Saturday, July 24, 2010

[G] Life in a Day: Thank you for filming!

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YouTube Blog: Life in a Day: Thank you for filming!

On behalf of Ridley Scott, Kevin Macdonald, LG, the Sundance Film Festival and all of us at YouTube, thank you to everyone who took part in “Life in a Day.” Using the footage you shot, Kevin will now begin to build the world’s largest user-generated documentary, capturing what it was like to be alive on July 24, 2010.













Remember that even though filming day is over, you have until July 31 at 11:59 p.m. PST to upload your video to the Life in a Day channel. Be sure to subscribe as well, so you can receive directorial updates from the cutting room floor. If your video is selected for inclusion in the final film, you'll be hearing from Life in a Day Films, so be on the lookout for an email.

We'll be in touch again in early January with more details on the film's premiere at Sundance.

Congratulations to everyone.

Nate Weinstein, Entertainment Marketing, just watched "Yosemite Bear Giant Double Rainbow."


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/-xpoAnFg4d0/life-in-day-thank-you-for-filming_24.html

[G] Life in a Day: Thank You for Filming

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YouTube Blog: Life in a Day: Thank You for Filming

On behalf of Ridley Scott, Kevin Macdonald, LG, the Sundance Film Festival and all of us at YouTube, thank you to everyone who took part in “Life in a Day.” Using the footage you shot, Kevin will now begin to build the world’s largest user-generated documentary, capturing what it was like to be alive on July 24, 2010.



Remember that even though filming day is over, you have until July 31 at 11:59 p.m. PST to upload your video to the Life in a Day channel. Be sure to subscribe as well, so you can receive directorial updates from the cutting room floor. If your video is selected for inclusion in the final film, you'll be hearing from Life in a Day Films, so be on the lookout for an email.

We'll be in touch again in early January with more details on the film's premiere at Sundance.

Congratulations to everyone.

Nate Weinstein, Entertainment Marketing, just watched "Yosemite Bear Giant Double Rainbow."


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/nj0OFcKk26s/life-in-day-thank-you-for-filming.html

[G] Tracking clicks from mobile devices

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Inside AdWords: Tracking clicks from mobile devices

The ValueTrack parameter has long allowed you to track the clicks that you get via search and the Google Display Network separately. We know that many of you would like to be able to see the clicks you get from mobile ads separately as well. That’s why we’re pleased to introduce Mobile ValueTrack, a new way for you to do just that.

Mobile ValueTrack works the same way it does for search and content: by automatically adding a tag to your website URL. To use this feature, you just need to add the Mobile ValueTrack parameter: {ifmobile:NewTagName} to the “Destination URL” field when you create a text ad.

There are two ways to take advantage of this feature:

Automatic re-directs to mobile optimized sites
By adding the MobileTrack parameter to your landing page URL, you can automatically redirect people using mobile devices to a mobile-optimized version of your site. In the example below, you can create a mobile site at www.travelingdog.net/mobile and ensure that mobile clicks get re-directed to this site by adding the Mobile ValueTrack parameter, {ifmobile:mobile}. Note that non-Google-ads traffic to your site won’t have the ValueTrack parameter, so it’s still a good idea to send all users to your mobile-optimized site.

click to view full size

Third party tracking tags
Additionally, If you use third party tracking to identify how many of your visitors clicked through to your site from your AdWords ads, you can use Mobile ValueTrack to track clicks coming from mobile devices. Just insert a tag into your destination URL. Let’s say that you’re Travel Dog Company and want to distinguish clicks coming from mobile devices. By adding the Mobile ValueTrack parameter to your landing page URL, www.travelingdog.net?type={ifmobile:hello}, the tag “hello” will be inserted into the destination URL allowing you to see which clicks are coming from mobile devices.

Mobile ValueTrack works for both WAP mobile ads and regular text and image ads on iPhones and other mobile devices with full Internet browsers. Keep in mind that any change that you make to your URLs will need to be reviewed and approved before they go live.  You can also get more stats for mobile devices with full browsers by selecting “Segment By: Device” within Campaign Management.

We hope that this feature will allow you to better track your mobile performance and ensure that users get the best experience on mobile.

Posted by Miles Johnson, Inside AdWords crew
URL: http://adwords.blogspot.com/2010/07/tracking-clicks-from-mobile-devices.html

[G] Life in a Day: Cameras, set, action...today!

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Official Google Blog: Life in a Day: Cameras, set, action...today!

(Cross-posted from the YouTube Blog)

What are you doing today? Something routine like cooking breakfast or taking the dog for a walk? Or is it something extraordinary like your child's first soccer game or your wedding day?

Whatever it is, big or small, we hope you’ll capture it on video and take part in "Life in a Day", a user-generated documentary that will tell the story of a single day on Earth, as seen through your eyes. You have until 11:59 p.m. local time to film something, so get going. For more information, visit the Life in a Day channel.

Get out those cameras and let's make film history.

Posted by Nate Weinstein, Entertainment Marketing Associate
URL: http://googleblog.blogspot.com/2010/07/life-in-day-cameras-set-actiontoday.html

Friday, July 23, 2010

[G] Lock and Load: It's Life in a Day

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YouTube Blog: Lock and Load: It's Life in a Day

What are you doing today? Something routine like cooking breakfast or taking the dog for a walk? Or is it something extraordinary like your child's first soccer game or your wedding day?

Whatever it is, big or small, we hope you’ll capture it on video and take part in "Life in a Day", a user-generated documentary that will tell the story of a single day on Earth, as seen through your eyes. You have until 11:59 p.m. local time to film something, so get going. For more information, visit the Life in a Day channel.

Get out those cameras and let's make film history.

Nate Weinstein, Entertainment Marketing, just watched The Film Editor’s How-To Guide for Life in a Day


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/amAocWKKpzg/lock-and-load-its-life-in-day.html

[G] Summer Excuses?

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Google Analytics Blog: Summer Excuses?

Google Analytics workshops and seminars are happening everywhere this summer! If you've had excuses in the past, there's now no excuse not to take a day of training to become an expert and get a leg up. Chances are there's one happening near you when you're available -- just take a look at the Google Analytics seminars offered on the Seminars For Success portal. These are one day seminars, either beginner or advanced, where you'll ramp up into a high proficiency or fine tune your knowledge with fantastic instructors. Over the next 3 months, they are happening in:
  • Berkeley, CA
  • Austin, TX
  • Washington, DC
  • Los Angeles, CA
  • San Diego, CA
  • Boston, MA
  • Dallas, TX
And internationally, you can attend seminars in Glasgow, Manchester, London, Melbourne or Sydney. They're inexpensive, and you'll get a lot of bang for your buck, including hands on instruction, an AdWords credit, educational materials and some more good stuff. Take a look and register!

And then, after the Summer ends, there will be more opportunities to learn about Google Analytics, and here's one we want to highlight. The SMX East conference is a fantastic place to bone up on the latest in the world of SEM, SEO, social media marketing, analytics and more. In partnership with SMX East, Feras Alhlou, Principal Marketing Consultant @ E-Nor (a Google Analytics Certified Partner) will be conducting a full day workshop on Google Analytics at the conference. When registering at this page, you'll see a workshops option, including Google Analytics - that's the one you want.

Whether you are a marketer or a webmaster, this workshop will help you help give you more clarity and help you take the right action. I've attended Feras' workshops before, and they're insightful, practical, inspiring and helpful.

Here's the workshop agenda:

Morning Session – Marketer/Business Focus – Strategy & Planning
  • Web Analytics Strategy – approach, opportunities and limitations
  • How It Works – overview, accuracy and privacy implications, integrating with other data
  • Practical – understanding the user interface
  • Advanced Features Overview – clever stuff you can do with Google Analytics
Afternoon Session – Webmaster/Technical Focus – Implementation
  • Accounts & Profiles, Filters & Goals – structure your data properly
  • External Campaign Tracking – measure performance of search, email & banner campaigns
  • Reporting – dashboards & insights
  • Advanced Segmentation & Custom Reports – powerful ways to find insights
Need more incentive? Register before July 30 and save money on the Super Early Bird Special. That's not enough? Here is a discount code for $100 discount: smx100gaw (case sensitive) or simply you can use this URL: https://www.eiseverywhere.com/east10?discountcode=smx100gaw

Get your analytics expertise in shape and you'll be ahead of the curve in no time, building practical skills in a tool near and dear to our hearts.


Posted by Jeff Gillis, Google Analytics Team
URL: http://analytics.blogspot.com/2010/07/summer-excuses.html

[G] Announcing the winners of the Google Online Marketing Challenge 2010

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Official Google Blog: Announcing the winners of the Google Online Marketing Challenge 2010

This year we held the third edition of the Google Online Marketing Challenge — a global university competition that gives students hands-on exposure to online marketing. Each team receives the equivalent of $200 to work with a local company and create an online marketing campaign. Teams have three weeks to mastermind a strategy before submitting a campaign report to an international judging panel of professors.

We’re delighted that 3,034 teams from 60 countries participated in the 2010 Challenge, representing an increase of 39 percent from last year and making the Challenge one of the world’s largest university competitions.

The global winners of the Challenge are Lauren Williams, Ganesh Chaudhari, Jeeana Atmarow, Allison Miller, Mohammed Assiri and Hui Min Chua from the University of Western Australia, who promoted the kids’ novel The Adventures of Charlie & Moon. Over the three week campaign, the novel’s website saw a huge jump in visits—nearly 800 percent. The team will visit the Googleplex in Mountain View, California and each of the members will receive a laptop for their great performance in the Challenge.

We also had three regional winners: for the Americas, the winning team comes from Carnegie Mellon University in the U.S. and a team from the Warsaw School of Economics in Poland won in EMEA (Europe, Middle East and Africa). In the Asia Pacific region, the winners come from the Edith Cowan University in Perth, Australia. Find more details about our winners here.

Since we first held it in 2008, the Google Online Marketing Challenge has grown each year, allowing thousands of students globally to learn about online advertising and help small businesses to improve their online presence. The education they’ve already received becomes real in the Challenge: real money, real campaigns, real businesses and real results. And the hands-on experience with online marketing gives them real skills they can use in their careers.

If you’re interested in competing in the 2011 Challenge, register now. We’ll open the sign-up period in the fall.

Posted by Alex Gibelalde, Product Marketing Manager
URL: http://googleblog.blogspot.com/2010/07/announcing-winners-of-google-online.html

[G] Google Display Network series: Effectively planning your online display campaigns

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Inside AdWords: Google Display Network series: Effectively planning your online display campaigns


Cross posted from the Google Agency Ad Solutions Blog

We recently introduced a new umbrella name for our online display media offerings, the Google Display Network (GDN), to make our advertising solutions clear. You also heard from us about the investments we’re making in display advertising and the promise it holds to drive great marketing results. In this series of posts, we’ll cover what you can do today on the GDN.

We’ve been busy working to improve every step of your display campaigns: from media planning and developing creative to choosing targeting, measuring results and improving your campaign. Each week over the next month, we’ll talk about the solutions available to you in each area, starting with campaign planning.

With millions of sites on the web, how do you find the exact people who’ll respond to your message? We introduced DoubleClick Ad Planner to help. It’s a free research and media planning tool to help identify web sites most likely to attract your audience. The insights provided by Ad Planner continue to get deeper and more robust. Let’s take a look:

Research sites by those you know your audience visits, or by defining your audience based on what you know about them. This can include geography, demographics, interests, sites they visit or keywords they search. Recently, we released more features to help you research more effectively:
  • Pre-defined audiences: select from commonly used audiences like Baby Boomers to save time or if you don’t know how to define your audience.
  • Ad Planner 1000: quickly reference and target the web’s largest sites.
  • Subdomain and ad placementdata: do more granular media planning.
  • Lists: create lists of your favorite sites and placements for future use.
Manage your site results by applying a variety of site ranking methods:
  • See sites that are most likely to attract your target audience, as well as larger, mass-media sites to ensure campaign scale. Or, see a balance between the two.
  • Filter to see just sites in the Google Display Network, or all sites that accept advertising.
  • Apply other filters to see sites accepting certain ad formats, sites in specific categories like Video Games or sites with a particular domain suffix like .edu.
View robust site details. For each site, you can see detailed information and audience visitation patterns. The Site Overview shows general site information like a site thumbnail, description and site categories. Traffic Statistics and Demographics show unique visitor metrics and demographic information. Online Activity shows what other sites your audience visits or keywords they search. Finally, Ad Specifications show placement type, impressions/day and accepted ad formats and sizes. Most recently, we introduced audience interest information, showing the aggregate interests of a site’s visitors. It complements the demographic data available in Ad Planner, providing a deeper view into a site’s audience.

Build, analyze and export your media plan. After researching, you can select sites and add them to your media plan. As you do, you’ll see unique users, reach, and page view statistics. You can then analyze your media plan by reviewing its aggregate demographic statistics. When you’re ready, you can export sites directly into your AdWords account or into CSV format to import into MediaVisor.

Beyond robust features like these, Ad Planner provides true scale for your campaigns. With it, you can go beyond the most common sites, tapping into millions of others in over 40 countries and 20 languages. Web site owners can also claim, manage and share their data on Ad Planner, providing another level of up-to-date and accurate information for your media planning.

You can stay on top of new enhancements in our Ad Planner release notes. Stay tuned for our next post about developing effective ads and the solutions available on the Google Display Network.

Posted by Emel Mutlu, Marketing Manager, Google Display Network
URL: http://adwords.blogspot.com/2010/07/google-display-network-series.html

[G] YouTube Play jury selected and ready to view your work

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Official Google Blog: YouTube Play jury selected and ready to view your work

(Cross-posted from the YouTube Blog)

For artists, YouTube is a 21st century canvas. Since the YouTube Play project was announced last month, more than 6,000 videos ranging in genres, topics and budget have been submitted from 69 countries, and the YouTube Play channel has received over 2 million views.

Today, we’re unveiling the jury for YouTube Play, which includes some of the world’s leading artists, from international film festival winners and renowned photographers to performance and video artists on the cutting edge of art.

YouTube Play jurors include musician and performance artist Laurie Anderson; musical group Animal Collective; visual artists Douglas Gordon, Ryan McGinley, Marilyn Minter and Takashi Murakami; artists and filmmakers Shirin Neshat, Apichatpong Weerasethakul and Darren Aronofsky; and graphic designer Stefan Sagmeister, with Guggenheim Chief Curator and Deputy Director Nancy Spector serving as jury chairperson.

Over the course of the next few months, these jurors will watch countless hours of videos submitted by the international YouTube community and select the most creative and inspiring work to showcase at the Guggenheim museums in October.

Already, this campaign has drawn some remarkable talent, and we’re looking forward to seeing more of your submissions in our quest to find the most creative video art in the world and showcase it alongside van Gogh and Picasso. The deadline for getting your videos in is July 31. For more information about the jurors and to learn more about how to participate, check out youtube.com/play.

Posted by Ed Sanders, Senior Marketing Manager
URL: http://googleblog.blogspot.com/2010/07/youtube-play-jury-selected-and-ready-to.html

[G] YouTube Play jury selected and ready to view your work

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YouTube Blog: YouTube Play jury selected and ready to view your work

For artists, YouTube is a 21st century canvas. Since the YouTube Play project was announced last month, more than 6,000 videos ranging in genres, topics and budget have been submitted from 69 countries, and the YouTube Play channel has received over 2 million views.

Today, we’re unveiling the jury for YouTube Play, which includes some of the world’s leading artists, from international film festival winners and renowned photographers to performance and video artists on the cutting edge of art.

YouTube Play jurors include musician and performance artist Laurie Anderson; musical group Animal Collective; visual artists Douglas Gordon, Ryan McGinley, Marilyn Minter and Takashi Murakami; artists and filmmakers Shirin Neshat, Apichatpong Weerasethakul and Darren Aronofsky; and graphic designer Stefan Sagmeister, with Guggenheim Chief Curator and Deputy Director Nancy Spector serving as jury chairperson.

Over the course of the next few months, these jurors will watch countless hours of videos submitted by the international YouTube community and select the most creative and inspiring work to showcase at the Guggenheim museums in October.

Already, this campaign has drawn some remarkable talent, and we’re looking forward to seeing more of your submissions in our quest to find the most creative video art in the world and showcase it alongside van Gogh and Picasso. The deadline for getting your videos in is July 31. For more information about the jurors and to learn more about how to participate, check out youtube.com/play.

Ed Sanders, Senior Marketing Manager, recently watched “YouTube Play: Behind the Scenes.”


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/dbPgCscd2tw/youtube-play-jury-selected-and-ready-to.html

Thursday, July 22, 2010

[G] "Unstaged” concert series brings you live music, starting with Arcade Fire

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YouTube Blog: "Unstaged” concert series brings you live music, starting with Arcade Fire

Hello, music lover, meet “Unstaged,” a new five-part concert series brought to you by YouTube, American Express and VEVO. Each performance will not only be streamed live on YouTube, but it will also have unique on- and offline components to entertain fans -- for example, you may be able to vote on the encore performance or switch camera angles. And if you miss anything, no worries: the full show and highlights will be available on the artist’s channel soon after the show.



Kicking off the series will be Arcade Fire, who will perform at Madison Square Garden in New York City on August 5. The concert will coincide with the release of Arcade Fire’s third album, The Suburbs, and will be broadcast live to the world on www.youtube.com/arcadefirevevo.

















Other artists slated to be part of the “Unstaged” lineup include John Legend and the Roots. More artists will be announced in the coming weeks so keep an ear tuned right here for more details.



Glenn Brown, Business Development, Music, and Dana Vetter, Marketing Programs, recently watched “Arcade Fire - Neighborhood #2 (Laika) .”


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/5xUFGfYpVrw/unstaged-concert-series-brings-you-live.html

[G] 2010 EMEA Scholars’ Retreat: top CS students share their impressions

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Official Google Blog: 2010 EMEA Scholars’ Retreat: top CS students share their impressions

Back in June, our Zurich engineering headquarters welcomed 100 of EMEA’s brightest computer science students to our annual Europe, Middle East and Africa Scholars’ Retreat. Recipients of the Google Europe Scholarship for Students with Disabilities joined Anita Borg Memorial Scholars and Finalists for three days of workshops, technical talks, poster sessions, networking events and, of course, lots of fun! Check out our video below to hear from scholars and speakers in their own words:



Our academic scholarships are designed to support a new generation of talented, diverse computer scientists from all backgrounds. If you want to learn more, visit www.google.com/university/emea for a complete list of scholarships, grants and other opportunities available to students and academics.

Posted by Caitlin Pantos, University Programs Specialist
URL: http://googleblog.blogspot.com/2010/07/2010-emea-scholars-retreat-top-cs.html

[G] Faster dialing with Google Voice on Android and Blackberry devices

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Official Google Mobile Blog: Faster dialing with Google Voice on Android and Blackberry devices

(Cross-posted with the Google Voice Blog)

At Google we are obsessed with speed. Our mantra is faster = better. This is true for our Google Voice mobile apps as well. When you want to make a call, your phone should connect you as quickly as possible, whether you’re calling via Google Voice or not.

Today we are launching an enhancement to the Google Voice mobile app on Android and Blackberry phones, which makes placing calls much faster. We call this feature “direct access numbers.” Here’s how it works:

Until today, the Google Voice app had to make a request to the Google Voice server every time you wanted to make a call to send us the phone number you wanted to dial. Then the call would be connected via a Google Voice access number. With direct access numbers, we assign a unique phone number to every person you call. This means that we no longer need to use your data network to access the server each time you make a call, so calls will be placed much faster.

The updated Android app is available from Android Market starting today. For Blackberry users, you can download the app by visiting http://m.google.com/voice from your mobile device. You will need a valid Google Voice account to use the app, and at this time, Google Voice is available in the US only.

Posted by Flavio Lerda, Software Engineer
URL: http://googlemobile.blogspot.com/2010/07/faster-dialing-with-google-voice-on.html

[G] You Report: What’s happening now in the Bay Area?

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YouTube Blog: You Report: What’s happening now in the Bay Area?

Though YouTube is a global site, it’s often local videos that are most relevant to your life. When people use camcorders and mobile phones to capture newsworthy events in their neighborhoods and upload them to YouTube, they’re broadening the window into our own communities. For example, in the San Francisco Bay Area (where YouTube is based), we’ve seen several YouTube videos inform local news coverage, from the snapping of support cables on the Bay Bridge, to the shooting of Oscar Grant by an Oakland police officer, to fights breaking out on Muni, the local bus system.


Earlier this summer, we announced our CitizenTube News Feed, the first of two projects we're doing with the Berkeley Graduate School of Journalism. Now, we’re participating in an experiment in citizen reporting right here in our own backyard. We’re joining forces with our local ABC station, ABC7 (KGO-TV), to launch the ABC7 uReport powered by YouTube. ABC7 will use YouTube Direct to collect news footage from people in the San Francisco Bay Area. Residents of the Bay Area are invited to document the news and events happening where they live, work and play, and to submit those videos via YouTube Direct to the producers at ABC7. The team at ABC7 will feature newsworthy videos on television (Channel 7 in the Bay Area), on their website (ureport.abc7news.com), and on their YouTube channel (youtube.com/abc7news).







Do you have a video camera and live in the Bay Area? You can participate in the project by submitting your news videos to ureport.abc7news.com, and be sure to follow along on Twitter (@abc7newsbayarea) and on Facebook (facebook.com/abc7news) for the latest news and updates.



Olivia Ma, News Manager, recently watched “Dancing at Sunday Streets Mission.”


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/yfejbvg0cK0/you-report-whats-happening-now-in-bay.html

[G] Announcing our Q2 Research Awards

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Official Google Research Blog: Announcing our Q2 Research Awards

Posted by Maggie Johnson, Director of Education & University Relations

We’re excited to announce the latest round of Google Research Awards, our program which identifies and supports full-time faculty pursuing research in areas of mutual interest. From a record number of submissions, we are funding 75 awards across 18 different areas—a total of more than $4 million.

The areas that received the highest level of funding for this round were systems and infrastructure, human computer interaction, multimedia and security. We also continue to develop more collaborations internationally. In this round, 26 percent of the funding was awarded to universities outside the U.S.

Here are some examples from this round of awards:
  • Jeremy Cooperstock, McGill University. A Spatialized Audio Map System for Mobile Blind Users (Geo/maps): A mobile audio system that provides location-based information, primarily for use by the blind and visually impaired communities.
  • Alexander Pretschner, Karlsruhe Institute of Technology, Germany. Towards Operational Privacy (Security and privacy): Provide a framework for precise semantic definitions in policies for domain-specific applications to give users a way to define the exact behaviour they expect from a system in application-specific contexts.
  • Erik Brynjolfsson, Massachusetts Institute of Technology. The Future of Prediction - How Google Searches Foreshadow Housing Prices and Quantities (Economics and market algortihms): How data from search engines like Google provide a highly accurate but simple way to predict future business activities.
  • Stephen Pulman, Oxford University Computing Laboratory. Automatic Generation of Natural Language Descriptions of Visual Scenes (Natural language processing): Develop a system that automatically generates a description of a visual scene.
  • Jennifer Rexford, Princeton. Rethinking Wide-Area Traffic Management (Software and hardware systems infrastructure): Drawing on mature techniques from optimization theory, design new traffic-management solutions where the hosts, routers, and management system cooperate in a more effective way.
  • John Quinn, Makerere University, Uganda. Mobile Crop Surveillance in the Developing World (Multimedia search and audio/video processing): A computer vision system using camera-enabled mobile devices to monitor the spread of viral disease among staple crops.
  • Allison Druin, University of Maryland. Understanding how Children Change as Searchers (Human-computer interaction): Do children change as searchers as they age? How do searchers typically shift between roles over time? If children change, how many of them become Power Searchers? If children don’t change, what roles do they typically demonstrate?
  • Ronojoy Adhikari, The Institute of Mathematical Sciences, India. Machine Learning of Syntax in Undeciphered Scripts (Machine learning): Devise algorithms that would learn to search for evidence of semantics in datasets such as the Indus script.

You can find the full list of this round’s award recipients here (pdf). More information on our research award program can be found on our website.
URL: http://googleresearch.blogspot.com/2010/07/announcing-our-q2-research-awards.html

[G] Apply template themes to existing sites in Google Sites

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Official Google Docs Blog: Apply template themes to existing sites in Google Sites

With new site templates being created every day, there are times when you find the theme you want after you have already created your site. Based on your feedback, we added the ability to apply a site template’s theme to any existing site. To choose from the 100s of themes in the public theme gallery, select Browse the theme gallery from the Themes page (Manage site -> Themes), and start browsing.




Try it out and let us know what you think on the forums.

Posted by: Eric Zhang, Software Engineer
URL: http://googledocs.blogspot.com/2010/07/apply-template-themes-to-existing-sites.html

[G] Faster dialing with Google Voice on Android and Blackberry devices

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Google Voice Blog: Faster dialing with Google Voice on Android and Blackberry devices

At Google we are obsessed with speed. Our mantra is faster = better. This is true for our Google Voice mobile apps as well. When you want to make a call, your phone should connect you as quickly as possible, whether you’re calling via Google Voice or not.

Today we are launching an enhancement to the Google Voice mobile app on Android and Blackberry phones, which makes placing calls much faster. We call this feature “direct access numbers.” Here’s how it works:

Until today, the Google Voice app had to make a request to the Google Voice server every time you wanted to make a call to send us the phone number you wanted to dial. Then the call would be connected via a Google Voice access number. With direct access numbers, we assign a unique phone number to every person you call. This means that we no longer need to use your data network to access the server each time you make a call, so calls will be placed much faster.

The updated Android app is available from Android Market starting today. For Blackberry users, you can download the app by visiting http://m.google.com/voice from your mobile device. You will need a valid Google Voice account to use the app, and at this time, Google Voice is available in the US only.

Posted by Flavio Lerda, Software Engineer
URL: http://googlevoiceblog.blogspot.com/2010/07/faster-dialing-with-google-voice-on.html

[G] Sit back, relax, and explore: new seatback maps with Virgin America

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Google LatLong: Sit back, relax, and explore: new seatback maps with Virgin America


One of my favorite truisms is, “no matter where you go, there you are.” Call me sappy, but it’s a nice way to remember that every place on Earth has meaning, history and identity. But let’s face it: when you’re on an airplane, traveling over unknown lands at triple-digit speeds, it’s hard to get a sense of where you really are.

That’s why I’m happy to announce that as a part of our continued partnership with Virgin America, we’ve completely updated the Google Maps data on the touchscreens of every airplane seat. As before, the map shows you almost exactly where you are, and you can zoom and pan to explore. Now, with our beautiful terrain view and fresh Google data, the maps are not only prettier, but also highlight mountains, elevation and other natural features. In other words, it more closely matches what you’d actually see if you had cloud-penetrating eyesight and looked out the window from 35,000 feet.



Virgin America also announced this morning that it will soon show up in more places on the map. With an order of 60 aircraft, the airline will triple its fleet size and expand to many new destinations. So whether you’re flying one of those planes from San Francisco to Seattle, or New York to Los Angeles, we hope the new Google Maps can help answer questions like, “Is that Mt. Hood or Mt. St. Helens on the right?” and “What’s that huge canyon over there?” Or, if you want to explore Street View or satellite images of where you’re headed, Google Maps also works great on the in-flight WiFi Internet!

Posted by Jesse Friedman, Product Marketing Manager
URL: http://google-latlong.blogspot.com/2010/07/sit-back-relax-and-explore-new-seatback.html

[G] Ready...set...discover more music on YouTube

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YouTube Blog: Ready...set...discover more music on YouTube

If you want easier ways to discover music on YouTube, just start here. Our revamped music page - part of a redesign that started with our shows and movies pages - showcases the most viewed music videos, special promotions, curated playlists, unsigned talent and gives you the ability to create on-the-fly mixes. For example, in the mood for electronic beats? Just scroll down to that genre and click “play” for an instant playlist. Looking for the latest viral music sensation? Check “Today’s Hits”!


And if you want to find live music happening in your area, we will soon surface local music listings in "Events Near You."

So go ahead and give our new music browse page a try! The only hazards are: 1) singing along to your favorite song; 2) hipping your friends to something new; 3) getting stuck in a groovy mix; or 4) stepping out to catch a live performance in your own backyard.

Michele Flannery, Music Manager, recently watched “My Terrible Friend.”


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/913Ppm5UXsY/readysetdiscover-more-music-on-youtube.html

[G] AdWords Myths – separating the truth from the fiction

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Inside AdWords: AdWords Myths – separating the truth from the fiction

There's lots of misinformation floating around the web about the way AdWords works, and our AdWords support teams get to hear most of it. Since many of the same issues seem to keep popping up again and again, we thought we’d run a blog series to help you separate the myths from the facts. We’ve tried to capture the most persistent of them here, but remember, if you ever have any AdWords questions, you can always pop over to the AdWords Help Center or AdWords Help Forum for an answer.

Myth # 1: Spending money on Google AdWords will influence my website’s ranking in Google's free search results.

Fact: Google AdWords and Google’s free search results are entirely independent of one another. Spending money on AdWords won’t impact your ranking in Google's free search results. Similarly, cancelling your AdWords account won’t lead to your website being banned from Google’s search results. If you’d like to learn more about what does go into ranking your website in Google search results, check out Google Webmaster Central.

Myth # 2: Google AdWords has declined my credit card.

Fact: Google itself doesn’t actually decline credit cards. The decline usually takes place at your bank, your card-issuing institution, or its payment processor.

If your credit card gets declined, your first step should be to check and make sure you’ve filled out the Billing Preferences page correctly. Some common mistakes include:
  • Missing or invalid credit card number or security code
  • Missing or invalid expiration date
  • Missing or invalid billing address and/or telephone number
Once you’ve gotten that squared away, make sure that there aren’t any problems with your card itself. Be on the lookout for issues with your:
  • Credit limit
  • Maximum amount per debit
  • Number of possible debits within a certain period
If any of these are too low for your AdWords account, contact your bank or card-issuing institution. You should also be sure that your card allows for online debits and automatic debits.

Next week we’ll be discussing AdWords clicks and keywords myths, so stay tuned!

Posted by Miles Johnson, Inside AdWords crew
URL: http://adwords.blogspot.com/2010/07/adwords-myths-separating-truth-from.html

Wednesday, July 21, 2010

[G] To the Canadian Arctic… and Beyond!

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Google LatLong: To the Canadian Arctic… and Beyond!


For all those interested in outer space (come on, who isn’t at least a tad bit curious?), we want to let you know about an exciting project just getting underway. As part of Google’s ongoing relationship with NASA, Googler Tiffany Montague is on her way to the high arctic to participate as a crew member in some remote NASA field tests.

Haughton Crater, located in the Canadian arctic, is an extreme environment that simulates Martian conditions – otherwise known as a planetary analog. Tiffany just happens to have both extreme expedition and near-space suit experience, so she’ll be spending a week at a remote research station operated by the Mars Institute and sponsored by SETI and NASA.

Among the cool things she’ll be doing while in the field are landscape documentation, prototype space suit testing, simulating pressurized rover traverse missions, surveying new aircraft landing sites, and characterizing the geology of the Moon, Mars and NEO-like terrain. Many of these activities are even being planned using Google Earth!

Tiffany will be blogging about her adventures as Internet connectivity in the station permits. Check out her first post and follow her blog, Voices from Space, to keep up to date, and we’ll also ask her to share a full report complete with favorite stories and photos when she returns.

Posted by Deanna Yick, Lat Long Blog Team
URL: http://google-latlong.blogspot.com/2010/07/to-canadian-arctic-and-beyond.html

[G] Try Google Tags for free: Tag, you’re it, local business owners!

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Google LatLong: Try Google Tags for free: Tag, you’re it, local business owners!


Last month we announced the U.S. launch of Google Tags, a new advertising product that allows local business owners to add a yellow tag and additional information to their listing for an affordable flat monthly fee. Thousands of businesses are already using Tags - ranging from New York City to Rancho Cucamunga, from dentists to limo drivers.

Some folks are offering coupons to incentivize sales and provide better value, while others are using videos to engage with audiences and give their business listing more personality. The positive feedback has led to overwhelming excitement about helping even more business owners connect with local customers. So to spread the word about Google Tags, we’re offering every business across the country the chance to try Google Tags free for 30 days!


We’ve designed Google Tags for busy local business owners who want an easy and low-maintenance way to advertise online. It allows you to highlight qualities that differentiate your business from the crowd, and helps customers make easier, more informed decisions about the places they want to call or visit. Signing up is simple and fast, and there’s no additional work or ongoing management after that. Please keep in mind that the tag will not affect your listing’s ranking on a Google.com or Google Maps results page.

Your free trial comes with no strings attached. You can cancel before your trial is over and never pay a dime. If you run a local business, you can appeal to customers with a coupon, customized message, video, photos, menu, reservations or website. Once you’ve verified your business on Google Places, you might also watch a series of videos we created to walk you through the process of learning more about Google Tags, how to sign up, choosing the best tag type for your business and activating your tag.

To start your free 30 day trial today, please visit our signup page or check out the help center for more details.

Posted by Shalini Agarwal, Product Manager
URL: http://google-latlong.blogspot.com/2010/07/try-google-tags-for-free-tag-youre-it.html

[G] He said, she said: a sibling search story

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Official Google Blog: He said, she said: a sibling search story

This is part of our summer series of new Search Stories. Look for the label Search Stories and subscribe to the series. -Ed.

My sister is my best friend in the world. But that wasn’t always the case. When we were young, my sister and I always had our sibling rivalries. Quarrels over who got more (or fewer) birthday presents, ongoing debates around whose week it was to walk the dog and your average diary lock-picking weren’t uncommon. But now that we've grown older, it's become clear that those moments have brought us closer together, and today my sister is my best friend.

Our search story this week really struck a chord with me, and I’m excited to help introduce our latest video, “Brother and Sister.” It’s a fun, playful snapshot of an evolving sibling friendship. I hope you enjoy this week’s video as much as I did.




Posted by Bernardo Hernandez, Head of Consumer Marketing
URL: http://googleblog.blogspot.com/2010/07/he-said-she-said-sibling-search-story.html