run a keyword labels report to aggregate performance by label. These reports allow him to then compare --for example-- how sneakers perform against all other shoes, or other labeled groups.
Labels can be used to organize your campaign elements in any way you choose. Report on brand keyword performance versus all other non-branded keyword performance. Measure how ads that mention “free trial” perform versus ads that mention “free demo”. Or simply label your favorite keywords so you can quickly review them every morning.
Labels will begin rolling out this week to all AdWords accounts. For more information, please visit the AdWords Help Center.
Posted by Jon Diorio, Senior Product Manager, AdWords