Today, we turn the spotlight to Abt.com, an online electronics retailer based just north of Chicago in Glenview, IL. Since launching in 1998, Abt.com has climbed to #151 on Internet Retailer’s list of America's top retail websites. The Abt.com team came to Google Affiliate Network in 2008 with three objectives: to grow online sales, reach new customers, and expand their existing reach across top affiliate publishers.
Steve Tazic, Abt.com’s Director of eCommerce Marketing, transitioned the company’s affiliate program to Google Affiliate Network based on the platform’s ease of use, automation, robust quality controls and advanced reporting. With less time spent managing processes, Steve collaborated with his Google Affiliate Network account team to optimize key relationships and implement best practices. Just a few highlights include:
- Data-driven optimization: The Abt.com team used advanced reports to “reach out to publishers in different situations when numbers are good or bad to try and capitalize on opportunities. For example, we can easily pinpoint publishers who have dropped off in sales and know exactly who to contact to get them back on track.”
- Take advantage of platform efficiency: “The Google Affiliate Network platform automates processes for creating ads, pinpointing potential new affiliates and recognizing current affiliates that need attention, whether it be good or bad. One big time saver is that we were able to automate the reconciliation process which we used to do manually.”
“Since coming from our previous network, we have seen average monthly revenue increase 119%. We have better relationships with each publisher and feel it is easier to get our offers out to our publishers. The affiliate channel now represents 15% of our online business.” - Steve Tazic, Abt.com’s Director of eCommerce Marketing
Learn more by reading the full case study.
Posted by Will Heidrich, Account Manager