According to a survey from Limelight Networks, 80% of customers abandon a mobile site if they have a bad user experience. You might be seeing this yourself if you look at your mobile reports within Google Analytics and notice a high bounce rate from visitors using mobile devices. Here at Google, we’re very conscious of the shift to mobile and want to make it easy for you to provide a great mobile experience to customers, and of course measure the results.
That’s why we’re pleased to announce that GoMo (a Google-led initiative dedicated to helping businesses “Go Mobile”) and DudaMobile have joined forces to make it easy for small businesses to create a mobile-friendly website at howtogomo.com. This do-it-yourself site builder, customized specifically for GoMo users, easily converts regular websites into mobile-friendly sites in five simple steps. And it allows you to add features like a click-to-call button, mobile maps and Google AdSense. Sites that are created with the GoMo-DudaMobile tool will be hosted free for one year.
And of course, your mobile site traffic will be measured for you to analyze in Google Analytics. If you sign up for the DudaMobile service offered on the GoMo site, you can easily add your existing GA tracking code via "site settings” option.
Please note that DudaMobile’s technology is best for converting simple sites. If your site uses a lot of Flash content, framesets or e-commerce, we suggest that you Go Mobile by talking to your agency or working with one of the developers here.
Many people think mobile is the future of computing. It’s actually the present. We live in a multi-platform, multi-device world and continue to be trending to an “always on” society where users expect to be able to access information, websites and apps wherever they go. Ready to get started? Find out more by visiting the GoMo website.
Posted by Adam Singer, Google Analytics team