The opportunity for major online publishers is huge...and growing. People are spending more and more time consuming online content across numerous devices, advertisers are running more online and mobile campaigns to reach them; and ads continue to get more engaging and relevant. This represents an unprecedented moment for publishers. We believe that improved technology and services can help publishers seize it and make online advertising work much better.
For now, it’s business as usual—Admeld’s products will operate separately to Google’s existing solutions (such as DoubleClick for Publishers and the DoubleClick Ad Exchange). But over time, there are opportunities to bring the best of both businesses together in a variety of ways; and to develop entirely new solutions, too.
As we do this, Admeld and Google are guided by some core shared beliefs:
- We want to give publishers more control over their ad space, and offer more flexible ways to manage and sell it. Publishers’ businesses should influence the technology they use; not the other way around
- We believe that publishers can make better decisions to maximize their revenues when they have better insights at their fingertips
- We envisage a much simpler system that enables publishers to manage and sell their ad space—across desktop, video, mobile, tablets and more
Posted by Neal Mohan, Vice President of Display Advertising
(Cross-posted on the DoubleClick Publisher Blog)