What do you want to see when you first log into your account? Many advertisers have told us that they want a quick snapshot of account performance and a summary of any important problems to address. However, the details vary quite a bit: Some advertisers want to quickly identify any keywords with bids below their first page bid estimates. Others might want to focus on campaign-level metrics before diving into keyword stats or use a graph to quickly identify any major fluctuations in performance. In short, customization is key!
With this in mind, we’ve recently introduced a new version of the AdWords Home tab. Just like before, the page features a summary of account alerts and a graph of account performance, but it allows for more extensive customization to help you monitor the parts of your account that matter to you.
The modules on the Home tab are based on saved filters created on your Campaigns tab. This provides you with the flexibility to define exactly which metrics and sections of your account are important to review right when you log in. To get you started, we’ve added some default filters to populate your Home tab, but you can feel free to remove those and customize as much as you’d like! These same modules will appear on AdWords for Mobile, helping you keep tabs on your account while you’re on the go.
Visit our Help Center to learn more about these changes and how to make the most out of your Home tab. You can access it now by clicking “New version” on your existing Account Snapshot page (check back soon if you don’t see it right away), and let us know what you think!
Posted by Lisa Shieh, Inside AdWords crew