Saturday, June 26, 2010

[G] The search for 16

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Official Google Blog: The search for 16

With the group round of the World Cup coming to a close and the round of 16 under way, it’s the perfect time to see what’s piqued searchers’ interest since our pre-tournament search trends kick-off.

Understandably, searches for [world cup standings] climbed steadily during the first week of play as fans around the globe watched the various teams jockey within their groups to qualify for the next round. Upsets in the group round have been particularly effective at driving increased search volume. Switzerland’s win over Spain on June 16 (one of the tournament’s earliest upsets) drove its share of search traffic, and New Zealand’s unexpectedly good performance against Italy, the 2006 tournament champion, inspired people to look for information about the “All Whites” (the Kiwi team’s nickname). Until England’s keeper let in a “soft” goal in the game against the U.S., [striker] was a more popular term than [fullback], [goalkeeper] or [midfielder]—but since then, searches for [goalkeeper] have largely outpaced the other positions. Searches for [england keeper] and [rob green] also spiked on the day of that game.

One of the rising—and controversial—stars of the World Cup’s initial days was the ubiquitous vuvuzela, which, at its peak on June 15, nearly overtook searches for [waka waka], the official song of the 2010 World Cup sung by Shakira. Viewers—and listeners—around the world searched for information about the South African horn, although after the initial spike it seems people have become accustomed to this unofficial match soundtrack, or perhaps purchased their own (listen for the German fans in the round of 16!).

But the vuvuzela is certainly not the only aspect of this year’s World Cup under scrutiny. Controversies have cropped up throughout the tournament, and a rise in search volume was never far behind. Interest in the much-debated 2010 World Cup ball, or [jabulani], has remained high throughout the first two weeks, and searches for [world cup referees] reflect the growing awareness that an official’s decision can make or break the fate of a team. Search volume for this topic peaked on June 18, the day a potentially tie-breaking U.S. goal against Slovenia was disallowed by a controversial offsides call. Searches for [offsides] also spiked on June 18, as well as on June 11 following an offsides call during the opening game between Mexico and South Africa, and June 23 after a call in the U.S. game against Algeria. Among English-speaking countries, most of these searches came from the U.S., a country relatively less familiar with “the beautiful game.”

Participating teams and individual players have also done their part to spark controversy. The French team has been in the spotlight for a variety of reasons: qualification for the tournament in a win over Ireland credited to a Thierry Henry handball, refusal to train after Nicolas Anelka was sent home for insulting the team’s coach (searches for [anelka] spiked following his departure), and their eventual elimination from the tournament. In another newsworthy twist, searches for Algerian player Rafik Saifi have skyrocketed in the last days after his altercation with an Algerian journalist.

As the stakes climb even higher in the elimination rounds, we’re all on the look-out for more exciting (and controversial) moments and emerging stars. So stay tuned—we’ll be back with more search trends as the World Cup action continues.

Posted by Emily Wood, Editor, Google Blog team
URL: http://googleblog.blogspot.com/2010/06/search-for-16.html

Friday, June 25, 2010

[G] Google releases 500 scans of Ancient Greek and Latin texts for research

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Inside Google Books: Google releases 500 scans of Ancient Greek and Latin texts for research

Posted by Will Brockman, Software Engineer

As an undergraduate I dabbled in Classics, and I remember being surprised by the term hapax legomenon (ἅπαξ λεγόμενον). That's "written once" -- a word that occurs in only one place in the written record. It seems impossible, but happens surprisingly often: over 300 words in the Iliad appear nowhere else in Greek. So much has been lost (all but 7 of Sophocles' 123 plays, for instance) that every text that survives is precious. They communicate the self-understanding of their cultures -- which helped shape the modern world -- and have commanded scholarly attention for centuries. For these artifacts of a long-vanished world, passed down by generations of hand copying, merely establishing the text requires careful study of crabbed handwriting and critical comparison of divergent copies.

Modern scholars of Ancient Greek and Latin, continuing in this tradition, are working to create comprehensive electronic editions of these texts. For anyone who remembers studying Latin the old way, constantly paging through a dictionary, these electronic texts are a revelation. Now we have Caesar's Gallic Wars (Perseus Digital Library) with every word parsed and translated, along with linguistic commentary and a collection of references to the text from other works. We can read about Sophocles’ 123 plays in the Stoa Consortium's electronic edition of the Suda, a 10th-century Byzantine Greek encyclopedia. And scholars around the world can now consult a high-resolution digital scan of Venetus A, one of the best manuscripts of the Iliad, at the Center for Hellenic Studies.

I'm pleased to announce that Google Books is now assisting this work by sharing high-resolution digital scans of over 500 volumes of Ancient Greek and Latin, dating from the sixteenth through nineteenth centuries. (Of course, downloadable versions of over a million volumes in all fields are available from books.google.com, in a more compressed form.) Jon Orwant and I created this collection using a list of several thousand important Classics volumes identified by our collaborators Professor Gregory Crane and Alison Babeu of Tufts University. We are analyzing additional volumes and expect to be able to release more high-resolution scans in the future.

These scans will aid the development of accurate OCR (Optical Character Recognition) algorithms for Ancient Greek, and provide the basis for electronic versions of important editions of these Classics texts; but perhaps their greatest value will be for the development of new methods in this emerging field. We’re honored that Professor Crane called this donation “a major contribution to what scholars can do.”
URL: http://booksearch.blogspot.com/2010/06/google-releases-500-scans-of-ancient.html

[G] Paul McCartney: On YouTube Playing Hyde Park For Born HIV Free

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YouTube Blog: Paul McCartney: On YouTube Playing Hyde Park For Born HIV Free

This Sunday (June 27) Paul McCartney takes to the stage to headline Hard Rock Calling in Hyde Park and YouTube will be hosting a stream from the event at the BornHIVFree channel.

Starting at 8.30pm in the UK (12.30pm Pacific Time), visitors to the channel can enjoy an exclusive broadcast of McCartney's performance, donated by the former Beatle to The Global Fund’s Born HIV Free campaign, which has another high-profile patron in the form of France’s First Lady, Carla Bruni-Sarkozy.

Born HIV Free is urging people pledge their support to The Global Fund’s efforts to eliminate mother to child transmission of HIV by 2015 by adding their names to the organization’s Support Wall. At present, 45% of HIV-Positive pregnant women have access to the drugs they need to block transfer of the virus to their babies, with Global Fund-supported programmes reaching 790,000 to date… 340,000 in 2009 alone. The goal is clear and your voice could make the difference.

So, as you are listening to Paul McCartney work his way through what – with The Beatles, Wings and his solo recordings – must rank as one of the best sets of songs of all time, spare a minute to find out more about Born HIV Free, The Global Fund and maybe even add your support. YouTube will be updating live on Twitter this Sunday via @youtube, and you can add your comments to a planned Twitter stream on the channel using #bornhivfree.

Have fun,

Jamie Dolling, YouTube UK, recently watched "Rehearsal Footage – 19th May 2010".



URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/6A8FAOYR2XU/paul-mccartney-on-youtube-playing-hyde.html

[G] View .doc attachments right in your browser

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Official Google Docs Blog: View .doc attachments right in your browser

Cross posted on the Gmail blog

If you receive Microsoft® Word files as attachments in Gmail, you can now view them with a single click -- no need to download, save, and open files with a desktop application when all you want to do is have a peek. The Google Docs viewer that allows you to view .pdf, .ppt, and .tiff files in your browser now supports .doc and .docx formats too. Just click the "View" link at the bottom of a Gmail message and the viewer will take it from there.

If you decide you want to edit the file, clicking "Edit online" will open it in Google Docs, or you can download it to your desktop from there.

Posted by: Marc Miller, Software Engineer
URL: http://googledocs.blogspot.com/2010/06/view-doc-attachments-right-in-your.html

[G] New Share Buttons

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Blogger Buzz: New Share Buttons

Posted by Jiho Han, Software Engineer

Sharing is an important feature for bloggers. When your readers find an interesting post, they probably want to share it with other people; this in turn brings more traffic back to your blog.

Blogger now offers new share buttons. The new buttons can be placed under each post and let your blog readers easily share your post via email, Blogger, and popular social networks—we now support Google Buzz, Twitter, and Facebook, and we plan to add more services in the future.

Blogger also has a Share link in the navbar, but for improved convenience you can now have share buttons below the post (we also gave them nice rollover icons). For Twitter, we’ve also integrated the goo.gl URL shortener to give you the maximum space in the Tweet to add your own remarks.

You can start having the new share buttons show up under your posts by editing the Blog Posts widget and enabling Show Share Buttons in Design | Page Elements. Go ahead and turn the new sharing buttons on, and let some fun sharing begin!

URL: http://buzz.blogger.com/2010/06/new-share-buttons.html

[G] View .doc attachments right in your browser

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Official Gmail Blog: View .doc attachments right in your browser

Posted by Marc Miller, Software Engineer

If you receive Microsoft® Word files as attachments in Gmail, you can now view them with a single click — no need to download, save, and open files with a desktop application when you just want read them. The Google Docs viewer that allows you to view .pdf, .ppt, and .tiff files in your browser now supports .doc and .docx formats too.

Just click the "View" link at the bottom of a Gmail message and the viewer will take it from there. If you decide you want to edit the file, clicking "Edit online" will open it in Google Docs, or you can download it to your desktop from there.
URL: http://gmailblog.blogspot.com/2010/06/view-doc-attachments-right-in-your.html

[G] AdSense Facts & Fiction Part III: The stats pipeline

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Inside AdSense: AdSense Facts & Fiction Part III: The stats pipeline

Fiction: Site maintenance periods and delays in my AdSense reports mean that data isn’t being recorded properly.

Fact: Although there can sometimes be delays in the stats pipeline, all data is still tracked accurately.

We call the process of tracking your clicks, impressions, and earnings the “stats pipeline.” The stats pipeline runs continuously, reviewing the logs of activity written by our ad serving system, aggregating them, and updating the storage system. So that we can generate these statistics quickly and reliably, without losing any information, the process of aggregating your statistics spans several data centers.

Sometimes in rare cases, the process for aggregating stats can be delayed for several hours. This can happen for a few possible reasons:
  • We sometimes make updates to our datacenter to make use of the latest technologies. However, these don’t affect how your clicks are tracked or how much you earn. Depending on the time it takes for the updates to complete, you may notice that stats are delayed by several hours.

  • We have scheduled database down-times, generally on Saturday mornings (Pacific Time). Since the process of aggregating your statistics depends on database data, any such downtime also leads to delay in statistics. I’d recommend reading this Inside AdSense post for more information about these downtimes.

  • On rare occasions, data centers can have unforeseen problems, causing unplanned delay in updating statistics.
These downtimes only delay your statistics -- they don’t impact the actual tracking of your statistics. We make sure that all events are processed exactly once, and we have implemented a number of internally and externally audited verification procedures to ensure that this is the case. Also, events in the aggregation pipeline are processed in a way that’s not specific to a particular publisher, so all of you should get your stats updates at the same time.

When downtimes occur, we work to notify publishers in advance and as quickly as possible using this blog, the AdSense Help Forum, and our Known Issues page. We understand how important it is for you to have up-to-date statistics, and continue to work towards making sure that the delays are kept to a minimum.

Posted by Dia Muthana - Inside AdSense Team
URL: http://adsense.blogspot.com/2010/06/adsense-facts-fiction-part-iii-stats.html

[G] Like Web Analytics? Check Out The Beyond Web Analytics Podcast

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Google Analytics Blog: Like Web Analytics? Check Out The Beyond Web Analytics Podcast

Do you like Web Analytics? Do you want to stay up to date on the latest developments in the industry? Recently, a few Web Analytics "geeks" decided to start an audio podcast to interview key people/vendors in the Web Analytics space. The podcast also covers topics related to Web Analytics such as Mobile Measurement, Social Media Tracking, Engagement, etc. With over 20 episodes and 20,000 downloads so far, the podcast has been well received and we'd like to help spread the word. In the most recent installment, you can hear Google's own Phil Mui so click here to listen to that podcast.

You can subscribe to the podcast via RSS at www.beyondwebanalytics.com or you can subscribe to the podcast in iTunes. You can also follow the podcast on Twitter. Enjoy!

Posted by Adam Greco, Beyond Web Analytics
URL: http://analytics.blogspot.com/2010/06/like-web-analytics-check-out-beyond-web.html

[G] Google Fusion Tables celebrates one year of data management

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Official Google Research Blog: Google Fusion Tables celebrates one year of data management

Posted by Alon Halevy, Google Research and Rebecca Shapley, User Experience

A year ago we launched Google Fusion Tables, an easy way to integrate, visualize and collaborate on data tables in the Google cloud. You used it and saw the potential, and told us what else you wanted. Since then, we’ve responded by offering programmatic access through the Fusion Tables API, math across data columns owned by multiple people, and search on the collection of tables that have been made public. We published about Fusion Tables in SIGMOD 2010 and in the First Symposium on Cloud Computing. And since the map visualizations were such a hit, we made them even better by supporting large numbers of points, lines and polygons, custom HTML in map pop-up balloons complete with tutorials and integration with the Google Maps API. We’ve made all this capability available on Google’s cloud and are excited to see examples every day of how our cloud approach to data tables is changing the game and making structured data management, collaboration, and publishing fast, easy, and open.

But more exciting than all the features we’ve been releasing is the things that people have been *doing* with Fusion Tables. News agencies have been taking advantage of Fusion Tables to map data that governments make public, and tell a more complete story (see the L.A. Times, Knoxville News, and Chicago Tribune). Just this month the State of California kicked off an application development contest, hosting data sets like this one in Fusion Tables for easy API access for developers. And the US Department of Health and Human Services held the Community Health Data Forum, where attendees presented data applications such as the heart-friendly and people-friendly hospital-finder, built with Google Fusion Tables.

It continues to astound us how quickly our users are able to pull together these kinds of compelling data applications with Fusion Tables, again showing the power of a cloud approach to data. Fusion Tables were the multimedia extension to Joseph Rossano’s art exhibit on Butterflies and DNA barcodes, an easy way to map real-estate in Monterey county or potholes in Spain, provided the geo-catalog for wind power data and ethanol-selling stations, and even the data backend for an geo portal to organize water data for Africa, among many, many other uses.

As we head into our second year, we’re looking forward to delivering more tools that make data management easier and more powerful on the web. What’s next for Fusion Tables? Request your favorite features on our Feature Request (a special implementation of Google Moderator), and follow the latest progress of Fusion Tables on our User Group, Facebook, and Twitter. We love to hear from you!
URL: http://googleresearch.blogspot.com/2010/06/google-fusion-tables-celebrates-one.html

Thursday, June 24, 2010

[G] Powering document search and management using Google Apps Script

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Official Google Enterprise Blog: Powering document search and management using Google Apps Script

Editor's Note: James Ferreira is the Chief Information Officer for the Office of the New Mexico Attorney General, providing IT services to the largest law office in the state. Mr. Ferreira is tasked with the responsibility of facilitating the communication between the public and nearly 200 office staff, including attorneys. Additionally, Mr. Ferreira has served as a member on many committees including the NM Information and Technology committee, NM Technical Counsel, and the Department of Information and Technology Project Review Committee.

The New Mexico State Attorney General’s office maintains data sets containing hundreds of thousands of documents relating to ongoing trials, cases, investigations and lawsuits. Like many state and federal agencies, a significant problem we face in public sector document management is keeping track of the relevance of individual documents within large data sets. Client-side document management systems can help but are very expensive and often lack the flexibility required by a large state agency. Unlike cloud-based offerings, client-side solutions are not designed to let people collaborate easily, so adding important meta-data to a data set is often a complex and frustrating undertaking that can’t easily be split or shared by large teams. Nor can you easily access your work outside the office, since files stay on your local corporate network.

The New Mexico State Attorney General switched to Google Apps Premier Edition for email and documents last year, and a few months ago we started thinking about using Google Apps Script to help us automate parts of our document management system. Google Apps Scripts comes free with Google Apps Premier Edition, so there is no cost involved to build on this platform, making good fiscal sense for any cost-conscious government agency.

After spending just a few days to build scripts, we built a developmental App to search data sets and return a list of results to a spreadsheet. From the spreadsheet, users can then enter additional meta-data to describe documents. In addition, users can organize and group documents on related topics by selecting choices from custom-made menus powered by scripts.


By using the new UI App service in Google Apps Script, we were also able to extend the functionality of this App to mobile platforms like Android without needing to deploy an application to each device.

And since the entire data chain runs on Google servers through secure SSL connections, the risk of in-transit data attacks is minimized - a significant benefit given the sensitive nature of the legal documents in our data set.

We are seeing a fundamental shift in information sharing. It is no longer enough to have a place to store files, we also need to build the semantics of our documents to create relevance for a wider audience. Rather than cumbersome client-side software, cloud-based tools like Google Apps Script make it easier to share and collaborate on document management through an inexpensive, secure, and extensible platform.

James Ferreira, CIO, Office of the New Mexico Attorney General

Editor's Note: For more examples of how organizations are using Apps Script, head on to the Google Apps Script Blog.

Posted by Hicham Alaoui, Google Apps Marketing Manager
URL: http://googleenterprise.blogspot.com/2010/06/powering-document-search-and-management.html

[G] Graduation: our latest Search Story

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Official Google Blog: Graduation: our latest Search Story

This is part of our summer series of new Search Stories. Look for the label Search Stories and subscribe to the series. -Ed.

My dad’s family grew up in Vietnam. Even as they faced an uncertain future, they attended school, believing strongly in the value of education. So when my aunts and uncles immigrated to the U.S., they went to great lengths to make sure their sons and daughters had the best opportunities. It wasn’t always easy—learning a new language and finding a new job was a struggle at first. But through their selfless efforts, my cousins and I were able to excel in our studies and pursue college degrees.

So for this reason, and on behalf of the Search Stories team, I’m delighted to introduce our latest video, Graduation. It’s both poignant and relevant to my family’s own experiences, and I think it speaks to devoted caregivers the world over.



Visit www.youtube.com/searchstories to check out the whole collection, or to create your own story.

Posted by Dana Nguyen, Product Marketing Manager, Google Apps Education
URL: http://googleblog.blogspot.com/2010/06/graduation-our-latest-search-story.html

[G] Shakira takes your questions on YouTube

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YouTube Blog: Shakira takes your questions on YouTube

She’s a global music star with hypnotic dance moves, a philanthropist and a YouTube phenom (her “Waka Waka” video, made for the 2010 World Cup, has over 32 million views). But now, Shakira is opening herself up to your questions.



Beginning today, you can ask her any question you’d like -- about her music, her work supporting education for all children through the 1Goal campaign and her own Barefoot Foundation, her World Cup stint, or anything else. The top questions will be posed to the Colombian songstress in an interview next week.



Here’s more from the lady herself:







Questions should be submitted in either video (preferable) or text to www.youtube.com/join1goal before midnight PT on Saturday, June 26. The full interview will be posted to the same channel and featured on the YouTube homepage next week.



Ramya Raghavan, Nonprofits & Activism Manager, recently watched “Queen Rania Invites You to Join 1Goal.”




URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/EjcJzkVE8fI/shakira-takes-your-questions-on-youtube.html

[G] Ad Sitelinks now available for any campaign

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Inside AdWords: Ad Sitelinks now available for any campaign

Back in November we launched Ad Sitelinks to help you get even better results from your top performing ads. Since then, we’ve seen advertisers experience huge gains with Ad Sitelinks, boosting their clickthrough rates on average by more than 30%. Today, we’re introducing a new one-line format that allows you to get the benefits of Ad Sitelinks for even more of your campaigns, including your more generic, unbranded campaigns.

What’s more, we’re also enabling the option to set up Ad Sitelinks for any campaign. This means that you don’t have to wait for your campaigns to pre-qualify before you can set up Ad Sitelinks.


When a user’s query matches a keyword in your Ad Sitelinks-enabled campaign, Google will automatically determine if your ad qualifies to show Ad Sitelinks and whether to show the two-line or the one-line format based on the quality of that ad. Ads that currently qualify for the two-line format will not be affected by the addition of the new one-line format.

You should keep in mind that Ad Sitelinks is a campaign-level extension, so the links you create should be relevant to any ad in that campaign.

You’ll find the option to set up Ad Sitelinks in your Campaign Settings tab. It will appear as "Show additional links to my site" under the "Ad extensions" section.

To learn more about Ad Sitelinks, read our FAQ in the Help Center.

Posted by Dan Friedman, Inside AdWords crew
URL: http://adwords.blogspot.com/2010/06/ad-sitelinks-now-available-for-any.html

[G] Streaming live from the Twilight Eclipse premiere

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YouTube Blog: Streaming live from the Twilight Eclipse premiere

Whether you’re on Team Edward or Team Jacob (we’re pretty much split 50/50 here at YouTube), tune in tonight to watch red carpet coverage of the Eclipse premiere, live from the Nokia Theater in Los Angeles. From 5:30 p.m. PT onwards, Twilight’s YouTube channel will give you a front-row seat to the arrivals area where many of the film’s stars, including the buff Taylor Lautner, beloved Robert Pattinson, and belle Kristen Stewart, will be stopping to chat with Access Hollywood reporter Quddus.

The scene from Hollywood may look nothing like Forks, but all of your favorite vampires and werewolves will be there giving live interviews and greeting fans. Many of these Twilight faithful have been waiting for up to three days in order to catch a glimpse of their favorite pale-faced friends.









The red carpet stream will repeat on the Twilight channel immediately after it premieres so if you miss it the first time, you can see it the necks time around.

Thomas Henry, Display Team, recently watched “New Moon Volturi Fight Scene”.....again.


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/8B2MCVukwx4/streaming-live-from-twilight-eclipse.html

[G] Tips & Tricks: Advanced Sorting Rules in Google spreadsheets

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Official Google Docs Blog: Tips & Tricks: Advanced Sorting Rules in Google spreadsheets

In April, we launched a new version of Google spreadsheets. One new feature that helps organize your data is advanced sorting rules.

Sorting a selection
With the new sorting capabilities, you can sort a small selection of cells without affecting the rest of your spreadsheet. In my triathlon spreadsheet, for example, I could sort only the selection about running while leaving the biking and swimming sections intact. First, I highlight the range of cells in my spreadsheet about running.


Then, I go to the Tools menu and select Sort. Now I can set a sorting rule. In this case, I'd like to sort my running races by date.


Last, I click the Sort button, and my running times are organized by date.


Setting multiple sorting rules
The new sorting feature also allows you to set more than one sorting rule for any given selection of cells. If you select just the data about running again, you can sort first by distance and then by time to more easily see your average time. Click +Add another to add additional sorting rules.


Sorting the entire sheet
Alternatively, you can sort the entire sheet. Click the square in the top left corner of your spreadsheet to select all cells in your spreadsheet. Once you’ve selected all of the cells in your sheet, you can set your sorting rules in the same way as sorting a selection.


A detailed look at sorting
The title of your sorting pop-up will tell you what range of cells you have highlighted to be sorted. If it's wrong, click Cancel and try again. If your columns have titles, you'll want to check the Data has header row box. Next, you'll be able to choose what columns you'd like to sort by in the drop down menu next to sort by. If you'd like to add multiple rules, click +Add another until you're done setting your sorting rules. When you're done, click the Sort button, and voila!


Advanced sorting rules and other new features aren't available if you've switched back to the old version of Google spreadsheets. If you have switched, you can easily return to the new version by clicking 'New version' in the top right corner of your browser.

Posted by: Michael Schidlowsky, Software Engineer
URL: http://googledocs.blogspot.com/2010/06/tips-tricks-advanced-sorting-rules-in.html

[G] YouTube wins case against Viacom

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Google Public Policy Blog: YouTube wins case against Viacom

Posted by Kent Walker, Vice President and General Counsel, Google
(Cross-posted from The Official YouTube Blog)

Today, the court granted our motion for summary judgment in Viacom’s lawsuit with YouTube. This means that the court has decided that YouTube is protected by the safe harbor of the Digital Millenium Copyright Act (DMCA) against claims of copyright infringement. The decision follows established judicial consensus that online services like YouTube are protected when they work cooperatively with copyright holders to help them manage their rights online.

This is an important victory not just for us, but also for the billions of people around the world who use the web to communicate and share experiences with each other. We’re excited about this decision and look forward to renewing our focus on supporting the incredible variety of ideas and expression that billions of people post and watch on YouTube every day around the world.

UPDATE: This decision also applies to other parties to the lawsuit, including the Premier League.
URL: http://googlepublicpolicy.blogspot.com/2010/06/youtube-wins-case-against-viacom.html

[G] Keep current on all things advertising

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Inside AdWords: Keep current on all things advertising

The rapid pace of change in the advertising space can be dizzying. From new ad formats to new ad systems, from startups to mergers, the marketing industry is running at a million miles an hour, and it’s often daunting to keep up with it all. We know that staying informed takes a lot of effort, and it’s critical to make good decisions about how you spend your time and resources.

That’s why we put together Google Ad News. Powered by Google News, Ad News is a simple but powerful way for anyone in the advertising industry to track current news coverage on relevant subjects such as display, search, mobile and even traditional media - all in one place. Subscribe to news feeds in the categories you care about most, or search to find coverage on topics related to your business, such as your niche industry or brand.

We invite you to check it out and share it with your colleagues. Hopefully, you’ll find lots of relevant news that’ll help you spend less time scouring the web and more time building your business.

Posted by Dan Friedman, Inside AdWords crew
URL: http://adwords.blogspot.com/2010/06/keep-current-on-all-things-advertising.html

Wednesday, June 23, 2010

[G] Make money with Google Sites and Google AdSense

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Official Google Docs Blog: Make money with Google Sites and Google AdSense

If you have a public site built on Google Sites, you might be interested in earning revenue with Google AdSense. AdSense allows website publishers such as yourself to show targeted ads on their sites and earn revenue from their traffic. It also helps visitors find things they may be interested in based on the content of those sites. Over 1 million publishers use AdSense to monetize the content on the sites they’ve worked so hard to build.

AdSense shows ads relevant to the content of the site and you can easily customize the look and feel of the ads to match your site. For example, if your site is about fashion, you may show ads for shoe designers or clothing stores. If a page on your site is about cars, you may see ads for car dealerships or auto shops on that page. Using filters, you can control the content of the ads you display by choosing to block categories of ads or even specific advertisers.

With the free suite of powerful AdSense reporting tools, you can pull detailed reports that will help you track your revenue and identify opportunities to earn more money. You can see earnings by day, page, domain or specific ad unit and can also use Google Analytics to see the source of your traffic and earnings.

Adding AdSense to your Google Site is easy. Just follow these steps:

  1. Click the More actions drop-down menu at the top right of your site, and select Manage site.


  2. Click Monetize on the left side of the page.
  3. Click the Monetize this site button.


  4. Create a new AdSense account or use an existing account. Follow the instructions, depending on the radio button you select.
Once you've enabled AdSense, go to any of your site's pages in the edit mode, click Insert, and select AdSense to insert ads within your page. You can also choose to have ads displayed in your global sidebar.


To learn even more about Google AdSense, come take our tour.

Posted by: Courtney Yamada, AdSense Team
URL: http://googledocs.blogspot.com/2010/06/make-money-with-google-sites-and-google.html

[G] Introducing multi-domain support in Google Apps

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Official Google Enterprise Blog: Introducing multi-domain support in Google Apps

Thousands of organizations deploy Google Apps every day, and a challenge for some large businesses has been migrating employees on multiple domains. Until now, companies that ran into this issue could either set up other domains as domain aliases or set up different Google Apps accounts for each domain, neither of which was an ideal solution. Now there’s a better way: multi-domain support in Google Apps.

Multi-domain support is a new admin control that allows organizations with two or more domains on Google Apps to manage them from a single control panel. Users belonging to different domains within an organization keep their domain-specific email address but can see coworkers from other domains in the organization’s global address book. It’s also easy for users to share across domains in Google Docs, Sites and the rest of Google Apps. Matt Vandenbush, director of IT strategy and architecture at Brady Corporation, says, "Multi-domain support in Google Apps lets us administer our entire organization from one central place. Considering that we have users on 88 different domains, this is a big time-saver for our IT department, and it lets employees from different parts of our organization share information much more seamlessly than before.”
This feature is available now to Premier and Education edition users at no additional charge. To learn more about multi-domain support on Google Apps, please visit our Help Center or join us for a live webinar on Tuesday, July 13th at 9am PST / 12pm EST / 5pm GMT.

Posted by Will Smit, Software Engineer, Google Apps
URL: http://googleenterprise.blogspot.com/2010/06/introducing-multi-domain-support-in.html

[G] YouTube wins case against Viacom

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Official Google Blog: YouTube wins case against Viacom

(Cross-posted from the YouTube Blog)

Today, the court granted our motion for summary judgment in Viacom’s lawsuit with YouTube. This means that the court has decided that YouTube is protected by the safe harbor of the Digital Millenium Copyright Act (DMCA) against claims of copyright infringement. The decision follows established judicial consensus that online services like YouTube are protected when they work cooperatively with copyright holders to help them manage their rights online.

This is an important victory not just for us, but also for the billions of people around the world who use the web to communicate and share experiences with each other. We’re excited about this decision and look forward to renewing our focus on supporting the incredible variety of ideas and expression that billions of people post and watch on YouTube every day around the world.

UPDATE 2:12PM: This decision also applies to other parties to the lawsuit, including the Premier League.

Posted by Kent Walker, Vice President and General Counsel
URL: http://googleblog.blogspot.com/2010/06/youtube-wins-case-against-viacom.html

[G] Celebrating Android

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Official Google Blog: Celebrating Android

Today, Verizon and Motorola announced the newest device powered by Android at an event in New York. We were thrilled to be there, and humbled by what our partners have been able to accomplish with Android. Every day 160,000 Android-powered devices are activated -- that’s nearly two devices every second, used for the first time by people from New York to New Zealand.

Android started with one simple idea: Provide a powerful, open mobile platform to drive faster innovation for the benefit of consumers. This idea has come to life around the world. Today, there are 60 compatible Android devices, delivered via a global partnership network of 21 OEMs and 59 carriers in 49 countries. The volume and variety of Android devices continues to exceed even our most optimistic expectations. In some instances, Android devices are selling faster than they can be manufactured.

To celebrate, we are open-sourcing the new 2.2 version of Android, which we call Froyo, to our partners who manufacture Android devices around the world. Customers will enjoy great new features and improved browser performance. And developers will benefit from new tools such as Android cloud-to-device messaging (which makes it easier for mobile applications to sync data).

We want to thank our partners for joining us in our vision, for creating such compelling devices, and for continuing to push the limits of what is possible in a smartphone.

Posted by Andy Rubin, VP, Engineering
URL: http://googleblog.blogspot.com/2010/06/celebrating-android.html

[G] Keep current on all things advertising

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Inside AdSense: Keep current on all things advertising

The rapid pace of change in the advertising space can be dizzying. From new ad formats to new ad systems, from startups to mergers, the marketing industry is running at a million miles an hour, and it’s often daunting to keep up with it all. We know that staying informed takes a lot of effort, and it’s critical to make good decisions about how you spend your time and resources.

That’s why we put together Google Ad News. Powered by Google News, Ad News is a simple but powerful way for anyone in the advertising industry to track current news coverage on relevant subjects such as display, search, mobile and even traditional media - all in one place. Subscribe to news feeds in the categories you care about most, or search to find coverage on topics related to your business, such as your niche industry or brand.

We invite you to check it out and share it with your colleagues. Hopefully, you’ll find lots of relevant news that’ll help you spend less time scouring the web and more time building your business.

Posted by Oliver Deighton - Business Marketing Manager
URL: http://adsense.blogspot.com/2010/06/keep-current-on-all-things-advertising.html

[G] Google Summer of Code 2010 San Francisco Meetup

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Google Open Source Blog: Google Summer of Code 2010 San Francisco Meetup

Carol Smith and Cat Allman (5th and 1st from right) with with meetup participants

Two weeks ago, Google’s San Francisco office hosted a Google Summer of Code™ meetup. I joined a group of about a dozen others, including Carol Smith and Cat Allman from Google's Open Source Programs Office. There were program participants from all over California, including two exchange students and one who came all the way from Guadalajara, Mexico. We didn't have a huge agenda, we just planned to get together and geek out.

We started the event off just after 3 PM with introductions and some background info on the 2010 projects. There were two 2008 Google Summer of Code alums in attendance: João Antunes, who worked on a file transfer protocol for SIP Communicator and myself (John Britton), who worked on a localization server for Gallery.

João and I shared our advice on succeeding in Google Summer of Code. We each gave short demonstrations of our projects and some background to put them in context. We also fielded tough questions on how to make sure to set reasonable expectations for mentors and deliver on promised goals.

After talking about the program, I took the floor to talk a bit about projects that I've been working on recently. I started by giving an interactive demo of Twilio and explaining how my experience duiring Google Summer of Code was instrumental in getting a job there. The program was especially good for preparing me to work on building the community around our first open source project, OpenVBX. After I finished up talking about community building, I shared an update on Mozilla's Drumbeat initiative which naturally segued into a discussion on P2PU and the School of Webcraft.

The team from Scripped followed me by giving some advice on the importance of communication in software projects and on managing expectations. Last but not least, we got an official tour of the Google San Francisco office. Tour highlights included a pit stop in the micro-kitchen, a chance to ride the Google slide, and a giant Android phone.


We rounded out the day with a trip to a pub on the waterfront overlooking the Bay Bridge. Overall, it was a pretty sweet day.

Check out the Google Summer of Code Flickr Group Pool for more photos.

By John Britton, 2008 Google Summer of Code Alum
URL: http://google-opensource.blogspot.com/2010/06/google-summer-of-code-2010-san.html