Wednesday, April 7, 2010

[G] Project: Report Takes Over the Screening Room, Enters Final Round

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YouTube Blog: Project: Report Takes Over the Screening Room, Enters Final Round

Project: Report is an annual contest that celebrates some of the best work being done by aspiring journalists on YouTube.  Journalism, like documentary filmmaking, is about telling the world's untold stories, which is why the Screening Room will be hosting a series of short docs offering a voice to those who might not otherwise be heard, starting with a new film from last year's Project: Report winner, Arturo Perez, Jr.



  • "Jerusalem: War in My Land" looks at the Israeli-Palestinian conflict as told through the eyes of a young Jew and a young Muslim.

  • "Salim Baba" tells the story of Salim Muhammad, who makes his living using a hand-cranked projector to screen discarded film scraps for the kids in his surrounding neighborhoods. It was nominated for the 2008 Academy Award for Best Documentary Short.

  • In "One of the Last", a 78-year-old Italian farmer picks olives, grapes, cherries, and wonders why anybody would want to do anything else.

  • After 23 brain surgeries and suffering a debilitating condition called hydrocephalus, 12 year-old Luke Casey has become a survivor who's gentle spirit and mature soul is an inspiration to everyone he meets in "Bob Seger Rocks".



Starting today, you also have the opportunity to watch the Round 2 submissions from each of the 10 Project: Report semi-finalists and vote on your favorites. 



Enjoy the films,



Nate Weinstein, Entertainment Marketing Associate, just watched "Banksy's Exit Through the Gift Shop"


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/xF4u2YPN9pg/project-report-takes-over-screening.html

[G] Captioning advocate Marlee Matlin visits Google

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Google Public Policy Blog: Captioning advocate Marlee Matlin visits Google

Posted by Galen Panger, Global Communications & Public Affairs

Last week, actress Marlee Matlin visited the Googleplex to preview her new YouTube reality show, "My Deaf Family," and to talk about some of the challenges facing people who are deaf or hard of hearing. In addition to being an author and Academy Award winning actress, Marlee Matlin also serves as a national spokeswoman for closed captioning access on behalf of the National Association for the Deaf and other organizations.

Captioning is an issue that's very important to us, and we're committed to finding ways to make the 24 hours of video uploaded to YouTube each minute more accessible to those who face hearing and language barriers. Last November, we held an event at Google DC with advocates from the accessibility community to announce new features that make it easy to create captions from transcripts on YouTube videos, and we previewed a new feature that uses speech-to-text technology to generate captions automatically. This March, we expanded automatic captioning for all users, and these can even be automatically translated.

Software engineer Ken Harrenstien shares the full story of Matlin's visit on our YouTube blog, and you can see video from the talk below. And don't miss Matlin's new reality show on YouTube.

URL: http://googlepublicpolicy.blogspot.com/2010/04/captioning-advocate-marlee-matlin.html

[G] The Dirty Dancing Viewing Party

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YouTube Blog: The Dirty Dancing Viewing Party

Did you know that in Dirty Dancing the role of the heartbreaker from the wrong side of the tracks, Johnny Castle, was initially offered to Val Kilmer instead of Patrick Swayze? 



If you love random movie trivia like this, then you will not want to miss tonight's viewing party. Just go to Lionsgate's YouTube channel link -Mia Quagliarello 4/6/10 9:25 PM at 8 p.m. ET / 5 p.m. PT, hit play, and use the Twitter gadget beneath the video to share your thoughts on Swayze's moves, Jennifer Grey's outfits, and everything else "Dirty Dancing."  We'll be watching and Tweeting from the gadget, too, sharing our own tidbits about the movie and reading your comments.



See you there!



Nate Weinstein, Marketing Associate, recently watched "One of the Last."


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/oAp4GQ6S6WI/dirty-dancing-viewing-party.html

[G] Google Earth for Android now available on DROID

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Google LatLong: Google Earth for Android now available on DROID

When we launched Google Earth for Android about a month ago, we said that availability for DROID by Verizon was coming soon. Well, now that DROID phones are being updated to Android 2.1, we’re pleased to report that Google Earth is now available for DROID too.

Remember, with Google Earth for Android you can view the same 3D imagery and terrain that’s available in the desktop version of Google Earth, all from the palm of your hand. And you can travel around the globe with the swipe of a finger or a simple voice command -- Android’s voice recognition together with Google Local Search make it easy for you to search for cities, places, and businesses anywhere in the world. You can also browse layers of geographic information including roads, borders, Panoramio photos, and more.

Google Earth for Android will be compatible with most Android devices running 2.1, so as new Android phones that run on Android 2.1 or higher become available, they too will be able to explore the world with Google Earth. (Technically speaking, Google Earth requires hardware floating-point acceleration, so it will run on devices such as DROID and Nexus One, but not on devices such as myTouch 3G and DROID ERIS.)

Download Earth for your DROID for free today by visiting m.google.com/earth from your mobile browser or by searching for Google Earth in Android Market.

Posted by Peter Birch, Product Manager
URL: http://google-latlong.blogspot.com/2010/04/google-earth-for-android-now-available.html

[G] Google Code Jam 2010 registration now open

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Official Google Blog: Google Code Jam 2010 registration now open

Let’s say that you have x different stocks, and the plots of their prices over time. You want to print them in newspaper, printing multiple plots on the same chart to save space. But here’s the catch: no two plots on the same chart can overlap, lest the readers be confused. Look at the plots and figure out the smallest number of charts required.

Looking for a challenge like the riddle above? And I mean an exciting brain-twisting and turning kind of challenge. I mean competing with fellow coders from around the world for top bragging rights kind of challenge.

Since 2003, we’ve brought you our annual Google Code Jam — a competition in which professional and student programmers from all around the world solve tough algorithmic challenges in a limited amount of time. Last year’s 23,000 contestants vied for the title of Google Code Jam champion. After five rounds and some furious typing, China’s Lou Tiancheng (code-named ACRush) was named champion.

Sound like the challenge for you? Well registration is now open. And you can try your hand at problems from previous competitions and get up to speed with the rules. We recommend that you practice hard — Code Jam is not for the weak of heart! And, this year we’ve decided to take the show on the road — for the very first time, the final competition will take place in Google’s Dublin office.

The qualification round starts on May 7, 2010 and after four rounds of online competition, the top 25 competitors will be flown to Dublin to match wits for the $5,000 first prize — and, of course, the title of Code Jam champion!

P.S. Have you solved our “Stock Charts” problem yet? Test your solution on the Code Jam website.

Posted by Igor Naverniouk, Code Jam Team
URL: http://googleblog.blogspot.com/2010/04/google-code-jam-2010-registration-now.html

[G] Mission Blue: filling in the blanks...

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Official Google Blog: Mission Blue: filling in the blanks...

Last year, we launched Ocean in Google Earth, expanding the scope of Earth to include 3D maps of the world’s oceans and videos, photos and narrative from the world’s leading scientists and media sources to bring them to life. We worked with more than 100 partners to begin to fill in the “blue” part of the planet, adding hundreds of placemarks in more than 20 ocean layers. Since then, we’ve added hundreds of new posts to the Ocean layer with the help of Sylvia Earle’s Mission Blue Foundation and dozens of committed individuals around the world. The posts come from a diverse range of partners including National Geographic, independent videographers and dive enthusiasts, government organizations like the National Oceanographic and Atmospheric Administration (NOAA) and international organizations like the International Union for Conservation of Nature (IUCN).

Today, the layer will become part of the default set of annotations seen by all Earth users. Although a humble step given the dearth of information available about these vast expanses of geography, we are happy to take one more step to make the oceans a first-class part of Google Earth and to give them at least a starter portion of the thick soup of photos and places that describe the land part of the planet. One of the greatest things about Earth is that it allows everyone to see and experience the fullness of their planet, from revisiting places they know well to venturing out to formerly unknown mountain peaks, desert vistas, and increasingly, the blue heart of life on Earth. As Sylvia has said of the Ocean on many occasions, “With knowing comes caring, and with caring there’s hope.”

Soon after last year’s launch, Sylvia asked attendees at the TED conference to help her realize a wish: to create a series of marine protected areas she calls Hope Spots. Sylvia and a group of influential thinkers are now on a Mission Blue Voyage to the Galapagos Islands to brainstorm how they might best achieve better ocean protection. You can follow them on their journey by visiting the the Mission Blue Foundation website and on Twitter at @MissionBlue. There you can learn more about the launch of their Hope Spots initiative and visit all 18 of these spots using the Google Earth plugin.


We’ve also created a narrated tour featured in the Ocean Showcase to introduce you to eight of the regions proposed for protection: the Eastern Pacific Seascape including the Galapagos Islands, the Gulf of California, the Mesoamerican Reef in the Caribbean including Belize, the Sargasso Sea in the mid-Atlantic, the Chagos Archipelago in the Indian Ocean, the Coral Triangle, the Ross Sea in the Antarctic and Gakkel Ridge in the Arctic.

We’d also like to take a moment to thank the partners who have helped us improve our 3D canvas of the world’s oceans in the past year: NOAA (global coverage), MBARI (Monterey Bay Canyon), The California State University at Monterey Bay (California Coast), The Center for Coastal and Ocean Mapping - Joint Hydrographic Center at the University of New Hampshire (Arctic) and The Living Oceans Society (British Columbia and Canada).

As Earth Day approaches, we hope you’ll take a little time to explore the planet, including the blue part.

Posted by John Hanke, Vice President of Product Management, Google Geo
URL: http://googleblog.blogspot.com/2010/04/mission-blue-filling-in-blanks.html

[G] Mission Blue: filling in the blanks...

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Google LatLong: Mission Blue: filling in the blanks...

(cross-posted from the Official Google Blog)

Last year, we launched Ocean in Google Earth, expanding the scope of Earth to include 3D maps of the world’s oceans and videos, photos and narrative from the world’s leading scientists and media sources to bring them to life. We worked with more than 100 partners to begin to fill in the “blue” part of the planet, adding hundreds of placemarks in more than 20 ocean layers. Since then, we’ve added hundreds of new posts to the Ocean layer with the help of Sylvia Earle’s Mission Blue Foundation and dozens of committed individuals around the world. The posts come from a diverse range of partners including National Geographic, independent videographers and dive enthusiasts, government organizations like the National Oceanographic and Atmospheric Administration (NOAA) and international organizations like the International Union for Conservation of Nature (IUCN).

Today, the layer will become part of the default set of annotations seen by all Earth users. Although a humble step given the dearth of information available about these vast expanses of geography, we are happy to take one more step to make the oceans a first-class part of Google Earth and to give them at least a starter portion of the thick soup of photos and places that describe the land part of the planet. One of the greatest things about Earth is that it allows everyone to see and experience the fullness of their planet, from revisiting places they know well to venturing out to formerly unknown mountain peaks, desert vistas, and increasingly, the blue heart of life on Earth. As Sylvia has said of the Ocean on many occasions, “With knowing comes caring, and with caring there’s hope.”

Soon after last year’s launch, Sylvia asked attendees at the TED conference to help her realize a wish: to create a series of marine protected areas she calls Hope Spots. Sylvia and a group of influential thinkers are now on a Mission Blue Voyage to the Galapagos Islands to brainstorm how they might best achieve better ocean protection. You can follow them on their journey by visiting the the Mission Blue Foundation website and on Twitter at @MissionBlue. There you can learn more about the launch of their Hope Spots initiative and visit all 18 of these spots using the Google Earth plugin.


We’ve also created a narrated tour featured in the Ocean Showcase to introduce you to eight of the regions proposed for protection: the Eastern Pacific Seascape including the Galapagos Islands, the Gulf of California, the Mesoamerican Reef in the Caribbean including Belize, the Sargasso Sea in the mid-Atlantic, the Chagos Archipelago in the Indian Ocean, the Coral Triangle, the Ross Sea in the Antarctic and Gakkel Ridge in the Arctic.

We’d also like to take a moment to thank the partners who have helped us improve our 3D canvas of the world’s oceans in the past year: NOAA (global coverage), MBARI (Monterey Bay Canyon), The California State University at Monterey Bay (California Coast), The Center for Coastal and Ocean Mapping - Joint Hydrographic Center at the University of New Hampshire (Arctic) and The Living Oceans Society (British Columbia and Canada).

As Earth Day approaches, we hope you’ll take a little time to explore the planet, including the blue part.

Posted by John Hanke, Vice President of Product Management, Google Geo
URL: http://google-latlong.blogspot.com/2010/04/mission-blue-filling-in-blanks.html

[G] Bridging the gap: Flighted campaigns

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Inside AdSense: Bridging the gap: Flighted campaigns

Fluctuations in AdSense revenue can happen for a number of reasons, and today, I'd like to explain one possible cause: flighted campaigns. Flighted campaigns are advertising campaigns that run for short, specific periods of time. If you're curious about these types of campaigns, why advertisers use them, and how they will affect you as a publisher, read on! Advertisers use flighted campaigns to reach both branding and direct response goals.

Advertisers with branding goals usually run cost-per-thousand impressions (CPM) flighted campaigns to launch something new, or remind people about their brand during strategic periods of time. In addition, flighted campaigns help advertisers get the most out of their budget. For example, instead of taking a $12,000 yearly budget and spending $1,000 per month, an advertiser might spend $3,000 per month during strategic periods, and not advertise at all (or as much) during the rest of the year. Instead of spreading budget evenly using 'always on' campaigns, these advertisers can make a greater impact by using high budgets in short bursts to get more impressions and frequency than they could otherwise achieve.

Flighted campaigns with direct response (DR) goals usually use CPC bidding and promote an event, like a sale or a concert. Instead of focusing on engagement and building recognition, DR campaigns strive to elicit a specific response from their target audience (e.g. purchase a concert ticket, go to a holiday sale).

Now that I've talked about why advertisers run flighted campaigns, let's return to how this affects your business as a publisher. Even though revenue from flighted campaigns is not continuous, these campaigns can be very valuable. Since flighted campaigns need to garner impressions/responses in a short period of time, advertisers usually bid high in order to guarantee placement of their ads. This can mean that during these short-term campaigns, your eCPM may increase.

Flighted campaigns can be unpredictable, but there are steps you can take to ensure that you reap the benefits when they're running on your sites.
  1. Make sure to allow image ads on your sites, as many flighted campaigns use display.
  2. Opt into placement targeting so advertisers can find and specifically target your sites.
  3. Open above the fold ad blocks since these spots are desirable to advertisers, especially during flighted campaigns.
  4. Add information about your sites to the Ad Planner Publisher Center to attract advertisers and help them understand the value of your sites.
  5. Understand your users. This will help you anticipate the types of advertisers who want to target your sites and when they intend to, which can help you to monetize it more efficiently.
Posted by Lauren Weitzman - AdWords Content Specialist team
URL: http://adsense.blogspot.com/2010/04/bridging-gap-flighted-campaigns.html

[G] Google Maps 4.0 for BlackBerry adds Search by Voice, Google Buzz, Starring, Labs, and More

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Official Google Mobile Blog: Google Maps 4.0 for BlackBerry adds Search by Voice, Google Buzz, Starring, Labs, and More


We’ve been rolling out new versions of Google Maps for mobile at a fast pace lately, and the first Google Maps for BlackBerry update of 2010 is a big one. For version 4.0, we’ve added new features to help you find places faster, post from those places with Google Buzz, star them for quick access, and more.

Search by voice
For starters, we’ve added Search by voice to all BlackBerry devices to save your overworked thumbs. Simply press and hold the green “call” button, speak your search, and see your results quickly appear without typing a single letter. Try it now for any search, like the name of my favorite hometown pizza place, “Punch Pizza in Minneapolis.” You can also search by voice for addresses like “802 Washington Avenue Southeast” or search for other another pizza place to try by speaking, “pizza restaurants.” Currently supported languages include multiple English accents and Mandarin Chinese.


Google Buzz
Google Buzz for mobile also makes its debut on BlackBerry phones in Google Maps 4.0 (see availability). Use the Google Buzz layer to see what’s going on around you or to post to the layer yourself. Check out the many ways to explore the Buzz layer in Google Maps for mobile, including sharing pictures, news, and more. From the Maps main menu, select Layers > Buzz to enable the layer; open the menu and select “Post Buzz” to add your own public post from a location or place.


Take your searches and starred places to go.
Just like in Google Maps on Android, the BlackBerry version now provides personalized search suggestions from your maps.google.com search history. If I previously searched for “Punch Pizza” at home, I can simply type “pun” into Maps on my phone to see “Punch Pizza” at the top of the suggested search terms. Make sure you’ve signed in to your Google Account (Menu > Sign In) and have Web History enabled for your account.

Signing in to your Google Account also synchronizes starred items between maps.google.com on your computer (My Maps > Starred items) and phone (Menu > Starred Items). I’ll do my heavy pizza research at home, star several pizzerias I want to try, and browse the list in Google Maps on my phone when I’m ready to eat.

Wait, there’s more!
Also check out other new features added with 4.0:
  • Use Labs to try experimental features like the Scale Bar or Terrain layer (great for hiking enthusiasts!).
  • See nearby businesses at an address or location by selecting a point from the map.
  • Report a problem with the map data or a business listing.
To get started, install the latest version of Google Maps 4.0 for BlackBerry by going to m.google.com/maps in your BlackBerry’s Internet Browser. The update for BlackBerry Enterprise Server administrators and users, including support for BlackBerry OS 5.0 phones, is available here.

Visit our Help Center to learn more or tell us your feedback and questions in our Help Forum. Give us suggestions and vote on other people’s on the Mobile Product Ideas page!

Posted by Ole CaveLie, Software Engineer, Google Mobile Team
URL: http://googlemobile.blogspot.com/2010/04/google-maps-40-for-blackberry-adds.html

[G] It takes one to show one: Getting a business off the ground with AdWords

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Inside AdWords: It takes one to show one: Getting a business off the ground with AdWords



Cross-posted from the Official Google Blog:

Small businesses are especially close to my heart. When he retired from teaching, my father ran a small art company in Maine, and I saw firsthand how fulfilling — and how difficult — it was for him to realize his dream of running his own business. Unfortunately, his business closed its doors after just a few years. His key challenge: attracting qualified customers.

Many new businesses face similar challenges, but the power of technology can help business owners find the customers they need. Whether you’re a fledgling entrepreneur trying to turn your passion into a profit or an established enterprise trying to get to the next level, internet tools like Google AdWords are the key to being there when customers come looking for you online.

To show what's possible, we invited 53-year-old Jay Berkowitz to share his experience creating a business and using AdWords to help it flourish. Here's what Jay has to say:


Like most first-time parents, my life completely changed when my daughter Hillary was born in 1993. My wife Janet and I decided that one of us should stay at home to care for her while the other continued working full time. Janet kept her engineering job, and I ended up quitting my job as a Wall Street bond analyst to become Mr. Mom.

Later, when Hillary started school, I had more free time. It seemed like the perfect chance to do something I’d always dreamed of: launch my own business and work for myself. I started selling themed plates and lunchboxes at New York City street fairs. Then in 2001, eight-year-old Hillary showed me (her non-tech-savvy dad) how to turn on a computer. That was the beginning of taking the business online, and realizing a whole new world of possibility. Janet and I worked together to build a website, PlatesPlus4Kids.com, and we started advertising online with Google AdWords. Soon, my little project became a full-fledged venture.

By advertising on the Internet, I was able to reach interested customers not only in my area, but all over the country. More and more people found my store through online searches. In no time, I had so many orders that I could no longer keep my inventory of themed cups, plates and lunchboxes on the kitchen table. The stock moved to the den, then the basement, and finally to a warehouse 20 minutes from our house in Little Neck, New York. Over the years, I've also expanded my product line and now offer children’s backpacks, umbrellas, flatware, snack containers and sandwich boxes. What started as a hobby now brings in about $500,000 in sales annually.

I only pay when people click on my ad and go to my website, so the cost of marketing is within my means. I increase the budget during the back-to-school season and the holidays (my peak periods) so my ads show above the search results during those times. I've also noticed that customers seem to be in a shopping mood on Mondays and Tuesdays, so I sometimes increase my budget on those days to make sure my ads show up more. Depending on trends, I create new ads to promote different characters and new inventory. For example, now that Yo Gabba Gabba is popular and baseball season is starting, I'm making adjustments so that those phrases combined with words like “dishes,” “placemats” and “cups” trigger my ads. And of course, I have ads that mention items with princesses and superheroes — those are top sellers year-round.





What's really great is that even though my business has expanded over the past seven years, it's still a small family company. Two people work for me at the warehouse, but I work from home. Janet takes pictures of the products and works on the website on the weekends. I've had the freedom to be a hands-on parent to Hillary and the privilege of helping other parents connect with their kids through my store. Certain celebrity parents have found me through my AdWords ads and bought items for their kids.

I consider myself a pretty ordinary guy. When I started PlatesPlus for Kids, I had no idea it would become what it is today. It's heartening to know that by following your gut and putting in a lot of hard work, you can find a fulfilling second career. Or maybe a first one.



Jay, Hillary and Janet

Posted by Claire Johnson, Vice President, Online Sales and Operations, Advertising Programs
URL: http://adwords.blogspot.com/2010/04/cross-posted-from-official-google-blog.html

[G] It takes one to show one: Getting a business off the ground with AdWords

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Official Google Blog: It takes one to show one: Getting a business off the ground with AdWords

This is the first in a series of posts about entrepreneurship and the resources that can help small businesses succeed. In the coming weeks, we’ll share the inspirational stories of real people — just like you — who’ve used various Google tools to start up, maintain and grow their businesses. To kick off the series, we’re starting with a post about a small business owner’s experience with Google AdWords — the program that helped level the marketing field for companies of all sizes. -Ed.

Small businesses are especially close to my heart. When he retired from teaching, my father ran a small art company in Maine, and I saw firsthand how fulfilling — and how difficult — it was for him to realize his dream of running his own business. Unfortunately, his business closed its doors after just a few years. His key challenge: attracting qualified customers.

Many new businesses face similar challenges, but the power of technology can help business owners find the customers they need. Whether you’re a fledgling entrepreneur trying to turn your passion into a profit or an established enterprise trying to get to the next level, Internet tools like Google AdWords are the key to being there when customers come looking for you online.

To show what's possible, we invited 53-year-old Jay Berkowitz to share his experience creating a business and using AdWords to help it flourish. Here's what Jay has to say:
Like most first-time parents, my life completely changed when my daughter Hillary was born in 1993. My wife Janet and I decided that one of us should stay at home to care for her while the other continued working full time. Janet kept her engineering job, and I ended up quitting my job as a Wall Street bond analyst to become Mr. Mom.

Later, when Hillary started school, I had more free time. It seemed like the perfect chance to do something I’d always dreamed of: launch my own business and work for myself. I started selling themed plates and lunchboxes at New York City street fairs. Then in 2001, eight-year-old Hillary showed me (her non-tech-savvy dad) how to turn on a computer. That was the beginning of taking the business online, and realizing a whole new world of possibility. Janet and I worked together to build a website, PlatesPlus4Kids.com, and we started advertising online with Google AdWords. Soon, my little project became a full-fledged venture.

By advertising on the Internet, I was able to reach interested customers not only in my area, but all over the country. More and more people found my store through online searches. In no time, I had so many orders that I could no longer keep my inventory of themed cups, plates and lunchboxes on the kitchen table. The stock moved to the den, then the basement, and finally to a warehouse 20 minutes from our house in Little Neck, New York. Over the years, I've also expanded my product line and now offer children’s backpacks, umbrellas, flatware, snack containers and sandwich boxes. What started as a hobby now brings in about $500,000 in sales annually.

I only pay when people click on my ad and go to my website, so the cost of marketing is within my means. I increase the budget during the back-to-school season and the holidays (my peak periods) so my ads show above the search results during those times. I've also noticed that customers seem to be in a shopping mood on Mondays and Tuesdays, so I sometimes increase my budget on those days to make sure my ads show up more. Depending on trends, I create new ads to promote different characters and new inventory. For example, now that Yo Gabba Gabba is popular and baseball season is starting, I'm making adjustments so that those phrases combined with words like “dishes,” “placemats” and “cups” trigger my ads. And of course, I have ads that mention items with princesses and superheroes — those are top sellers year-round.


What's really great is that even though my business has expanded over the past seven years, it's still a small family company. Two people work for me at the warehouse, but I work from home. Janet takes pictures of the products and works on the website on the weekends. I've had the freedom to be a hands-on parent to Hillary and the privilege of helping other parents connect with their kids through my store. Certain celebrity parents have found me through my AdWords ads and bought items for their kids.

I consider myself a pretty ordinary guy. When I started PlatesPlus for Kids, I had no idea it would become what it is today. It's heartening to know that by following your gut and putting in a lot of hard work, you can find a fulfilling second career. Or maybe a first one.

Jay, Hillary and Janet

Posted by Claire Johnson, Vice President, Online Sales and Operations, Advertising Programs
URL: http://googleblog.blogspot.com/2010/04/it-takes-one-to-show-one-getting.html

[G] Map Maker Graduation: Part IV

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Google LatLong: Map Maker Graduation: Part IV


Since it opened in June 2008, Google Map Maker has served as a platform for individuals to share more about their part of the world. This has significantly enhanced access to mapping data of historically under-mapped regions of the world. We're now excited to add 17 new countries and territories that are now ready to graduate from Google Map Maker to Google Maps, bringing our total to 160 regions:

Brunei, Colombia, Cuba, Cyprus, Falkland Islands (Islas Malvinas), French Southern and Antarctic Lands, Kiribati, Kuwait, Nicaragua, Panama, Saint Kitts and Nevis, South Georgia and the South Sandwich Islands, Svalbard and Jan Mayen, Syria, Uruguay, Venezuela, Yemen

Here are a few “before and after” snapshots highlighting some of the valuable contributions created by our mapping community:
Cyprus:

Damascus, Syria:

Panama City, Panama:

A big thanks to all of the wonderful Map Maker contributors. This wouldn’t be possible without you. We hope more of you will join us in mapping your world. Here’s the complete list of Map Maker countries now on Google Maps.

Posted by Vishwajith Krishnamurthy and Jessica Pfund, Map Maker Team
URL: http://google-latlong.blogspot.com/2010/04/map-maker-graduation-part-iv.html

[G] Brookings: Cloud computing can save govt agencies 25-50% in costs

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Google Public Policy Blog: Brookings: Cloud computing can save govt agencies 25-50% in costs

Posted by Harry Wingo, Policy Counsel

If someone told you that they had an idea that could help government agencies function more productively while also cutting IT costs up to 50%, wouldn’t you take them up on the offer? That’s the kind of promise cloud computing holds, and that was the topic of a forum I just attended at Brookings Institution this morning.

I had two take-aways:

First, Darrell West of Brookings released a new paper concluding that the government agencies who have adopted cloud computing solutions have generally seen “between 25 and 50 percent savings in moving to the cloud.” For the federal government, West concludes that “this translates into billions in cost savings, depending on the scope of the transition.”

Second, federal CIO Vivek Kundra (pictured right) spoke about his new plan to streamline federal government agencies’ certification of cloud computing services, by creating a “centralized certification” board designed to speed up federal cloud adoption.

Conrad Cross from the City of Orlando was on the panel this morning as well, talking about how his city reduced IT costs by 60% by using Google Apps. And the City of Los Angeles -- which adopted Google Apps a few months ago and expects to save millions of dollars a year -- makes a cameo in Brookings’ report.

We’re big believers that governments ought to make sure cloud computing is treated on a level playing field in procurement decisions, along with desktop and server-based computing. Brookings made several recommendations in their new paper on how policymakers can do that, and we hope Congress will take up their challenge.
URL: http://googlepublicpolicy.blogspot.com/2010/04/brookings-cloud-computing-can-save-govt.html

Tuesday, April 6, 2010

[G] Curator of the Month: Ad Age

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YouTube Blog: Curator of the Month: Ad Age

We're pleased to have Ad Age curating the YouTube homepage today, in a spotlight that celebrates the creative revolution going on now in the advertising and marketing business. In other words, these are ads you won't want to miss.  Ad Age digital lead Michael Learmonth and Creativity managing editor Ann Diaz explain further in the video and guest post below:






















We, in the business press, love to obsess over YouTube's business model, whether it can make money from the world's video through advertising. But today Advertising Age is curating the front page of YouTube to help tell an even bigger story, and that's YouTube's impact on advertising itself.



Once, TV ads were pretty much foisted on the public. Turn on the TV, and they were there. Some were great; most were not. Indeed, in some TV ads the intent is to annoy and grab the attention of a passive public. Enter YouTube. And while all of that is still true, the marketing world now has another powerful, democratic vehicle to reach a TV-sized audience. But there's a catch: the ad has to be something people want to watch.


Each day, YouTube is a global referendum on the world's video, and ads are very much a part of that mix. TV ads have always had the power of sight, sound and motion; now, to reach an audience in an on-demand world, they also have to delight, entertain and tell a story. That has inspired a creative revolution in the advertising and marketing business, just as it has in entertainment and attracted new talent to the industry. It has also refocused the industry away from obsessing over who's skipping the ads to producing ads no one wants to skip. Just like you can buy a 30-second spot on TV, you can also buy media on YouTube, but you can also earn an audience there, and increasingly ads, both made for the web and for TV, attempt to do just that.



Witness the Super Bowl advertisers, on the hook to the tune of $100,000 a second for time in the big game, increasingly gear their campaigns to live on on YouTube after its over. Or, take Evian's "Live Young" aka the "rollerskating babies," which never appeared on TV but have been passed around and watched more than 71 million times over the past year. The beauty of what works on the web is that there are no hard and fast rules. Ad Age picked some of the best of the recent best with a big hat tip to our sister pub, Creativity. It's true that YouTube sells ads. But it's also true YouTube has made advertising better. Take a look.



















Michael Learmonth, Advertising Age, and Ann Diaz, Creativity


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/tEIjdWg6SMY/curator-of-month-ad-age.html

[G] PyPy 1.2 Released

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Google Open Source Blog: PyPy 1.2 Released

PyPy is a reimplementation of Python in Python, using advanced techniques to try to attain better performance than CPython. Many years of hard work have finally paid off. Our speed results often beat CPython, ranging from being slightly slower, to speedups of up to 2x on real application code, to speedups of up to 10x on small benchmarks. This post describes what we did on PyPy during the last year, leading up to those results.

In the spring of 2009 we completed an update of PyPy to support
Python version 2.5 with much appreciated financial support from Google. Most of the work on the update was done by Maciej Fijalkowski and Samuele Pedroni. While this work was in progress, Armin Rigo and Carl Friedrich Bolz were hard at work rebuilding the framework of the Just In Time compiler (JIT). The old framework, using techniques based on Partial Evaluation, only gave good results in constrained cases, but it would usually generate far too much code for Python. It was time to do more research from scratch. What we discovered was that the techniques typical of Tracing JIT compilers better suit the optimization of dynamic languages than techniques based on Partial Evaluation. However, we still follow our original meta-programming approach and remain convinced that writing a JIT compiler generator is more promising than the typical hand-coding of a JIT compiler for a particular interpreter. In other words, like in the original attempt, we get a JIT compiler that is not tied to Python but is generated from the source code of any interpreter for any dynamic language. If you are interested in the details, there is a very approachable paper about it, along with various blog posts.

During the autumn we applied and refined the JIT framework, added more optimisations and wrote a code generator for the x86 CPU family. In the early stages we could get good speed only at the price of huge memory consumption, but much work was spent addressing this problem. We have now reached a point where memory consumption is usually reasonable, but it is the nature of JIT compilers to trade some memory for speed. We began work using the benchmarks from The Great Computer Language Benchmarks Game to identify some problem areas. We have another blog post about our work in this area for the curious. Thanks go to Andrew Mahone who ported many of the Alioth benchmarks for our use. We also did some work on benchmarks that behave more like actual applications. The Django templating engine is twice as fast, and Twisted benchmarks are up to 2.85 as fast. For details, see our progress reports from the blog. While the results on a substantial number of benchmarks are really good, there is a lot more to do. We still have spots where performance is fairly bad, for instance our regular expression engine and the handling of generators. We have ideas about how to improve this and we have a list of further optimisations that could be performed.

The largest issue preventing users from adopting PyPy is the lack of extension modules. In addition to his constant efforts in making sure that PyPy runs on the Windows platform, Amaury Forgeot d'Arc has managed to port Oracle bindings to PyPy, while Alexander Schremmer has worked out a way to use the Remote Procedure Call library RPyC to use CPython extension modules with PyPy. Alexanders' goal was to get PyQt to run with PyPy and he was quite successful (apart from some bugs with PyQt itself), which you can read about on our blog. We also had Benjamin Peterson single-handledly rewrite our previously slow and problem-ridden Python parser, which now is much leaner and meaner. It is beta software, in the sense that it may speed up your applications significantly or not at all. We will need your help finding the odd quirks that prevent your Python programs from running and help to spot the places where performance can be improved. More information can be found on the PyPy blog, at our website or on the #pypy IRC channel at freenode.net.

By Bea Düring, PyPy Team
URL: http://google-opensource.blogspot.com/2010/04/pypy-12-released.html

[G] Marlee Matlin’s new YouTube show and visit to Google

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YouTube Blog: Marlee Matlin’s new YouTube show and visit to Google

“The real handicap of deafness lies not in the ear; it lies in the mind.” - Marlee Matlin, March 30 talk at Google



I never expected that working at Google would allow me to meet a cherished idol, Marlee Matlin. Marlee’s acting prowess couldn’t help me with my work as a software engineer, yet we faced a common challenge: being deaf in a hearing world. Like many other people, I was inspired by the way she succeeded on her own terms.



That’s why it was such an honor for me personally to have Marlee visit Google to discuss online captioning and deliver a talk to employees. As you may know, Marlee is an Academy Award winning actress, author and a national spokesperson for closed captioning access on behalf of the National Association for the Deaf (NAD) and other organizations. She talked about her autobiography, I’ll Scream Later, and accessibility issues facing people who are deaf or hard of hearing. In addition, she shared a preview of a pilot for her new reality show on YouTube, “My Deaf Family.” We’ve published Marlee’s talk (with captions, of course!) and encourage you to check it out:













Marlee said she chose to publish her show on YouTube, “where I can call the shots and where I can guarantee the show will be broadcast with captions.” Since posting online, she’s already gotten more than 70,000 views and some great feedback and ratings. People from all around the world are checking out the show and sharing with friends. Take a look at the views rising recently:







As we discussed with Marlee and at our event last November, the online population of people who are deaf or hard of hearing rivals the populations of people speaking many major world languages, such as Italian and Russian. Adding captions to video can help ensure the widest audience possible sees it, and with machine translation, that audience can expand to include people who speak any of 50 languages.



While expanding automatic captions to all users was an important step, we still encourage you to add manual captions to your videos. With our automatic-timing technology it’s easy, and manual captions are generally more accurate. We showed Marlee how to add captions to her new show in just a few minutes -- right before she got up on stage for the premiere.



We want to thank Marlee for taking the time to visit us, and for sharing her talent and vision with the broader YouTube community. We wish her the best of luck with her new show, and look forward to working together to expand online access. Personally, I’m still pinching myself after the visit; it’s not everyday that I get a compliment from a person like Marlee.



Ken Harrenstien, Software Engineer, recently watched “Jason Molenda In the Net.”


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/nChcrGFyDcM/marlee-matlins-new-youtube-show-and.html

[G] Go Mobile with Google Site Search

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Official Google Enterprise Blog: Go Mobile with Google Site Search

As more and more people switch to smart phones as their primary entry point for browsing the web, businesses are looking for ways to help mobile visitors find the right information, fast.

That’s why the Google Site Search team has made it easy to enable users to search your website from devices like Android-powered phones, iPhone, iPod Touch, iPad, and Palm Pre.

As a Google Site Search customer, you can repurpose your content to mobilize your web site. You can use the Site Search home page that we create for you as the preferred mobile entry point for your website. All the Google Site Search features - themes, result biasing, promotions, refinement labels, rich snippets, synonym enhancements, etc. – are available on the mobile version as well.

Additionally, if you customize Google Site Search on your website, those features will show up on your mobile home page. If you select or change the theme for your search engine, your mobile home page will automatically pick up those changes. Mobile results will also display thumbnails and actions if you have marked up your pages.

Learn more about these and other features at google.com/sitesearch.

Posted by Anna Bishop, Google Site Search team
URL: http://googleenterprise.blogspot.com/2010/04/go-mobile-with-google-site-search.html

[G] Gmail for mobile integrates with Google Buzz

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Official Google Mobile Blog: Gmail for mobile integrates with Google Buzz

When Google Buzz for mobile launched in February, we created the mobile web app at buzz.google.com so you could post buzz on the go. Depending on your inbox integration settings buzz gets sent to your Gmail inbox when people @reply you, comment on something you’ve posted, or comment on a post after you.

With the latest iteration of Gmail for mobile, we’ve worked to integrate buzz with your mobile inbox. Now, you’ll see buzz in your inbox on your phone just like you do in the desktop version of Gmail, complete with the little Google Buzz icon. When you open a buzz post from your inbox, you can perform all the standard functions, such as liking the post or commenting, just as you can from the desktop Gmail inbox.

To try this out, simply go to gmail.com in your iPhone or Android browser.

Alex Kennberg, Software Engineer, Google Mobile
URL: http://googlemobile.blogspot.com/2010/04/gmail-for-mobile-integrates-with-google.html

[G] Google Buzz Tips for Teens

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Google Public Policy Blog: Google Buzz Tips for Teens

Posted by Scott Rubin, Public Policy Sr. Manager

We created Google Buzz to make it easy for everyone* - including teenagers - to start conversations about the things you find interesting. A lot of people have been using Buzz since it launched, but some folks may still have questions about how sharing and other parts of Buzz work.

We made this video to help you and your teens have a conversation about Buzz. It’s part of our ongoing series of videos to educate teens about how they can make smart choices online.



You can find more teen safety tips by visiting our Safety YouTube Channel. And for more tips on how to use Google Buzz, check out the Google Buzz YouTube Channel.

*Buzz is for everyone, except those under 13. Like with Gmail, you must be at least 13 years of age to use Google Buzz.
URL: http://googlepublicpolicy.blogspot.com/2010/04/google-buzz-tips-for-teens.html

[G] Collaborative mapping for major disasters

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Google LatLong: Collaborative mapping for major disasters

[cross-posted from the Official Google Enterprise Blog]

Editor’s Note:
Today's guest author is A.J. Clark, President of Thermopylae Sciences and Technology, which helps developers build new applications with the Google Earth browser plug-in on Google Earth Enterprise through the iSpatial framework. A.J. works on the visualization, analysis, and dissemination of disaster/post-conflict data with a focus on emerging technologies that support participatory, collaborative approaches to spatial content creation and infrastructure development.

In the aftermath of the Haiti earthquake, an urgent need for geospatial data sharing arose. As aid organizations and governments rushed to help, the collection and sharing of large amounts of geographic information among many sources and users presented a daunting challenge.

In response, the United States Southern Command (
USSOUTHCOM) made information and tools available through an interactive mapping website which they call a User Defined Operational Picture (UDOP), built on the Google Earth Enterprise platform to make visualizing the map and overlaid data easy and clear. Public sites are now available both for the Haiti earthquake and the Chile earthquake, where thousands of users can view, create, and edit spatial data (please note that you will be prompted to download the Google Earth plugin to view this data through these links.)




The system was rapidly deployed using an enterprise geospatial framework called iSpatial, which provides an open platform for the integration of dynamic data and the development of interactive applications. The data is displayed using the Google Earth browser plug-in and API, which enables the visualization of geographic data layers in the rich, 3D Google Earth environment, on any web page.

The breadth of data sources and content producers contributing to and making use of the UDOP reflected the global community supporting the relief effort. The combination of participatory geospatial content, the collaborative nature of the UDOP and the ability to integrate mobile applications as direct content producers is available for ongoing relief efforts. This is an evolving capability within SOUTHCOM as we break new ground in providing collaborative tools for humanitarian aid and disaster relief efforts.

Note: to see imagery and maps in Google Earth, you can also download the Google Crisis Response KML files for Haiti and Chile.

Posted by Jeff Martin, Google Crisis Response Team
URL: http://google-latlong.blogspot.com/2010/04/collaborative-mapping-for-major.html

[G] Lessons learned developing a practical large scale machine learning system

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Official Google Research Blog: Lessons learned developing a practical large scale machine learning system

Posted by Simon Tong, Google Research

When faced with a hard prediction problem, one possible approach is to attempt to perform statistical miracles on a small training set. If data is abundant then often a more fruitful approach is to design a highly scalable learning system and use several orders of magnitude more training data.

This general notion recurs in many other fields as well. For example, processing large quantities of data helps immensely for information retrieval and machine translation.

Several years ago we began developing a large scale machine learning system, and have been refining it over time. We gave it the codename “Seti” because it searches for signals in a large space. It scales to massive data sets and has become one of the most broadly used classification systems at Google.

After building a few initial prototypes, we quickly settled on a system with the following properties:

  • Binary classification (produces a probability estimate of the class label)

  • Parallelized

  • Scales to process hundreds of billions of instances and beyond

  • Scales to billions of features and beyond

  • Automatically identifies useful combinations of features

  • Accuracy is competitive with state-of-the-art classifiers

  • Reacts to new data within minutes

Seti’s accuracy appears to be pretty decent. For example, tests on standard smaller datasets indicate that it is comparable with modern classifiers.

Seti has the flexibility to be used on a broad range of training set sizes and feature sets. These sizes are substantially larger than those typically used in academia (e.g., the largest UCI dataset has 4 million instances). A sample of the data sets used with Seti gives the following statistics:


Training set sizeUnique features
Mean100 Billion1 Billion
Median1 Billion10 Million


A good machine learning system is all about accuracy, right?

In the process of designing Seti we made plenty of mistakes. However, we made some good key decisions as well. Here are a few of the practical lessons that we learned. Some are obvious in hindsight, but we did not necessarily realize their importance at the time.

Lesson: Keep it simple (even at the expense of a little accuracy).

Having good accuracy across a variety of domains is very important, and we were tempted to focus exclusively on this aspect of the algorithm. However, in a practical system there are several other aspects of an algorithm that are equally critical:
  • Ease of use: Teams are more willing to experiment with a machine learning system that is simple to set up and use. Those teams are not necessarily die-hard machine learning experts, and so they do not want to waste much time figuring out how to get a system up a running.

  • System reliability: Teams are much more willing to deploy a reliable machine learning system in a live environment. They want a system that is dependable and unlikely to crash or need constant attention. Early versions of Seti had marginally better accuracy on large data sets, but were complex, stressed the network and GFS architecture considerably, and needed constant babysitting. The number of teams willing to deploy these versions was low.

Seti is typically used in places where a machine learning system will provide a significant improvement in accuracy over the existing system. The gains are usually large enough that most teams do not care about the small differences in accuracy between different flavors of algorithms. And, in practice, the small differences are often washed out by other effects such as better data filtering, adding another useful feature, parameter tuning, etc. Teams much prefer having a stable, scalable and easy-to-use classification system. We found that these other aspects can be the difference between a deployable system and one that gets abandoned.

It is perhaps less academically interesting to design an algorithm that is slightly worse in accuracy, but that has greater ease of use and system reliability. However, in our experience, it is very valuable in practice.


Lesson: Start with a few specific applications in mind.

It was tempting to build a learning system without focusing on any particular application. After all, our goal was to create a large scale system that would be useful on a wide variety of present and future classification tasks. Nevertheless, we decided to focus primarily on a small handful of initial applications. We believe this decision was useful in several ways:

  • We could examine what the small number of domains had in common. By building something that would work for a few domains, it was likely the resulting system would be useful for others.

  • More importantly, it helped us quickly decide what aspects were unnecessary. We noticed that it was surprisingly easy to over-generalize or over-engineer a machine learning system. The domains grounded our project in reality and drove our decision making. Without them, even deciding how broad to make the input file format would have been harder (e.g., is it important to permit binary/categorical/real-valued features? Multiple classes? Fractional labels? Weighted instances?).

  • Working with a few different teams as initial guinea pigs allowed us to learn about common teething problems, and helped us smooth the process of deployment for future teams.

Lesson: Know when to say “no”.

We have a hammer, but we don't want to end up with bent screws. Being machine learning practitioners, it was very tempting for us to always recommend using machine learning for a problem. We saw very early on that, despite its many significant benefits, machine learning typically adds complexity, opacity and unpredictability to a system. In reality, simpler techniques are sometimes good enough for the task at hand. And in the long run, the extra effort that would have been spent integrating, maintaining and diagnosing issues with a live machine learning system could be spent on other way of improving the system instead.

Seti is often used in places where there is a good chance of significantly improving predictive accuracy over the incumbent system. And we usually advise teams against trying the system when we believe there is likely to be only a small improvement.


Large-scale machine learning is an important and exciting area of research. It can be applied to many real world problems. We hope that we have given a flavor of the challenges that we face, and some of the practical lessons that we have learned.
URL: http://googleresearch.blogspot.com/2010/04/lessons-learned-developing-practical.html

[G] State Library of Kansas in Topeka goes Google

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Official Google Enterprise Blog: State Library of Kansas in Topeka goes Google

Editor's Note: Today's guest blogger is Patti Butcher, Director of Statewide Resource Sharing for the State Library of Kansas in Topeka, Kansas. She received her MLS from Emporia State University in 1993. In addition to her current position she previously worked at the Central KS Library System, Northeast KS Library System, and has served as the State Librarian of South Carolina.

Last week, on April 1, the same day that Google re-named itself "Topeka," the State Library of Kansas (SLK) decided to "go Google" and switch our agency's email to Google Apps. But, unlike Google, we weren't fooling around!

The State Library of Kansas provides on-site and online information services for state government, the Legislature, all Kansas libraries and Kansas residents. We also work closely with seven regional library systems geographically distributed throughout our state. We have a large collection of print and audiobooks, plus state and federal documents. We manage a suite of online resources available 24/7 to all Kansans – from databases and digital books to online tutoring and services for the visually impaired.

Google Apps will provide the library’s staff with Gmail, calendar, video chat, real-time document and video sharing, backups, and additional services such as archiving powered by Postini. It will, for the first time, allow the agency’s multiple locations to have a staff intranet using Google Sites and join together teams that were previously separated by several firewalls.

The State Library relies heavily on technology so this chance to modernize our communications and collaboration systems is a welcome one. We switched to Google Apps for many reasons:
  • Substantial cost savings
  • Hosting by a trusted third party
  • Archiving and backups happening continuously in the cloud
  • 99.9% uptime, guaranteed
  • Strong recommendations from staff at the Northeast Kansas Library System, which made the switch last year
Now SLK’s IT staff will be able to focus on internal staff training needs and upgrading all of our technology systems – rather than on server maintenance. As we deploy Google Apps in the coming weeks, we will first be training our management team who will then work 1-on-1 with all staff to ensure that questions are answered and staff are comfortable with the new products and services. A number of State Library staff already have Gmail accounts and are familiar with its functionality.

Staff members are also interested in Google Apps capabilities beyond Gmail – like Google Groups and Google Docs. Our staff is eager to take advantage of the capabilities of Google Apps!

Staff from SLK will be at the Kansas Library Association conference in Wichita beginning tomorrow, Wednesday, April 7, and encourage anyone interested in Google Apps to seek us out.

Posted by Serena Satyasai, The Google Apps Team

Do you have an informative and fun Google Apps story to share? Please submit it here.
URL: http://googleenterprise.blogspot.com/2010/04/state-library-of-kansas-in-topeka-goes.html

Monday, April 5, 2010

[G] Confirm your Buzz settings

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Google Public Policy Blog: Confirm your Buzz settings

Posted by Todd Jackson, Product Manager

(cross-posted from the Official Gmail Blog)

Shortly after launching Google Buzz, we quickly realized we didn't get everything right and moved as fast as possible to improve the Buzz experience. We made a number of changes to the getting started experience based on your feedback, the most significant of which was replacing auto-following with suggestions for people to follow.

Rather than automatically setting you up to follow the people you email and chat with most, Google Buzz now suggests people for you to follow instead. This way, Buzz is still simple to set up (no one wants to peck out an entire social network from scratch) but you aren't set up to follow anyone until you choose to do so.

But many of you started using Google Buzz before we made these changes, and we want to help you ensure that Buzz is set up the way you want. Offering everyone who uses our products transparency and control is very important to us, so if you started using Google Buzz before we changed the start-up experience, you'll see the following confirmation page the next time you click into the Buzz tab:



This page highlights your current Buzz settings and makes it easy to change anything you want. You can view and edit the people you're following and the people following you, elect whether you want those lists appearing on your public Google profile, and modify any of the sites you have connected to Google Buzz, like Picasa, Google Reader, or Twitter. If everything looks good, you can confirm your Buzz set-up with a single click. And remember, you can always change who you're following by clicking "Following XX people" from the Buzz tab or modify your preferences from the Buzz section of Gmail Settings.

To keep up to date with all of the improvements we're making to Google Buzz and provide your feedback, follow our team's Google Buzz account. For tips and tricks on using Google Buzz, check out the videos on our new YouTube channel: youtube.com/googlebuzz.
URL: http://googlepublicpolicy.blogspot.com/2010/04/confirm-your-buzz-settings.html