And because we’re making these changes, over time we’ll be able to improve our products in ways that help our users get the most from the web.
While we’ve undertaken the most extensive user education campaign in our history to explain the coming changes, we know there has been a fair amount of chatter and confusion.
Here are a few important points to bear in mind:
So in the future, if you do frequent searches for Jamie Oliver, we could recommend Jamie Oliver videos when you’re looking for recipes on YouTube—or we might suggest ads for his cookbooks when you’re on other Google properties.
Our privacy controls aren’t changing.
The new policy doesn’t change any existing privacy settings or how any personal information is shared outside of Google. We aren’t collecting any new or additional information about users. We won’t be selling your personal data. And we will continue to employ industry-leading security to keep your information safe.
If you don’t think information sharing will improve your experience, you can use our privacy tools to do things like edit or turn off your search history and YouTube history, control the way Google tailors ads to your interests and browse the web “incognito” using Chrome. You can use services like Search, Maps and YouTube if you are not signed in. You can even separate your information into different accounts, since we don’t combine personal information across them. And we’re committed to data liberation, so if you want to take your information elsewhere you can.
We’ll continue to look for ways to make it simpler for you to understand and control how we use the information you entrust to us. We build Google for you, and we think these changes will make our services even better.
Posted by Alma Whitten, Director of Privacy, Product and Engineering