Saturday, February 12, 2011

[G] Google D.C. Talk February 24 - Breaking Digital Dependency: A Conversation with William Powers

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Google Public Policy Blog: Google D.C. Talk February 24 - Breaking Digital Dependency: A Conversation with William Powers

Posted by Jenna Wandres, Public Policy Communications

Obsessively checking your smart phone. Responding to email while you're on a beach vacation. Taking a Sunday morning conference call. You know the symptoms of 'digital dependency', and chances are good that you've experienced some form of it.

Carrying a smartphone or laptop is a great way to stay on top of your workload and to be available in case of an emergency - but at what cost? William Powers' new book, Hamlet's Blackberry, critiques online life and examines the dichotomy of technology as a convenience and technology as a burden.

Join us to hear from Powers about how historical greats such as Plato, Shakespeare, and Thoreau dealt with "disconnecting" from the technological advances in their day. Powers will suggest remedies for digital dependency (like a digital sabbath), and he'll answer your questions on how to strike a happy balance between digital life and real life.

This event is a collaboration of Google, D.C. and the Family Online Safety Institute.

Please RSVP.

Featuring William Powers, author and journalist
Moderated by Stephen Balkam, founding CEO of the Family Online Safety Institute

Thursday, February 24, 2011
4:00pm - 5:30 pm
Followed by a book signing and reception with William Powers
Drinks will be served

Where: 

Google DC 
1101 New York Avenue, NW 2nd Floor
Entrance on Eye Street Washington, DC
URL: http://googlepublicpolicy.blogspot.com/2011/02/google-dc-talk-february-24-breaking.html

[G] Terms of Endearment

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Inside Google Books: Terms of Endearment

Posted by Ryan Sands, Google Books Online Team

Throughout history, a wide variety of romantic nicknames have passed through the lips of lovers. Many of these are inspired by and reflected in literature. Romeo called Juliet "my sweet," Rhett called Scarlett "my dear" and Torvald Helmer called Nora "my little lark".

Whether you call your main squeeze "stud muffin" or "sweetie pie," you can now find out when your favorite terms of endearment came into vogue and fell out of fashion through the Google Books Ngram Viewer. (The Viewer reveals that "sweetie pie" has grown steadily since the mid-30's while "stud muffin" was last to the love party when it appeared in the late 1980s.)



Comb through more than 500 billion words from more than 5.2 million books spanning from 1500 to 2006 with a few taps and a click. Want to see the words in heart-fluttering context? Click the corresponding links in the table beneath the line graph to browse inside the books where your search terms were found.

Looking for a popular term from a romance language? Très bien! With seven languages including French, you can trace "mon amour," "ma belle," "mon cher" and "mon amie" back to the 1800s.



So no matter what you call your sweetheart this Valentine's Day, impress him or her by knowing the literary history behind your favorite terms of endearment.
URL: http://booksearch.blogspot.com/2011/02/terms-of-endearment.html

[G] UseR Meetup at Google San Francisco

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Google Open Source Blog: UseR Meetup at Google San Francisco

Earlier this week, Google hosted the Bay Area useR Group at our San Francisco office. Over 40 attendees showed up to hear Dylan Beaudette from UC Davis give a presentation about investigating soil genesis and geography with R (PDF). Dylan has been using R to study and visualize large amounts of soil data and has made his routines available in the aqp: Algorithms for Quantitative Pedology package on CRAN.

Dylan Beaudette explaining his research.

Dylan's research also utilizes a number of Google technologies, such as Google Earth KMZ overlays of soil data and the Google Ngram Viewer for tracking Temporal Trends in Soil Science Jargon. In addition to open source and soil science, there were lively discussions at the meetup about reproducible research and the data sharing problem.

I’d like to thank our speaker, Dylan, all of the attendees, the Bay Area useR organizers who continue to put together interesting talks each month, and the Google Open Source Program Office for hosting the event. We’re looking forward to the R User Conference in England in August and more local Bay Area Meetups in the interim.

By Murray Stokely, Software Engineer, Infrastructure Quantitative Team
URL: http://google-opensource.blogspot.com/2011/02/user-meetup-at-google-san-francisco.html

[G] Announcing the new Inside AdSense Arabia blog

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Inside AdSense: Announcing the new Inside AdSense Arabia blog

We’re very excited to announce the launch of our newest blog, the AdSense Arabia blog. Like our other Inside AdSense blogs, it will provide optimization tips, product announcements, and other program information to help our Arab publishers maximize their earnings and make the most out of their Google AdSense accounts.

With the rapidly developing online advertising market in the Middle East & North Africa region, and the growing interest in Google AdSense, we’re thrilled to be taking the next step by introducing this new information platform.

Joining English, French, Italian, German, Spanish, Russian, Dutch, Turkish, Portuguese, Polish, Japanese, Chinese - Traditional, Chinese - Simplified, and Korean, AdSense Arabia blog is our fifteenth Inside AdSense blog worldwide. Check out the navigation sidebar under the header “Related Google Blogs” for links to all of them! We hope to launch additional Inside AdSense blogs in the future so we can continue to reach even more of our global publishers.

Wherever in the world you are, we hope to see you on Inside AdSense!

Posted by Younis Maqousi - AdSense Arabia team
URL: http://adsense.blogspot.com/2011/02/announcing-new-inside-adsense-arabia.html

Friday, February 11, 2011

[G] This week in search 2/11/11

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Official Google Blog: This week in search 2/11/11

This is part of a regular series of posts on search experience updates that runs on Fridays. Look for the label "This week in search" and subscribe to the series. - Ed.

With features like Instant, the dynamic left-hand panel of tools, voice search and Google Goggles, search is becoming more interactive all the time. You don’t just type and query and hit enter: you can speak your search query, and whether typing or speaking, you can search in a kind of conversation, with the results and search tools updating dynamically based on just a few characters. This week’s changes all continue to make Google more interactive and responsive to your intentions, whether you’re looking for a vector graphic file for a presentation, getting Google Instant results or looking for a fun distraction in the middle of the workday.

Instant satellite and terrain maps on Google results
We love the satellite and terrain views you can get in Google Earth and Maps, but shouldn’t you be able to get those views right away on the results page without having to click through to Maps and then click the “satellite” or “terrain” option? Well now, when you’re looking for these specialized map views, you’ll get them instantly on your main results page. For example, if you search for [honolulu satellite map], you’ll see the city’s lush green interior and deep blue ocean right in your search results. Click the map to jump directly to a larger view.


Example searches: [satellite map of moscow], [yosemite terrain map]

New ways to find Scalable Vector Graphic (SVG) files
Scalable Vector Graphics (SVGs) are files that describe how to draw the basic elements needed to create an image: elements like lines, circles, polygons and more complex shapes. Unlike the images typically returned by most search engines (for example, JPG, GIF and PNG), SVGs can be stretched to any size without the quality of the image suffering. This makes them ideally suited for things like clip art, maps, logos, flags and scientific diagrams. In December, we announced we were starting to return SVGs in our results; more recently, we made it possible to refine your search to exclusively return SVGs. Click “Images” in the left-hand panel, then "Advanced Search” and then select the SVG filetype. If you want to impress your friends, you can also add “filetype:svg” to any normal search, such as [graph theory filetype:svg]:


Example searches: [world map filetype:svg], [flag filetype:svg]

Chrome Instant ready for prime time
If you haven’t yet tried Instant on Chrome, now is a great time to check it out. Instant on Chrome arrived in the stable build last Thursday, which means it’s ready for prime time. Chrome brings the Instant experience to a whole new level—not just search results, but also webpages begin loading as soon as you start typing. To try it out, download the latest release and enable Instant in the “Basics” tab of Chrome’s options.


Celebrating Jules Verne’s birthday by diving into the depths
We’ve been having fun with some unique and interactive doodles lately, and this week was no exception. On Monday visitors to Google were invited to navigate the Nautilus and dive down into the depths. Pull the lever or tilt your computer (side note: who knew my laptop had an accelerometer?) and the Nautilus will follow. If you missed the doodle, you can still play with the underlying graphic in full view and HD!


It turns out you can do a lot of wild things on Google...you can talk to it and, sometimes, you can play games right on our homepage—but at the end of the day, the most important thing you can do is find the best answer to your question.

Posted by Amit Singhal, Google Fellow
URL: http://googleblog.blogspot.com/2011/02/this-week-in-search-21111.html

[G] On the Rise: We need your votes!

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YouTube Blog: On the Rise: We need your votes!

Another month, another crop of talented video-makers! February’s On the Rise nominees are in, and we need you to check out the four nominees below and choose your favorite. Cast your vote in the top right-hand corner of this blog.

Here’s how On the Rise works. We identify channels who’ve gained a lot of subscribers in the past 30 days but haven’t yet reached the 100,000 mark. You vote on your favorite, and we feature the winner on the YouTube homepage and the videos page, Facebook and Twitter. Past winners like emilynoel83, justjesse197 and joshsundquist have seen their subscriber numbers jump, thanks to your support.

This month we’re featuring four channels that have been moving from a simmer to a boil -- and for good reason! Check them out, and don’t forget to cast your vote by February 16, 2011, so we can feature the winner on the homepage on February 23.

fouradipuntnl
Pop music (and good-looking guys) need no translation. These two Moroccan-Dutch brothers formed the hip-hop group Fouradi back in 2009, and in 2010 their single “1 Ding” scaled the Dutch charts. Their YouTube channel has also garnered mad love.



RMG209
Graphic designer and heavy metal DJ Rick Gurnsey is the mastermind behind this genuinely comic, self-described “creepy” animated series. Once you start watching, it’s very hard to stop; imagine a Simpsons in which every character is Mr. Burns, and you’re partway there.



theDOMINICshow
Dominic “d-trix” Sandoval has turned his life into a one-man show. He’ll teach you to rap, he’ll spoof the Bieber phenomenon, he’ll sing (sardonically) the praises of mother’s milk. On theDOMINICshow, nothing is sacred, but just about everything is funny.



TornadoVideosdotnet
Reed Timmer has made a living chasing and filming tornadoes, and we’re willing passengers on his wild ride. When he’s not running away from an oncoming twister, he’s filming the gorgeous weather that’s about to produce one. Warning: not for the adrenaline-phobic.



If you’re inspired by what you see here, check out other awesome, up-and-coming channels. Visit our channel of On the Rise nominees, trending partners and winners, and look for more featured rising partners on the browse page.

Sarah Bardeen, Music Community Manager, recently watched "The Sway Machinery - Gawad Teriamou featuring Khaira Arby."


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/FS1mSyUESaY/on-rise-we-need-your-votes.html

[G] I just called (with Google Voice) to say I love you.

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Google Voice Blog: I just called (with Google Voice) to say I love you.

Roses are so 2010. Whether you see your special someone every day or you’re in a long distance relationship, Google Voice gives you a bunch of one-of-a-kind ways to let your sweetheart know that you’re thinking about them on Valentine’s Day.


Happy Valentine’s Day from Google Voice!

Google Voice is available in the U.S. only.

Posted by Michael Bolognino, Product Marketing Manager
URL: http://googlevoiceblog.blogspot.com/2011/02/i-just-called-with-google-voice-to-say.html

[G] Go behind the scenes at the Grammys, starting today

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YouTube Blog: Go behind the scenes at the Grammys, starting today

Music’s biggest night is almost upon us, and this year YouTube has your ticket to the pre-show and the parties!

Starting today at 5 p.m. ET/2 p.m. PT, tune into youtube.com/thegrammys to watch live coverage of events leading up to the big night. The live stream starts Friday night and continues all weekend, including some never-before-seen footage of Grammy moments.

You can also be a fly on the wall at the storied, celebrity-studded Clive Davis party and check out the usually un-broadcasted Pre-Telecast, where The Recording Academy actually gives out most of its awards. (Fact: Taylor Swift won her first Grammy at a Pre-Telecast.) If that’s not enough, be sure to stick around for the after-party as well.

To sweeten the deal, we’ve made a few video playlists featuring the year’s nominees as well as our favorite Grammy moments past.



So if Sunday’s three-hour event feels too short, get your Grammy on early with the YouTube webcast, in partnership with The Recording Academy and TurboTax.

The Grammys air Sunday, February 13, 2011 at 8 p.m. ET/5 p.m. PT on CBS.

Sarah Bardeen, Music Community Manager, recently watched “Natalia Lafourcade | Ella es Bonita-Azul | A Take-Away Show.”


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/Ce5e2vZE93A/go-behind-scenes-at-grammys-starting.html

[G] Go Google in record speed

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Official Google Enterprise Blog: Go Google in record speed

Over three million businesses have gone Google to help their employees become more productive, and more companies, schools and other organizations are coming onboard at a record clip. We love hearing stories from customers that switch to Google Apps over their lunch break, but still we know we can make it even easier for organizations to transition. This week we simplified the process for administrators with a brand new setup wizard.

Now when you sign up for Google Apps, the setup wizard will greet you in the administrative control panel. The interactive guide can walk you through all the key configuration options, from creating user accounts to activating email, migrating your existing data to Google Apps and configuring mobile devices. Whether you want to test the waters with a group of pilot users or you’re ready to fully deploy today, the setup wizard will help you manage the roll-out strategy that’s best for your organization. The wizard includes progress indicators so that you can easily come back to the setup tab to continue where you left off.


So if you recently signed up, are a seasoned administrator, or are just considering Google Apps, check out the new setup wizard. We'll be adding more content on an ongoing basis, so you may find it helpful even if you’ve already made the switch to Google Apps. Google Apps resellers can also use the guide to streamline deployments while developing a customized deployment plan for their customers if needed.

Posted by Heather Folsom, Product Manager
URL: http://googleenterprise.blogspot.com/2011/02/go-google-in-record-speed.html

[G] Going Google across the 50 States: Missouri consulting firm removes communication barriers

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Official Google Enterprise Blog: Going Google across the 50 States: Missouri consulting firm removes communication barriers

Editor's note: Over 3 million businesses have adopted Google Apps. Today we’ll hear from Tom Dey, co-Founder of DeyFischer Consulting in Missouri. To learn more about other organizations that have gone Google and share your story, visit our community map or test drive life in the cloud with the Go Google cloud calculator.

A typical day for a DeyFischer consultant doesn’t often involve our corporate offices, and they’re rarely in the same city as the week before. Our more than 50 consultants are out in the field, working side-by-side with clients around the world to deliver SAP business solutions. Back at our headquarters in Missouri, and SAP retail office in Atlanta, we have DeyFischer business managers, recruiters and an administrative team – but no IT personnel on staff.

At any given time across the company, we’re operating in dozens of countries and time zones. Before Google Apps, we were using a variety of different email clients and calendar systems – it was a free-for-all when it came to which office tools individuals wanted to use. Supporting all these tools was very labor-intensive. Our administrative team had to send each new consultant instructions on how to set up their email client so we could forward DeyFischer email to them. Corporate contacts and calendars, which are vital in our business, were sent out only once a month because sharing them was so cumbersome.

With Google Apps, communication is seamless and our administrative team can go back to its core job: driving revenue for the company, rather than serving as a help desk. To set up Google Apps, we worked with Umzuzu, a Google Apps Authorized Reseller. Umzuzu designed a strategy to help us transition to the cloud that included migrating old emails and comprehensive training for all employees. The whole process was painless and during it all, we had no downtime or lost emails – which our employees were grateful for!

Part of the transition included migrating our more than 3,500 contacts over to Google Apps. With advice and technical support from Umzuzu, we implemented Floreysoft’s Shared Contacts application from the Google Apps Marketplace. It’s integrated directly with Google Apps so when someone at DeyFischer adds a contact to the database, it’s immediately available to consultants across the company.

With Google Apps, communications have changed for the better and employees are now more productive in the office and on the road where they can easily access email, calendar and other important documents on their laptops or mobile phones. Scheduling is even easier with many consultants using Google Calendar to send meeting invitations directly to their clients.

We’re growing fast and Google Apps is helping us keep up the pace. Unlike before, email accounts are now created quickly and easily, and new employees are directed to a welcome site created with Google Sites. This frees the management and administrative teams to focus on hiring exceptional consultants rather than on-boarding new ones. Google Apps is helping us expand and reach new heights.

Posted by Tom Dey, co-Founder, DeyFischer Consulting
URL: http://googleenterprise.blogspot.com/2011/02/going-google-across-50-states-missouri.html

[G] This Week's Trends: Football, Commercials, and Gospel Music

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YouTube Blog: This Week's Trends: Football, Commercials, and Gospel Music

Each weekday, we at YouTube Trends take a look at the most interesting videos and cultural phenomena on YouTube as they develop. We want take a moment to highlight some of what we've come across this week:







Check back every day for the latest about what's trending on YouTube at: www.YouTube.com/Trends



Kevin Allocca, YouTube Trends Manager, recently watched "Jayhawk Flash Mob"


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/P0sJWPvZU6c/this-weeks-trends-football-commercials.html

[G] New Interface Wednesdays: Quickly view your total earnings

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Inside AdSense: New Interface Wednesdays: Quickly view your total earnings

This week we’d like to highlight a few ways that you can view your total earnings. In the past, AdSense reported separately on AdSense for content, AdSense for search, and other AdSense product earnings. You’ve asked for the ability to quickly check your total earnings, and we’re happy to let you know that this is now possible.

If you’d like to focus on the overall sum of your earnings, you can look at the Entire account by day, week, or month reports under More reports. These reports will show you your combined earnings across all products. In future posts, we’ll show you how you can further customize these reports so they make the most sense for your business.

If you’d prefer to see your total account earnings broken out by product in the new interface, you can still do so. By selecting the Products report, you can view earnings from each product you are using as its own line item, as well as the summed, total earnings.


Try it now! Navigate to the new interface and click on the Performance reports tab, and then Products, or More reports, and then Entire account by month.

Posted by Guillaume Ryder - AdSense Engineer
URL: http://adsense.blogspot.com/2011/02/new-interface-wednesdays-quickly-view.html

[G] Join us for an AdSense Optimisation Session in London, UK

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Inside AdSense: Join us for an AdSense Optimisation Session in London, UK

On Wednesday, February 16th, two of our optimizers will be in London, where they'll hold 20-minute optimization sessions at a local coffee shop in the afternoon. We’re aiming to keep this session casual, so we can provide one-on-one consultations to as many of you as possible.

We’d love to meet you, so please fill out this form if you’ll be in the London area on February 16th and would like to schedule an appointment with our team. Once we get your RSVP, we'll follow up by email with additional details if there's time available. Scheduling will be done on a first-come, first-served basis, but we’ll do our best to include as many of you as space will allow.

See you in London!

Posted by Nathaniel Kolenberg - Inside AdSense team
URL: http://adsense.blogspot.com/2011/02/join-us-for-adsense-optimisation.html

[G] Upcoming changes in backup ad options

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Inside AdSense: Upcoming changes in backup ad options

We frequently review our product and feature offerings to ensure they’re as effective as possible. Based on these reviews and on feedback from our non-profit partners, we’ll gradually begin retiring public service ads (PSAs) from AdSense sites so that we can focus our efforts on developing new opportunities for these partners.

As a refresher, PSAs are unpaid ads that can appear on publisher sites when we aren’t able to serve a paid ad. This can occur for a number of reasons, such as when relevant ads aren’t available for a page, or when a publisher has exceeded the amount of time to verify their address by receiving a Personal Identification Number.

As always, we’re committed to supporting our non-profit partners, which is why we’re continuing to offer free AdWords advertising for these partners via Google Grants; the Google Grants program is just one part of our larger Google for non-profits initiative. Also, ads in the Google Grants program are unaffected by this change. They'll continue to appear on AdSense sites and you'll earn from valid clicks and impressions, just like with normal ads. To learn more about the latest in Google Grants, including recent tips, events, and clinics, visit the official Google Grants blog.

What does this mean for you as a publisher? If you’ve previously selected ‘Show public service ads’ in the ‘Backup ads’ section of the new AdSense interface (or the ‘Alternate ads or colors’ section in the old AdSense interface), you’ll begin to see that when we’re unable to serve paid ads to your pages, a blank space will appear instead of a PSA. On the other hand, if you’ve opted to show non-Google ads from another URL or to show a solid color, you won’t be affected by this change; your choices will continue to be applied in cases when we aren’t able to show paid ads.

You’ll also notice that the option to select PSAs as backup ads no longer appears in your account. We’re working to provide new backup ad options, and will keep you updated with any developments right here on Inside AdSense.

If you’d like to update the settings for your backup ads at any time, sign in to your account and follow the instructions for the interface you’re using:
  • New AdSense interface: Visit the My Ads page and select the ad unit you’d like to update. Then, change the settings for ‘Backup ads.’
  • Old AdSense interface: Visit the Manage Ads page under the My Account tab, and click ‘Edit Ad Settings’ for the unit you’d like to change.
If you'd like to discuss this change with other publishers or provide feedback to our team, join the conversation in our Forum. We’ll be updating our Help Center entries and troubleshooters to reflect this change as well. Thanks for your patience as we complete this transition.

Posted by Yasser Abu-Ghdaib - AdSense Product Specialist
URL: http://adsense.blogspot.com/2011/02/upcoming-changes-in-backup-ad-options.html

[G] Western Union now in the Palestinian Territories

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Inside AdSense: Western Union now in the Palestinian Territories

As part of our ongoing goal to provide more payment options around the world, we're very excited to announce the arrival of Western Union Quick Cash® payments for the Palestinian Territories (Gaza & the West Bank).

For those of you who aren't familiar with this form of payment, Western Union Quick Cash payments are free and will reach you faster than checks. Payments will continue to follow our normal payment schedule and will be available for pickup in your local currency at your local Western Union agent the day after they're issued.

A couple of things to note: We can send Western Union payments only to publishers that have an individual account at this time. Also, the payee name on your account must exactly match the government-issued ID card that you'll use when picking up your payments. For more information on how to sign up for and pick up Western Union payments, please visit our Help Center.

We're continually looking into the feasibility of introducing new forms of payment and new delivery options in different countries. Stay tuned to the blog as we work to improve the payments experience for publishers around the word!

Posted by Deborah Chang - AdSense Payments team
URL: http://adsense.blogspot.com/2011/02/western-union-now-in-palestinian.html

[G] New Interface Wednesdays: Monthly graphs of your account performance

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Inside AdSense: New Interface Wednesdays: Monthly graphs of your account performance

This is the second post in our ‘New Interface Wednesdays’ series. Every Wednesday for the next few months we will highlight something new you can do in the new AdSense interface. From time to time we’ll also share stories directly from publishers who have been using the new interface as well as announce additional features we’ve recently added.

In the next few posts in this series, we’ll focus on different types of reports you can quickly view in the new interface to monitor and gain insight into your ad performance. Today we’re highlighting the ability to quickly view performance by month. We’ve chosen this particular feature because it’s been a top request from publishers, but you can easily do the same by day or week.

Previously, the easiest way to view all account data by month was to export all reports to CSV, then post-process the data in a spreadsheet. Now you can get the same data with just two clicks without leaving your account. On the Performance reports tab, first click on 'More reports,' and then 'Entire account by month.' From here you can see a graph of your earnings. Immediately below the graph, you’ll see data for your account by month. As we mentioned last week, you can easily select the metrics to appear on the graph.



Give it a try today! Navigate to the new interface and click on the Performance reports tab, 'More reports,' and then 'Entire account by month.'

Posted by Vincent Zanotti - AdSense Engineer
URL: http://adsense.blogspot.com/2011/02/new-interface-wednesdays-monthly-graphs.html

[G] AdSense Facts & Fictions Part VI: User-Generated Content

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Inside AdSense: AdSense Facts & Fictions Part VI: User-Generated Content

Fiction: I shouldn’t be held responsible if users post content on my site or network that violates AdSense policies.

Fact: You are responsible for ensuring that all of your content, including user-generated content such as forum posts, blog comments or outside feeds, is in compliance with AdSense policies on any page or site for which you’ve enabled AdSense ads.

As we’ve discussed in previous posts in this series, we regularly review the content in the AdSense network to ensure that it's safe for advertisers, users, and publishers, as network quality is of premium importance. Just as you, our publishers, expect us to do all we can to remove undesirable ads, our advertisers expect high standards to be maintained; for example, a company using AdWords to market baby clothes doesn’t want their ads to appear next to violent or mature content. In order to be transparent about what kinds of content violate our policies, we’ve published a complete list in our Help Center.

Making sure content complies with our policies can be complex when factoring in user-generated content. Keeping tabs on the hundreds (or even thousands!) of videos, blog posts, photos, tweets, and comments that can come in every day is a massive undertaking. However, you are ultimately responsible for all sites on which you have placed your ad code, regardless of whether you own or have produced the content. This blog post provides a few suggestions to help you prevent and monitor potential content violations.

In most cases, our first step after a policy violation is found is to issue a policy notification for the site. Exceptions include DMCA and egregious policy violations, more details here. After the initial notification, you need to take action, not simply respond to the warning, but implement solutions to proactively ensure that violating content is removed and new content added to the network or site complies with our policies.

We understand that it can take time to find the best solution to prevent problematic content from appearing on your site and we want to work with you to give you the time needed to find a fix. If it becomes evident that a publisher is unable to do so, or if the violation is continuing or egregious, then we will disable an account. We offer an appeals process, but the bottom line is, we can’t partner with publishers that pose a risk to our advertisers (just as we won’t partner with advertisers that could compromise you).

We know how hard you work to make sure that your sites are of the highest quality and free of adult content, unoriginal content, or anything else that may violate policies and we thank you for your efforts. When advertisers, publishers, and users know they can trust the integrity of our advertising environment, everyone wins.

Posted by Hannah Schlesinger - AdSense Policy team

Editor's Note: An earlier version of this post implied that an AdSense publisher has to proactively screen all content on his or her site. While publishers are required to take steps to keep the pages on which ads appear free from content that violates our policies, there are various methods that publishers can take to do this (see here for tips).
URL: http://adsense.blogspot.com/2011/01/adsense-facts-fictions-part-vi-user.html

Thursday, February 10, 2011

[G] Google Code-In Final Statistics

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Google Open Source Blog: Google Code-In Final Statistics

Thank you to all of the participants in Google Code-In, a contest designed to introduce pre-university students from around the world to the many possibilities for participation in the open source community.

The contest was a great success with 361 students (ages 13-18) from 48 countries completing a total of 2,167 tasks during the 7 week contest period. The students completed 769 Easy tasks, 798 Medium level tasks and 600 Difficult tasks during Google Code-In. We are thrilled with the response and the quality of work completed for the contest and look forward to seeing more from these talented students in the future.

The top 10 countries with the highest number of participants were, in order: The United States, Romania, Bulgaria, The Russian Federation, India, Poland, Canada, Germany, Italy, and Australia.

We would also like to extend a huge thank you to our 20 mentoring organizations and administrators from all over the globe, who through their guidance and encouragement are introducing young coders to the numerous ways to contribute to diverse open source projects.

Please stay tuned as we announce the Google Code-In contest winners on Monday, February 14th.

By Stephanie Taylor, Open Source Team
URL: http://google-opensource.blogspot.com/2011/02/google-code-in-final-statistics.html

[G] Advanced sign-in security for your Google account

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Google Online Security Blog: Advanced sign-in security for your Google account

Posted by Nishit Shah, Product Manager, Google Security

(Cross-posted from the Official Google Blog)

Has anyone you know ever lost control of an email account and inadvertently sent spam—or worse—to their friends and family? There are plenty of examples (like the classic "Mugged in London" scam) that demonstrate why it's important to take steps to help secure your activities online. Your Gmail account, your photos, your private documents—if you reuse the same password on multiple sites and one of those sites gets hacked, or your password is conned out of you directly through a phishing scam, it can be used to access some of your most closely-held information.

Most of us are used to entrusting our information to a password, but we know that some of you are looking for something stronger. As we announced to our Google Apps customers a few months ago, we've developed an advanced opt-in security feature called 2-step verification that makes your Google Account significantly more secure by helping to verify that you're the real owner of your account. Now it's time to offer the same advanced protection to all of our users.

2-step verification requires two independent factors for authentication, much like you might see on your banking website: your password, plus a code obtained using your phone. Over the next few days, you'll see a new link on your Account Settings page that looks like this:


Take your time to carefully set up 2-step verification—we expect it may take up to 15 minutes to enroll. A user-friendly set-up wizard will guide you through the process, including setting up a backup phone and creating backup codes in case you lose access to your primary phone. Once you enable 2-step verification, you'll see an extra page that prompts you for a code when you sign in to your account. After entering your password, Google will call you with the code, send you an SMS message or give you the choice to generate the code for yourself using a mobile application on your Android, BlackBerry or iPhone device. The choice is up to you. When you enter this code after correctly submitting your password we'll have a pretty good idea that the person signing in is actually you.


It's an extra step, but it's one that significantly improves the security of your Google Account because it requires the powerful combination of both something you know—your username and password—and something that only you should have—your phone. A hacker would need access to both of these factors to gain access to your account. If you like, you can always choose a "Remember verification for this computer for 30 days" option, and you won't need to re-enter a code for another 30 days. You can also set up one-time application-specific passwords to sign in to your account from non-browser based applications that are designed to only ask for a password, and cannot prompt for the code.

To learn more about 2-step verification and get started, visit our Help Center. And for more about staying safe online, see our ongoing security blog series or visit http://www.staysafeonline.org/. Be safe!

URL: http://googleonlinesecurity.blogspot.com/2011/02/advanced-sign-in-security-for-your.html

[G] Web Analytics TV #16 - Goals and ECommerce Tracking Edition

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Google Analytics Blog: Web Analytics TV #16 - Goals and ECommerce Tracking Edition

Welcome to our first Web Analytics TV episode of 2011!

Web Analytics TV is powered by your questions, in this episode we had questions from Australia, India, Russia, Germany, Israel, Poland, Argentina, Dubai, Cyprus and so many other places. It is amazing to see such an engaged audience from around the world. You all rock!
Our process is simple. Step 1: You ask, or vote on, your favorite web analytics questions via the Google Analytics Google Moderator site. Step 2: From a secret undisclosed location at the Googleplex Avinash Kaushik and Nick Mihailovski answer them. : )


In this episode our special guest is Sagnik Nandy, Engineering Lead for the Google Analytics back-end team. We are also thrilled to present Alan from Vancouver with the “Analytics Ninja of the Episode” award for his excellent question about sampling in Google Analytics. Alan, just send us an email and we’ll send you an autographed, personalized, copy of Web Analytics 2.0.

Here is the list of last weeks questions.


In this action packed episode we discuss:
  • (0:34) Detecting new local search engines in Google Analytics
  • (1:11) Effects of browser Do Not Track features on Google Analytics
  • (2:50) Is there anything you can do to reduce sampling in reports
  • (4:56) Measuring visitors who have visited one page for more than 30s
  • (5:50) Is passing a random visitor id in a visitor level custom var allowed?
  • (7:03) Tracking Google Places paid ad referrals
  • (8:18) Using jQuery to track outbound links
  • (9:18) Ways to filter or segment on the day of week
  • (10:05) When will Google Analytics work on devices that don’t support Flash
  • (11:06) How to track e-commerce and goals that happen on a 3rd party site
  • (12:37) Unique visitor metrics now available through the API
  • (14:38) Tracking Ecommerce transactions in one web property in different profiles
  • (15:45) Is it OK to track the name and email address with Google Analytics
  • (16:23) Can you use events to track outbound links on your site





Here are the links to the topics we discuss:
As always, if you need help setting up Google Analytics or leveraging the advanced configuration options, we recommend hiring a Google Analytics Certified Partner.

If you found this post or video helpful, we'd love to hear your comments. Please share them via the comment form below.


This series would not be possible without your awesome questions. Please submit them on our public Google Moderator site, and while you are there don’t forget to vote for your favourite questions. Avinash and Nick will answer them in a couple of weeks with yet another entertaining video.


Thanks!
Posted by Nick Mihailovski, Google Analytics Team
URL: http://analytics.blogspot.com/2011/02/web-analytics-tv-16-goals-and-ecommerce.html

[G] Advanced sign-in security for your Google account

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Official Gmail Blog: Advanced sign-in security for your Google account

Posted by Nishit Shah, Product Manager, Google Security

(Cross-posted from the Google Blog)

Has anyone you know ever lost control of an email account and inadvertently sent spam—or worse—to their friends and family? There are plenty of examples (like the classic "Mugged in London" scam) that demonstrate why it's important to take steps to help secure your activities online. Your Gmail account, your photos, your private documents—if you reuse the same password on multiple sites and one of those sites gets hacked, or your password is conned out of you directly through a phishing scam, it can be used to access some of your most closely-held information.

Most of us are used to entrusting our information to a password, but we know that some of you are looking for something stronger. As we announced to our Google Apps customers a few months ago, we've developed an advanced opt-in security feature called 2-step verification that makes your Google Account significantly more secure by helping to verify that you're the real owner of your account. Now it's time to offer the same advanced protection to all of our users.

2-step verification requires two independent factors for authentication, much like you might see on your banking website: your password, plus a code obtained using your phone. Over the next few days, you'll see a new link on your Account Settings page that looks like this:


Take your time to carefully set up 2-step verification—we expect it may take up to 15 minutes to enroll. A user-friendly set-up wizard will guide you through the process, including setting up a backup phone and creating backup codes in case you lose access to your primary phone. Once you enable 2-step verification, you'll see an extra page that prompts you for a code when you sign in to your account. After entering your password, Google will call you with the code, send you an SMS message or give you the choice to generate the code for yourself using a mobile application on your Android, BlackBerry or iPhone device. The choice is up to you. When you enter this code after correctly submitting your password we'll have a pretty good idea that the person signing in is actually you.


It's an extra step, but it's one that significantly improves the security of your Google Account because it requires the powerful combination of both something you know—your username and password—and something that only you should have—your phone. A hacker would need access to both of these factors to gain access to your account. If you like, you can always choose a "Remember verification for this computer for 30 days" option, and you won't need to re-enter a code for another 30 days. You can also set up one-time application-specific passwords to sign in to your account from non-browser based applications that are designed to only ask for a password, and cannot prompt for the code.

To learn more about 2-step verification and get started, visit our Help Center. And for more about staying safe online, see our ongoing security blog series or visit http://www.staysafeonline.org/. Be safe!
URL: http://gmailblog.blogspot.com/2011/02/advanced-sign-in-security-for-your.html