Tuesday, December 6, 2011

[G] +1 Button in DFP: Leveraging Social Recommendations in Your Display Ads

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DoubleClick Publisher Blog: +1 Button in DFP: Leveraging Social Recommendations in Your Display Ads

Last March, Google introduced the +1 button on search results to make it easier for people to get recommendations from the people they trust right when they’re searching. And then in October, the +1 button and social annotations were made available to display ads from AdWords that win in the Ad Exchange auction.

Today, we’re excited to expand this capability to publishers who sell their ad space directly to advertisers using a new creative template available in DART for Publishers and the new DFP. Using the Image or Flash with Google +1 custom creative template, you can now add the Google +1 icon to your ads so that people can share your advertisers' offers with people across the web.

As results become more personal and relevant, we believe that users are not only more likely to click, but they're more likely to act as well. Personalized annotations bring you pre-qualified users, who are not only actively looking for your content, but are actively engaged after seeing recommendations from friends and contacts. In fact, 71% of shoppers say that recommendations from friends and family impact their purchasing decisions (Harris Interactive, June 2010). This powerful combination may result in more conversion and deeper engagement with your business overall.

The +1 button and recommendations will appear at the bottom of display ads.

For more information on how to incorporate the +1 button into your ad, please visit the DART or new DFP Help Centers.

Posted by David Flinner, Product Manager
URL: http://doubleclickpublishers.blogspot.com/2011/11/1-button-in-dfp-leveraging-social.html

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