#1. Monday - According to the Google ebook Zero Moment of Truth, consumers now consult an average 10.7 sources before making a purchasing decision.
Use Multi-Channel Funnels reporting in Google Analytics to see a user's interactions beyond the last click prior to conversion.
#2. Tuesday - 44% of searches for last-minute gifts and store locations are predicted to be from mobile devices
See how well your mobile site is facilitating conversions with mobile reporting in Google Analytics.
#3. Wednesday - Use Real-Time reporting to see the impact of your holiday promotions within seconds
Use Real-Time reporting in Google Analytics to monitor the immediate impact of email offers and other campaigns that drive customer purchases.
And as a bonus holiday treat...
Holiday measurement tips - straight from the source!
As our final posting for Think with Google's December Adventure, we've wrapped up a handy video from Google's Digital Marketing Evangelist (and best-selling author) Avinash Kaushik on how to measure your holiday campaigns.
To see future insights and tips, please follow Think with Google on Google+.
Happy holidays from Google!
Posted by Andrew Truong, Inside AdWords Crew