Tuesday, December 6, 2011

[G] +1 button in DFP for direct sold ads

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Inside AdWords: +1 button in DFP for direct sold ads

In March, we introduced the +1 button on search results to make it easier for people to get recommendations from the people they trust right when they’re searching. Then in early October we expanded that to include Google Display Network ads across the web on both desktop and mobile.

Today, we’re excited to expand this capability to publishers who sell their ad space directly to advertisers using a new creative template available in DART for Publishers and the new DFP. Using the Image or Flash with Google +1 custom creative template, publishers can now add the Google +1 button to their ads so that people can share your offers with others across the web.

If you’d like to learn more about how publishers can integrate the +1 button on your direct-sold ads, please visit the DART or new DFP help centers.

Posted by David Flinner, Product Manager.
URL: http://adwords.blogspot.com/2011/12/1-button-in-dfp-for-direct-sold-ads.html

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