One of the best line-ups in music? Three days of live concerts? In the desert? Say yes to Coachella 2012, coming to you all weekend on YouTube!
Since 2001, the the Coachella Music and Arts festival has brought thousands of fans to southern California to kick off the music festival season in style. For the second year, YouTube will be live streaming the action, with a three day broadcast of the festival, presented by State Farm.
We’re not sure if it’s the promise of a weekend in Palm Springs, but Coachella always manages to pull together one the most impressive and diverse festival line-ups. YouTube will be streaming more than 60 artists over the weekend, including The Black Keys, Swedish House Mafia, Miike Snow, Andrew Bird, Florence + The Machine, and one of this year’s biggest breakthrough acts, Gotye.
It all begins at 3:50pm PT / 6:50pm ET this Friday, and you can check Coachella’s YouTube channel for the latest schedule.
Tim Partridge, music marketing manager, recently watched tUnE-yArDs - ‘My Country’