Now, when we detect that your campaign is performing well enough to show ad sitelinks, but does not yet have them set up, we’ll show you that idea in the Opportunities tab. You'll also get a personalized estimate of the impact on clicks and cost if sitelinks were implemented, based on your last week’s campaign stats.
Here are two tips to keep in mind when you're setting up ad sitelinks:
- Our systems automatically determine which sitelinks perform best and show them more frequently. So adding more than the minimum number of suggested sitelinks can boost your performance.
- Sitelinks can appear with any of the ads in your campaign. So choose website destinations and sitelink text that make sense across all of your ads.
Posted by Mark Martel, AdWords Product Marketing