Here are the five insights and tips we covered this week:
Click on the titles to view the original posts and comments.
#1. Monday: Rich media ads are 2.7x as effective in driving purchase intent vs. basic Flash
- Be sure to make video a core component of your display advertising mix to maximize holiday sales.
- Use remarketing to follow-up with targeted shoppers who browsed your products and left, or abandoned their shopping carts part-way through the purchase process.
- Browse our Rich Media Gallery or our new ad formats for mobile to check out some of our "best of" examples to get your creative juices flowing.
- Our year-end Google Zeitgeist launches today, and it's chock full of fascinating tidbits about what's been burning up the search queries this past year
- Find out what's burning up the search charts as we approach the holidays with this week's top shopping queries.