Saturday, June 11, 2011

[G] Add +1 to help your site stand out

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DoubleClick Publisher Blog: Add +1 to help your site stand out

(Cross-posted on the Webmaster Central and Social Web blogs)



When we introduced the +1 button in March, Google search took a small step in an important direction. Search results can be more helpful, and more personal, when recommendations from the people you trust are there to guide your way.



The +1 button can help publishers, too. As potential visitors see recommendations from their friends and contacts beneath your Google search results, you could see more, and better qualified, traffic coming from Google.



Since we announced +1, we’ve gotten lots of requests from Google search users and webmasters alike for +1 buttons in more places than just search results. That’s why today we’re making the +1 button available to sites across the web. Sometimes you want to recommend a web page after you’ve visited it. After all, how do you know you want to suggest that great article on Spanish tapas if you haven’t read it yet?



We’ve partnered with a few sites where you’ll see +1 buttons over the coming days:

Partner Logos


You'll also start to see +1 buttons on other Google properties such as Android Market, Blogger,Product Search and YouTube.



Adding +1 buttons to your pages is a great way to help your content stand out in Google search. By giving your visitors more chances to +1 your pages, your search results and search ads could show up with +1 annotations more often, helping users see when your pages are most likely to be useful.





To get started, visit the +1 button tool on Google Webmaster Central. You’ll be able to configure a small snippet of JavaScript and add it to the pages where you want +1 buttons to appear. You can pick from a few different button sizes and styles, so choose the +1 button that best matches your site’s layout.



In the common case, a press of the button +1’s the URL of the page it’s on. We recommend some easy ways to ensure this maps as often as possible to the pages appearing in Google search results.



If your site primarily caters to users outside of the US and Canada, you can install the +1 button code now; the +1 button is already supported in 44 languages. However, keep in mind that +1 annotations currently only appear for English search results on Google.com. We’re working on releasing +1 to searchers worldwide in the future.



If you have users who love your content (and we bet you do), encourage them to spread the word! Add the +1 button to help your site stand out with a personal recommendation right at the moment of decision, on Google search.



To stay current on updates to the +1 button large and small, please subscribe to the Google Publisher Buttons Announce Group. For advanced tips and tricks, check our Google Code site. Finally, if you have any questions about using the +1 button on your websites, feel free to drop by the Webmaster Help Forum.



Posted by Evan Gilbert - Software Engineer, +1 Button
URL: http://doubleclickpublishers.blogspot.com/2011/06/add-1-to-help-your-site-stand-out.html

[G] Live Webinar: Effective Collaboration with Roland US & Google Apps

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Official Google Enterprise Blog: Live Webinar: Effective Collaboration with Roland US & Google Apps

Posted by Anya Kuligina, Product Marketing Manager, Google Enterprise Apps

More than three million businesses have made the switch to Google Apps and are now able to enjoy tremendous collaboration boosts, not to mention saving a penny or two! In this webinar, we invite you to learn how one customer is using Google Apps to communicate and collaborate more effectively and efficiently.


Roland Corporation US is a leading manufacturer and distributor of electronic musical instruments. As with almost all business, Roland’s internal operations strategy is not by any means simple. The Marketing department alone, for a single campaign, has to produce product videos, artist demos, photographer bookings -- all while coordinating with various media agencies to make it all come together in a cohesive campaign. With all of these moving pieces, Roland needed a better ways for people to work together as a team. After exploring various options, Roland tuned to Google Apps for chart-topping functionality!

Join us for a live webinar on Thursday, June 16 at 12pm EDT with Dave Williams, Information and Technology Director at Roland. Dave will share why Google Apps was the ideal choice for his organization, as well as his experience and perspectives on what it takes to make the switch to Google Apps.

When: Thursday, June 16 at 12pm EDT

Who: Dave Williams, Information and Technology Director, Roland Corporation and Adriana Boden, Enterprise Senior Manager, Google

Register Now: Thursday, June 16, 12:00PM EDT/9:00AM PDT.
URL: http://googleenterprise.blogspot.com/2011/06/live-webinar-effective-collaboration.html

[G] NOAA becomes the largest federal agency to Go Google

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Official Google Enterprise Blog: NOAA becomes the largest federal agency to Go Google

Posted by Dave Standish, Federal Civilian Account Manager

The National Oceanic and Atmospheric Administration (NOAA) has selected Google Apps as the agency-wide e-mail and collaboration platform for its 25,000 employees, contractors and associates working across the country and around the world. NOAA CIO Joseph Klimavicz made this announcement at “Innovation for the Nation” today in Washington, DC.

As an agency that enriches life through science, NOAA's work stretches from the surface of the sun to the depths of the ocean—and touches the lives of every American and many others around the globe each day. NOAA provides dependable weather forecasts, life-saving storm warnings, vital climate monitoring, sustainable fisheries management, safer navigation, protection for our fragile oceans and coasts and job-creating coastal restoration.

Now the NOAA workforce will have cutting-edge email and collaboration tools to keep pace with fast-accelerating environmental change. Planners, emergency managers, health officials, citizens and other decision-makers count on NOAA's internationally-recognized science and services to help make wiser choices in a changing world.

When the need for a modern email system arose, NOAA issued an RFP in January, in keeping with the Obama Administration’s “Cloud First” policy, to find cloud-based email and collaboration solutions that would best serve the agency’s needs, including meeting its stringent security requirements.

Since NOAA wants its highly distributed workforce to enhance sharing information and strengthening teamwork as soon as possible, speed and ease of deployment were key factors in the decision to select Google and our implementation partners ERT Inc., Unisys, and Tempus Nova.

By the end of the year, NOAA's workforce will migrate to Google Apps from its existing systems, giving employees tools like video chat and real-time document collaboration, and support for a broader range of mobile devices. NOAA is also promoting new telework options; Google Apps will enable staff to access their e-mail, documents and data from anywhere, on any internet-connected device—a valuable asset for the agency. As a cutting-edge science agency, NOAA is taking a leading role in bringing up-to-the-minute workplace technologies to the federal government.
URL: http://googleenterprise.blogspot.com/2011/06/noaa-becomes-largest-federal-agency-to.html

[G] More and more government agencies going Google

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Official Google Enterprise Blog: More and more government agencies going Google

Posted by Scott McIntyre, Director of State and Local Government, Google Enterprise Team

Editor's note: Today over 100 government IT leaders are gathering in Washington D.C. for “Innovation for the Nation,” the inaugural government leadership forum hosted by Google. At this event we announced six government agencies that have recently chosen Google Apps for better innovation and collaboration while reducing costs.

In the past few months, dozens of government agencies representing tens of thousands of public sector employees have made the switch to Google Apps for Government to improve employee productivity while saving critical budget dollars. Today, at Google’s “Innovation for the Nation,” a gathering of over 100 government IT leaders in Washington D.C., we announced these six government agencies across the country are among the latest to go Google:

Department of Health and Environmental Control (DHEC), South Carolina
With the mission to promote and protect the health of the public and the environment, DHEC needed a robust email system to handle sensitive and confidential communications. The agency recently evaluated a number of cloud solutions via an open RFP process, and decided to switch its 4,200 employees to Google Apps for Government. With security certification from the federal government, Google Apps gives DHEC peace of mind in adhering to its high security standards. It will also enable the department to operate more efficiently, conserving financial and personnel resources while improving collaboration among DHEC employees.

Rockingham County, NC
Rockingham County’s IT department had the tough job of maintaining a legacy email system with three different client applications for 500 county employees who had no simple way to collaborate with one another. After evaluating different on-site and hosted options, the county chose Google Apps for Government. Now employees from different departments -- from Emergency Services to Finance -- can share documents and calendars, video chat, and create intranet pages that all county employees can access. The IT department’s burden of supporting a legacy email system is gone, replaced by an easy-to-maintain solution that requires fewer resources while offering employees new, modern communication tools.

Washington County, New York
Washington County had been struggling with an aging email system. Email storage was limited and employees spent hours cleaning their inbox in order to avoid being locked out of their email entirely. At a crossroads of rebuilding the existing on-premise infrastructure, or moving to an alternate solution, the county decided to switch to Google Apps for Government. Now 420 county employees can rely on Google’s data centers to run the email application, which guarantees 99.9% uptime with no planned downtime, provides 25GB of individual mailbox storage, and frees IT up to focus on other critical initiatives.

City of Des Moines, Iowa
Des Moines has faced budget challenges for the past 15 years. This year, the City Council voted unanimously to move all 1,900 city employees to Google Apps. Google Apps offers powerful new collaboration functionality that will enable City employees to be more productive -- including voice and video chat, corporate video, and secure access to documents from any mobile device. With the money saved from the old software licenses, the City was also able to add email security and archiving services from Google.

Village of Westmont, Illinois
After evaluating online email solutions to replace its in-house email server, the Village of Westmont recently moved all 220 employees to Google Apps for Government. With Google Apps, employees receive a robust email application as well as an entire productivity suite that allows them to easily collaborate on documents and presentations. Google Apps also allows workers in departments such as public works, code enforcement, police and fire to have easy access to their documents when they are in the field via mobile devices.

Amador County, California
Like many counties, Amador County faced the challenge of ongoing budget cuts and thin IT resources. By switching to Google Apps, the County estimates it has saved $20,000 annually versus other email solutions. Google’s collaborative tools also gives the County’s 400 employees a simple way to share files for projects, streamline scheduling meetings, and create websites. All of these reduce demand on IT support staff, and save the County the billable IT expense.

Across the nation, more and more governments are choosing to go Google. In doing so, they're realizing a multitude of benefits. Google Apps helps all employees be more productive in their jobs, frees IT staff from software and hardware maintenance, and dramatically reduces the costs of these systems -- allowing governments to focus resources on other critical initiatives.
URL: http://googleenterprise.blogspot.com/2011/06/more-and-more-government-agencies-going.html

[G] Google Reseller Program sets new standards of excellence for partners

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Official Google Enterprise Blog: Google Reseller Program sets new standards of excellence for partners

Posted by Jim Chow, Global Partner Programs, Google Enterprise

Resellers are one of the key drivers of customer adoption of Google Apps, Earth, Maps, and Enterprise Search. Over the last few years, the Google Reseller Program has grown to include over 3,000 resellers across 70 countries. We are excited to see our partners share our commitment to customer success. We will continue investing in our Reseller Program to ensure that all of our partners have the support and technical expertise they need to enable successful customer deployments.

Beginning today, we will start to recognize high-performing partners as Premier Resellers. Authorized Resellers remain a core focus for our Reseller program, and we will continue to invest in resources, tools and training to help Authorized Resellers succeed. For Authorized Resellers to become Premier Resellers, we have an objective set of eligibility criteria based on revenue, technical expertise and customer success. We are committed to working with each of our resellers to help them meet these specific qualifications.

We're also introducing additional categorizations to help customers identify resellers who focus on specific Google products and specific size companies.

As our reseller partners continue to help customers succeed, we hope these new standards will help them strengthen their business by providing clear benchmarks for them to strive for and meet. Current and prospective Google Resellers can learn more about the different categories and about becoming a Premier Reseller, including eligibility criteria and benefits, by visiting our Google Reseller Program website.
URL: http://googleenterprise.blogspot.com/2011/06/google-reseller-program-sets-new.html

[G] A few improvements to discussions in Google Docs

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Official Google Enterprise Blog: A few improvements to discussions in Google Docs

Posted by Joseph Scarr, Software Engineering Intern

(Cross-posted from the Google Docs Blog.)

In March, we launched discussions in Google Docs, replacing comments with discussion threads, @mentions, email notifications, and much more. This week, we’re launching a handful of improvements based on your feedback.

Improvements to the discussion pane
The discussion pane now shows the selected text for each comment thread, making it easy to figure out which part of the document each discussion pertained to. We’ve also given the pane a visual tuneup.


Document statistics

Ever wonder if people are actually looking at the document you’ve shared? Wonder no longer. By clicking the Discussions button and then the Document stats link, you can now see the 7-day activity of your doc.


Collapse discussions

Sometimes, discussions can get a little long and start to clutter your workspace, particularly if guy-who-always-replies takes the discussion on a tangent. Now, long discussions are automatically collapsed and expanded on click.



Email notifications

Email notifications have also undergone a facelift. Instead of sending the entire discussion in reverse chronological order, we now show you the selected text and most recent comment, with the full thread in chronological order below.


We’re looking forward to hearing your feedback about these improvements. Let us know what else you’d like to see in discussions on our Product Ideas page.
URL: http://googleenterprise.blogspot.com/2011/06/few-improvements-to-discussions-in.html

[G] Simple ownership transfer now on Google Site Search

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Official Google Enterprise Blog: Simple ownership transfer now on Google Site Search

Posted by Yong Zhu, Software Engineer

As a business person, you probably share the frustration of struggling to gain access to corporate tools and portals that are essential to your job. This can be as simple as a budgeting tool your predecessor forgot to extend your ownership privileges to, login details for a corporate microblogging account, or maybe even the control panel you need to access to customize your website search engine.

We'll be the first to admit that ownership transfer historically hasn’t been easy with Google Site Search (GSS). In fact, we used to require GSS owners to completely recreate their search engine in order to assign a new owner. Thankfully, we've just announced major simplifications to this process. Adding a new owner is now as simple as clicking a button and adding your new owners contact details - quick and easy as it should be.


Read our custom search post for more details.
URL: http://googleenterprise.blogspot.com/2011/06/simple-ownership-transfer-now-on-google.html

[G] LXR moves its 20 resorts and hotels to Google Apps

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Official Google Enterprise Blog: LXR moves its 20 resorts and hotels to Google Apps

Posted by Laurent Bortoluzzi, Vice President of IT, LXR

Editor's Note: We're pleased to welcome guest blogger Laurent Bortoluzzi, CIO of LXR. Headquartered in Boca Raton, Florida, LXR is a collection of hotels and resorts across the United States and the Caribbean. LXR joins other hotels like IHG and Delta Hotels that are already using Google Apps. Learn more about other organizations that have gone Google on our community map.

At LXR we’re committed to service and continually look for ways to enhance the comfort and enjoyment of our guests. Our 7,000 talented and hard-working employees make the difference in providing a great experience at our 20 resorts and hotels. As CIO, it’s important to me that I provide the LXR team with the best tools to optimize the way they work and ultimately provide excellent hospitality. We recently decided that one of the ways we could do this was to move to Google Apps.

With the help of Google Apps Reseller, Cloud Sherpas, we’re migrating 3,000 mailboxes to Google Apps. We’ve deployed four hotel properties as well as our sales and marketing teams and everything has gone smoothly. Based on the surveys we sent out to employees following the deployment, they’re extremely happy with Gmail and are already starting to use Google Docs. Notably, there was no negative feedback, and in fact, a majority (75 percent) of employees said they’re glad we switched to Google Apps.

Our marketing department is particularly excited about using Google Sites to share creative files. They’ve found Sites so intuitive that they don’t need any help from the IT team to set up new project sites. I also think our employees will see tremendous benefits from the ability to collaborate on documents instead of sending emails with attachments back and forth. It’s been amazing to see how many features have been added to Google Docs and how much the product has evolved since we first started evaluating Google Apps last year. Google Docs will prevent us from having to upgrade licences for most of our employees.

Our HR department is excited about video chat with Google Talk. We typically fly recruits to Florida for interviews, but by using Google Talk’s video chat for initial interviews, we’ll not only save money on travel costs, but also the time it takes to arrange several rounds of interview travel.

I’ve also started looking at the Google Apps Marketplace. There are so many applications that we can use, from work flow to expense report applications. Processes that are pretty cumbersome today could get an overhaul with applications that will integrate seamlessly with Google Apps.

Since Google Apps is web-based, our employees can get their information from any device, wherever they are and the IT team can spend less time managing software updates on company supplied laptops and Blackberries. Access to real time information is extremely important in the hospitality industry.

The way we see it at LXR, the web is the future. Google Apps allows us to focus on business-critical projects that increase revenue and save costs, while making both our employees and our executive team happy.
URL: http://googleenterprise.blogspot.com/2011/06/lxr-moves-its-20-resorts-and-hotels-to.html

Friday, June 10, 2011

[G] Google Apps highlights – 6/10/2011

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Official Google Blog: Google Apps highlights – 6/10/2011

This is part of a regular series of Google Apps updates that we post every couple of weeks. Look for the label “Google Apps highlights" and subscribe to the series. - Ed.

Over the last few weeks, we’ve made it easier to see recent interactions you’ve had with people in Gmail, added a set of customization options to Google Calendar and streamlined the discussions feature in Google documents. We also welcomed tens of thousands of new customers, including our largest governmental customer to date.

Gmail’s new people widget
The new people widget in Gmail shows up alongside email conversations and conveniently displays the contact information you have for people included on the message. When you click on someone in the widget, we’ll automatically show you a snapshot of the recent interactions you’ve had together, including email messages, calendar appointments and shared documents.


Calendar appointment slots
You asked and we listened: as of Monday, Google Calendar lets you set up blocks of appointment slots that colleagues, students and customers can reserve online. For example, professors can let students book time during office hours, and accountants can allow clients to make consultation appointments. It’s easy to embed an interactive calendar of your availability on any web page, so others can view and reserve your open appointments.


Default meeting lengths and more print options in Google Calendar
Last week, Google Calendar got two new customization options: adjustable default meeting lengths and new print options. If your typical meeting is longer or shorter than the default 30 minute appointment, you can tailor the default length once and spend less time changing the details of each meeting you create. If you prefer to have a paper printout of your agenda, Calendar now lets you print custom date ranges in addition to the standard day, week and month views.


Improvements to discussions in Google documents
A few months ago we introduced discussions in Google documents, and on Wednesday we improved the way you can converse with collaborators in a document. The discussion pane now shows the snippet of text being discussed, which adds context to each conversation, and you can view document statistics like how many people have recently viewed your document. We also made long discussions more compact by collapsing extended conversations and streamlined the format of email notifications for discussions.


Who’s gone Google?
Businesses and other organizations continue to migrate from legacy communication and collaboration technologies to Google Apps. Summer may be upon us, but Directski.com is preparing to help more people “ski for less” next winter by streamlining their operations with Google Apps. LXR Luxury Resorts & Hotels—with 7,000 employees and 20 hotel and resort properties—is moving to Google Apps to help their staff provide a more enjoyable guest experience. Among other uses, LXR’s human resources team is using video chat to conduct interviews instead of flying remote candidates to Florida.

This week we also gathered in Washington, D.C. with more than 100 government IT leaders to explore how state, local and federal agencies can increase productivity and conserve taxpayer dollars with our cloud-based solutions. As part of the agenda, we took some time to celebrate dozens of agencies that have selected Google Apps in the last few months, including the National Oceanographic and Atmospheric Administration (NOAA). With more than 25,000 employees, contractors and associates who will use Google Apps for email, document collaboration, video chat and more, it’s the largest government agency to move to Google Apps yet.

I hope these product updates and customer stories help you and your organization get even more from Google Apps. For more details and the latest news, check out the Google Apps Blog.

Posted by Jeremy Milo, Google Apps Marketing Manager
URL: http://googleblog.blogspot.com/2011/06/google-apps-highlights-6102011.html

[G] Leading the charge toward an electric vehicle fleet

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Official Google Blog: Leading the charge toward an electric vehicle fleet

(Cross-posted on the Green Blog)

Over the last few years, several innovative electric vehicle (EV) technologies have emerged in the marketplace and we’ve been working to update our green transportation infrastructure. As a result, we’ve now developed the largest corporate EV charging infrastructure in the country. We’re also including the next generation of plug-in vehicles in Gfleet, our car-sharing program for Googlers.

When Google.org launched the RechargeIt initiative in 2007, there were no commercially available plug-in hybrid EVs on the market. So we bought several Toyota Priuses and had them retrofitted with A123 Hymotion batteries to create our own mini-fleet of plug-in hybrids to demonstrate the technology. It was the birth of Gfleet, which has since become a valued perk and makes it easier for Googlers to use our biodiesel shuttle system to commute to work by providing green transportation options for people after they arrive at the Googleplex. The new Gfleet will include more than 30 plug-ins, starting with Chevrolet Volts and Nissan LEAFs, several of which have already arrived and are available for Googlers to use today. We’ll be adding models from other manufacturers as they become available.

To juice up our new cars and provide more charging options for Googlers, we’ve been working with Coulomb Technologies’ ChargePoint® Network to continue to expand our EV charging infrastructure. We’ve added 71 new and faster Level 2 chargers to the 150 Level 1 chargers we’ve installed over the last few years, bringing our total capacity to more than 200 chargers, with another 250 new ones on the way. The ChargePoint Network provides us the charging data necessary to track and report on the success of our green transportation initiative.

Overall, our goal is to electrify five percent of our parking spaces—all over campus and free of charge (pun intended) to Googlers. Our expanded charging system has already helped several Googlers decide to buy new EVs of their own, and we hope others will, too.



All told, Gfleet and our biodiesel shuttle system result in net annual savings of more than 5,400 tonnes of CO2. That’s like taking over 2,000 cars off the road, or avoiding 14 million vehicle miles every year! But we’re only one company, so we hope other companies think about how they can incorporate these new technologies into their own infrastructure. By supporting new, green transportation technologies, we’re enabling our employees to be green and doing our part to help spur growth in the industry.

Posted by Rolf Schreiber, Technical Program Manager, Electric Transportation
URL: http://googleblog.blogspot.com/2011/06/leading-charge-toward-electric-vehicle.html

[G] There’s a perfect ad for everyone

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Official Google Blog: There’s a perfect ad for everyone

It’s been an exciting year in the display advertising business—the movement of media online and the emergence of new technologies are causing incredible growth, and we’re investing significantly to help improve display advertising for publishers, advertisers and users. But I believe we’re poised to make even greater advances in the years ahead. We’re at the beginning of a user-focused revolution, where people connect and respond to display ads in ways we’ve never seen before.

This was the subject of a keynote I gave this morning at the Interactive Advertising Bureau’s Innovation Days @ Internet Week entitled “There’s a perfect ad for everyone.” You can view the recording at google.com/watchthisspace. In the speech, I made six predictions about how display advertising will change for the better by 2015:
  1. The number of display ad impressions will decrease by 25 percent per person. Today, people are bombarded by online ads, but they don’t connect with most of these ads in a meaningful way. I believe the trend will be for people to ultimately see fewer, but better ads.
  2. Engagement rates across all display ads will increase by 50 percent. As ads become less cluttered, more relevant, more engaging and more attractive, we’ll see the rate at which people interact with display ads (such as watching videos or playing games) increase dramatically.
  3. People will have a direct say in 25 percent of the ads they see. Whether by choosing to watch—or not watch—video ads, updating their ads preferences to customize the ads they see or actively subscribing to or choosing to receive particular ads, users will be more in control of when and how they see ads online.
  4. 35 percent of campaigns will primarily use metrics beyond clicks and conversions. Technology is helping marketers measure their ads with new tools that look at factors like emotional engagement and impact on offline behavior (like in-store shopping choices). We see a longer-term future where these become the primary metrics used to measure the success of a campaign, meaning marketers will be able to deliver the ads that potential customers say they like the most.
  5. 25 billion ads per day will tell people why they are seeing them. We believe it’s important to give people as much information as possible about why they see particular ads. That’s why we’ve always included an “Ads by Google” notice, and now the AdChoices logo, on ads across the Google Display Network. We strongly support the widespread use of this logo by members of the display industry and by 2015, believe that this sort of notice will become ubiquitous.
  6. Over 40 percent of online Americans will name display ads as their favorite ad format. We recently conducted a survey with YouGov of more than 1,000 U.S. Internet users, asking them what ad formats they liked. The number of people who said they preferred display ads trailed slightly behind the number who liked glossy magazine ads, cinema ads and even sky-writing—formats that have been around for more than 50 years! We think this will change. Display ads provide an incredible platform to engage, excite and inspire. If we as marketers, publishers and technology providers can deliver experiences that delight the user, we can take this industry to new heights.
I believe that display advertising will eventually grow to become a $200 billion industry. If we make users our focus as I described this morning, it will put us well on track to reach that goal. I can’t wait to see a future in which the full potential of display ads is realized, providing a universally positive experience for people online and helping grow the businesses of publishers and marketers.

Posted by Neal Mohan, Vice President of Display Advertising
URL: http://googleblog.blogspot.com/2011/06/theres-perfect-ad-for-everyone.html

[G] This week's Trends: celebs, guitars, and artistic canoeing

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YouTube Blog: This week's Trends: celebs, guitars, and artistic canoeing

Each weekday, we at YouTube Trends take a look at the most interesting videos and cultural phenomena on YouTube as they develop. We want take a moment to highlight some of what we've come across this week:







Check back every day for the latest about what's trending on YouTube at: www.YouTube.com/Trends



Kevin Allocca, YouTube Trends Manager, recently watched "X-Men Born This Way."


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/Llyk6L0u7W8/this-weeks-trends-celebs-guitars-and.html

[G] ‘As Seen On’ YouTube pages: celebrating content curators

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YouTube Blog: ‘As Seen On’ YouTube pages: celebrating content curators

Every day, you embed YouTube videos on blogs and sites across the web, often adding their own commentary and perspective. This sharing of videos helps to show the variety of great content on YouTube, and often adds context to what you’re watching. Today, with the launch of ‘As Seen On’ YouTube pages, we’re connecting those conversations around the web to deepen the connection to the YouTube videos you’re watching.

By crawling
web feeds of sites that have embedded videos, we’ve built dedicated pages that highlight your embedded videos. This means that there is now a place on YouTube to find videos mentioned on your favorite blogs & sites. We think these pages provide a way to find new and interesting content while helping you dive deeper into the conversation around a video.




Starting today the ‘As Seen On’ links on our video pages will direct users to these pages to surface more content and commentary. As a blog or site owner, this is another way all that hard work you put into building your readership can pay off and generate even more traffic for your site. You might even get your site exposed to a whole new audience via people who encounter it for the first time on YouTube, so keep up the great work!

Kurt Wilms, Product Manager, and Nathan Hunt, Software Engineer, recently watched, “
Great Fan Escape - Astros Game May 13, 2011.”


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/xm0JNMVTriQ/as-seen-on-youtube-pages-celebrating.html

[G] John Legend talks charter schools, Glee’s influence on education and more in YouTube World View interview

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YouTube Blog: John Legend talks charter schools, Glee’s influence on education and more in YouTube World View interview

We know he has a superb voice but in our latest YouTube World View interview, John Legend shows he also has serious heart as he talks about his major passion — education for all.

In this 30-minute interview, YouTube partner
Josh Sundquist asks your top-voted, and pretty difficult, questions, including those about whether charter schools really work, how to recruit college grads into teaching positions rather than corporate gigs and how to balance the importance of work and school in lower-income families. Watch the full interview here:



Legend also opens up about some lighter subjects like his greatest musical influences, what kept him up until 2 am the previous night and
why he thinks Glee is having a positive impact on the state of education.

For more information about how you can get involved with John’s own “Show Me Campaign,” visit
www.showmecampaign.org, and for great educational content year-round, from guitar lessons to astronomy lectures, check out YouTube EDU.

Ramya Raghavan, News and Politics Manager, recently watched “
2011 Commencement Address by Denzel Washington."


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/oh8GGNBiFo8/john-legend-talks-charter-schools-glees.html

Thursday, June 9, 2011

[G] Add +1 to help your site stand out

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Social Web Blog: Add +1 to help your site stand out

(Cross-posted on the Webmaster Central Blog and the Inside Adsense Blog)

Webmaster level: Intermediate

When we introduced the +1 button in March, Google search took a small step in an important direction. Search results can be more helpful, and more personal, when recommendations from the people you trust are there to guide your way.

The +1 button can help publishers, too. As potential visitors see recommendations from their friends and contacts beneath your Google search results, you could see more, and better qualified, traffic coming from Google.

Since we announced +1, we’ve gotten lots of requests from Google search users and webmasters alike for +1 buttons in more places than just search results. That’s why today we’re making the +1 button available to sites across the web. Sometimes you want to recommend a web page after you’ve visited it. After all, how do you know you want to suggest that great article on Spanish tapas if you haven’t read it yet?

We’ve partnered with a few sites where you’ll see +1 buttons over the coming days:


Partner LogosAddThisMashableHuffington PostRotten TomatoesNordstromO'ReillyReutersWashington PostBest BuyTechCrunchBloomberg


You'll also start to see +1 buttons on other Google properties such as Android Market, Blogger, Product Search and YouTube.

Adding +1 buttons to your pages is a great way to help your content stand out in Google search. By giving your visitors more chances to +1 your pages, your search results and search ads could show up with +1 annotations more often, helping users see when your pages are most likely to be useful.




To get started, visit the +1 button tool on Google Webmaster Central. You’ll be able to configure a small snippet of JavaScript and add it to the pages where you want +1 buttons to appear. You can pick from a few different button sizes and styles, so choose the +1 button that best matches your site’s layout.




In the common case, a press of the button +1’s the URL of the page it’s on. We recommend some easy ways to ensure this maps as often as possible to the pages appearing in Google search results.

If your site primarily caters to users outside of the US and Canada, you can install the +1 button code now; the +1 button is already supported in 44 languages. However, keep in mind that +1 annotations currently only appear for English search results on Google.com. We’re working on releasing +1 to searchers worldwide in the future.

If you have users who love your content (and we bet you do), encourage them to spread the word! Add the +1 button to help your site stand out with a personal recommendation right at the moment of decision, on Google search.

To stay current on updates to the +1 button large and small, please subscribe to the Google Publisher Buttons Announce Group. For advanced tips and tricks, check our Google Code site. Finally, if you have any questions about using the +1 button on your websites, feel free to drop by the Webmaster Help Forum.

Written by Evan Gilbert, Software Engineer, +1 Button
URL: http://googlesocialweb.blogspot.com/2011/05/add-1-to-help-your-site-stand-out.html

[G] Pilot the Webmaster Tools in Google Analytics integration

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Google Analytics Blog: Pilot the Webmaster Tools in Google Analytics integration

Google Analytics or Webmaster Tools, which tool should you use? For many webmasters and online marketers, the answer is both. Much of the data in Google Analytics is about what happens after a user chooses to visit your site; whereas, Webmaster Tools reports are more focused on data from before the user makes that choice.

We’ve heard from many of you that an integration between Webmaster Tools and Google Analytics is at the top of your wishlists. So, today we’re happy to announce that we’re starting a limited pilot of just such an integration.

The initial release will be a set of reports in Google Analytics using search data from Google Webmaster Tools. This includes query information, clicks, impressions, clickthrough rate, and average position. You’ll also be able to use Google Analytics advanced data filtering and visualizations with this data.


We hope this will be the first of many ways to surface Webmaster Tools data in Google Analytics to give you a more thorough picture of your site’s performance. We’re looking forward to working with members of the pilot to help us identify the best ways to make this happen. If you’re interested in using these reports, please sign up for the pilot.

Posted by Trevor Claiborne, Google Analytics Team
URL: http://analytics.blogspot.com/2011/06/pilot-webmaster-tools-in-google.html

[G] Custom Variables: Fairmont and Swissotel use-cases

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Google Analytics Blog: Custom Variables: Fairmont and Swissotel use-cases

The introduction of custom variables to Google Analytics opened up many possibilities in measurement for site owners. It allows you to extend the dimensions tracked by Google Analytics to include facets that are meaningful to your business. For example, wouldn’t you like to know how your logged in members behaved differently than your casual visitors? Or which categories of content your visitors are consuming?

Barbara Pezzi, Director of Analytics and Search Optimisation, Fairmont Raffles Hotels International, has been kind enough to share her use-cases for the different types of custom variables. Head on over to the APAC Conversion Room blog to find out more about:
  • Visitor-level custom variables: Swissotel were able to segment their visitors based on membership levels, understand their preferences, and then target their marketing efforts accordingly.
  • Session-level custom variables: Fairmont measured which booking method (i.e. single vs multiple) was more popular on their booking engine; and were able to understand which method appealed to which types of customers.
  • Page-level custom variables: Swissotel used page-level custom variables to group pages according to the language of the content. With these groupings they were able to conveniently analyse the behaviour patterns and preferences of visitors according to the language of content consumed.
We would also love to hear how you use custom variables. If you have any tips or suggestions, please leave them in the comments of Barbara’s articles.

Posted by Vinoaj Vijeyakumaar, Senior Conversion Specialist, Google Southeast Asia
URL: http://analytics.blogspot.com/2011/06/custom-variables-fairmont-and-swissotel.html

[G] Behind the scenes of the NBA Draft with the Golden State Warriors

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YouTube Blog: Behind the scenes of the NBA Draft with the Golden State Warriors

We love sports here at YouTube and are always looking for ways to connect fans on our site more closely to the sports they love, working with our partners to create cool, engaging and video-driven experiences. We’re also big U.S. hoops fans, so we've teamed up with our neighbors across the SF Bay — the Golden State Warriors — to bring you a comprehensive inside look at the NBA Draft process.

Go to Warriors Draft Central on YouTube for exclusive interviews with top prospects, footage from workouts with Warriors coaches and behind-the-scenes video like this interview with Warriors guard Jeremy Lin:



Who do you think the Warriors should draft? What are their most pressing on-court needs? Let the Warriors know what you think, right on the channel through your YouTube, Facebook or Twitter accounts — and subscribe for more video up through the Draft.

Andrew Bangs, YouTube Sports, recently watched “Brandon Westgate Emerica Stay Gold B-Side.”


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/6SSVbJZqD1A/behind-scenes-of-nba-draft-with-golden.html

[G] Announcing Blogger Mobile Templates

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Blogger Buzz: Announcing Blogger Mobile Templates

Posted by Jiho Han, Software Engineer

A few months ago we introduced mobile templates to Blogger in Draft. Today, we’re excited to announce that not only will these templates be available to everyone, we’ll be supporting all 27 Template Designer templates. We invite you to make your blog smartphone-friendly by going to the Dashboard > Settings > Email & Mobile tab and enabling the mobile template option.




Blogger mobile templates are mobile-optimized versions of our Template Designer templates. If you are using one of these templates, when you enable the mobile template option your blog will begin rendering using the mobile version of the same variant. Even if you are not using a Template Designer template, or using a heavily-customized version of one, you can still enable this feature to have your blog start rendering in a generic default mobile template that we have created.


Some of our feature highlights:
  • Preview: Get a glimpse of how your blog will be displayed by clicking on the Mobile Preview button. You can also see it on your smartphone by scanning the QR-code.
  • Automatic redirection: Viewers will see the mobile version of your blog when accessing from smartphones*.
  • Template support: We are now supporting all 27 templates. Some gadgets are also supported**.
  • Mobile ads: Mobile AdSense ads will be displayed at the top of the post pages and at the bottom of the index page if the blog has an AdSense gadget or in-line blog ads.
  • Comments and videos: Viewers on smartphone devices will be able to make comments and watch videos.

We hope you enjoy the mobile templates. As always, we would love to hear from you so please let us know what you think through our feedback form, and stay tuned for future improvements.

*WebKit-based mobile browsers are supported for this launch.
**Supported gadgets/elements in this launch: Header, Blog, Profile, AdSense, Attribution.
URL: http://buzz.blogger.com/2011/06/announcing-blogger-mobile-templates.html