SMX West kicks off in San Jose, CA on Tuesday, February 28th, and Google will be there. We’ll have presenters covering both paid and organic search topics. Here are some highlights for our AdWords blog readers:
Day one, 2/28/12 - Customized search results and customer-friendly mobile sites
Product Management Director Jack Menzel will speak in a two-part series called "Getting Personal," which will discuss how social, geographical and search signals are used to deliver better search results for users. In addition, Senior Product Marketing Manager Masha Fisch will be part of a session on how to create effective mobile landing pages.
Day two, 2/29/12 - A keynote and a session with DoubleClick Search
Day two kicks off with a keynote from Susan Wojcicki, SVP Advertising. She'll sit down with SMX West co-chairs Danny Sullivan and Chris Sherman to discuss the growth of search advertising, integrating search into your overall marketing strategy and a peek at upcoming Google product releases. Later in the day, join DoubleClick Search to hear about magic moments in search and to learn how you can use this product to manage your large search campaigns more efficiently.
Day three, 3/1/12 - Paid search and mobile ads expertise
Hear from Dai Pham on the Mobile Ads team, who will speak in a session on how to play in the exploding mobile ads universe. Later, stop into the "Ask the Paid Search Reps" Q&A Forum and ask Product Manager Tarun Jain your burning Google paid search ads questions.
A complete event agenda is available here. Still need to register? Enter discount code smx10doubleclick (case sensitive) and save 10%.
See you in San Jose!
Posted by Katie Miller, Inside AdWords crew