Thursday, October 7, 2010

[G] Setting international sales tax rates gets easier

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Official Google Checkout Blog: Setting international sales tax rates gets easier

We’re happy to share an update to merchant tax settings that we hope will make selling internationally even easier. Merchants can now set sales tax rates for all countries supported by Google Checkout from the Tax setup option under the Settings tab in the Checkout Merchant Center.


Specifically, you can specify tax rates to apply to the goods that you ship to over 140 countries, all U.S. states, and all Canadian provinces.


To learn even more about setting sales tax rates, visit our Help Center and let us know what you think in the Merchant Forum.


Posted by Sri Raga Velagapudi, Software Engineer and Satyajeet Salgar, Product Manager
URL: http://googlecheckout.blogspot.com/2010/10/setting-international-sales-tax-rates.html

[G] Fill bowl with cereal, add milk, turn on camera

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YouTube Blog: Fill bowl with cereal, add milk, turn on camera

Heather Menicucci, Director, Howcast Filmmakers Program, is writing weekly guest posts for the YouTube blog on filmmaking in the digital age. This is her second post. Her first was “Embracing exploration: being a filmmaker today.”



Partly motivated by wanting to hear why our filmmakers produce Howcast spots or upload to YouTube, and partly curious about what they eat for breakfast, we decided to interview them about web video last Friday morning. Since our filmmakers are all over the world, we had to conduct the interviews remotely and ask them to send in their footage.



It turns out they like to eat cereal, drink juice, and sip coffee. Puzzling creatures. It also turns out they have a lot to say about why they started uploading to the web, what’s great about web video, and what’s not so great. We received over 100 minutes of footage and in the end, produced a five minute video.



From Craig Staggs explaining that he started putting videos on the web, well, because there was nowhere else to put them, to Oriana Syed talking about the pressures of having to produce more quickly (and possibly skimp on her work) to William Reed’s idea that his web projects offer a taste of what he could do with a real budget, all 11 of our filmmakers shared honest valuable insights.



Open a box of your favorite sugary treat, add milk, and watch. Get to know them a little better by checking out some of my favorite Howcast spots they created in the links below. Then, please, send them (and us) your questions by posting them in as comments below or as comments to the video. (But please note: comments are moderated due to spam.) These guys have a lot to say and I’m sure they’d be happy to share more of their experiences producing for the web.



So, without further adieu, we present some of our awesomest filmmakers: Craig Staggs, Dimitri LaBarge, Michael Sanchez, Luke Neumann, Morgan Crossley, Andrew Quinn, Oriana Syed, Barry Michael, William Reed, Mark and Lisa Morrison.







Come back next week for another session of our "Modern 101 for Emerging Digital Filmmakers." Next Friday: our list of websites every filmmaker should know.



Heather Menicucci, Director, Howcast Filmmakers Program, recently watched “ChatRoulette.”


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/e8Txn-iB-fo/fill-bowl-with-cereal-add-milk-turn-on.html

[G] Google Code-in: School’s Out, Code’s In!

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Google Open Source Blog: Google Code-in: School’s Out, Code’s In!


We are very pleased to announce Google Code-in, an open source development and outreach contest targeted at 13-18 year old students around the world.

Some of you may remember the pilot program from 2007-2008 we ran called the Google Highly Open Participation Contest. This contest gave 400 students around the world an opportunity to help out open source projects on the following kinds of tasks:

1. Code: Tasks related to writing or refactoring code
2. Documentation: Tasks related to creating/editing documents
3. Outreach: Tasks related to community management and outreach/marketing
4. Quality Assurance: Tasks related to testing and ensuring code is of high quality
5. Research: Tasks related to studying a problem and recommending solutions
6. Training: Tasks related to helping others learn more
7. Translation: Tasks related to localization
8. User Interface: Tasks related to user experience research or user interface design and interaction

It was a huge success, and we’re looking forward to another great year ahead of us with the contest with its new name, Google Code-in.

Be sure to check out our Frequently Asked Questions about the contest for answers to your questions about participating.We’re hoping to get pre-university students from all over the world involved. So please help us spread the word.

Stay tuned to this blog and to our mailing list for more updates on the contest. We will announce the mentoring organizations that are participating on November 5. The contest starts on November 22, 2010!

By Carol Smith, Open Source Team
URL: http://google-opensource.blogspot.com/2010/10/google-code-in-schools-out-codes-in.html

[G] Tips for partners: ZackScott tells it like it is

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YouTube Blog: Tips for partners: ZackScott tells it like it is

YouTube loves random weirdness, comedy bits, and cute pets. We also love when our partners make it really easy for us to watch one video after another through playlists, and when they catch our attention with witty annotations. In our series of partner optimization tips, we covered metadata with Betty from BettysKitchen and then we covered how to use playlists and annotations to easily direct viewers to your other videos.



Zack from ZackScott, does a great job creating playlists and also using annotations to call out interesting things in his videos, or to ask for subscribers and comments. Zack joined the partner program in 2008 and he tries to capture and show off real things he finds interesting or funny. He caught our eye with his clever videos about his cats such as “Kitten still loves Puppy” or his surreal spider videos like “Giant Kitchen Spider”.



We asked Zack to tell us how he uses playlists to group his wide array of videos and to shed some light on his best tips for annotations. We think you will find Zack’s tips as entertaining and enlightening as his video on, “Amazing Nintendo Facts”.







Let us know in the comments section of Zack’s video if you have other great tips to share on using playlists or annotations or if you have any questions for Zack. We’d also love to hear how you arranged your videos through playlists after watching Zack’s video, or share some interesting use of annotations that you have found!



Julie Kikla and Mahin Ibrahim, Account Managers, YouTube Partnerships recently watched “Shark Surfer.”


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/a-gOslXHV8w/tips-for-partners-zackscott-tells-it.html

[G] An easier way to use Google Latitude on your computer

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Official Google Mobile Blog: An easier way to use Google Latitude on your computer

We’re happy to introduce an easier way to use Google Latitude from your computer at google.com/latitude. You can now see where your friends are, start using Latitude apps, and share your location all from one place when you’re at your computer.

Find your friends
We launched Latitude with a desktop iGoogle gadget to help you stay in touch with friends and family that may not have a smartphone. We’ve since learned that a desktop experience is important to you even if you’re already using Latitude on your phone. Today, you can now visit a dedicated site that makes it easier than ever to use Latitude when you’re already on your computer. From the Friends tab, you can:
  • See where your friends are on Google Maps
  • Add friends and accept sharing requests
  • Control your privacy settings


Do more with Latitude
You’ll also now find Latitude and Latitude apps together in one place. After browsing your friends list, go to the History or Apps tabs to turn on optional Latitude apps such as:


Share your location
Just like on your phone, you can choose to share your location with friends and family from your WiFi-enabled computer. Before you can share your location, you’ll need to first give Latitude permission to access your location when prompted by your supported browser. You can always change your browser or Latitude privacy settings later. Learn more in the Help Center.

To get started, go to google.com/latitude on your computer. If you’re new to Latitude, you can then start on your phone by sending yourself a text message or choose to start on your computer.

Posted by Kenneth Leftin, Software Engineer, Google Mobile Team
URL: http://googlemobile.blogspot.com/2010/10/easier-way-to-use-google-latitude-on.html

[G] The Station Premieres Hot Girls Season 2 on YouTube

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YouTube Blog: The Station Premieres Hot Girls Season 2 on YouTube

Today’s homepage spotlight marks the premiere of the second season of Hot Girls, an original web series produced by The Station. The series follows the exploits of “BFFFFs” Ariel, played by LisaNova, and Jazzy, played by KassemG (in drag!).







We asked series writer Ben Donovan for some background on the new season and his words of advice to other online content creators.



1) How did you come up with the idea for Hot Girls?



LisaNova, KassemG and I came up with the one-off video “Teen Cribz” for The Station at the end of last summer. We wanted to parody some of the content on MTV and “Teen Cribz” was one of the most ridiculous shows we came across. Lisa and Kassem created two hilarious characters that really resonated with our audience. The parody ended up being one of our most popular videos and was so much fun to make we decided to turn it in to a six episode web series on the LisaNova channel which Michael Gallagher of Totally Sketch directed. After the success of the first season, we decided to try a second season, which I wrote and directed.



2) How did you get KassemG, ShayCarl and so many other YouTube stars involved?


Kassem, Lisa and Shay are all founding members of Maker Studios and The Station so they naturally wanted to be involved. Also, as I mentioned, Kassem and Lisa created the characters. I think after the success of Season 1 it was easier to get other YouTube stars like Ryan Higa and Timothy Delaghetto to participate because they knew what it was and were interested in working with Kassem and Lisa.



3) What are the components of a great web series?


First and foremost: great characters. Without relatable, engaging characters, you have nothing. The audience really connected with Ariel and Jazzy. I feel like they would watch them in almost any situation. That combined with a good story, fun guest spots and high production value go a long way to making a quality web series.



4) With over 5MM views to Hot Girls Season 1, what advice would you give to other web series creators looking to build an audience like yours?


I'd say to have a successful web series with a large audience on YouTube you probably want to hire some of the big YouTube stars to be in it. They're essentially the "movie stars" of the Internet and have real, committed audiences that want to see them in various projects.



5) Can fans expect a Season 3? If so, how do you see the series evolving?


Obviously, we have to wait to see how Season 2 is received before deciding on a third season, but we definitely have some fun ideas on where to take the characters. We shot on location in Las Vegas for part of this season, which was challenging but also a lot of fun. It'd be great to take Ariel and Jazzy on the road again. The possibilities for story lines really are endless.



Sara Pollack, Entertainment Marketing Manager, recently watched “HOT GIRLS IN LOVE! Episode 2.”


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/_DG8XIDfvRY/station-premieres-hot-girls-season-2-on.html

Wednesday, October 6, 2010

[G] An easier way to use Google Latitude on your computer

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Google LatLong: An easier way to use Google Latitude on your computer

[Cross-posted from the Google Mobile Blog]

We’re happy to introduce an easier way to use Google Latitude from your computer at google.com/latitude. You can now see where your friends are, start using Latitude apps, and share your location all from one place when you’re at your computer.

Find your friends
We launched Latitude with a desktop iGoogle gadget to help you stay in touch with friends and family that may not have a smartphone. We’ve since learned that a desktop experience is important to you even if you’re already using Latitude on your phone. Today, you can now visit a dedicated site that makes it easier than ever to use Latitude when you’re already on your computer. From the Friends tab, you can:

  • See where your friends are on Google Maps
  • Add friends and accept sharing requests
  • Control your privacy settings


Do more with Latitude
You’ll also now find Latitude and Latitude apps together in one place. After browsing your friends list, go to the History or Apps tabs to turn on optional Latitude apps such as:


Share your location
Just like on your phone, you can choose to share your location with friends and family from your WiFi-enabled computer. Before you can share your location, you’ll need to first give Latitude permission to access your location when prompted by your supported browser. You can always change your browser or Latitude privacy settings later. Learn more in the Help Center.

To get started, go to google.com/latitude on your computer. If you’re new to Latitude, you can then start on your phone by sending yourself a text message or choose to start on your computer.

Posted by Kenneth Leftin, Software Engineer, Google Mobile Team
URL: http://google-latlong.blogspot.com/2010/10/easier-way-to-use-google-latitude-on.html

[G] ‘Tis the season for placement targeting

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Inside AdSense: ‘Tis the season for placement targeting

With the holiday season fast approaching, everyone is spending more online. As consumers start shopping for gifts, searching for holiday activities, and booking vacations, advertisers are putting more of their marketing dollars online to reach these potential customers. This means there is an increased demand for the ad space on your site and an opportunity for you to earn more. To help you capitalize on this trend, we recommend you take advantage of placement targeting.

Many advertisers create targeted brand campaigns at this time of year that are shown on AdSense sites in the Google Display Network. In fact, 99% of Google’s 1000 largest advertisers run campaigns on the Display Network. To ensure their brand is noticed by the right shoppers, advertisers will often use placement targeting to show their ads on websites in the Display Network that cater to their target audiences.

You can take advantage of this holiday increase in advertiser spend, and help advertisers placement target specific sections of your site using a feature called ad placements. By creating an ad placement, you’ll make sections of your site available to be targeted directly by AdWords advertisers.

Imagine a sport shoe manufacturer. To ensure his shoes get to the right consumers for the holidays, he may want to select sites within the Display Network that appeal to 25- to 34-year-old athletic males looking to purchase athletic shoes. As a publisher with a sports site, you can create ad placements for specific segments of your site so that the sport shoe manufacturer can find you based on these criteria. You can provide descriptions of your site, general demographic segment / audience information, and where the ads appear on your site. Placement targeting connects you directly to the advertisers who want to reach your readers, and are ready to spend their holiday budgets to do just that.

In the coming weeks, we’ll post more tips on how to make the most of placement targeting. In the meantime, check out the Help Center and this video to learn more about placement targeting and how you can get started. The sooner you do so, the sooner advertisers can see your ad placements and potentially include you in their holiday campaigns!

Posted by Katrina Kurnit - Inside AdSense Team
URL: http://adsense.blogspot.com/2010/10/tis-season-for-placement-targeting.html

[G] Google Summer of Code report: WorldForge

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Google Open Source Blog: Google Summer of Code report: WorldForge

For the third time in a row, Worldforge participated in Google Summer of Code, with three students completing the program this year. Worldforge is the original open-source Massively Multiplayer Online Role-Playing Game (MMORPG) project, so it’s great at getting students who are interested in games into open source.

This post showcases some of the work done by one of our students, Tiberiu Paunescu, to implement a series of improvements to the Ember UI. These improvements were all end-user focused and meant to provide a better and more streamlined user experience.

The first feature implemented was an improvement to the inventory which makes it possible to drag items from the inventory widget into the world, and place them there. When an item is dragged off the inventory and into the world a preview model is created, showing where the item will end up.




The second feature Tiberiu worked on was a new quick-help system. This is designed to provide context-sensitive help messages to the user, triggered by various actions performed. The overall goal is to make it easier for new users to quickly get immersed in the world, and to get proper help messages when they are needed.




The last feature implemented is a new action bar framework. The action bar allows the user quick access through either the keyboard or the mouse to frequently-used items and actions. Action bars can be created and destroyed on the fly, and items can be dragged from the inventory onto an action bar to create a new binding.




Action bars are also property persisted between server sessions.




As you can see from the videos, these are all solid and very useful features which greatly improve the user experience. Tiberiu is a great example of the amazing contributions that can be made in just one summer, we’re all very proud of what Tiberiu has achieved.

By Erik Hjortsberg, WorldForge Mentor

This post is cross posted from the WorldForge Developers Journal.
URL: http://google-opensource.blogspot.com/2010/10/google-summer-of-code-report-worldforge.html

[G] Responding to the Rutgers University tragedy

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YouTube Blog: Responding to the Rutgers University tragedy

At YouTube, we pride ourselves on creating an accepting, open and diverse community, and consistently strive to promote these ideals - both online and off. Tyler Clementi’s death, as well as similar tragedies, have sparked questions about privacy and harassment that will only increase as access to the web grows. So let us be clear: Intolerance is not OK. We will not stand by and allow for egregious violations of user privacy to threaten a vibrant and creative online community. YouTube will always prioritize the safety of our users - we encourage you to reach out and let us know if you or someone you know is in need of help.



In the wake of this tragic event, we’d like to take a moment to remind our community of the many resources available to individuals dealing with cyberbullying and online harassment. We understand that the internet can be a very tough place to navigate, and we want you to know that you are not alone in dealing with issues of privacy and harassment. If you or someone you know is at risk, reach out to the National Suicide Prevention Lifeline at 1-800-273-TALK. We also encourage you to visit YouTube’s Help & Safety Center to learn about tools to deal with abuse and harassment online.



Finally, check out the It Gets Better Project, a venue for individuals to share and hear stories from the LGBT community about the difficulties of coming out in what can be an often judgmental society.



We hope you take some time to think carefully about your responsibilities to yourselves and to the online community as you continue to use YouTube and other social media websites. Remember that public videos can have many unintended consequences - as a result, we encourage you to consider the possible effects your videos and comments may have on the people around you.



The YouTube Policy Team, recently watched "It Gets Better: Dan and Terry"


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/eDLU3P-qWGI/responding-to-rutgers-university.html

[G] Your questions about ads and advertising answered

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YouTube Blog: Your questions about ads and advertising answered

For the next edition of “YouTube Answers,” a series in which you’re invited to ask us questions on a broad topic, we’re tackling your queries about ads and advertising. You submitted nearly 50 questions about our ad business, and here we have Rick Silvestrini, Product Marketing Manager, addressing the seven most popular:







Next up: head over to the YouTube channel where we’re using Moderator to collect questions on the topic of “Building an audience on YouTube.” This is a good opportunity to ask about how to build a robust subscriber base and how to engage those viewers, and to get answers from partners who’ve already done this well, earning hundreds of thousands of subscribers in the process. We’ll be taking questions until Wednesday, October 13, and then we’ll be back as soon as possible afterward with a new illuminating video.



Mia Quagliarello, Product Marketing Manager, recently watched “Star Wars Tai Chi.”


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/bCsRTqt5lyE/your-questions-about-ads-and.html

[G] Back To Basics: Part 3 - The Power of Exclusion

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Google Analytics Blog: Back To Basics: Part 3 - The Power of Exclusion

In Part 2, we saw that a store owner gained an unexpected lift in search traffic to his website after running a promotion on a referring site. The questions we left until this week to answer are these: How many extra searches resulted from the promotion? And, what keywords did people search on?

To answer these questions, we need to compare what usually happens versus what actually happened after the promotion. A good way to do this is to use the Compare to Past feature on the date range selector. If we compare the previous week with the promotion week, we can see how much of a lift there was after the promotion.










Notice that we use the exact same days, Monday through Sunday, so that the days of the week line up. Here is the resulting graph. The green line is the search traffic leading up to the promotion (what he would ordinarily expect without a promotion); the blue line is the search traffic during and after the promotion.








From the report below, you can see the specific increase for each keyword.

























The promotion resulted in a 209.68% increase in searches on the first keyword and an increase of 1,242.86% in searches on the second keyword. That’s good to know. It looks like one day promotions are the way to go for this business.

This is good example of how to use Compare to Past. You might also want to check out this tip on how to line up your date ranges when using Compare to Past.

Posted by Alden DeSoto, Google Analytics Team
URL: http://analytics.blogspot.com/2010/10/back-to-basics-part-3-power-of.html

[G] The creative process - illustrated on YouTube

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YouTube Blog: The creative process - illustrated on YouTube

When most people talk about job perks and benefits, they mention insurance, retirement plans, or flexible hours. Here at YouTube, we’re lucky to count access to the world’s most entertaining videos amongst our job perks. From Double Rainbow to David After the Dentist, entertainment is in no short supply. What I’ve been surprised by, however, is how well advertisers are embracing this same idea. They’re creating video advertising that engages and delights viewers. Around YouTube’s marketing team, we’re often asked, “What makes a successful campaign? Is there a recipe for success? How can I make something go viral?”



I am certainly not alone in saying that one of my favorite campaigns in the past year is the Old Spice guy. It debuted earlier this year and has enjoyed well over 55 million views on YouTube and helped make the Old Spice channel the most subscribed sponsored channel on YouTube. It has also been parodied endlessly across the web, on tv, and on the radio. When you consider that the product in question is an everyday hygiene item, the buzz generated by their creative team is that much more impressive.



So what makes a successful campaign? And how can you make something like deodorant or magnetic jewelry appealing to the masses? As the next step for YouTube Show & Tell, our home for the best creative marketing examples on YouTube, we examined the creative process behind four great campaigns on YouTube that have taken off. Take a look for yourself below, and check out Show & Tell to see some very entertaining campaigns.





Caption: Craig Allen and Eric Kallman, creatives at Wieden + Kennedy, the men behind The Old Spice Guy





Caption: Terrence Kelleman, founder and president of Dynomighty, the man behind The Original Magnetic Plaything]





Caption: Benjamin Palmer, co-founder and CEO of The Barbarian Group, the agency that helped start YouTube Show & Tell





Caption: Kevin Roddy, former CCO of BBH, the man behind Axe



Posted by Mark Sabec, Product Marketing Manager, recently watched Tipp-Ex’s "A Hunter Shoots A Bear" campaign


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/kPGHoYRqfYE/creative-process-illustrated-on-youtube.html

[G] Poetic Machine Translation

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Official Google Research Blog: Poetic Machine Translation

Posted by Dmitriy Genzel, Software Engineer

Once upon a midnight dreary, long we pondered weak and weary,
Over many a quaint and curious volume of translation lore.
When our system does translation, lifeless prose is its creation;
Making verse with inspiration no machine has done before.
So we want to boldly go where no machine has gone before.
Quoth now Google, "Nevermore!"

Robert Frost once said, “Poetry is what gets lost in translation.” Translating poetry is a very hard task even for humans, and is clearly beyond the capability of current machine translation systems. We therefore, out of academic curiosity, set about testing the limits of translating poetry and were pleasantly surprised with the results!

We are going to present a paper on poetry translation at the EMNLP conference this year. In this paper, we investigate the purely technical challenges around generating translations with fixed rhyme and meter schemes.

The value of preserving meter and rhyme in poetic translation has been highly debated. Vladimir Nabokov famously claimed that, since it is impossible to preserve both the meaning and the form of the poem in translation, one must abandon the form altogether. Another authority (and for us computer scientists, perhaps the more familiar one), Douglas Hofstadter argues that preserving the form is very important to maintaining the feeling and the sound of a poem. It is in this spirit that we decided to experiment with translating not only poetic meaning, but form as well.

A Statistical Machine Translation system, like Google Translate, typically performs translations by searching through a multitude of possible translations, guided by a statistical model of accuracy. However, to translate poetry, we not only considered translation accuracy, but meter and rhyming schemes as well. In our paper we describe in more detail how we altered our translation model, but in general we chose to sacrifice a little of the translation’s accuracy to get the poetic form right.

As a pleasant side-effect, the system is also able to translate anything into poetry, allowing us to specify the genre (say, limericks or haikus), or letting the system pick the one it thinks fits best. At the moment, the system is too slow to be made publicly accessible, but we thought we’d share some excerpts:

A stanza from Essai monographique sur les Dianthus des Pyrénées françaises by Edouard Timbal-Lagrave and Eugène Bucquoy, translated to English as a pair of couplets in iambic tetrameter:
So here's the dear child under land,
will not reflect her beauty and
besides the Great, no alter dark,
the pure ray, fronts elected mark.

Voltaire’s La Henriade, translated as a couplet in dactylic tetrameter:
These words compassion forced the small to lift her head
gently and tell him to whisper: “I'm not dead."

Le Miroir des simples âmes, an Old French poem by Marguerite Porete, translated to Modern French by M. de Corberon, and then to haiku by us:
“Well, gentle soul”, said
Love, “say whatever you please,
for I want to hear.”

More examples and technical details can be found in our research paper (as well as clever commentary).
URL: http://googleresearch.blogspot.com/2010/10/poetic-machine-translation.html

Tuesday, October 5, 2010

[G] Mobile Finance gets smarter, faster, better

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Google Finance Blog: Mobile Finance gets smarter, faster, better

Posted by Philip Brittan, Director of Product Management

We first announced Google Finance for smartphones in August, bringing your latest portfolio quotes and market charts to your fingertips, even when you’re away from your desk. But what about mutual funds and portfolios? Today we’re pleased to announce a number of improvements to the mobile site that will make it easier -- and faster -- to get your key finance updates on the go.

Mutual Funds
Now in addition to seeing the latest stock and market index quotes on the mobile site, you can view mutual funds’ prices, performance and key statistics on your smartphone just by entering the ticker into the search box.



Big Charts in Landscape
Chances are your smartphone has a much bigger screen than prior phones you had, so take advantage of it. You can now view wider stock charts just by turning your phone on it’s side and looking in landscape view, as in the photo above.

Portfolio Performance
View more than just the last price and market cap for stocks in your portfolio; now you can see how your portfolio is performing right this minute, no matter where you are. Simply click the Performance tab from the Portfolio page to see the Market Value, Day’s Gain, and Overall performance of your custom Google Finance portfolio.




Speed
We all know the feeling. You’re on the run and using your smartphone for information you need right away...and the page takes forever to load. Well, we can’t help when the mobile networks get overloaded or you’re out of the 3G zone, but we are doing everything we can to help you get the information you need as fast as possible. We now cache the CSS and Javascript from pages on the mobile site so that reloads are faster than ever.

So hop on that smartphone of yours and start trying out the new features. And be sure to catch the latest from the Google Finance team on Twitter.
URL: http://googlefinanceblog.blogspot.com/2010/10/mobile-finance-gets-smarter-faster.html

[G] Open your eyes: Google Goggles now available on iPhone in Google Mobile App

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Official Google Mobile Blog: Open your eyes: Google Goggles now available on iPhone in Google Mobile App

Searching with Google on your mobile phone can be an eye-opening experience. Now your phone’s camera can even help to find out more about the world around you.

Back in December we introduced Google Goggles on Android: it lets you search by taking pictures. Today, we’re excited to announce that Goggles is now a feature of Google Mobile App for iPhone. Google Mobile App already lets you speak your queries, and it can also use your phone’s location to give you more relevant search results.



In the new version of Google Mobile App just tap on the camera button to search using Goggles. Goggles will analyze the image and highlight the objects it recognizes -- just click on them to find out more. You can see how this works in this short video:



Computer vision is a hard problem and Google Goggles is still a Labs product. It works well for things such as landmarks, logos and the covers of books, DVDs and games. However, it doesn’t yet work for some things you might want to try like animals, plants or food.

Google Mobile App with Google Goggles is now available in the Apple App Store. Just search for “Google Mobile App” and download the latest version - it’s free. It will gradually be appearing in all App Stores around the world starting from today.

Goggles is enabled only for English-speaking users, and since it requires an auto-focusing camera it is supported only on iPhone 3GS and iPhone 4 running iOS 4 or above. Visit our Help Center to learn more or send us your feedback and questions in our Help Forum.

So step away from your computer, get your Goggles on, and search the world around you.

Posted by Milan Broum, Software Engineer, Google Mobile Team
URL: http://googlemobile.blogspot.com/2010/10/open-your-eyes-google-goggles-now.html

[G] Things that go bump in the night

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Official Google Blog: Things that go bump in the night

On the Picnik team, Halloween is one of our favorite times of year. We get a bit giddy anticipating our braaaaainstorm session for this holiday. We love dreaming up ghouls and ghosts that bring spooky effects to your photos.


This October, we brought back mob favorites, like Vampire and Zombie, Lightning and Ghostify. And we’ve introduced new effects like eeriness with one click, unearthly textures and heaps of new stickers.

Halloween Effects: Feeling beastly? Our mad scientists created tools to turn you into a zombie, vampire or other creature of the night, and many other effects to give your photo a mysterious cast.
Halloween Stickers: We went up to the attic and dusted off trunks full of stickers, so you can add everything from witch hats, ghosts and jack-o-lanterns to fangs, lesions and tombstones.
Halloween Fonts: We unearthed some of the spookiest fonts around so you can add text to your photo written in skeletons, ghosts or other treacherous text.

To find these fiendish delights, go to picnik.com/halloween. This Halloween, you can dress up your photos without even putting on a costume.
Posted by Lisa Conquergood, Picnik team
URL: http://googleblog.blogspot.com/2010/10/things-that-go-bump-in-night.html