Thursday, March 15, 2012

[G] We’ve gone mad for college hoops

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Official Google Blog: We’ve gone mad for college hoops

It's March Madness and many basketball fans are turning to the web to research teams, coaches and players to build the perfect bracket. Being sports nerds ourselves, ever since the seeds announcement on Sunday we’ve been heads down in data, and with just a few hours left until first tip-off and brackets close, we’re attempting a buzzer beater: could search volume be a good indicator of game outcome?

We looked back at basketball search trends to see how Google would have performed if it had submitted a bracket for the past few tournaments. We've had our hits and misses over the years but in the spirit of the games and curiosity, we’ve decided to reveal our picks for the 2012 tournament based on search volume. Check back often to see how we’re doing.

Along with our official bracket, we’ve collected all the ways you can use Google to make your selections and stay connected with your teams and fellow fans throughout the tournament. Explore the full list on our College Hoops 2012 page.

Stay informed
  • Keep up with your bracket picks by searching for [march madness] or individual teams like [duke basketball] to see real-time scores and schedules for the tournament.
  • Download a complimentary copy of the Zagat guide Winning Hangouts for College Basketball Fans to find a place to watch the games and cheer on your favorite teams. The guide features trusted ratings and reviews for restaurants, sports bars and gastropubs in New York, Los Angeles, San Francisco, New Orleans, Boston, Atlanta, Chicago and Washington, D.C.
  • Since chances are you can’t physically fly to every game around the U.S., take a virtual tour of the tournament locations via a customized map overlay in Google Earth and watch this video of 3D models of the stadiums where your favorite teams will be playing.

It's true, I only have one Pac-12 team to support, and it's not my beloved Stanford Cardinal. But, this is still my favorite time of year—buzzer beaters, Cinderella stories and an overwhelming display of pure passion and athleticism that can only be seen during a tournament like this. Good luck to all 64 teams on their journey to the National Championship, and don't forget to join the action using #GoogleHoops on Google+.

Posted by Lauren Gellman, Product Marketing Manager 

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