If African American consumers aren't a part of your brand's digital strategy, they should be. African Americans are one of the most engaged, influential, and responsive online audience segments.
Last month, Google and GlobalHue teamed up with OTX to understand what role search and other digital advertising technologies play in African Americans' purchasing decisions. The team, which included Google CPG's own Jason Crain, uncovered five key truths that every CPG marketer needs to consider:
Here's a cool infographic with even more study findings:
In addition to the graphic, the team also put together a 43-slide deck that you can steal from with pride for use in your own presentations.
For more thoughts on the research, check out the excellent coverage in AdWeek.