Say you've created sitelinks for your pizza restaurant campaign, and your ad displays sitelinks as shown here:
Now, let's say your account also includes the following text ads:
With this enhancement, your ad could now look like this:
To be eligible, your ad with sitelinks must show above Google search results and your account must contain active ads closely related to the sitelinks in your campaign.
In testing, people reported that ads with enhanced sitelinks were more useful and relevant. And clickthrough rates were significantly higher than the same ad with traditional 2- and 3-line sitelinks.
If you’re not already using ad sitelinks and would like to get started, please visit the AdWords Help Center.
Posted by David Ganzhorn, Senior Software Engineer and Ramakrishnan Kandhan, Software Engineer