Friday, August 14, 2009

[G] The Facebook Challenge: Day 14

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YouTube Blog: The Facebook Challenge: Day 14

It's been two weeks since we started talking trash here about whooping some celebrity butt on Facebook. Nearly 140K of you have joined our group since the announcement. That's pretty good! But our celebrity foes' followings are growing alongside ours, and they've had fancy things like movie releases, awards show nominees and hot photos to help their fan pages keep pace with ours (or, truth be told, outpace ours -- Vin Diesel and Lady Gaga even widened their leads a bit).

No matter who wins the challenge -- YouTube or our celebrity "friends" -- we're going to spotlight nonprofit videos on our homepage; it's just a question of which charities get the love. So if we do reign supreme, which we could only do with your help, we'd turn the homepage Spotlight module over to you, allowing you to determine which causes or charities get featured that day via a poll in this blog and on our Facebook page. If we lose, the celebs (and their charities) win, and where's the fun in that?

Click here to join our Facebook group and -- just because we're feeling bullish -- leave a note below on the cause(s) you think most deserve a promotional boost.

Ramya Raghavan, YouTube Nonprofits & Activism, recently watched "Student Reporter Damon Weaver Interviews President Barack Obama."


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/qFKqxQaSygQ/facebook-challenge-day-14.html

[G] Ask the Google Anti-Malware Team

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Google Online Security Blog: Ask the Google Anti-Malware Team

Posted by Fabrice Jaubert

The Google Anti-Malware engineering team knows you have many questions related to our scanning and flagging of infected sites, some with short and simple answers and some with more complex answers. The short-answer questions are already -- we hope -- adequately handled on the Webmaster Forums; now we want to do a better job at answering the more complex questions.

To this end, we have created a Google Moderator page for you to submit your questions, and to vote on other webmasters' questions. In two weeks (on Friday the 28th of August), we will close the page and select a few of the top-rated questions. Over the course of the next several weeks, we will do our best to answer each of these in a write-up, to be published here and to the Webmaster Malware Forum.

We hope to repeat this exercise (with a fresh Moderator page) in the fall to give you the opportunity to ask more questions.

Thank you, and see you on the Moderator page!

URL: http://googleonlinesecurity.blogspot.com/2009/08/ask-google-anti-malware-team.html

[G] Picasa photos in Street View

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Google LatLong: Picasa photos in Street View


Earlier this year, we launched a new Google Maps feature embedding user-contributed photos into Street View. The new way of browsing photos has recently been enhanced with photo-to-photo zooming, which lets you explore some of the world's most interesting landmarks and landscapes in an intuitive and entertaining way.

Our first release of user photos in Street View only included photos from Panoramio. Today, we are adding Picasa Web Albums as another source of user-uploaded, geo-tagged images.


Millions of people already rely on Picasa Web Albums to share their photographs with friends and the internet community. Now, their public geo-tagged photos will help Google Maps users to get a better impression of a geographic place, especially for areas where we may not have any Panoramio photos.

We've selected these photos by looking for geo-tagged public images in Picasa Web Albums. We apply face detection to screen out images with identifiable individuals and image matching so that we're including the most relevant photographs.

The feature is available at major landmarks around the world, in places as different as Paris, Tokyo, and New Zealand. When you try it out, you'll discover how easy it is to seamlessly navigate between images from Street View, Panoramio, and now Picasa -- particularly with our new photo-zoom feature. Have fun exploring the world!

Posted by Daniel Cotting, Software Engineer, Google Zurich
URL: http://google-latlong.blogspot.com/2009/08/picasa-photos-in-street-view.html

[G] New Search Ads Quality Guide Available

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Inside AdWords: New Search Ads Quality Guide Available

You're probably already familiar with the concept of Quality Score and know that it plays a major role in the way that Google decides when to show your ads and how to rank them. But, even seasoned AdWords veterans still have questions about ads quality, which is why we've put together the Search Ads Quality Getting Started Guide.

Since introducing the concept back in July 2005, we've done a lot of work to make Quality Scores more detailed, accurate, and transparent. These improvements have included adding landing page load time, offering score diagnosis on the Keyword Analysis page, and displaying first page bid estimates.

The new Search Ads Quality Getting Started Guide is a resource for how you can get the most out of your search advertising on Google. While we're not making any changes to the way Quality Score works, the guide is organized to help you understand some of the most important concepts around quality, such as: how quality score affects your ranking and how quality score affects how much you pay.

The new guide also offers useful tips on how to improve your ad quality and addresses some of your most common questions.

Whether you've been advertising with AdWords for years, or you just created your first campaign, we believe that the Getting Started Guide will be a useful resource for you to learn more about a topic that is at the core of advertising on AdWords.

Posted by Dan Friedman, Inside AdWords crew
URL: http://adwords.blogspot.com/2009/08/new-search-ads-quality-guide-available.html

[G] Launched: Email retention policies and email delegation

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Official Google Enterprise Blog: Launched: Email retention policies and email delegation

A few weeks back, we let you know that Google Apps Premier Edition would soon support two new business-focused features: email retention policies and email delegation. Today we're happy to share the news that both features have been rolled out to Google Apps Premier Edition customers.

Email retention policies help companies comply with industry and government regulations by allowing their admins to determine how long an email should remain in the system before being automatically deleted. Email delegation allows employees to specify other users allowed to manage email for them – especially useful to executives and administrative assistants.

Premier Edition administrators can enable these features from the administrative control panel under the 'Email Settings' tab.

Posted by Rajen Sheth, Google Apps Product Manager

Find customer stories and research product information on our resource sites for current users of Microsoft Exchange and Lotus Notes/Domino.
URL: http://googleenterprise.blogspot.com/2009/08/launched-email-retention-policies-and.html

[G] Growing open government with Transparency Camp West

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Official Google Blog: Growing open government with Transparency Camp West

(If you're interested in meeting the team of Googlers working to strengthen the public sector and civic engagement through technology, check out our Public Sector blog. -Ed.)

Organizing public sector information isn't easy, and companies like Google rely on the good work of open government advocates to access useful data. Last weekend more than 150 developers, NGOs, wonks, activists and government representatives from as far away as Russia and Israel gathered at our Mountain View campus for Transparency Camp West to discuss efforts to make governments more transparent and accessible to the public.

Sponsored by the Sunlight Foundation, a non-partisan organization founded in 2006, Transparency Camp allowed open government advocates to freely swap ideas about a wide range of topics: voting, journalism, public transit, healthcare, citizen engagement and more. The theme of openness also extended to the Sunlight Foundation's board meeting on Saturday. While most organizations hold their board meetings in private, the Sunlight Foundation opened their board meeting not only to staff, but also to members of the public.

The "un-conference" format let attendees decide session topics

At Google we're inspired by efforts to connect people to the political process, to useful public information and to their governments — and we're eager to participate. To hear more about the different kinds of bottom-up change proposed at Transparency Camp, head to the Google Open Source blog for a summary by Clay Johnson from the Sunlight Foundation.

This and previous photo courtesy of Heather Bussing

Posted by Chris DiBona, Open Source Programs Manager
URL: http://googleblog.blogspot.com/2009/08/growing-open-government-with.html

Thursday, August 13, 2009

[G] Let the Sunshine In - Transparency Camp West 2009

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Google Open Source Blog: Let the Sunshine In - Transparency Camp West 2009

Last weekend the Sunlight Foundation and Google hosted TransparencyCamp West, an unconference dedicated to making our governments (from municipal governments all the way up to the federal government) more accessible and transparent. The intent was to help bring people together and create community from the event; to get people in the same room, and get them to know and learn from one another.

It was a great gathering of more than 150 developers, NGOs, wonks, activists and government representatives from as far away as Russia and Israel, including folks from Sunlight Labs alongside open government legends like Carl Malamud and the folks from the National Institute of Money and State Politics working with new people in the field with an increasing desire to open up their governments.

You'll notice I keep pluralizing governments. That's because one of the big takeaways from the gathering was how important it was to open up local & both statewide and federal governments. Transparency is desired from the very bottom, like local and regional US school boards to the very top. People want access to information pertaining to their cities - representatives from cities across North America participated - and what's impacting them at a local level.

The other thing is the concept of wholesale vs. retail government web operations. There is a strong desire amongst journalists and developers for government to start being wholesalers of data, providing us with bulk access to machine readable data, and to get government to not to worry so much about retailing access to their data.

All-in-all, the event was a success and I think it was a good beginning for growing the conversation amongst the transparency community on the West Coast and far beyond.

By Clay Johnson, Sunlight Foundation
URL: http://google-opensource.blogspot.com/2009/08/let-sunshine-in-transparency-camp-west.html

[G] Don't Cross the (Video) Streams

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YouTube Blog: Don't Cross the (Video) Streams

This summer marks the 25th anniversary of the film that put "crossing the streams," Gozer the Gozerian, and the Stay Puft Marshmallow Man on the map. An instant quotable classic, Ghostbusters -- and its memorable theme song -- has maintained a multi-generational following ever since its release in 1984. To celebrate the anniversary, we'll be showing Ghostbusters on YouTube with a special spotlight on the homepage starting tonight at 6pm PT. Or, you can find it by searching in our movies section.



But don't take this opportunity for granted. You only have seven days to watch the movie before it ceases any and all supernatural activity and returns forthwith to its place of origin -- or to the nearest convenient parallel dimension. So we're challenging you, the YouTube community, to get out there and watch it, comment on it, and share it with your friends.



There are also an abundance of great tribute videos to the heroes, the ghosts, and the ionization-rate for all ectoplasmic entities on YouTube. Here are a few standouts for your enjoyment:







Also, be sure to vote in our "Most Quotable Ghostbusters lines" poll located in the upper right-hand corner of this blog. If your favorite quote's missing, just leave it in the comments below.



Back off, man. I'm a scientist.



Nate Weinstein, YouTube Film, recently favorited "Delusional Downtown Divas."


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/NQOJyodIOmk/dont-cross-video-streams.html

[G] New Interface Thursdays: Best practices for location extensions

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Inside AdWords: New Interface Thursdays: Best practices for location extensions

A few weeks ago, we introduced location extensions - the new way to run local ads in AdWords. Today, we wanted to tell you a bit more about location extensions and give you some best practices for setting them up in your account.

First, it's important to know that there are two ways to set up extensions. You can set up extensions at the campaign level or at the ad level.

Setting up campaign level extensions means that Google will dynamically match a campaign's text ads with the most relevant address in your account based on information like a user's location or a user's search terms. Keep in mind that the address will only be shown when it's relevant to the user's location or search terms. We'll use a fictional chain of coffee shops, Bob's Coffee, to illustrate when you'd want to add campaign level extensions:

Add campaign level extensions when you want to...
  • Use the same ad text across a number of business locations. For example, Bob has a "buy one cup, get the second free" discount at all his coffee shops. Bob can create one ad and run campaign level extensions because his ad text for this discount is applicable to all his locations.

  • Direct ads for all of your locations to the same landing page. For example, all of Bob's stores feature the same drinks and prices, so he has a single webpage to greet online users regardless of their location.

  • Create and edit a lot of ads quickly. For example, Bob's Coffee is introducing a "$1 latte Tuesdays" promotion at all its stores. If Bob creates a new campaign for this promotion and sets up campaign extensions, he only has to create one ad, and that ad will be able to show with any of the addresses associated with that campaign.
If you think these settings are right for your campaigns, you can learn more about how to set up campaign level extensions.

Ad level extensions allow you to override a campaign's location extension settings. When you use ad level extensions, you are selecting one address to show with a specific ad.

Create ad level extensions when you want to...
  • Associate a single address with a specific marketing message. For example, Bob wants to test out a promotion at just one location before implementing it for all stores. He is going to offer a "Case of the Mondays" special, a free upgrade to a large coffee when you a buy medium coffee on Monday. Bob has created an ad to go with this promotion and only wants this ad to show for the one location where he's running the promotion. He doesn't want AdWords to match the ad to any of his other addresses, so he overrides the campaign setting with an ad level extension.

  • Direct each ad to a specific landing page. Bob has also created a separate landing page within his website to promote the "Case of the Mondays" promotion. He wants to direct most of his users to the main webpage via his regular campaigns, but wants to direct viewers of the "Case of the Mondays" ad to a page specifically for the promotion.
If ad level extensions better meet your needs, read more about how to start using them. Remember, you can use a mix of campaign and ad level extensions in your account.

Adding addresses to AdWords
When you're setting up your extensions, you should also know that there are two ways to give your addresses to Google: use the Local Business Center or enter addresses manually into AdWords.

If you're a primary business owner, you should use Local Business Center to give your addresses to Google. The Local Business Center is a free tool that allows you to manage your business listings. Addresses you enter manually or through bulk upload here will affect how your free business listings and ads appear on Google.com and Google Maps. If you plan to use Local Business Center, you can learn more about how it works with extensions.

If you're not the primary business owner of the locations in your ads, you can manually enter addresses into AdWords. An example of a non-business owner might be a wireless hotspot company that provides Internet access at Bob's Coffee. The company doesn't own any of the Bob's Coffee locations, but might want to advertise that their Wi-Fi services are available at a Bob's Coffee location.

Whichever method you choose, you can add addresses from the same place in AdWords, in the Audience section of the Settings tab.

To learn more about location extensions, check out the location extensions overview section in the AdWords Help Center.

Posted by Trevor Claiborne, Inside AdWords crew
URL: http://adwords.blogspot.com/2009/08/new-interface-thursdays-best-practices.html

[G] New Interface Thursdays: Best practices for location extensions

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Inside AdWords: New Interface Thursdays: Best practices for location extensions

A few weeks ago, we introduced location extensions - the new way to run local ads in AdWords. Today, we wanted to tell you a bit more about location extensions and give you some best practices for setting them up in your account.

First, it's important to know that there are two ways to set up extensions. You can set up extensions at the campaign level or at the ad level.

Setting up campaign level extensions means that Google will dynamically match a campaign's text ads with the most relevant address in your account based on information like a user's location or a user's search terms. Keep in mind that the address will only be shown when it's relevant to the user's location or search terms. We'll use a fictional chain of coffee shops, Bob's Coffee, to illustrate when you'd want to add campaign level extensions:

Add campaign level extensions when you want to...
  • Use the same ad text across a number of business locations. For example, Bob has a "buy one cup, get the second free" discount at all his coffee shops. Bob can create one ad and run campaign level extensions because his ad text for this discount is applicable to all his locations.

  • Direct ads for all of your locations to the same landing page. For example, all of Bob's stores feature the same drinks and prices, so he has a single webpage to greet online users regardless of their location.

  • Create and edit a lot of ads quickly. For example, Bob's Coffee is introducing a "$1 latte Tuesdays" promotion at all its stores. If Bob creates a new campaign for this promotion and sets up campaign extensions, he only has to create one ad, and that ad will be able to show with any of the addresses associated with that campaign.
If you think these settings are right for your campaigns, you can learn more about how to set up campaign level extensions.

Ad level extensions allow you to override a campaign's location extension settings. When you use ad level extensions, you are selecting one address to show with a specific ad.

Create ad level extensions when you want to...
  • Associate a single address with a specific marketing message. For example, Bob wants to test out a promotion at just one location before implementing it for all stores. He is going to offer a "Case of the Mondays" special, a free upgrade to a large coffee when you a buy medium coffee on Monday. Bob has created an ad to go with this promotion and only wants this ad to show for the one location where he's running the promotion. He doesn't want AdWords to match the ad to any of his other addresses, so he overrides the campaign setting with an ad level extension.

  • Direct each ad to a specific landing page. Bob has also created a separate landing page within his website to promote the "Case of the Mondays" promotion. He wants to direct most of his users to the main webpage via his regular campaigns, but wants to direct viewers of the "Case of the Mondays" ad to a page specifically for the promotion.
If ad level extensions better meet your needs, read more about how to start using them. Remember, you can use a mix of campaign and ad level extensions in your account.

Adding addresses to AdWords
When you're setting up your extensions, you should also know that there are two ways to give your addresses to Google: use the Local Business Center or enter addresses manually into AdWords.

If you're a primary business owner, you should use Local Business Center to give your addresses to Google. The Local Business Center is a free tool that allows you to manage your business listings. Addresses you enter manually or through bulk upload here will affect how your free business listings and ads appear on Google.com and Google Maps. If you plan to use Local Business Center, you can learn more about how it works with extensions.

If you're not the primary business owner of the locations in your ads, you can manually enter addresses into AdWords. An example of a non-business owner might be a wireless hotspot company that provides Internet access at Bob's Coffee. The company doesn't own any of the Bob's Coffee locations, but might want to advertise that their Wi-Fi services are available at a Bob's Coffee location.

Whichever method you choose, you can add addresses from the same place in AdWords, in the Audience section of the Settings tab.

To learn more about location extensions, check out the location extensions overview section in the AdWords Help Center.

Posted by Trevor Claiborne, Inside AdWords crew
URL: http://adwords.blogspot.com/2009/08/new-interface-thursdays-best-practices.html

[G] Look Inside a 1,024 Recipe Multivariate Experiment

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YouTube Blog: Look Inside a 1,024 Recipe Multivariate Experiment

Do small changes make a big difference? In the world of landing page testing, they certainly can. A few weeks ago, we ran one of the largest multivariate experiments ever: a 1,024 recipe experiment on 100% of our US-English homepage. Utilizing Google Website Optimizer, we made small changes to three sections on our homepage (see below), with the goal of increasing the number of people who signed up for an account. The results were impressive: the new page performed 15.7% better than the original, resulting in thousands more sign-ups and personalized views to the homepage every day.

Below is a screenshot of the homepage before the test and the three sections we focused on:


And here are examples of various fonts, messages, and colors we tested:

Section 1: (The words "Sign Up" were put in all caps)


Section 2: (We placed these bubble messages to the left of the word "Sign Up")


Section 3: (We experimented with these different banners in that area)




Can you guess which combination of elements performed the best?

(humming "Jeopardy" music)

If you guessed the Original "Sign Up" Font (section 1) + Red Bubble "Sign Up" (section 2) + White "Don't Just Watch, Participate" box (section 3), you win!

Winning Page:




While we could have hypothesized which elements result in greater conversions (for example, the color red is more eye-catching), multivariate testing reveals and proves the combinatorial impact of different configurations. Running tests like this also help guide our design process: instead of relying on our own ideas and intuition, you have a big part in steering us in the right direction. In fact, we plan on incorporating many of these elements in future evolutions of our homepage.

Curtis Lee, Product Marketing Manager, recently watched "KFC Freestyle Delonte West."

P.S. If you need assistance running tests on your website, there are many Google Website Optimizer authorized consultants who can help. Special thanks to VKI Studios who assisted on ours.


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/dDd54Csjg2k/look-inside-1024-recipe-multivariate.html

[G] Create New High Quality Display Ads with Display Ad Builder

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Inside AdWords: Create New High Quality Display Ads with Display Ad Builder

Creating display ads that look truly professional is hard work. Last year, we launched Display Ad Builder to help you easily design display ad campaigns. Since then, we've provided advertisers in over 40 countries with more than 90 templates to streamline the design process.

Today, we have introduced a new set of "Elegant" ad templates in the "General" category of Display Ad Builder that make it even easier to create high quality display ads. These templates have ready-made buttons and backgrounds that give each ad a cohesive look and feel. More specifically, the backgrounds use subtle gradients and the new buttons have unique shapes, icons and color treatments. The goal of these ads is to make it as easy as possible to create high-quality ads in a matter of seconds without having to use complex graphics software. Here are a few examples:


With some of these new templates, all you have to do is upload your product image and write some text to get a professional looking display ad out in no time.

To start creating your ads, click Display Ad Builder on the Create an ad page within a new or existing campaign in your AdWords account. If you want to learn more about creating and running display ads, visit the Display Ads 101 tutorial.

Posted by Dan Friedman, Inside AdWords crew
URL: http://adwords.blogspot.com/2009/08/create-new-high-quality-display-ads_13.html

[G] Bringing the power of Creative Commons to Google Books

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Inside Google Books: Bringing the power of Creative Commons to Google Books

Posted by Xian Ke, Associate Product Manager, Google Books

Today, we're launching an initiative to help authors and publishers discover new audiences for books they've made available for free under Creative Commons (CC) licenses. Rightsholders who want to distribute their CC-licensed books more widely can choose to allow readers around the world to download, use, and share their work via Google Books.

Creative Commons licenses make it easier for authors and publishers to tell readers whether and how they can use copyrighted books. You can grant your readers the right to share the work or to modify and remix it. You can decide whether commercial use is okay. There's even a license to dedicate your book to the public domain.

If you're a rightsholder interested in distributing your CC-licensed book on Google Books, you have a few different options. If you're already part of our Partner Program, you can make your book available under CC by updating account settings. If not, you can sign up as a partner. You can select from one of seven Creative Commons licenses, and usage permissions will vary depending on the license.



We've marked books that rightsholders have made available under a CC license with a matching logo on the book's left hand navigation bar. People can download these books in their entirety and pass them along: to friends, classmates, teachers, and so on. And if the rightsholder has chosen to allow people to modify their work, readers can even create a mashup--say, translating the book into Esperanto, donning a black beret, and performing the whole thing to music on YouTube.

In return, people who download these books agree to use the work only in ways specified by the license, like giving proper credit to the author on any remixes or further public distributions.

This is just the beginning of this initiative. As authors and publishers tell us which works they want to share on Google Books under CC licenses, we'll be turning on the option to restrict your search to books you can share. In addition, representatives of the Book Rights Registry intend to allow rightsholders to distribute CC-licensed works for free (pending court approval of the settlement).

In the meantime, a few authors have already made their CC books available for you to download on Google Books, including:

55 Ways to Have Fun with Google by Philipp Lenssen
Blown to Bits by Harold Abelson, Ken Ledeen, Harry R. Lewis
Bound by Law? by Keith Aoki, James Boyle, Jennifer Jenkins
Code: Version 2 by Lawrence Lessig
Democratizing Innovation by Eric von Hippel
Federal Budget Deficits: America's great consumption binge by Paul Courant
The Future of the Internet -- And How to Stop It by Jonathan Zittrain
Little Brother by Cory Doctorow
A World's Fair for the Global Village by Carl Malamud

We look forward to working with Creative Commons, authors, and publishers to bring even more content online for you to search, enjoy, and remix.
URL: http://booksearch.blogspot.com/2009/08/bringing-power-of-creative-commons-to.html

[G] Getting your ducks in a row with snap to grid

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Official Google Docs Blog: Getting your ducks in a row with snap to grid

Today, we're launching snap to grid in Google Docs presentations. Snap to grid makes it easy to auto-align text, images, shapes, and tables within your slides. This option is on by default, so you may have already used it without noticing anything, apart from a mild sense of euphoria.

But, there's more than meets the eye with snap to grid. Try out these handy keyboard modifiers:

[ALT] while dragging turns off the grid and gives you smooth drag (use [OPTION] on a mac)
[SHIFT] while dragging enables vertical and horizontal dragging guides
[SHIFT] while moving an object with arrow keys enables 1 pixel nudge
[SHIFT] while resizing preserves the aspect ratio of the object
[CTRL] while moving leaves the original object and drops a duplicate in the new location



You can disable and re-enable snap to grid through the slide context menu or the arrange menu.

Please let us know what you think on the Google Docs user forum.

Posted by: Andy Perelson, Software Engineer
URL: http://googledocs.blogspot.com/2009/08/getting-your-ducks-in-row-with-snap-to.html

[G] North American publishers: Participate in AdSense email interviews

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Inside AdSense: North American publishers: Participate in AdSense email interviews


To help us better understand what's most important to our publishers, we've recently started conducting email interviews. Interviews are currently available only to publishers located in North America, but we're aiming to expand this program to other countries in the future.

If you're located in North America, you can sign up for a chance to participate in an email interview and openly discuss your opinions about AdSense with a market researcher. Participants will receive a $50 AdWords credit for their time.

If you're interested, fill out this form to let us know. We'll be contacting chosen participants via email; because space is limited, we won't be able to accept all applications.

Posted by Erica dela Cruz - Inside AdSense Team
URL: http://adsense.blogspot.com/2009/08/north-american-publishers-participate.html

[G] 50 Chrome Experiments and counting!

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Google Chrome Blog: 50 Chrome Experiments and counting!

When we launched Chrome Experiments in March, we wanted to create a showcase for innovative uses of web browsers and JavaScript. It was also our hope that artists and programmers from around the world would be inspired to submit their own experiments. Today, we're excited to announce that Chrome Experiments -- which started out as nineteen experiments at launch -- now points to fifty very impressive JavaScript experiments.

We'd like to send a huge thank you to the community for submitting such great work over the last five months. And we're thrilled to see many new submissions by developers from around the world, from Lithuania to Brazil to Australia. As the new generation of JavaScript engines make the web faster, we hope that you're enjoying the creative possibilities as much as we are. Some of our favorite new experiments include Depth of Field, Wavy Scrollbars, JavaScript Canvas Raytracer, and Bomomo.

The 50th Chrome Experiment, Sebastian Deutsch's 100 Tweets, shows a hint of the future by using the HTML5 canvas and audio tags. The audio tag, which is supported in Google Chrome Beta, allows audio playback without a plug-in.




We're very excited about HTML5 becoming standard in modern browsers. If you're thinking about submitting an experiment to Chrome Experiments, we'd love to see some innovative uses of this new standard. We're especially psyched about the video and audio tags.

If you haven't checked out Chrome Experiments recently, we hope that you take some time and explore all the latest experiments. Please keep the experiments coming, and, hopefully, we'll see you again at 100.


Posted by Aaron Koblin, Google Creative Lab
URL: http://chrome.blogspot.com/2009/08/50-chrome-experiments-and-counting.html

[G] The Iterative Web App: Outbox for Emails in Limbo

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Official Google Mobile Blog: The Iterative Web App: Outbox for Emails in Limbo

On April 7th, we announced a new version of Gmail for mobile for iPhone and Android-powered devices. Among the improvements was a complete redesign of the web application's underlying code which allows us to more rapidly develop and release new features that users have been asking for, as explained in our first post. We'd like to introduce The Iterative Webapp, a series where we will continue to release features for Gmail for mobile. Today: Outbox.

With the web-browser-based Gmail for mobile we launched in April for iPhone and Android-powered devices, you can compose mail even when you're offline. That means you can write an email when there's no wireless connection, like in a subway or an airplane. And when you hit send, the message will be sent when the phone's network connectivity gets re-established. But what if you'd like to view the message that you just "sent" while still offline? Where can you find those 'sent but not actually sent' emails? Before today, the answer was "nowhere."

To solve this problem, we're now introducing a new feature, called Outbox. Outbox is a new label that appears in the menu when you have queued messages stuck on your phone and presents a read-only view of the subject of those messages. So if you want to make sure the previous message was sent before writing a follow-up mail, you can go ahead and find it in Outbox. Please note that you can read only the subject, not the body, of messages in Outbox.

To try out Gmail for mobile, visit gmail.com in your mobile browser. This version of Gmail for mobile supports iPhone/iPod touch OS 2.2.1 or above, as well as all Android-powered devices, and is available for US English only. To make it easy to access your Gmail account, try creating a home screen link.

Posted by Heaven Kim, Product Marketing Manager, Google Mobile
URL: http://googlemobile.blogspot.com/2009/08/iterative-web-app-outbox-for-emails-in.html

[G] Announcing Google Affiliate Network payments through Google AdSense

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Google Affiliate Network: Announcing Google Affiliate Network payments through Google AdSense

Google Affiliate Network publisher payments will now be made through AdSense to offer publishers a wider range of payment options. Publishers can also manage their payment information in new ways and enjoy consolidated payments from Google if they use other Google products.

Starting on August 13, 2009, the primary user of your Google Affiliate Network publisher account will see an account notification asking them to create an AdSense account or link to an existing account. Accounts linked before midnight (Eastern Standard Time) on September 21st, 2009 will receive payments through AdSense for July and August 2009 earnings (depending on relevant advertiser payment terms). Publishers should create or link an AdSense account as soon as possible to avoid delays in Google Affiliate Network payments.

Earnings prior to July 2009 will be made through the existing Google Affiliate Network payment system.

On behalf of the Google Affiliate Network team,

Sheila Parker
Product Manager
URL: http://googleaffiliatenetwork-blog.blogspot.com/2009/08/announcing-google-affiliate-network.html

[G] "Just-in-Time" Learning About Flagged Videos

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YouTube Blog: "Just-in-Time" Learning About Flagged Videos

Sometimes it happens. You've read the Community Guidelines, you think you understand the rules, and you upload videos that you believe comply with them. Then one day you receive a message from us informing you that one of your videos has "been disabled for violation of the YouTube Community Guidelines."

"Huh?" you ask yourself. "What's the connection between the Community Guidelines and my video?" Starting today, we'll help answer that question by including tips from the Community Guidelines in the messages we send you if we take down one of your videos.

For example, you post a video that features nudity. When it gets flagged by the YouTube community and removed by our staff, you'll receive this reminder: "Most nudity is not allowed on YouTube, particularly if it is in a sexual context. Videos that are intended to be sexually provocative are also generally not acceptable for YouTube. There are exceptions for some educational, documentary and scientific content, but only if that is the sole purpose of the video and it is not sexually gratuitous."

We think of this as "just-in-time" learning to help you make and upload videos that stay up on the site for the world to see.

Posted by the YouTube Team


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/8MNROkCmrOQ/just-in-time-learning-about-flagged.html

Wednesday, August 12, 2009

[G] Analytics Data In Excel Through Our API

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Google Analytics Blog: Analytics Data In Excel Through Our API

Many of our clients use Excel to manage their ad campaigns, visualize marketing performance, and perform complex data analysis. Most analysts use the Google Analytics Export feature to manually export their report data to CSV files. Then they import the CSV file into Excel. No longer! Now, with the Google Analytics API you can bypass this manual step and export Google Analytics data directly from within Excel! Once you've set it up, there's no need to visit the Analytics reports to view data in Excel.

Thanks to a variety of developers, here are four solutions that can transform you from a reporting monkey to an analysis ninja (as Avinash would say).
  • VBA Macros - The simplest solution of them all. Mikael Thuneberg's page explains how to make API requests directly from Excel using VBA Scripts and includes a pre-built Excel worksheet to get you started.

  • The Tatvic Excel Plugin - Another easy-to-use plugin for Windows users that supports both Excel 2003 and Excel 2007. To get started you download the plugin then register to use the tool. Its simple UI helps you build complex queries and get data from Analytics right into your Excel worksheet.

    Tatvic's Plugin Query Builder

  • Excellent Analytics - Is an open-source initiative by Mark Red and Dropit. This Excel 2007 plugin works on Vista/XP and comes with a query builder to help you create Google Analytics queries and pull data right into Excel. Webanalytics.info put together a great step by step tutorial to get started using this plugin.

    Excellent Analytic's Query Builder Interface

  • ShufflePoint - Works somewhat differently than the solutions above. ShufflePoint has developed a query language that works with the Google Analytics API to achieve common tasks, such as defining the last 30 days as a date range. One then uses this language to construct an Analytics Data Export API query either by navigating to a URL within Excel, or by using their web-based query builder, then importing this data into Excel. This process allows the ShufflePoint solution to work across most versions of Excel, as well as Powerpoint, and iGoogle gadgets.

    Shufflepoint's Web Based Query Builder
We continue to be impressed by the new solutions developers are bringing to market by leveraging the Google Analytics Platform. If you have developed a useful new tool or integration on top of Google Analytics, drop us an email at analytics-api@google.com. If it's innovative and useful we'll highlight it to our readers on this blog.


Posted by Nick Mihailovski, Google Analytics API Team
URL: http://analytics.blogspot.com/2009/08/analytics-data-in-excel-through-our-api.html

[G] The China-India data error explained

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Google LatLong: The China-India data error explained


Recently, as part of a routine data update to maps.google.com, we inadvertently added Chinese language names to some locations in Arunachal Pradesh that were previously unlabeled or labeled with English language Indian place names.

The data was published accidentally in an unintended form. As soon as we discovered this, we reverted
maps.google.com back to its original state. We'd like to make it clear that we at no point meant to indicate support for one country's view over another.

Posted by Gabriel Stricker, Director, Search Communications
URL: http://google-latlong.blogspot.com/2009/08/china-india-data-error-explained.html

[G] Masthead Undergoes Redesign

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YouTube Blog: Masthead Undergoes Redesign

You may notice something looks a little different about our masthead (top navigational area on the homepage) today, and that's because we've done a bit of housecleaning. We've streamlined and simplified the design to focus on the primary experience of YouTube: watching a video. The left side is dedicated to exploration: finding videos to watch through search and browse. The right side is all about organization of the videos that matter most to you: your subscriptions, your recent viewing history, and your own uploads.

A few features have been removed from this area, to keep it as clean and functional as possible. Your Quicklist, all the videos you tagged to watch later, can be found here: http://www.youtube.com/my_quicklist, and the country and language pulldown menus, once at the very top of the page, are now in the footer.

Next up, we'll be focusing on giving you the controls to make the masthead more personalized.

What do you think? Let us know in the comments below.


Shiva Rajaraman, Product Manager, recently favorited "Auto-Tune the News #7."


URL: http://feedproxy.google.com/~r/youtube/PKJx/~3/zew7_TMu2EQ/masthead-undergoes-redesign.html