Google Affiliate Network: Offers.com utilizes technology and strong partnerships to increase sales by 36%
Over the past few years, Google Affiliate Network has helped advertisers and publishers grow their businesses with the right mix of technology, service, and data insights. We’re pleased to share these stories with you on the blog every few weeks.
Offers.com is an Austin-based publisher that aggregates and promotes deals from all over the web. In 2011, as they considered their annual goals, Offers.com Vice President Howard Schaffer worked with Google Affiliate Network to grow top line revenue and better align with advertisers’ brand goals.
Using Google Affiliate Network link subscriptions, product search, and product feed subscriptions, Howard and the Offers.com team culled the right information to provide their audience with the most compelling deals. Their proven results earned the Offers.com team the trust and confidence of a growing group of advertisers, assisting a number of them with their search strategy.
By coupling Google Affiliate Network technology with building strong partnerships, advertiser sales through Offers.com increased 36% YoY in 2011.
Learn more by reading the full case study.
Posted by Will Heidrich, Account Manager