Recently we announced the most significant enhancement to our contextual engine ever: the ability to optimize Google Display Network campaigns down to the keyword level using Next-Gen Keyword Contextual Targeting. These new controls will help advertisers fine-tune their campaign performance on a completely new level - like upgrading from a standard engine to a 6-speed manual gear-shift race car. For advertisers that prefer to put their campaigns on cruise-control and let Google technology do the heavy lifting, our suite of automatic optimization tools maximize the performance of your Google Display Network campaigns while saving you valuable time and resources. From adjusting bids with Conversion Optimizer and Enhanced CPC, to automatically finding optimal placements around the network with Display Campaign Optimizer - these features help advertisers achieve their ROI goals, with a fraction of the effort.
Display's Self-Driving Car - Display Campaign Optimizer
The Display Campaign Optimizer was launched in 2010 as a limited beta, and since has become one of our most popular automation tools for large advertisers managing high volume campaigns. In addition to fully automating your targeting and bidding, it uses a variety of signals like context, demographics and interest categories to find additional conversions across our vast AdSense publisher network - all at your desired CPA.
Watch how it works
As we highlighted last fall, advertisers have had great success using Display Campaign Optimizer. Recently it helped Dale Carnegie Training expand their online reach to more than 85 countries in the world without a lot of hands-on effort. After implementing the Display Campaign Optimizer on two campaigns, they increased conversions by 308% and 101% in only six months while maintaining a steady cost-per-lead.
Dale Carnagie Wins Friends and Influences Buyers with Display Campaign Optimizer
Now Open to All
With greater adoption and a significantly improved engine, we’re excited to announce that Display Campaign Optimizer is exiting “beta” and available to all advertisers through AdWords. Previously only large advertisers with very high conversion volumes (150/month) could take advantage of this powerful tool. The new and improved Display Campaign Optimizer now has the same low conversion requirement (15/month) as Conversion Optimizer. This means you can simply opt-into DCO on any campaign running on Conversion Optimizer and take advantage of the added benefit of more conversions!
Starting today you can easily set-up Display Campaign Optimizer campaigns in AdWords. For more information on how to set up your Display Campaign Optimizer campaigns, review our step-by - step guide on our AdWords Help Center.
Posted by David Mitby, Product Manager Display Campaign Optimizer, and Abhinay Sharma Sr Engineering Manager