Friday, June 4, 2010

[G] Next Thursday: free webinar on AdWords Conversion Products

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Inside AdWords: Next Thursday: free webinar on AdWords Conversion Products

With the recent launch of Search Funnels, we wanted to have a webinar showing off these new reports and offering you a refresher on AdWords Conversion Tracking and Conversion Optimizer. We'll give overviews of these features, showing how they work and how they can help you, and do a deep dive into the Search Funnels reports.

At the webinar, you’ll learn:
  • How tracking conversions can take you beyond clickthrough rate and help you focus your spend on the ads and keywords that drive sales and leads
  • How the data in Search Funnels can take you a step further and tell you which ads and keywords are assisting your conversions
  • How Conversion Optimizer can use your conversion tracking data and cost-per-acquisition goals to help you focus your spend on the clicks most likely to convert
We’ll hold the webinar next week, on Thursday, June 10th at 9am PST / 11am CDT / 12pm EDT. Register here if you’d like to attend, and please submit or vote on questions related to Conversion Tracking, Conversion Optimizer or Search Funnels that you'd like answered during the webinar by Wednesday, June 9.

Posted by Miles Johnson, Inside AdWords crew
URL: http://adwords.blogspot.com/2010/06/next-thursday-free-webinar-on-adwords.html

[G] Street Soccer through Africa and on YouTube

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YouTube Blog: Street Soccer through Africa and on YouTube

Five years ago, Dutch professional footballer Edgar Davids gathered a talented group of Dutch street soccer players and travelled across Europe, the United States and Latin America to take on the best local teams, on their own streets. After numerous matches in five countries, Edgar and his boys were victorious over their many challengers and claimed the title "The Street Legends." That journey became known as "The Legends Tour."

This year, Edgar Davids and his Street Legends are hitting the road again to see if they’re still worthy of the title...and this time you can watch their journey on YouTube. The team started in Amsterdam before heading on to London and Paris. They've hit Senegal, Kenya, Ghana, and will finally end up in the bustling townships of Johannesburg and Cape Town in South Africa, where the World Cup festivities will start next week. Along the way, the best local street players from their respective countries will attempt to de-throne Davids and The Street Legends. As they traverse the globe, Edgar will also encounter some of his famous football friends, like Ryan Babel, Michael Essien and Marcel Desailly, all of whom will be showing off their footwork to locals.

In Africa, The Street Legends and Edgar are also embarking on a personal voyage of discovery to understand how street soccer influences people and how it thrives across Europe and Africa every day. Edgar will be visiting grassroots projects providing healthcare, education and hope to thousands of people. Check out some inspiring moments from their visits to Senegal and Kenya:





















Subscribe to www.youtube.com/streetsoccertour to see how their exciting journey wraps up!

Anat S. Amir, Head of Marketing, Google Africa, recently watched "#12 Ghana Freestyle."


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/8FKSQntb1o8/street-soccer-through-africa-and-on.html

[G] Changes to the WebM Open Source License

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The WebM Open Media Project Blog: Changes to the WebM Open Source License

You'll see on the WebM license page and in our source code repositories that we've made a small change to our open source license. There were a couple of issues that popped up after we released WebM at Google I/O a couple weeks ago, specifically around how the patent clause was written.

As it was originally written, if a patent action was brought against Google, the patent license terminated. This provision itself is not unusual in an OSS license, and similar provisions exist in the 2nd Apache License and in version 3 of the GPL. The twist was that ours terminated "any" rights and not just rights to the patents, which made our license GPLv3 and GPLv2 incompatible. Also, in doing this, we effectively created a potentially new open source copyright license, something we are loath to do.

Using patent language borrowed from both the Apache and GPLv3 patent clauses, in this new iteration of the the patent clause we've decoupled patents from copyright, thus preserving the pure BSD nature of the copyright license. This means we are no longer creating a new open source copyright license, and the patent grant can exist on its own. Additionally, we have updated the patent grant language to make it clearer that the grant includes the right to modify the code and give it to others. (We've updated the licensing FAQ to reflect these changes as well.)

We've also added a definition for the "this implementation" language, to make that more clear.

Thanks for your patience as we worked through this, and we hope you like, enjoy (and most importantly) use WebM and join with us in creating more freedom online. We had a lot of help on these changes, so thanks to our friends in open source and free software who traded many emails, often at odd hours, with us.

Chris DiBona is the Open Source Programs Manager at Google.
URL: http://webmproject.blogspot.com/2010/06/changes-to-webm-open-source-license.html

[G] Hello from the Hiveplex

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Official Google Blog: Hello from the Hiveplex

I’ve always thought that beehives are organized similarly to how we do things here at Google. Bees have a flat management structure and they adapt quickly and change roles throughout their career (nurse, guard, foragers, quality control, etc.) depending on demands. And the bees that collect nectar from the forager bees at the entrance to the hive also scrutinize it for quality. If it’s not high enough, they send the foragers back out to get a fresh start... it reminds me a bit of a Google code review!

If Google’s a beehive, then I’m what you might call a forager. I work on the culinary team and we strive to serve food that’s produced locally and grown in a sustainable manner. But we wanted to take the effort to the next level. So, with help from the Marin Bee Company, we’ve installed four hives of bees to help us be as self-sufficient as possible.

The four hives—collectively known as the Hiveplex, of course—are each painted in one of Google’s colors. We’ve placed them close to large areas of wild flowers on our campus, far enough away that anyone who isn’t fond of bees can easily avoid them, but close enough that anyone who wants to can walk over and watch them at work. Many Googlers have signed up to contribute to beekeeping and honey extraction efforts, and, come the harvest in the fall, we’ll round the season off with a series of cooking classes and candle-making sessions for all those who have signed up to help.

With this project, we’re also hoping to raise awareness of impact of Colony Collapse Disorder (CCD)—a phenomenon in which worker bees abandon the hive for reasons that aren’t fully understood. This has has become a cause of global concern and in some parts of the world more than 50 percent of the hives have been found abandoned. This has grave implications for us all as bees are responsible for pollinating approximately 70 percent of the fruit and vegetables we eat. The loss of bees has serious consequences for plants, wildlife and human survival. (You can read more here.)

To see our newest colleagues at work, check out the album below. Someday we might create a Buzz account for our bees so you can all track their progress and follow our bee keeping activities—but we promise not to drone on.



Posted by Marc Rasic, Executive Chef
URL: http://googleblog.blogspot.com/2010/06/hello-from-hiveplex.html

[G] Security First: Protecting your data with Google Apps

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Official Google Enterprise Blog: Security First: Protecting your data with Google Apps

For most companies, trying to keep ahead of new security threats every day feels like gripping a handful of sand. No matter how hard you tighten and squeeze, some still manages to slip through your fingers. IT departments often face these challenges alone despite parallel responsibilities to support other core operational functions. As thousands of businesses discover every day, companies and organizations can depend on the technical expertise of Google to help them better manage their security needs when they sign up for Google Apps.

Feeling comfortable storing data in the cloud involves trusting a cloud services provider and the practices and policies they have in place. In today's ultra-connected, web-capable world, understanding how data will be protected is ultimately more meaningful than knowing it is physically located in one data center or another. We know that our customers expect us to be transparent, and we work hard to do just that. For example, earlier this year we disclosed a cyber attack against Google and at least twenty other large companies from a variety of industries.

As a next step toward increased transparency, today we're releasing a new Google Apps security white paper to help customers learn more about the security practices, policies, and technology that support Google Apps. We are always improving and evolving the security of our systems, and we work every day to help protect against new threats.

Google Apps offers a strong and extensive security infrastructure to support these and other benefits:
  • Our data centers are protected by advanced physical security controls, and access to information is monitored at multiple levels.
  • We store customer data in fragments across multiple servers and across multiple data centers to both enhance reliability and provide greater security than can be achieved by storing all data on a single server. When only fragments are kept in any one place, the chance that a possible physical or computer-based compromise could result in the loss of meaningful information is greatly reduced.
  • We perform software patching rapidly across identical server stacks to help keep users updated with the latest patches. This significantly reduces the deployment workload for IT administrators.
  • Administrators can set fine-grained access controls for documents, calendars, and other types of information commonly stored in the cloud.
  • Operations at vast scale can help detect security threats across the web early and prepare appropriate defenses.
  • System redundancy involves data replication across disparate data centers for availability and disaster recovery.
  • We have strong teams of security professionals dedicated to protecting customer data.
Visit this new page to learn more about security and privacy protections for schools.

We appreciate feedback as we continue to work hard to earn and maintain the trust that is placed in us.

Posted by: Eran Feigenbaum, Director of Security, Google Enterprise

URL: http://googleenterprise.blogspot.com/2010/06/security-first-protecting-your-data_04.html

[G] How to Make a Hit Viral Video

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Official Google CPG Blog: How to Make a Hit Viral Video

Posted by Vannie Shu, Account Planner, CPG

Everyone wants to know how to make a hit viral video. Do cute puppies, kittens, and babies automatically make a successful video? No, but they probably do help.



What are the elements of hit viral videos? At the very least, successful viral videos are unique and interesting. Is the video like nothing people have ever seen? Does it stand out? Authenticity, humor, and the element of surprise are common characteristics of viral videos. People want watch videos that seem real and not staged. They don’t want to watch brands that try too hard. Often, overbranding a video may decrease its authenticity to viewers. One analysis shows that users are two times less likely to engage (e.g. rate or comment) and four times less likely to share video content that is excessively branded.[i] Branded videos can make up for loss of authenticity through other characteristics. For instance, humor is the key to many viral successes. Does the video make people laugh or smile? Videos with an element of surprise are also popular. These videos shock viewers with an unforeseen twist or with something they have never seen before. These are just a few of the many elements that can make up a viral hit.

The Evian babies video is a perfect example of these characteristics. The video is not excessively branded. It is clearly a commercial, but we do not see Evian bottles and logos throughout the whole video. Babies on roller skates dancing in synchrony to hip hop music. The concept is hugely funny and surprising!

More and more CPG marketers are leveraging the power of video. 5 out of the 10 Top Viral Videos for the week ending May 27, 2010, according to Visible Measures, are CPG brands. Without a kick-start could these videos have hit it big? Given that 24 hours of video are uploaded to YouTube every minute, it could be tough to find your aspiring viral video hit. A video discovery strategy is key. Marketers should employ SEO tactics and spread their video onto blogs, forums, and social networks. YouTube Promoted Videos ads, similar to Google Search text ads, can promote your video next to keywords of your choosing. Without viewers, even the best video content can’t go viral.

---
Sources:
[i] AdAge "How to Earn Capital Engagement on YouTube." Retrieved May 28, 2010.
URL: http://google-cpg.blogspot.com/2010/06/how-to-make-hit-viral-video.html

[G] Google Apps highlights – 6/4/2010

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Official Google Blog: Google Apps highlights – 6/4/2010

This is part of a regular series of Google Apps updates that we post every couple of weeks. Look for the label “Google Apps highlights" and subscribe to the series. - Ed.

Over the last couple of weeks we continued to improve the new versions of Google documents and spreadsheets, introduced some features to Gmail and made it easier for businesses and schools to switch to Google Apps.

Advanced sorting in Google spreadsheets
We added some powerful data sorting controls to the new version of Google spreadsheets. Rather than sorting an entire worksheet by values in a single column, you can now sort any range of cells and sort by the contents of multiple columns.


Formula highlighting in Google spreadsheets
We also made it easier to write formulas in the new version of Google spreadsheets by adding visual indicators to show which cells a particular formula references. These color-coded highlights will help you keep track of your formulas at a glance. This feature works with Google Chrome, Safari and Internet Explorer; Firefox support is coming soon.


Improvements to Google documents
The new version of Google documents also got a few upgrades last week, including improvements to make finding content in your documents, applying text styles and linking to sections within your documents with bookmarks faster and easier.


“Move Icon Column” now in Gmail Labs
Our set of experimental Gmail features has a new addition: the “Move Icon Column” Lab. This Labs feature moves the icons for messages with attachments, chats and calendar invitations from the right side of your inbox to the left, keeping those icons next to your stars. You can enable this feature and many others from the Labs tab under Gmail Settings.


“Reshare” in Google Buzz
As of last week, Google Buzz lets you reshare posts that you find interesting without having to copy and paste the original content. Just click the new “Reshare” link beneath public buzz posts, type up anything you want to add and click “Post.” You can choose to reshare publicly on the web or privately to a select group.


Google Apps Migration for Microsoft Outlook®
We offer an array of migration tools to help businesses and schools move email, calendar and contacts data from their old systems to Google’s cloud. Customers have used these utilities to migrate more than 2 billion email messages to Google’s cloud, and last week we introduced the new Google Apps Migration tool for Microsoft Outlook®. This is a new end-user tool that moves email, calendar and contact data from Outlook® profiles, PST files and Exchange accounts to Google Apps.


Who’s gone Google?
In the spirit of National Small Business Week, we recently profiled a few small businesses doing big things with Google Apps. Revenue Spark is using Google Apps to build up a global presence to help bring green technology products to market. Yola counts on Google Apps to help their business grow fluidly as they bring on more software developers and business employees around the world. Smart Furniture turned to Google Apps to free up precious resources, improve productivity and remove barriers to growth. These are just a few of the millions of businesses that have gone Google. If your company has a story to share, add yourself to the map!

We continue to see more and more schools beginning to use Google Apps as well. A warm welcome to Georgetown University McDonough School of Business, SUNY Oswego, Elon University, Anderson University and Oxford Brookes University.

Posted by Jeremy Milo, Google Apps Marketing Manager
URL: http://googleblog.blogspot.com/2010/06/google-apps-highlights-642010.html

[G] Help Us Improve Blogger

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Blogger Buzz: Help Us Improve Blogger

We're working hard to make Blogger better and need your help. Sign up for a usability study and give us feedback on some exciting new ideas currently in development. These study results will help us better understand your needs and refine our features before they launch.

Interested? Sign up here.
URL: http://buzz.blogger.com/2010/06/help-us-improve-blogger.html

Thursday, June 3, 2010

[G] Gmail sweatshirts

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Official Gmail Blog: Gmail sweatshirts

Posted by Arielle Reinstein, Product Marketing Manager

When Gmail came out of beta, we embroidered the Gmail logo onto sweatshirts for the team. Any given day in the office, a couple of people are wearing them. When other people asked us where they too could get their very own Gmail sweatshirt, we didn't like replying with "Oh...they're not really available, it was just something we did for the team," so we made them available in the Google Store.

URL: http://gmailblog.blogspot.com/2010/06/gmail-sweatshirts.html

[G] Make the most of football fever, quicker than stoppage time

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Google LatLong: Make the most of football fever, quicker than stoppage time


People all over the world already use Google Maps to search for pubs, bars and restaurants in their local area. And with football’s (soccer, to all you Americans) biggest event right around the corner, millions of fans will be looking for the perfect venue to enjoy the tournament. So for all you business owners, this could be the ideal time to create your entry on Google Maps for free or make sure your current entry is still up to date. You can even specially indicate that you'll be showing games at your establishment.


Once you’ve signed up for this campaign you will get a couple of things to help you stand out more during the games. When people search for places to watch the games we’ll highlight businesses that have flagged themselves as viewing locations (both on Google Maps and Google Maps for mobile) and you’ll also get a special football badge on your Place Page.

What else can you do to make sure you’re ready for football fever? We’ve provided a quick checklist with stuff you can do:
  • Add additional information people looking for places to watch soccer will appreciate (ie: how many & what size screens you have). Read more here.
  • Let people know which games you are showing and let them know if you have any special football promotions by posting a live update to your Place Page. Read more here.
  • Got lots of satisfied customers post-game? Ask them to add valuable feedback or recommend you on Google Maps. Read more here.
Make sure you join before June 11 to be certain your local football-loving customers can find you in time for their big match. You can learn more on this site: http://www.google.com/showsoccer.

Have fun and may the best team win! I can't wait to find the best place in London to go cheer my team to victory.

Posted by Kenzo Fong Hing, Maps Product Marketing Manager, London
URL: http://google-latlong.blogspot.com/2010/06/make-most-of-football-fever-quicker.html

[G] Travel through London's past with Historypin

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Google LatLong: Travel through London's past with Historypin


One of the things I love about living in London is trying to read the history of the buildings from their present day appearance - looking for clues about what their purpose might once have been and how society might have looked at an earlier time.

Just the other day I was in a new part of town and I noticed, high up on one of the Victorian facades, the faded painted letters indicating the building’s former use as a bookbinder - not something we tend to see on a highstreet anymore.

Of course city landscapes, urban environments and our local streets change all the time, as does the fashion you might see on these streets or the types of cars driving down them. It’s fascinating to compare this development which is why we were thrilled when We Are What We Do, the social movement that launched the Anya Hindmarch ‘I’m Not A Plastic Bag’, approached us to collaborate on their latest creation called Historypin.

Historypin is a digital time machine that provides a new way for the world to see and share history, using Google Maps and Street View.

The site allows users to share images - of streets or buildings, cities or villages - from their personal photo albums, as well as the stories behind them.

It’s a really unique use of Street View which means pictures can be dated as well as geo-tagged and then ‘pinned’ into place on top of modern Street View photography for people to explore over time.

This VE Day parade from 1945 in Leeds, in the North of England, is one really evocative for example:


It’s also a great way to get the different generations hanging out together over the family album. The project aims to start millions of new conversations between old and young, motivating older people to share their history while younger people share their digital skills.

I also love this glimpse of 1970’s fashion in London and the crazy dodo in a pram (or stroller).

It only just launched in Beta but the result so far is a fascinating snapshot of the changing face of local streets and well known landmarks, providing us all with a new perspective on historic moments.

But this is just the start! Historypin has ambitions to become the world’s largest user-generated communal archive of historic images and stories and anyone, anywhere can get involved. Pictures have been provided from individuals as well as various national archives, including such diverse contributors as Selfridges, Marks & Spencer, the Royal Albert Hall and Arsenal FC.

It looks like it’s time to grab a cup of tea, dust off the albums in the attic and take a trip down memory lane - then down Street View - with your grandma or grandpa.

Posted by Laura Scott, Google London
URL: http://google-latlong.blogspot.com/2010/06/travel-through-londons-past-with.html

[G] Beta Testing News: Try the new Billing tab to get more control and flexibility

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Inside AdWords: Beta Testing News: Try the new Billing tab to get more control and flexibility

As part of our ongoing effort to improve our advertising program, we're testing an updated AdWords billing interface that's designed to make the payment process easier and more flexible.

We’ve just started the testing process with a small group of U.S. advertisers, and we’re inviting eligible advertisers to participate so we can incorporate your feedback into the changes we’re working on. Although your billing method and form of payment won't change, you’ll have access to some snazzy new features. If you already have the new Billing tab, your Billing Summary page will look like this:


If you don't have the updated Billing tab yet, we're giving you the opportunity to upgrade early. Here’s what you can expect from your updated Billing tab:
  • Get more control. Choose to initiate a payment on your account at any time and use any form of payment available with your country and currency settings.
  • Make payments directly from your billing summary page. You can do this by clicking the "Make a payment" button.
  • Add multiple forms of payments and switch between them. Add as many forms of payment as you want to your account and switch between using them at any time.
  • Use different business and billing addresses. Your business address doesn't have to match your billing address. Plus, each form of payment can have a different billing address.
  • Get additional support. You will have access to improved help content in the new Billing tab and help center.
In addition, the below changes in terminology will be reflected in your upgraded Billing tab. Keep in mind that despite the name changes, these billing methods will function the same as they did previously.
  • Postpay is now called "automatic payments." We'll automatically charge you only after your ads accrue costs.
  • Prepay is now called "manual payments." You can make payments to your account whenever and in whatever amount you like. Your ad costs draw from those funds.
  • Direct debit is now called "bank account." Your funds will be debited from your bank account.
For more information on the new Billing tab, please visit the FAQ in the AdWords Help Center.

If you're interested in upgrading your Billing tab to the new system, please complete this form. Currently, only U.S. advertisers are eligible, but we’ll gradually increase the number of advertisers testing this updated Billing interface in the coming months and make it available to international testers. For eligible accounts, we’ll upgrade your Billing tab and send you an email confirmation to let you know that you can start using the new tab right away. However, we’re not able to guarantee that all interested advertisers will have their accounts upgraded at this time. Also, please note that if your account is upgraded to the new Billing tab, you won't be able to switch back to the previous billing interface.

Posted by Dan Friedman, Inside AdWords crew
URL: http://adwords.blogspot.com/2010/06/beta-testing-news-try-new-billing-tab.html

[G] Inform, engage and mobilize voters with YouTube and Google Campaign Toolkits

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Google Public Policy Blog: Inform, engage and mobilize voters with YouTube and Google Campaign Toolkits

Ginny Hunt, head of public sector programs
(Cross-posted from the YouTube Blog)

It’s no secret that any successful 21st century political campaign must have a robust online strategy to succeed. But elected officials and candidates need more than just a website and a YouTube channel to engage voters: from President Obama’s YouTube interview to Senator Scott Brown’s campaign team’s use of Google Docs to Congressman Scott Murphy’s “Google blast” ad strategy, we’re seeing politicians use more and more of our products and platforms to interact with voters, share information and keep their campaigns organized.

We want to do our part to make sure candidates and campaigns have the tools to stay close to voters, who now expect to hear and see much more from their elected officials than ever before. So today, we’re launching YouTube’s You Choose 2010 Campaign Toolkit and a new and improved Google Campaign Toolkit. Both help candidates make their organizations more effective and deliver their messages more directly. On YouTube, campaigns will have access to features like a Politician channel (which allows campaigns to brand their channel and upload longer videos), Google Moderator, our free analytics tool YouTube Insight, and information about running paid advertising campaigns—using formats like in-stream ads and Promoted Videos—to reach viewers with political ads, just like on TV. And our Google toolkit demonstrates how Google Apps can keep staff and volunteers connected, how search ads can grow your email list and provides other helpful tools.

We hope campaigns in both national and local contests will use these toolkits to engage and inform voters on important issues in 2010. As access to information online is increasingly important in elections, we’re pleased to continue developing useful tools for voters and candidates.
URL: http://googlepublicpolicy.blogspot.com/2010/06/inform-engage-and-mobilize-voters-with.html

[G] Inform, engage and mobilize voters with YouTube and Google Campaign Toolkits

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Official Google Blog: Inform, engage and mobilize voters with YouTube and Google Campaign Toolkits

(Cross-posted from the YouTube Blog)

It’s no secret that any successful 21st century political campaign must have a robust online strategy to succeed. But elected officials and candidates need more than just a website and a YouTube channel to engage voters: from President Obama’s YouTube interview to Senator Scott Brown’s campaign team’s use of Google Docs to Congressman Scott Murphy’s “Google blast” ad strategy, we’re seeing politicians use more and more of our products and platforms to interact with voters, share information and keep their campaigns organized.

We want to do our part to make sure candidates and campaigns have the tools to stay close to voters, who now expect to hear and see much more from their elected officials than ever before. So today, we’re launching YouTube’s You Choose 2010 Campaign Toolkit and a new and improved Google Campaign Toolkit. Both help candidates make their organizations more effective and deliver their messages more directly. On YouTube, campaigns will have access to features like a Politician channel (which allows campaigns to brand their channel and upload longer videos), Google Moderator, our free analytics tool YouTube Insight, and information about running paid advertising campaigns—using formats like in-stream ads and Promoted Videos—to reach viewers with political ads, just like on TV. And our Google toolkit demonstrates how Google Apps can keep staff and volunteers connected, how search ads can grow your email list and provides other helpful tools.

We hope campaigns in both national and local contests will use these toolkits to engage and inform voters on important issues in 2010. As access to information online is increasingly important in elections, we’re pleased to continue developing useful tools for voters and candidates.


Posted by Ginny Hunt, head of public sector programs
URL: http://googleblog.blogspot.com/2010/06/inform-engage-and-mobilize-voters-with.html

[G] Making AdSense for Mobile Applications Work With More Ad Networks

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Official Google Mobile Blog: Making AdSense for Mobile Applications Work With More Ad Networks

We’re always working to help people grow their mobile business with ads. Today we’re making our tools even more flexible by allowing publishers participating in our AdSense for Mobile Applications beta program to use third-party mediators. Mediation lets app developers use multiple ad networks simultaneously - reaching a greater pool of advertisers, and focusing more time on building their apps, and less time managing ad inventory.

AdSense for Mobile Application beta publishers will now be able to manage their ad inventory using third party ad serving mediators, as long as their apps meet these conditions, including:
  • Using the latest version of the AdSense for Mobile Applications SDK
  • Abiding by the AdSense for mobile applications terms and program policies
  • Agreeing to Google’s privacy policy
We think this is great news for our AdSense for Mobile Application publishers because it will allow them to easily optimize and fill their ad inventory without implementing individual SDKs from each ad network. We believe this also shows our commitment to develop the mobile advertising ecosystem by ensuring that the most optimal ad is shown to users, and enabling our AdSense partners to earn more regardless of which networks they use.

To learn more about monetizing for mobile, or to learn more about how to apply for the AdSense for Mobile Applications beta program, please visit www.google.com/mobileads/developer.

Posted by Jim Kelm, Product Manager, Google Mobile Ads
URL: http://googlemobile.blogspot.com/2010/06/making-adsense-for-mobile-applications.html

[G] Inform, engage and mobilize voters with YouTube and Google Campaign Toolkits

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YouTube Blog: Inform, engage and mobilize voters with YouTube and Google Campaign Toolkits

It’s no secret that any successful 21st century political campaign must have a robust online strategy to succeed. But elected officials and candidates need more than just a website and a YouTube channel to engage voters: from President Obama’s YouTube interview to Senator Scott Brown’s campaign team’s use of Google Docs to Congressman Scott Murphy’s “Google blast” ad strategy, we’re seeing politicians use more and more of our products and platforms to interact with voters, share information and keep their campaigns organized.

We want to do our part to make sure candidates and campaigns have the tools to stay close to voters, who now expect to hear and see much more from their elected officials than ever before. So today, we’re launching YouTube’s You Choose 2010 Campaign Toolkit and a new and improved Google Campaign Toolkit. Both help candidates make their organizations more effective and deliver their messages more directly. On YouTube, campaigns will have access to features like a Politician channel (which allows campaigns to brand their channel and upload longer videos), Google Moderator, our free analytics tool YouTube Insight, and information about running paid advertising campaigns—using formats like in-stream ads and Promoted Videos—to reach viewers with political ads, just like on TV. And our Google toolkit demonstrates how Google Apps can keep staff and volunteers connected, how search ads can grow your email list and provides other helpful tools.

We hope campaigns in both national and local contests will use these toolkits to engage and inform voters on important issues in 2010. As access to information online is increasingly important in elections, we’re pleased to continue developing useful tools for voters and candidates.

Ginny Hunt, head of public sector programs, Google, recently watched "We are Better than That!!!!!"


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/DOiD9IX3Evc/inform-engage-and-mobilize-voters-with.html

[G] Announcing our European Scholarship for Students with Disabilities awardees

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Official Google Blog: Announcing our European Scholarship for Students with Disabilities awardees

Creating products, applications and services which benefit millions of users means looking at the world from a variety of perspectives. Envisioning and realizing the next generation of technology requires a diverse pool of creative and motivated engineers from all backgrounds. To that end, we're very pleased to announce the winners of our first annual European Scholarship for Students with Disabilities. This scholarship recognizes outstanding scientific contributions from students with disabilities who are pursuing university degrees in the field of computer science at a university in the European Union, Switzerland or Israel.

Scholarships will be granted for the 2010–2011 academic year, and recipients will be invited to attend an all-expenses-paid retreat at the Googleplex in Zurich in June 2010.

Congratulations to our scholars!

Andrei George Petraru, Alexandru Ioan Cuza University of Iaşi, Romania
Conrad Hochberg, Technische Universität München, Germany
Dave Todd, University of Ulster, Northern Ireland
Fabio De Dominicis, University of Naples Federico II, Italy
Igor Gonopolskiy, Ben Gurion University, Israel
Jordi Sanchez-Riera, INRIA Grenoble Rhône-Alpes, France
Wanda Diaz-Merced, University of Glasgow, Scotland

For complete details, see www.google.com/studentswithdisabilities-europe. To learn more about scholarships, grants and other opportunities for students in Europe, the Middle East and Africa, visit www.google.com/university/emea.

Posted by Eleanor Mulligan, Diversity & Inclusion Programs Manager
URL: http://googleblog.blogspot.com/2010/06/announcing-our-european-scholarship-for.html

Wednesday, June 2, 2010

[G] Introducing OExchange: An open protocol to simplify sharing

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Social Web Blog: Introducing OExchange: An open protocol to simplify sharing



As the web becomes more social, more people want to share information with their friends and colleagues across a wide array of services. While most of these services provide APIs to facilitate sharing, the ever-increasing number of these services with unique APIs makes integration costly for publishers and limits the likelihood that lesser-known services will be supported.

OExchange, a new protocol spearheaded by Clearspring, aims to address this problem by specifying a conventional way for publishers to "offer" links to sharing services, and for sharing services to design their API endpoints.

OExchange also provides a mechanism for publishers to discover information about new services that they've never seen before using a format called XRD on top of an emerging protocol called host-meta, which happens to benefit from XAuth as well.

We're happy to report that the Google Buzz sharing API (which powers the Google Buzz Buttons) has supported the basic model of OExchange since it was first released.

As we announced the launch of Google Buzz, we are committed to adopting open protocols and technologies that promote interoperability and intend for Google Buzz to be a good citizen on the social web. OExchange is a promising effort that seeks to simplify and make sharing easier for publishers and service providers alike. We invite you to read over the quick start guide, technical specification, and try out the helpful tools that Clearspring has prepared to make supporting this technology clear and simple. Your feedback is welcome on the OExchange mailing list.

Posted by Chris Messina, Social Web Developer Relations Team
URL: http://googlesocialweb.blogspot.com/2010/06/introducing-oexchange-open-protocol-to.html

[G] Google Search for mobile now includes mobile app results

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Official Google Mobile Blog: Google Search for mobile now includes mobile app results

As mobile apps continue to proliferate in stores like Android Market and the iPhone App Store, finding relevant information on the web about these apps is becoming more important to help you decide which apps to download. In addition to helping you find the mobile app information you’re looking for, Google Search for mobile now also makes it easier for you to get the actual apps themselves while you’re searching.

As of today, if you go to Google.com on your iPhone or Android-powered device and search for an app, we’ll show special links and content at the top of the search results. You can tap these links to go directly to the app’s Android Market or iPhone App Store page. You can also get a quick look at some of the app’s basic details including the price, rating, and publisher. These results will appear when your search pertains to a mobile application and relevant, well-rated apps are found. For example, try searching for download shazam on your Android-powered device or bank of america app on your iPhone.

Mobile app search results are available today in the US, with other countries and devices planned for the future.


Posted by Milena Nikolic and Paul Hadfield, Software Engineers
URL: http://googlemobile.blogspot.com/2010/06/google-search-for-mobile-now-includes.html

[G] Searching for the 2010 Stanley Cup

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Official Google Blog: Searching for the 2010 Stanley Cup

Although it feels like summer in many parts of the world, this week much of the North American sports community is focused squarely on ice hockey. That’s because the Stanley Cup Finals between the Chicago Blackhawks and Philadelphia Flyers kicked off over the weekend. Today, the series shifts to Philadelphia, and the Flyers look to even the series.

We’ve always shared the world’s interest in ice hockey, and have expressed that through our 2010 Olympic Ice Hockey doodle, NHL scores in search results and our content partnership with the NHL on YouTube. And this year a few Googlers in Chicago tried to grow their own playoff beards to get in the spirit of the games.

We see a surge of search queries related to the Stanley Cup every May, and this year is no exception. As each of the two teams get closer to hoisting Lord Stanley’s cup, we’re taking a look at what people from Chicago and Philadelphia as well as around the world are searching for related to the Cup.

Globally, searches for [blackhawks] trump searches for [flyers] in the sports category although both are experiencing an unprecedented spike compared to past years.


In both Philadelphia and Chicago, the [blackhawks] and [flyers] were top of mind last week:

Top sports searches in Philadelphia

Top sports searches in Chicago

Searches for [patrick kane] of the Chicago Blackhawks lead the way among searches for players involved in the Stanley Cup Finals.


After each goal scored in Chicago, the Blackhawks play the song “Chelsea Dagger” by the Fratellis. Accordingly, searches for [chelsea dagger] are surging, with Google users in Illinois topping the list and sparking a resurgence of the song across America.


With Googlers in our offices in both Illinois and Pennsylvania, we’ll be watching like the rest of the world to see who wins the greatest trophy in sports. Just make sure you don’t touch the Cup until you actually win it!


Posted by Jim Lecinski, Managing Director, U.S. Sales (and rabid Blackhawks fan)
URL: http://googleblog.blogspot.com/2010/06/searching-for-2010-stanley-cup.html

[G] Google Chrome’s RLZ library is now open source!

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Google Open Source Blog: Google Chrome’s RLZ library is now open source!

Today on the Chromium blog, we announced that we’re open-sourcing the RLZ library in Google Chrome as its own project. The RLZ library gives us the ability to accurately measure the success of marketing promotions and distribution partnerships in order to meet our contractual and financial obligations. For example, the RLZ library generates a query parameter that sometimes appears in Google search URLs in distributed products:


We’re excited to not only improve the transparency of Google Chrome, but also offer potentially useful code to the open source community. Please check it out and let us know what you think!

By Glenn Wilson, Product Manager
URL: http://google-opensource.blogspot.com/2010/06/google-chromes-rlz-library-is-now-open.html

[G] Free download: 10 terabytes of patents and trademarks

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Google Public Policy Blog: Free download: 10 terabytes of patents and trademarks

Posted by Jon Orwant, Engineering Manager

When we launched Google Patent Search in 2006, we wanted to make it easier for people to understand the world of inventions, whether they were browsing for curious patents or researching serious engineering. Recently, we’ve also worked on a number of public data search features, as well as experimental features like the Public Data Explorer.

There are many places to search for individual patents -- the US Patent and Trademark Office and Google Patent Search are two examples. But sometimes that’s not enough. If you’re trying to identify trends in innovation over time or analyze all the patents relevant to your invention, it helps to have all the patent data on hand. For example, the non-profit Cambia’s PatentLens creates topical analyses of patent information, and they can only do this with a comprehensive data set. Others have experimented with a variety of online mashups of the data, such as an interactive map showing the most innovative states.

The trouble is, that’s a lot of information -- terabytes of it -- and in the past the only way to deliver that information was on DVDs and other physical media. The USPTO will ship them to you, and over the last decade Cambia alone has spent hundreds of thousands of dollars on this data. But with high-bandwidth connections on the rise, both the USPTO and Google think it’s time to help people download the bulk data directly.

That’s why we’re proud to announce that the USPTO and Google are making this data available for free at http://www.google.com/googlebooks/uspto.html. This includes all granted patents and trademarks, and published applications -- with both full text and images. And in the future we will be making more data available including file histories and related data.

We look forward to continuing to work with the USPTO and other public organizations to expand access to public data. You can read the official press release from the USPTO here.
URL: http://googlepublicpolicy.blogspot.com/2010/06/free-download-10-terabytes-of-patents.html

[G] Google Maps for BlackBerry Gets Biking Directions, Sharing, and New Search Results

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Official Google Mobile Blog: Google Maps for BlackBerry Gets Biking Directions, Sharing, and New Search Results

Grab your BlackBerry, hop on your bike, and have your friends join you with Google Maps for mobile! After adding biking directions and sharing for Android folks a few weeks ago, we're happy to announce that Google Maps 4.2 for BlackBerry can also let you get biking directions, quickly see helpful info when searching, and share places with friends.

Biking directions
If you’ve been using Google Maps on your computer to get biking directions, trails, and lanes, you can now head out for a ride using just your BlackBerry. When getting directions in Google Maps, just choose to travel by bicycle to get an optimal bicycling route in the U.S. If you’re in the mood for a more scenic ride, you’ll also see the Bicycling layer on the map which shows dedicated bike-only trails (dark green), roads with bike lanes (light green), or roads that are good for biking but lack a dedicated lane (dashed green). You can always turn on this layer from the Layers menu to devise your own route.




Search and Share
The next time you're searching for a late night bite of pizza, you'll see a redesigned list view of results with pictures and ratings. Select one to see a simplified search results page with easy-access buttons for directions, calling, etc. and all the info you'll need right below. Select a section, such as “Reviews,” to see more. A new “share this place” option lets you send anyone place info, such as its address or phone number, by email or text message. In addition to specific places like a restaurant, you can also share any location you select on the map -- including a snapshot of where you are at the moment -- to help folks meet you outside or right where you’re standing!



To get started, go to m.google.com/maps in your BlackBerry's browser and install version 4.2. In case you’ve had previous installation hiccups, we've also fixed some issues with permissions and BlackBerry Enterprise Server installation on some 5.0 devices.

Learn more in the Help Center, ask questions in our Help Forum, or give us suggestions and vote on other people’s on the Mobile Product Ideas page.

Posted by Michael Siliski, Product Manager, Google Mobile Team
URL: http://googlemobile.blogspot.com/2010/06/google-maps-for-blackberry-gets-biking.html