Saturday, November 27, 2010

[G] Instant Preview issue resolved

| More

Google Analytics Blog: Instant Preview issue resolved

Since Instant Preview launched in early November, some Analytics users have noticed increased pageviews in their accounts.

We’ve now fixed this issue, and visits from Google Instant Preview will no longer show up in your Analytics account. We will not be reprocessing the data to remove past visits, but you can use an advanced segment to see the visits from Instant Preview in the context of your total traffic. WebShare, a Google Analytics Certified Partner, has put together a blog post detailing this method (see “Option 1: Advanced segment”).

We’re sorry for any problems this issue caused especially as we get into the holiday shopping season. We’re working more closely with the Google Instant team to prevent issues like these from happening again.

Posted by Trevor Claiborne, Google Analytics Team
URL: http://analytics.blogspot.com/2010/11/instant-preview-issue-resolved.html

Friday, November 26, 2010

[G] Opportunity Center for Publishers (Beta)

| More

Google Affiliate Network: Opportunity Center for Publishers (Beta)

We’ve just released a new feature that automates the process of finding new advertiser programs. The Publisher Opportunities Center generates a list of recommended advertisers that have the best potential to generate conversions from your website traffic. Recommendations are based on internal data including publisher-advertiser category matches and the advertiser’s performance with your peers.

All Google Affiliate Network publishers can visit the new Opportunities beta tab after signing in to Google Affiliate Network. If we have adequate information on your website, the list of recommendations will be available immediately. From this screen you can view information about the recommended advertisers such as program-wide 3 month and 7 day Earnings Per 100 Clicks (EPC), a standard logo banner, primary category, links to the commission information and program terms, as well as a simple click to join button. You can also export this list as a CSV or TXT file. Note: You’ll also see a link to ‘Dismiss’ a recommendation if you’re not interested in a particular advertiser. Once you ‘Dismiss’ the advertiser listing, it is permanently removed from the Opportunities tab.

If you don’t see any recommendations it means we need more information about your website. You will be prompted to fill out a short form. Recommendations will be quickly generated based on your response.

Results will be updated daily, so publishers are encouraged to check their recommendations on a regular basis.

We will continue to iterate on the beta and we invite you to provide your feedback in our Help Forum.

On behalf of the Google Affiliate Network team.

posted by Sheila Parker, Product Manager
URL: http://googleaffiliatenetwork-blog.blogspot.com/2010/11/opportunity-center-for-publishers-beta.html

[G] Wong Fu film premieres on YouTube

| More

YouTube Blog: Wong Fu film premieres on YouTube

In May 2010, Wong Fu Productions (Wesley Chan, Ted Fu, Philip Wang) and Ryan Higa started talking about doing a special project: a high-quality, long-form film that would be released just on YouTube for fans. Well, the moment is here: the film is now on YouTube, and Philip tells us more about it.



Written in a couple days, the 35-minute movie was shot in one intense week this past summer. Drawing from the talents of a few dedicated friends, the crew was no bigger than 10 and was usually just the three of us from Wong Fu Productions (WFP), plus the actors. There was no big budget, no big company, no big crews or equipment behind the shoot – just us, a DSLR camera, and the desire to do something major and to support each other.

In a time when "YouTubers" are still foreign to industry studios and decision makers, we didn't want to wait around for someone to give us the green light. We just went ahead and did it ourselves. Being Asian-American is not something most mainstream outlets believe is marketable. We struggle with this constantly. But with Ryan and Wong Fu's combined audiences, and a fresh approach to producing high-quality stories, we can show the world what we're capable of – not just as individuals in a new industry, but as a community, as well.

Philip Wang, Wong Fu Productions, recently watched "Agents of Secret Stuff."


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/9jkE6pUe5Zk/wong-fu-film-premieres-on-youtube.html

[G] Happy Thanksgiving

| More

Inside AdSense: Happy Thanksgiving

Sending Thanksgiving cheer from the Googleplex!



Posted by Katrina Kurnit - Inside AdSense team
URL: http://adsense.blogspot.com/2010/11/happy-thanksgiving.html

[G] The new AdSense interface: More insights

| More

Inside AdSense: The new AdSense interface: More insights

Now that you’ve had some time to dive deeper into the new AdSense interface, we want to be sure that you’re taking advantage of the additional insights at your disposal to help you make smart business decisions. You can now customize graphs and run detailed performance reports to analyze the amount you've made from various ad formats, ad sizes, bid types, and more. Watch this video for additional information:



Stay tuned next week for another video!

Posted by Katrina Kurnit - Inside AdSense team
URL: http://adsense.blogspot.com/2010/11/new-adsense-interface-more-insights.html

[G] Now available with Google Apps: Google Finance

| More

Official Google Enterprise Blog: Now available with Google Apps: Google Finance



Editor’s note: We recently launched an improvement that makes over 60 additional Google services available to Google Apps users. This series showcases what’s new and how your organization can benefit.



Welcome to Google Finance
Financial market data is some of the most time-sensitive and important information that many businesses track minute by minute. Portfolios, stock charts, and up-to-the-second market news are all central to understanding investment options, making business decisions, and tracking suppliers, partners, and competitors. How is the market reacting to the press release you just issued? How financially stable is the vendor you’re considering? What are your competitors in the market announcing today? Fortunately, Google Finance is now available to our Google Apps customers, so you can answer all of these questions and more for free with your Google Apps account.

Google Finance puts all of the financial data and market news that matters to you at your fingertips throughout the day and enables you to share it easily with colleagues and clients. Integration with your Apps account allows you to create and save multiple portfolios and track performance over time as well as access your saved portfolios through your mobile device when you’re away from your computer.


Google Finance also makes it easy to keep track of important portfolio company events, such as quarterly earnings announcements, by allowing you to add these events directly to your linked Google Calendar with a single click.


Other Google Finance features allow you to create custom stock charts that include related companies’ performance and custom technicals and indicators of your choosing -- and share them with colleagues easily. And you can brainstorm investment opportunities using the Google Finance Stock Screener or Domestic Trends features.

Learn more and get started
Google Finance can be enabled by your domain administrator from the Google Apps control panel at https://www.google.com/a/[your_domain.com] (replace [your_domain.com] with your actual domain name). If your organization isn’t using Google Apps yet, you can learn more and sign up today at http://www.google.com/apps/more.

For more information about Google Finance, you can check out our Help Center pages, or you can follow the latest product news, tips, and features on the Google Finance Blog.

Share your story
Have you already started using Google Finance at your organization, or plan to now that it’s available? Please share your story, and your organization could be featured in the next Gone Google ad campaign!


Posted by Karolína Netolicka, Product Manager, Google Finance

Note: Google Finance may not be available in all areas.
URL: http://googleenterprise.blogspot.com/2010/11/now-available-with-google-apps-google_24.html

Thursday, November 25, 2010

[G] How ratings and reviews work on Google Places

| More

Google LatLong: How ratings and reviews work on Google Places


Ratings, reviews and recommendations play an important role in helping people find great places they love. Now that Google Hotpot is available, we want to take the opportunity to share some details on how the Google ratings and reviews system works and remind you of some of the features we’ve launched over the last couple of months.

Whether you’re trying to find a restaurant for some out-of-town relatives or looking for a reputable watch repairman in your neighborhood, your decision-making process is likely to include reading reviews online so you can pick a place that’s right for you. Google helps you find these helpful perspectives about local businesses and services regardless of where on Google you started your search.

Where reviews appear
On the Place page of a business, the “Reviews from around the web” section shows results from the most relevant review sites from across the Web.

In the “Reviews from Google users” section you can read additional reviews that people have posted directly on Google Places. And of course, you can rate the place and write your own review to share your opinions with your friends and other users.


And now with Hotpot, some Place pages may also include a new section called “Recommended because,” which shows you what the friends you’ve added in Hotpot think about various places through their star ratings and reviews.


Also with the addition of Hotpot, if you’re signed in, we’ll use the ratings and reviews from you and your friends to show personalized recommendations in Google search results. These opinions from the people you trust will also be available when searching on Google Maps and Google Maps for Android.


How we handle reviews
We want people to see ratings, reviews and recommendations that are relevant, helpful, and trustworthy. Unfortunately not all reviews and ratings found across the web are entirely honest or legitimate. So to protect both business owners and customers from fake or malicious reviews, we have systems in place that may remove individual reviews from appearing in our products. Our review posting guidelines offer tips for writing thoughtful reviews and provide reasons why reviews are sometimes removed.

Sometimes our algorithms to combat abuse may flag and remove legitimate reviews by mistake. We know this is frustrating when it happens, so we work hard to minimize these instances in our effort to provide reviews that are authentic and useful.

How to flag or respond to reviews
If you believe a review in the “Reviews by Google users” section violates our posting guidelines, you can use the “Flag as inappropriate” link next to the review to report it. We will then investigate if the review violates our guidelines.


However, it’s important to remember that reviews are a forum for users to share both positive and negative opinions. We do not arbitrate disputes and more often than not, we leave the review up.

If you received a review you do not agree with for your business, you can publicly respond on your Place page using business owner responses to reconcile the situation. We know a negative review can be frustrating, but don’t be discouraged. We also provide suggestions on how to engage with customers online to address their concerns and potentially turn an initially negative experience into a positive one.

For the benefit of users who read about other people’s experiences to determine where they want to go, we’re constantly working to improve our review system. At the same time, these continual tweaks also help business owners who use these methods of feedback to learn more about what their patrons think about their offerings.

We hope you continue sharing your thoughts to help yourself and others discover great places, and that the reviews and recommendations you receive from us help you find spots you really love. And if you’re a business owner, we also hope these ratings and reviews bring happy customers through your door.

Posted by Stephan Seyboth, Product Manager

URL: http://google-latlong.blogspot.com/2010/11/how-ratings-and-reviews-work-on-google.html

[G] Apply for a 2011 Google Policy Fellowship

| More

Google Public Policy Blog: Apply for a 2011 Google Policy Fellowship

Posted by Pablo Chavez, Director of Public Policy

Last summer Google Fellow Gwen Glazer at the American Library Association focused on digitization, specifically on for content from small or mid-sized public libraries and other cultural heritage institutions. Rare materials, like local history collections and historic photographs and maps, present significant challenges to digitization, and Gwen’s proposal encouraged the creation of a national program that would digitize these archival materials and collect them in a free online interface to make them available to the public.

Ramtin Amtin at the Citizen Lab examined the recent changes to Google in China to study free expression as a human rights issue, and explored Internet censorship as a potential violation of world trade laws.

At the Competitive Enterprise Institute, Carolyn Homer wrote a legal paper on the meaning of online privacy policies, and published two op-eds on privacy on AOL News and in AdAge.

What will Google fellows do summer 2011? That’s up to you. Students of all levels and disciplines interested in Internet policy issues can apply starting today. The deadline for applications is January 17, 2011.

Selected students will spend ten weeks this summer working on issues as varied as free expression, privacy, security, and intellectual property with thought leaders at a diverse range of organizations, including: American Library Association, Canadian Internet Policy and Public Interest Clinic, Cato Institute, Center for Democracy and Technology, The Citizen Lab, Competitive Enterprise Institute, Creative Commons, Electronic Frontier Foundation, Future of Music Coalition, Internet Education Foundation, Joint Center for Political and Economic Studies, Media Access Project, National Hispanic Media Coalition, New America Foundation, Public Knowledge, TechFreedom, and the Technology Policy Institute.

You can learn about the program and host organizations on the Google Public Policy Fellowship website.
URL: http://googlepublicpolicy.blogspot.com/2010/11/apply-for-2011-google-policy-fellowship.html

Wednesday, November 24, 2010

[G] Objects in mirror...

| More

Google Open Source Blog: Objects in mirror...

Nearly a year in the making, kernel.org has announced four new machines coming online in November of 2010. This is quite the change in infrastructure, covering two new "heavy lifting machines" and two new backend machines to round out kernel.org's infrastructure of 12 boxes running worldwide.

As many people know, particularly if you are reading this blog, kernel.org runs the infrastructure that the Linux Kernel community uses to develop and maintain a core piece of the operating system. That said, kernel.org provides a lot more services than just a couple of git repositories and a place to download kernel releases. It hosts the Android source, provides Internet bootable utilities and installers, one of the fastest and most comprehensive mirrors of Linux distros, a plethora of wikis, and the Linux Kernel bugzilla. It also hosts and maintains a variety of other websites that are central to the development of the Linux Kernel or to the greater Linux ecosystem.

The four new machines that have fully come online in November were donated by Google with a generous discount from HP, and they are some impressive pieces of hardware to say the least!

Mirrors1 and Mirrors2, the two machines in the United States that service mirrors.kernel.org, fully replace machines that had been in service for 5 years. The new machines live up to their names of the “heavy lifting machines” (both because they move the most data for kernel.org, but lifting 6-10u worth of equipment is actually quite heavy)! Specs for those are:

Mirrors1:
DL380 G7
2 x E5640 Intel Xeon Processors
144GB DDR3 ECC RAM
2 x MSA70 external drive chassis
2 x P812 Array controllers
66 x 300GB 10K RPM SAS drives

Mirrors2:
DL380 G6
2 x X5550 Intel Xeon Processors
144GB DDR3 ECC RAM
2 x MSA70 external drive chassis
2 x P812 Array controllers
66 x 300GB 10K RPM SAS drives

Each setup uses up 6u of space now, saving us about 4u per-setup over our old equipment, and they give us a lot more storage space and a lot more RAM to be able to handle mirroring for so many people.

We also upgraded the master backend machine for kernel.org, and took our still-awesome previous master backend and turned it into a live spare should anything ever happen to the primary machine. We added a second dynamic web infrastructure box as well, to help host the wikis and things like bugzilla, giving us an active fail over as well as a load balanced system.

With these two additional boxes coming online, kernel.org reached a milestone as we now have a redundant machine for everything currently in our inventory. We've been quite successful with the redundancy we have with our frontend facing machines, and now we have that same level of redundancy available to us on our backend machines.

master:
DL380 G6
2 x X5550 Intel Xeon Processors
32G DDR3 ECC RAM
1 x MSA60 external drive chassis
2 x P812 Array controllers
8 x 300G 10K RPM SAS drives
12 x 300G 15K RPM SAS drives

dynamic web box 2:
DL380 G6
2 x X5550 Intel Xeon Processors
32G DDR3 ECC RAM
1 x MSA60 external drive chassis
1 x P812 Array controller
8 x 300G 10K RPM SAS drives

Needless to say we can talk a lot about specs and numbers. But really, a photo is worth a thousand words:


Those are the new backend boxes hosted at OSUOSL.

Our thanks go out to Google and HP for helping make this happen, with special thanks going to
Chris DiBona of Google for making this happen, Shawn Pearce of Google for putting up with with me through all of this, and Bdale Garbee of HP for helping us get the equipment we need and being such a great friend of kernel.org for so many years!

To quote our saying on mirrors.kernel.org, “Objects in mirrors may be closer than they appear!”

By John “Warthog9” Hawley, Chief Kernel.org Administrator
URL: http://google-opensource.blogspot.com/2010/11/objects-in-mirror.html

[G] Updates and Fixes for November 22nd

| More

Blogger Buzz: Updates and Fixes for November 22nd

Besides an exciting update to the Blogger in Draft testing ground, we’ve also made a few updates to the rest of Blogger. Here’s a quick summary of the latest changes, hot off the press:


Comment Notifications enabled by default on new blogs

We think it’s important to stay in touch with the activity on your blog, so we’ve turned on the comment notification setting by default for all new bogs. We’ll send an email to the  address associated with your Blogger account with each new comment from your readers.

Your old blogs won’t be affected at all, and if you’d like to enable or disable comment notification at any point, you can easily do so from the Settings | Comments tab.


Picasa albums created automatically (if needed)

We hope you are already aware that when you upload an image from Blogger, it gets added automatically your Picasa Web Albums account in an album dedicated to your blog. This means that any image you upload from Blogger will be available to view, edit, and share when you login to Picasa.

Should you delete the album associated with your blog for any reason, we’ve made an update which will now create a new album automatically so you can continue to upload images to Picasa.


Upload Image button added to Edit HTML mode
(Blogger in Draft only)

We heard lots of feedback recently about how you’d like to be able to upload an image in the post editor’s Edit HTML mode, so we’ve added it into the new post editor’s toolbar with today’s release. You’ll see it right now if you go into the post editor. Hopefully this saves you a few extra clicks next time you need to add images to your posts.


And lastly, a bug fix

Many of you let us know via the forum that <img> tags for images uploaded in the new post editor weren’t closing correctly, which was causing formatting problems in your post. We’ve corrected that problem in this release, and now <img> tags are closing as they should.

Thanks for letting us know!
URL: http://buzz.blogger.com/2010/11/updates-and-fixes-for-november-18th.html

[G] Save time with Shared Campaign Extensions

| More

Inside AdWords: Save time with Shared Campaign Extensions

Earlier this year we introduced the Ad extensions tab to help you manage and track your campaign extensions in AdWords. Now, in addition to showing statistics for your campaign extensions, the Ad extensions tab lets you share extensions between campaigns.

Shared extensions allow you to use the same extensions information across multiple campaigns, saving you the time and effort of manually recreating extensions one at a time per campaign. For example, if you’ve set up Ad Sitelinks in one of your campaigns, you may want to use the same settings for a new campaign. Rather than copying each link and pasting it over one at a time to the new campaign, now you can share your Ad Sitelinks settings from your existing campaign to the new one.

What’s more, if you need to change part of your extension later (for example, to change the URL for one of the Ad Sitelinks), you only need to change the extension once and all campaigns sharing that extension will be automatically updated.

Any extension you add is automatically available for sharing between campaigns. To add a shared extension to a campaign, visit the Ad extensions tab for the destination campaign. Then, select the extension type from the drop down box, and click 'New extension.'



You’ll see the option to choose one of your existing extensions from another campaign, or to create a new extension. Choose the extensions you’d like to use, click save, and you’re done.



To learn more about shared extensions, please visit the AdWords help center.

Posted by Gordon Zhu, Inside AdWords crew
URL: http://adwords.blogspot.com/2010/11/save-time-with-shared-campaign.html

[G] Spreading holiday cheer and regional cuisine through AdWords

| More

Inside AdWords: Spreading holiday cheer and regional cuisine through AdWords

Cross-posted from the Official Google Blog:

When we here in the U.S. think of Thanksgiving, many of us think of our favorite foods: perhaps a fresh-from-the-oven pumpkin pie, a sweet glazed ham or a succulent turkey. But thanks to Charlie Hohorst III of Lafayette, La., tens of thousands of Americans dream instead of a turkey... stuffed with a duck... stuffed with a chicken.

For the past 15 years, Hohorst has run food shopping site Cajun Grocer, which specializes in more than 1,000 different authentic Louisianan foodstuffs and delicacies. The “turducken”—a Cajun dish consisting of a de-boned turkey filled with duck, chicken and stuffing—is “the bread and butter” of his business, says Hohorst. He can attest to their growing popularity as he ships an ever-increasing number of turduckens to cities all over the country, from Los Angeles to Boston.

Cajun Grocer’s business has grown hand-in-hand with the use of Google AdWords. Before starting AdWords campaigns in 2002, sales were fueled primarily by word of mouth, and reaching the right audience at an affordable price was a challenge. “With a specialty product like a turducken,” says Hohorst, “who do you target and how do you target them?” Using AdWords, Cajun Grocer can show off their products alongside relevant searches on Google and measure every penny spent on advertising.


Cajun Grocer's ad for "turducken" searches, using AdWords Product Extensions.

click for full size image
The process of hand-crafting all eight types of turducken for the Thanksgiving rush starts in April and continues through packing and last-minute shipping as late as November 23.

Aside from their role in spreading the culinary influence of his native Louisiana, what Hohorst really loves about turduckens is that, much like the Thanksgiving holiday itself, they give people a reason to come together. “They’re a gathering item. Many people have heard of them, and when someone they know has one, it can bring in 10 or even 20 people.”

Posted by Jim Prosser, Communications Manager
URL: http://adwords.blogspot.com/2010/11/spreading-holiday-cheer-and-regional.html

[G] Great tech support and good karma found with Google AdWords online

| More

Inside AdWords: Great tech support and good karma found with Google AdWords online

Cross-posted from the Google Small Business Blog:

When Uday Challu noticed a growing dissatisfaction with avenues for technical support, he was inspired to create a better way for people to get help with their tech troubles. So in 2007 he founded iYogi.com, India’s first direct-to-consumer remote technical support company. Founded on a belief in good karma, iYogi aims to mitigate frustrations with technical products and services by delivering a high-quality customer service experience.


iYogi Founder Uday Challu

iYogi provides round-the-clock, 24-hour service on a wide variety of technical products and issues, in Australia, Canada, the U.S. and the U.K. Uday uses Google AdWords to reach these international customers.

Uday says he saw search and, in particular, AdWords as a way to reach customers in need of technical support. He says, “iYogi services are currently available in multiple geographies and advertising with AdWords seemed like the most obvious way to reach customers who were turning to the Internet to find and fix their problems.”

With the intent of starting small and building to scale, Uday targeted his first campaigns to the U.S. only. Using location and language targeting, iYogi launched a U.S.-only campaign with general keywords related to customer support, and honed his campaign over time. “We gathered lots of intelligence from the Search Query Report, which helped us identify other keywords people in the U.S. were searching for,” says iYogi Vice President of Online Marketing K.R. Sreejith. “We also tested new ad texts and customized these ad texts to highlight popular keywords.”

Then, using lessons from his experiences in targeting the U.S., Uday expanded into the Canadian market. He found his experience in the U.S. helpful for the Canadian campaign, but didn’t see similarly high volume. After examining the global competitive landscape, he decided to expand to Australia and the U.K.

“We quickly learned that ads in the U.K., for example, had to be different than ads in the U.S.,” says Sreejith. “Using the Search Query Report, we noticed that the popularity of certain keywords was different in the U.K. and that there are differences in the spelling of these terms. We also learned from our sales teams that U.K. customers spend more time on the phone than do U.S. customers. So, we edited our ad texts and landing pages to reflect these different keywords and values.”

Today, iYogi is one of the fastest growing remote tech support providers in the world. As Uday continues to expand his business internationally, he’ll continue to use insights gained from his ad campaigns and to provide the rest of the world with similarly karmic technical support experiences!

Posted by Anand Devsharma, Team Manager, India
URL: http://adwords.blogspot.com/2010/11/great-tech-support-and-good-karma-found.html

[G] Live online course on how to define and analyze conversions on your site using Analytics Goals

| More

Inside AdWords: Live online course on how to define and analyze conversions on your site using Analytics Goals

On Wednesday November 24th we’re hosting a free, live, online course about Goals in Google Analytics. Goals help you measure conversions or successful actions on your website, such as visits to a 'thank you' page after a customer makes a purchase on your site.

In this live course you’ll learn how to set up Goals and how they can benefit you. We'll clarify the difference between conversions in AdWords and Goals in Analytics, as well as discuss the reports the Goals section offers. After completing the course you'll know how to use Analytics Goals to measure the effectiveness of your AdWords traffic, then make more informed business decisions as a result.

This interactive course will be delivered by two Analytics Specialists and will last approximately 1 hour, including time for Q&A. It will take place on Wednesday, November 24 from 3-4PM GMT (7-8AM PST) and is suitable for anyone who’d like to learn more about Analytics Goals.

If you're interested make sure you sign up now!

Posted by Gordon Zhu, Inside AdWords crew
URL: http://adwords.blogspot.com/2010/11/live-online-course-on-how-to-define-and.html

[G] Welcome, Google Apps users!

| More

Google Finance Blog: Welcome, Google Apps users!

Posted by Karolina Netolicka, Product Manager

Google Apps recently launched an improvement that made dozens of exciting Google services available to Google Apps users for the first time. As part of this launch, Google Finance is now available to our Google Apps users for free with their Apps accounts.

Google Apps is Google’s suite of cloud-based messaging and collaboration apps used by over 30 million users in small businesses, large enterprises, educational institutions, government agencies, and non-profit organizations around the world. If your organization hasn’t gone Google yet you can learn more about how to lower IT costs and improve productivity and collaboration with Google Apps.

For those Finance users who have a Google Apps account, if your administrator has already transitioned your organization to the new infrastructure, you can now use Google Finance by signing in at google.com/finance with your existing Apps account.

For more details, read the complete post on the Google Enterprise blog and follow all the updates on other newly available services for Google Apps users.
URL: http://googlefinanceblog.blogspot.com/2010/11/welcome-google-apps-users.html

[G] Spreading holiday cheer and regional cuisine through AdWords

| More

Official Google Blog: Spreading holiday cheer and regional cuisine through AdWords

When we here in the U.S. think of Thanksgiving, many of us think of our favorite foods: perhaps a fresh-from-the-oven pumpkin pie, a sweet glazed ham or a succulent turkey. But thanks to Charlie Hohorst III of Lafayette, La., tens of thousands of Americans dream instead of a turkey... stuffed with a duck... stuffed with a chicken.

For the past 15 years, Hohorst has run food shopping site Cajun Grocer, which specializes in more than 1,000 different authentic Louisianan foodstuffs and delicacies. The “turducken”—a Cajun dish consisting of a de-boned turkey filled with duck, chicken and stuffing—is “the bread and butter” of his business, says Hohorst. He can attest to their growing popularity as he ships an ever-increasing number of turduckens to cities all over the country, from Los Angeles to Boston.

Cajun Grocer’s business has grown hand-in-hand with the use of Google AdWords. Before starting AdWords campaigns in 2002, sales were fueled primarily by word of mouth, and reaching the right audience at an affordable price was a challenge. “With a specialty product like a turducken,” says Hohorst, “who do you target and how do you target them?” Using AdWords, Cajun Grocer can show off their products alongside relevant searches on Google and measure every penny spent on advertising.

Cajun Grocer’s ad for “turducken” searches, using AdWords Product Extensions.

The process of hand-crafting all eight types of turducken for the Thanksgiving rush starts in April and continues through packing and last-minute shipping as late as November 23.

Aside from their role in spreading the culinary influence of his native Louisiana, what Hohorst really loves about turduckens is that, much like the Thanksgiving holiday itself, they give people a reason to come together. “They’re a gathering item. Many people have heard of them, and when someone they know has one, it can bring in 10 or even 20 people.”

Posted by Jim Prosser, Communications Manager
URL: http://googleblog.blogspot.com/2010/11/spreading-holiday-cheer-and-regional.html

[G] Preserving Alan Turing’s papers at Bletchley Park

| More

Official Google Blog: Preserving Alan Turing’s papers at Bletchley Park

As you may have seen, some key papers from British computer scientist and wartime codebreaker Alan Turing are up for auction today at Christie’s in London. Dr Turing is a hero to many of us at Google for his pioneering work on algorithms and the development of computer science. (He’s also an important figure for many across the world who face homophobic attacks and bullying, an issue that we have spoken about elsewhere.)

Why are these papers so important? Dr Sue Black, a computer scientist at University College London and a key campaigner for Bletchley Park, where Dr Turing worked, explains: “The lot includes codebreaker Max Newman's copies of many of Turing's papers. Some of the papers have on them comments from Newman, a friend of Turing’s who testified in his defence at his trial. These papers belong at Bletchley Park, home of the codebreakers, and where these two codebreakers worked together side by side, helping to save millions of lives during World War II.”

Sue asked Google for support in purchasing the papers for Bletchley Park, which we agree is clearly the right place to house them. As has been reported earlier today, we are backing the bid with a contribution of $100,000 towards a successful purchase.

There’s still a long way to go to raise all the money required; we hope that others will be able to come forward too. The deadline for contributions to the bid has been extended until 2pm GMT today. Anyone interested in supporting it should contact Sue directly, or go to http://www.justgiving.com/turing-papers/.

Posted by Simon Meacham, Developer Advocate
URL: http://googleblog.blogspot.com/2010/11/preserving-alan-turings-papers-at.html

Tuesday, November 23, 2010

[G] Now available with Google Apps: Blogger

| More

Official Google Enterprise Blog: Now available with Google Apps: Blogger



Editor’s note: We recently launched an improvement that makes over 60 additional Google services available to Google Apps users. This series showcases what’s new and how your organization can benefit.



Welcome to Blogger
How do you let the world know what's important to your organization on a day-to-day basis? You may have a Web site, but when was the last time you added fresh content? You may have advertisements and media placements, but how interactive can you make those conversations? Many companies solve these problems by using blogs to connect in more meaningful ways, sharing up-to-date information and allowing follow-on conversations; and now Google Apps users have the perfect tool for delivering a corporate blog: Blogger.

Blogger is an easy-to-use yet extremely powerful content publishing platform that helps you broadcast stories, insights, and ideas to others in only a few clicks. Your organization can use Blogger to start conversations with customers or partners about upcoming events, product launches, or your company's vision for your industry.

A recent study showed that an estimated 34% of US companies already use one or more blogs to connect with their customers, and this figure has doubled in the past few years.* Google uses blogs, just like the Enterprise Blog where you’re reading now, to connect with our users and partners. In fact, Google has almost a hundred blogs running on the Blogger platform, covering topics as diverse as our renewable energy policies, product updates, developer challenges and code snippets, and information for advertisers and partners.

Blogger offers a powerful rich-editor that lets you create a great looking site with simple and intuitive tools that require no web design experience to use. And for those that want to achieve a deeper level of customization, Blogger provides great flexibility and full control over the blog content you create, letting you edit the HTML and add CSS and Javascript to create your own unique look and feel.

Just like Google Apps, Blogger runs in Google’s cloud so you never have to worry about provisioning new hardware or updating software. Blogger already serves content from millions of contributors to over 300 million readers, so the platform is ready to scale to meet your needs as readership grows with your organization.

Learn more and get started
Blogger can be enabled by your domain administrator from the Google Apps Control Panel at https://www.google.com/a/[your_domain.com] (replace [your_domain.com] with your actual domain name). If your organization isn’t using Google Apps yet, you can learn more and sign up today at http://www.google.com/apps/more.

For more information you can take a product tour or learn about Blogger’s top features. Finally, you can track the latest news and updates on Blogger’s own blog.

Share your story
Have you already started using Blogger at your organization, or plan to now that it’s available? Please share your story and your organization could be featured in the next Gone Google ad campaign!


Posted by Anil Sabharwal, Product Manager, Blogger

Note: Blogger may not be available in all areas.
* Source: eMarketer, August 2010
URL: http://googleenterprise.blogspot.com/2010/11/now-available-with-google-apps-blogger.html

[G] Live Webinar: Jaguar Land Rover’s journey to the cloud

| More

Official Google Enterprise Blog: Live Webinar: Jaguar Land Rover’s journey to the cloud

On Friday 26th November we'll be joined by Andy Bennett, IT Operations Manager at Jaguar Land Rover. Andy will share his team's experience moving more than 15,000 Jaguar Land Rover employees to Google Apps. He will detail both the resulting cost savings and the new ways of working that Google Apps has encouraged.

Jeremy Vincent, CIO of Jaguar Land Rover, gives us a taste of the session:

"We switched our entire global organisation (15,000+ users) to Gmail, Calendar and Contacts in one weekend in December 2009, saving around £1.75m in total one-off migration costs as we separated from our former parent company.

Now, almost one year in, we have a truly enterprise-wide common critical business application which is delivering benefits continuously, especially as we turn on more Google applications and as Google continuously improves its product set."

To hear more about Jaguar Land Rover’s switch to Google Apps attend this live webcast, Friday 26th Nov 2010 at 11.00 GMT. Register today.

This session will be moderated by Angela Ashenden, Principal Analyst at MWD Advisors.
URL: http://googleenterprise.blogspot.com/2010/11/live-webinar-jaguar-land-rovers-journey.html

[G] Q&A with Chef John of Food Wishes

| More

YouTube Blog: Q&A with Chef John of Food Wishes

Chef John Mitzewich is the voice behind YouTube’s most subscribed cooking channel, Food Wishes. Chef John today posted his 500th video to YouTube, and he recently took time out to answer a few questions about how he makes his videos and the trends he’s seeing as a YouTube chef.

How do you decide what to make videos about?
The whole concept of the "Food Wishes" channel is "What's your food wish?" I get tons of recipe requests, and try to honor the most popular wishes when I plan my dishes. Other times, I'll just start cooking something and realize it would make a cool video, so I'll throw the camera on a tripod and begin filming.

How seasonal are your videos -- both in terms of how you think about what you create and how your audience fluctuates?
Since I film what I eat, and I tend to eat very seasonally, the videos are generally quite in tune to what's available that time of year. Also, if I know a certain seasonal dish is coming up (like chicken wings for the Super Bowl), I'll try and plan something a few weeks ahead so people have time to learn and make it.



What are some other trends you've noticed in viewership of your videos, subscriber growth or fan comments over the years?
Subscribers and viewership have both grown steadily over the last 12 months and are increasing faster compared to when I first started out. I've more than doubled both my subscribers and viewership this year compared to last. It seems every year that the holiday season is when my entire catalogue gets a boost, as I think more people are looking for that special recipe to make for their family and friends. My viewership has also been pretty diverse. I get a huge range of ages, from kids cooking their first recipe, to seniors who've never cooked before getting into it for the first time.

What are the keys to really great cooking videos?
To me, a great cooking video is one that makes the viewer feel like they're making the video with you, not just watching someone make a recipe. I want to bring the viewer right into the scene. Close, interesting shots of the food, with an engaging, affable narration are what I try and use to achieve this.

How important is a mouth-watering thumbnail?
A great looking thumbnail that is clear, bright, and close-up, is second in importance only to the recipe title itself.

What is a common mistake budding cooks make when making videos?
They try to do a TV-style cooking show. You're on YouTube, not Food Network, so stop trying to do an imitation of a network "stand and stir" show. Generally the viewer is way more interested in the food, than the person making it; so stop trying to "perform" for the camera, and just show us the cooking.

Do you have any insight into how much technology, like YouTube videos or iPad, is moving into the kitchen?
I know this is a huge trend! I get all kinds of emails from people that tell me they take their laptops or iPads into the kitchen to cook with. A library of your favorite video recipes from YouTube on your iPad IS the cookbook of the next decade.

Thanksgiving. How do you approach this holiday as a video-making chef?
I just try to film a nice variety of recipes suited to entertaining. People are at their most insecure when cooking for friends and family during the holidays, so I want these videos to make life a little easier (and more fun!).

Anything else you'd like to add?
For someone who doesn't cook, watching a video recipe is the best, and most enjoyable way to learn. As food television trends towards reality shows and contest-based programming, I predict YouTube becomes the primary resource for on-demand culinary instruction.

Annie Baxter, YouTube communications, recently watched "Peach Brulee Burrata Recipe"


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/o7Or_wtBgBk/q-with-chef-john-of-food-wishes.html

[G] New this week in Docs: Drag and drop upload and compact controls

| More

Official Google Docs Blog: New this week in Docs: Drag and drop upload and compact controls

We just launched a pair of features that can save you time and give you more room to work: drag and drop upload and compact controls.

Drag and drop upload
A few weeks ago, we made it easier to add images to your documents using drag and drop. Today we’re extending that functionality to the file upload page, making it even easier to move your files into the cloud. Now if you’re using Chrome, Safari, or Firefox, you’ll be able to quickly drag files into the drop area and shoot them up to the cloud.

Compact controls
The document editor borrowed a feature from spreadsheets to save screen space. You can now hide the title bar above the editor by choosing View -> Compact controls or pressing Ctrl Shift F (Cmd Shift F on Macs).


Let us know what you think in the comments.

Posted by: Mike Procopio, Software Engineer
URL: http://googledocs.blogspot.com/2010/11/new-this-week-in-docs-drag-and-drop.html

[G] Welcome, Google Apps Users!

| More

Blogger Buzz: Welcome, Google Apps Users!

Google Apps users have been asking for Blogger and now, with our recently launched infrastructure improvement, they can use Blogger for free with their Google Apps accounts. We're excited to provide Apps users with this great tool to have their voices heard on the web.

Google Apps is Google's suite of cloud-based messaging and collaboration web apps used by more than 30 million users in small businesses, large enterprises, educational institutions, government agencies, and non-profit organizations around the world. If your organization hasn't gone Google yet, you can learn more about how to lower IT costs and improve productivity and collaboration at google.com/apps.

For those Blogger users who have a Google Apps account, if your administrator has already transitioned your organization to the new infrastructure, you can now use Blogger by signing in at blogger.com with your existing Apps account.

For more details, read the complete post on the Google Enterprise blog and follow all the updates on other newly available services from Google Apps users.


URL: http://buzz.blogger.com/2010/11/welcome-google-apps-users.html