This measurement opportunity is what drove TV App Agency to be founded in 2011. The London-based software company designed a software application that works across a variety of viewing devices to help deliver on-demand media. They turned to Google Analytics as the platform to help them measure and analyze their data.
Why turn to Google Analytics?
“We are now able to track which adverts are being played and get an idea of which functions in apps are being used. Plus, the real-time reports show when people are actually using these apps.”
Bruno Pereira, co-founder of TV App Agency
Future Analytics goals
TV App Agency is working on expanding their Analytics to track more events, and understand more about viewer engagement from Analytics robust reports. By integrating Google Analytics they are able to offer richer data and analysis than other connected TV app developers, which gives them an incredible advantage in this exciting new space.
- The Google Analytics team