Wednesday, February 15, 2012

[G] Selling More Shoes with Multi-Channel Funnels

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Google Analytics Blog: Selling More Shoes with Multi-Channel Funnels

Shoes of Prey, an online retailer that sells custom-made shoes globally, have made significant improvements in their online conversion rates thanks to insights gleaned from their Multi-Channel Funnels reports. Through taking action based on these insights they were able to increase their conversion rate by 40%, increase same-day purchases by 20%, and better understand how to manage their social media strategy.

Head on to the APAC Conversion Room blog to learn how Shoes of Prey achieved these results and more.

Part 1: Thanks to the Top Conversions Paths report, Shoes of Prey were able to understand the sequence of channel interactions that led to conversions, and take action to reduce the number of interactions before a purchase is made.

Part 2: The Time Lag report helped them realise how long it typically took visitors to make a purchase from the time they first visited the site. Using this insight, Shoes of Prey were able to put into place marketing initiatives to help reduce the time to purchase.

Part 3: The Assisted Conversions report aided Shoes of Prey in understanding how influential their various marketing channels were either earlier in the sales funnel or as a direct response mechanism. They now have a better understanding of what role social media plays in influencing sales and can now manage their campaigns better.

Posted by Vinoaj Vijeyakumaar, Senior Conversion Specialist, Google Southeast Asia


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