Friday, July 3, 2009

[G] Update on New Channels

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YouTube Blog: Update on New Channels

It's been a week since we announced that a new version of channels is coming, and we wanted to give you an update on our progress. Well over a million of you have now opted in to the beta, and many of your channels are looking really good -- we were just admiring shotscience's and muzik4machines's designs.



Your feedback over the past two months has shaped -- and will continue to shape -- the evolution of this whole site and particularly your channels. We've been hard at work fixing some of the bugs you've pointed out, as well as taking care of some of your top requests. For instance, we're happy to announce that we'll be supporting transparency so that your backgrounds can indeed shine through -- this will be done prior to switching over to the new channel design. And some of the bugs we've taken care of now include reducing the occasional sluggishness that some users have reported, as well as fixing the scrollbar that broke for some when ads appear. (For a longer list of fixes and additions, go to our beta blog.) We'll share more of our progress later, too.



As always, you can learn more about how to switch to the new version of channels by visiting our Help Center, where we also have some tips on setting things up. We also encourage you to continue pointing out bugs in the beta and letting us know how we can improve. Best places to comment are below in this blog, in our beta blog or in the comment portion of our announcement video.



Best,

Brian Glick

Product Manager

The YouTube Team
URL: http://www.youtube.com/blog?entry=HRQE8RjgHcQ

Thursday, July 2, 2009

[G] Picking a good test page with Google Analytics

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Official Google Website Optimizer Blog: Picking a good test page with Google Analytics

A common question we hear from users of Website Optimizer is, "What page should I test?" Of course, people have different opinions. For example, some experts say that you should never run a test on your homepage while others may disagree. We recommend taking a data-driven approach when choosing a test page. Simply put, test a page that needs improvement.

By using Google Analytics, you can find pages on your site that could most benefit from website testing. We've put together a short video showing how you can quickly identify these top choices:



Enjoy!

Posted by Trevor Claiborne, Website Optimizer team
URL: http://websiteoptimizer.blogspot.com/2009/07/picking-good-test-page-with-google.html

[G] Need a new number?

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Google Voice Blog: Need a new number?

Your Google Voice number is tied to you rather than a device or a location, so it stays with you as you move, change jobs, or switch phone companies. Your forwading phones may change but your Google number remains the same, so you don't need to send out updates all the time about new numbers to reach you at.

But we also realize that there are times where you might want to change your Google number. Maybe you'd prefer to have a local number after moving to another area code. Or maybe you'd just like to find a more personalized number than what you have now to keep for the long term. For situations like these we have added the ability to change your Google Voice number. There is a one-time $10 charge for changing your number, and it can be done in your account settings within a few minutes.

Because changing phone number is rarely a smooth process -people to notify, forms to update, etc.. - we have added a few extra touches to make the process as painless as possible. After you pick a new number, it will become effective right away, but your old number will keep working for another three months, so you have time to update everyone. During that period, calls and SMS to both numbers will show in your account. And before your old number expires, we'll let you know who's still calling it so you can update them individually.

Posted by Vincent Paquet
URL: http://googlevoiceblog.blogspot.com/2009/07/need-new-number.html

[G] London Open Source Jam 13

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Google Open Source Blog: London Open Source Jam 13

Here in London, we recently hosted London Open Source Jam 13 (Our 14th jam, as naturally we count from zero.) - unlucky for some, but not for us! We threw the floor open to talks of any kind and we had a bumper crop of lightning talks on a diverse range of topics. We learned how to make a wiki in 58 lines of python, why open source developers should care about open standards, some new approaches to database design, and a whole lot more.

Kai Hendry talked about Webconverger, a teeny weeny Linux Live CD designed for web kiosks, and his experience commercialising an open source project by offering services to go with it.

Zak Cohen shared his experiences using open source libraries in the games world in developing the award-winning game Climbactic. It turns out there's some great open source stuff out there, but sometimes paying for support is the only way to get the features you need.

Frederik Dohr and Mike Mahemoff spoke about TiddlyWeb, a generic RESTful store for structured data, and Scrumptious, a jQuery-based web app that allows people to annotate and comment on web pages, which uses TiddlyWeb for storage.

Other contributors included:
The OSJam website has more information about all the talks, and the photographs taken at the event are available on Picasa Web Albums.

We'll be planning the next OSJam for a couple of months' time - subscribe to the London Open Source Jam Group or keep any eye on the OSJam website (Atom feed) for more details.

By Malcolm Rowe and Matt Godbolt, Software Engineering Team
URL: http://google-opensource.blogspot.com/2009/06/london-open-source-jam-13.html

[G] New ways to search within a book

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Inside Google Books: New ways to search within a book

Posted by Casey Ho, Software Engineer

At Google we want to make it easy for you to find the information you need. As such, we've made searching for passages within a book part of the core experience of Google Books.

Earlier this month we revamped the search experience to make searching inside a book easier. You can now view the context of a search result, sort results by relevancy or page order, and flip through results quickly while viewing the book.

Today I'm excited to announce one more addition to the experience of searching a book: search results in your scrollbar. Now when you search in a book, little hints will appear in the margin to indicate where you results are located. When you hover over one of these annotations, you'll get a quick preview of the search results and the option of jumping directly to the associated page. Here I searched Aunt Mary's New England Cook Book for pie recipes:



Previously, it was difficult to get a feel for where results were located in a book. You could count the page numbers and make a guess, but that's hardly efficient. Now there is a strong visual display of result locations, and often clusters will form around particular chapters or passages. This will help you navigate more easily between pages which contain your search term.

These annotations will both make navigation between results quicker and help users jump to the correct result.

As always, feel free to provide feedback. Happy searching!
URL: http://booksearch.blogspot.com/2009/07/new-ways-to-search-within-book.html

[G] International Conference on Machine Learning (ICML 2009) in Montreal

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Official Google Research Blog: International Conference on Machine Learning (ICML 2009) in Montreal

Posted by Eyal Even Dar and Vahab Mirrokni, Google Research, NY

The 26th International Conference on Machine Learning (ICML 2009) was recently held in Montreal in conjunction with the 22nd Conference On Learning Theory (COLT 2009) and the 25th Conference on Uncertainty in Artificial Intelligence (UAI 2009). This is one of the major forums for researchers from both industry and academia to share the recent developments in the area of machine learning and artificial intelligence. Machine learning is a central area for Google as it has many applications in extracting useful information from a vast amount of data available on the web. In addition to sponsoring this scientific event, Google contributed intellectually to several scientific forums. Here's a short report of those activities:
  • There were ten papers co-authored by Googlers in these conferences, which covered several areas of machine learning including domain adaption, online learning, bandits, boosting, sparsity and kernel learning.
  • Corinna Cortes, the head of Google Research NY gave one of the three invited talks of ICML. She surveyed the last decade of research in learning kernels and highlighted both the successes and the failures in learning kernels with a focus on applications of convex optimization for this purpose. Corinna concluded with a call for applying new ideas and novel techniques to overcome the current obstacles.
  • We presented a tutorial on Convergence of Natural Game Dynamics. This topic has received a lot of attention recently as it stands at the conflux of many fields such as economics, machine learning and theoretical computer science. In the tutorial, we surveyed the convergence properties of the most natural game dynamics such as the Nash dynamics or the best-response dynamics to the popular no-regret learning-based dynamics. The tutorial highlighted similarities and differences between the approaches in both the time of convergence, the point of convergence, and the quality of the outcome. We believe that the influence of the learning algorithms on the behavior of the users is an exciting and intriguing topic of research for many, and in particular for the analysis of ad auctions.
Google's main mission is "to organize the world's information and make it universally accessible and useful," and machine learning plays a fundamental role in both of these aspects. As a result, Google has invested significant resources in this area of research, and we look forward to continued participation and collaboration at these conferences for many more years.
URL: http://googleresearch.blogspot.com/2009/07/posted-by-eyal-even-dar-and-vahab.html

[G] Using Google Analytics and Website Optimizer Together -- in 60 Seconds

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Google Analytics Blog: Using Google Analytics and Website Optimizer Together -- in 60 Seconds

A couple of months ago, we published a post on making your site a closer. But, before your website can close a sale, it has to get the visitor's attention. Presenting your visitor with a landing page that's relevant to what she's looking for is the best way to start the conversation and proceed towards the conversion or sale. Of course, you'll want to pair your landing pages with the appropriate keywords and ads. But, what else can you do to get more visitors to become customers?

Google Website Optimizer can help you identify the copy, images, and page layout combination that is most effective at getting visitors to convert. The key is to use Google Analytics to find out which landing pages are least effective, so you can start working on those first. Our first Google Analytics + Website Optimizer in 60 Seconds video shows you how.



Do you have a tip on using Google Analytics and Website Optimizer together? Feel free to post a comment and share. And, be sure to check out the techie guide for more advanced Website Optimizer tips.


Posted by Melissa Hsieh, Google Analytics Team
URL: http://analytics.blogspot.com/2009/07/using-google-analytics-and-website.html

[G] New Interface Thursday: You said it, we're fixing it!

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Inside AdWords: New Interface Thursday: You said it, we're fixing it!

We released the new AdWords interface early to get your feedback on it as soon as possible. And you haven't disappointed us! We receive thousands of comments every month covering likes, dislikes, and ideas for ways to further improve the AdWords interface. We read your comments carefully to prioritize the areas to work on next.

And we've made a lot of progress on the top issues our advertisers reported, so today we wanted to share these improvements with you.

Less horizontal scrolling
When working with certain browsers and monitor resolutions (especially 1024x768), you told us you needed to scroll back and forth in order view data tables and controls. We've now condensed the layout of AdWords pages and width of columns in order to eliminate the need to scroll horizontally. If you're still encountering this issue, please let us know.

If you'd like to further condense the view of your account, remember that you can customize your columns. Try hiding columns that aren't important to you and move other columns around to quickly compare important metrics side-by-side.

Support for Safari 4 and Firefox 3.5
Those of you working with the newest versions of Safari and Firefox will be happy to know that the new AdWords interface now works with these browsers. We'll continue to work to support the latest versions all major browsers in the future.

Faster load times
One of our most important goals with the new interface was to improve the efficiency of day-to-day campaign management tasks. We've heard from some advertisers that while integrated reports and roll-up tabs help them quickly access and act on important data, the data didn't always load as quickly as they'd hoped.

We've worked to improve the speed of the interface with the latest releases, and hope you can now see a noticeable improvement. However, our work isn't done, and we'll continue to focus on shortening load times with upcoming launches. For the fastest experience, we recommend using the following browsers: Chrome, Firefox 3+, Safari 4, or Internet Explorer 8.

Searching for keywords
We heard many of you are looking for quick ways to search for keywords, ad text, or campaign names within your account. In previous posts, we talked about how you can use filtering to focus on the data that matters to you.

While text filters allow you to search and act directly on the data you see, they also take a few clicks to set up for the first time. To help you work more quickly, we've added a new shortcut that lets you quickly search by text under the 'Filter and views' menu on any tab.

Try it on your Keywords tab to quickly find all keywords containing a specific term.

Educational materials
You told us you'd like more help with transitioning to the new interface. In addition to New Interface Thursdays and our new interface website, we recently started a series of free educational webinars, featuring the product team. Sign up now for the next webinar on July 10.

If you haven't been using the new AdWords interface to manage your campaigns due to a specific annoyance, now's a great time to to log in and see how the interface has improved. And please, keep your feedback coming. Just click on the Send Feedback link at the top right corner of your account to share your thoughts.

Posted by Emel Mutlu, Inside AdWords crew
URL: http://adwords.blogspot.com/2009/07/new-interface-thursday-you-said-it-were.html

[G] Recapping last week's Google D.C. Talk on cybersecurity

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Google Public Policy Blog: Recapping last week's Google D.C. Talk on cybersecurity

Posted by Harry Wingo, Policy Counsel

To help spark ideas and stimulate discussion following the release of the President's cyberspace policy review, last Friday we teamed up with the Center for a New American Security to bring together a panel of experts representing government, military, and industry for a Google D.C. Talk, "Developing a National Cybersecurity Strategy."

Included in the President's action plan is the goal of developing a "strategy to expand and train the workforce, including attracting and retaining cybersecurity expertise in the Federal government" -- a key point we discussed during Friday's event. Philip Reitinger of the Department of Homeland Security noted that we need to expand the talent pool, which will likely require getting young people excited about the possibilities of working in IT.

I'm convinced that there should be a long-term focus on educating and cultivating future computer scientists (including putting cybersecurity in the curriculum at every step). Students are introduced to foreign languages as early as grammar school -- why not also introduce them to the basics of code?

Beyond K-12, we should expand programs like the National Science Foundation's Scholarship For Service, which provides support to undergraduate and graduate students focusing on information assurance. Thoughtful investments in programs that support computer science education today will help us to build a strong pipeline for the next generation of cybersecurity professionals.

The panel also discussed the Cybersecurity Act of 2009, which some had argued would give the President the authority to shut down the Internet. Ellen Doneski, Chief of Staff for the Senate Commerce Committee, addressed these concerns head-on and explained that the language in the bill will be rewritten with input from stakeholders.

Check out video from the event to see what our panelists had to say:

URL: http://googlepublicpolicy.blogspot.com/2009/07/recapping-last-weeks-google-dc-talk-on.html

[G] A festive Fourth with Google Maps

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Google LatLong: A festive Fourth with Google Maps


I'll be heading to the nation's capital to celebrate Independence Day this weekend, so I've been browsing the many maps that the Washington Post has put together to help people take in the festivities. If you'll be in DC too, you can find a map of the various events going on throughout the holiday weekend and a map of fireworks shows throughout the entire region. My friends and I plan to take in the fireworks over the National Mall, so we're consulting this map to determine the very best viewing location.

Of course, DC isn't the only place to celebrate the Fourth. Here's a list of maps of parades, fireworks shows, and events from other places around the country (thanks to the Google Maps Mania blog for finding some of these!):

If your town has a map that you want to share, let us know by sending it to @googlemaps on Twitter. If you're planning your own Fourth of July celebration, you can make your own My Map to show friends how to get to your BBQ or where exactly in the park you plan to meet to catch the fireworks.

Posted by Elaine Filadelfo, Lat Long Blog Team
URL: http://google-latlong.blogspot.com/2009/07/festive-fourth-with-google-maps.html

[G] New Blog Search tools: Feeds, Hot Queries and Latest Posts

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Official Google Blog: New Blog Search tools: Feeds, Hot Queries and Latest Posts

Ever since the new Google Blog Search homepage launched, we've been fielding requests for a myriad of different features. Today we're happy to announce the launch of our most requested feature: RSS and Atom feeds. Simply click on the links under "Subscribe" in the left-hand column of the Blog Search front page to subscribe to any topic or story in any feed reader, like Google Reader.

If you don't use a feed reader, we're also offering an iGoogle gadget that lets you embed the Blog Search front page right inside of your iGoogle page or any other page where iGoogle gadgets are accepted. You can browse topics and drill into stories from within the widget, and you can customize the gadget to choose which topics you want to follow.

With these new ways to read Blog Search stories, you might think our homepage was going unloved, but not to worry. We've also added two new features to the Blog Search homepage to better help you discover what people are talking about right now on the web: Hot Queries and Latest Posts.

Hot Queries lists searches currently popular in Blog Search — it's an easy way to quickly dive into the trending points of conversation on the web. Latest Posts, on the other hand, shows new posts from popular blogs. While Hot Queries highlights what people are looking for, Latest Posts lets you find out about stories even before people start searching for them.


There's a lot of great, fresh content being published in blogs every day. We hope these new features help you discover more of it, faster.

Posted by Akshay Patil, Software Engineer, & Dylan Casey, Product Manager
URL: http://googleblog.blogspot.com/2009/07/new-blog-search-tools-feeds-hot-queries.html

[G] Speeding up: Attracting more visitors with content and community

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Inside AdSense: Speeding up: Attracting more visitors with content and community

We're well under way with our five-week educational series about speeding up your business in a slowdown, which we kicked off two weeks ago. This week, you'll hear tips from Jack Herrick, the founder of wikiHow.com, about attracting new visitors to your site. As we share more tips over the next two weeks about increasing your revenue potential and attracting more advertiser budget, we hope you'll leave comments with your own suggestions for growing your business. You can also follow the series at www.google.com/ads/speedingup.

Jack Herrick is the founder of wikiHow, a collaborative writing project to build the world's largest, highest quality how-to manual. wikiHow is a wiki, which means that any visitor to the site can create or edit wikiHow articles. wikiHow is currently ranked as the 100th most popular site on the web by Quantcast, and receives over 16 million unique visitors each month. Today, Jack shares three of his favorite tips to attract visitors. We hope they'll help you come up with new ways to entice visitors to your sites as well.

Video URL: http://www.youtube.com/watch?v=giNdyLY46Mo



Tip #1: Produce great content.

The first tip is obvious, but it's also the most important. The articles on wikiHow vary widely in quality. We have some of the highest quality how-tos on the net, for example How to Hard Boil an Egg, and we also have some fairly ugly, unfinished drafts we call stubs. Interestingly, the high-quality articles don't get just a little more traffic than the mediocre articles, they get hundreds of times more. When you can produce the single best page on the Internet on any given topic, people will find it and share it with their friends. Don't settle for acceptable content, always strive to produce amazing content that your readers can't resist sharing.

Tip #2: Learn to share.

My second tip is more counterintuitive. To attract more readers to your website, consider putting your content under a Creative Commons license so it can be widely distributed. Everything on wikiHow is under a license that allows other websites to publish and even modify or adapt our content for re-use on their sites. In fact, we have a button at the bottom of every article that allows webmasters to copy and paste the HTML right onto their site. Many webmasters are afraid to share their content, because they worry they will only be aiding competition. By sharing, what you are really doing is encouraging your competitors to provide free advertising for you. The more people who see your content on other sites, the more likely they are to eventually come straight to you.

Tip #3: Make your community a team.

Finally, I'd encourage you to allow real collaboration on your site. Lots of websites try to create online communities. To use a basketball analogy, most online communities are just groups of individuals shooting freethrows alone. On wiki websites, people play together as a real team. Humans are hard wired to want to work in groups and collaborate. By allowing this to happen, you can create a passionate community of people that will build something bigger than any one person could accomplish on their own. And that will in time attract a large audience.

Hopefully Jack's tips will help you come up with some new techniques to attract visitors to your site. In addition to Jack's tips, here are a few extra resources focused on attracting more visitors.

  • Learn the basics of Search Engine Optimization with Google's SEO guide.
  • Submit your content so that Google can help you distribute it across Google Web Search, Maps, Product Search, iGoogle, and more.
  • Drive more traffic to your site with programs like AdWords.


Posted by Talia Brodecki - AdSense Product Marketing
URL: http://adsense.blogspot.com/2009/07/speeding-up-attracting-more-visitors.html

[G] Looking Backward: Happy anniversary, Walkman!

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Google News Blog: Looking Backward: Happy anniversary, Walkman!

Posted by Ryan Sands, Google News Online Team

Thirty years ago this week, Sony introduced the first Walkman to consumers in Japan. Released on July 1, 1979, the model TPS-L2 was the first in a long history of portable stereo devices. The shape, size, and data format of portable music players continues to evolve, but for many people my age the Sony Walkman was their first music device.

As a kid growing up in the 80s and 90s, my Sony Walkman cassette player was my most prized possession, and an important part of my identity. My first tapes were Smashing Pumpkins' Siamese Dream and MC Hammer's Please Hammer, Don't Hurt 'Em. While my little iPod shuffle can easily hold dozens of cassettes' worth of songs, it's hard to imagine developing the same degree of affection that I held for my first Walkman.

On this 30th anniversary of it's release, I took a look back using News archive search's Timeline view for the term [walkman], focusing on articles from the United States in the 1980s. These materials were made browsable via our News Archive Partner Program. You can easily click the navigation toolbar to zoom in and out on an article, or fit the entire newspaper page in your browsing window.



Click on each image or link to view an article in its original context:


The Milwaukee Sentinel - Jun 24, 1983


The Spokesman-Review - Aug 15, 1982


Pittsburgh Post-Gazette - Jul 16, 1982


The Age - Dec 3, 1981


Pittsburgh Post-Gazette - Aug 1, 2004

For folks looking for more information from the early days of the Walkman, I found some the following magazine articles in Google Books, including a review in the September 1981 issue of Popular Science and this ad in the February 1984 issue.
URL: http://googlenewsblog.blogspot.com/2009/07/looking-backward-happy-anniversary.html

[G] Happiness is more subject in your subject line.

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AdSense for Feeds: Happiness is more subject in your subject line.

If a certain lack of variety has weighed on the format of your day-to-day, feed-to-email deliveries, things are looking up at last. Recent advances in dollar-sign technology have brought some strange and fascinating new capabilities to the Email Branding section of FeedBurner's Email Subscriptions feature. Read on, ostensibly for the many useful pictures and descriptions, but really for the danger and excitement only a new checkbox can bring.

First, sign in to your Google Account on FeedBurner and then click your feed's title, then Publicize > Email Subscriptions > Email Branding.



Always want to feature the title of the latest post in your subject line? Just put ${latestItemTitle} in the Email Subject/Title textbox:



Do you often have more than one post per day? You can help your readers uncover exactly how many new missives you've got planned for them in each update. Check the "Change Subject…" box and reveal a secondary subject line to use when 2 or more feed posts are delivered in a single email.

Remember, good subject lines command attention in crowded inboxes.



Behold! The mythical "almost empty" inbox. But in this case, the most recent post's subject line, thanks to ${latestItemTitle}, is right in this FeedBurner-delivered email, shining through.



Have fun with this new feature, but please note that ${pithyRetort}, ${iambicPentameter}, and ${heartfeltApology} are not yet supported.

Posted by Paul Darga and Matt Shobe, FeedBurner Team
URL: http://adsenseforfeeds.blogspot.com/2009/07/happiness-is-more-subject-in-your.html

[G] Parents Seek Healthy Ways to Send the Kids Back to School

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Official Google CPG Blog: Parents Seek Healthy Ways to Send the Kids Back to School

posted by Guest Blogger: Heather Dougherty, Research Director at Hitwise

School doors have barely shut for the summer, yet the Back to School season is almost upon us once again. One of the big challenges facing parents is making sure that kids are eating healthy lunches and snacks – especially for the picky kids that frown upon fruits and vegetables. Resolutions for the New Year always drive a spike in search activity in January, but we also see an uptick in searches for ‘healthy snacks’ during the Back to School season as can be seen here from Google Trends.


Digging deep into search behavior:

How can we be confident that parents are indeed searching for healthy snacks for their kids and not for themselves? Upon looking at the top 10 search terms containing the words 'healthy snacks', half of them include the term 'kid; or 'school', a strong indicator that parents look to the web for help in figuring out what to feed their children.


Hitwise investigates deeper into the search terms containing 'healthy snacks for kids':


In addition to snack & lunch ideas, search queries highlight that parents are also seeking help for events like birthday parties, football games and other group activities. Today most parents are faced with tighter shopping budgets along with the challenges of providing a healthy diet. At Hitwise, we have observed that visits to websites offering coupons increased 39% for the week ending June 20, 2009 as compared to the previous year. Together these trends showcase that marketers should be providing offerings that combine healthy eating with cost-savings with group activities.

Where are the clicks going to?

When seeking help in planning healthy snacks, during the last Back to School season, 38% of searchers turned to websites in the Health & Medical category in Sept 2008, particularly 'Information and Wellbeing'.


A closer look at the Industries that received traffic from the search term ‘healthy snacks’ reveals that 'Blogs and Personal Websites' experienced the most significant growth, up 11% from Sept 2007. This indicates how consumers are now looking beyond just health websites but to other consumers like themselves for advice around healthy snacking. We think an opportunity then exists for brands to get their messages about a new healthy product in front of consumers in a blog environment. We even see that Brands & Manufacturers also experienced an increase of +0.66% from the same time frame one year ago.

We speculate that there will be an increase in clicks to brand websites this coming school season since many brands now incorporate both the Health aspect of a product as well as the viral element of blogging or voicing opinions on their sites - the best of both worlds.

If consumers display willingness to visit the websites of Brands and Manufacturers during the quest for food solutions, are there opportunities through paid search to attract these parents? Among those searches for ‘healthy snacks’, the share of paid traffic generated by all variations of 'healthy snacks' was 12% for the 12 weeks ending September 28, 2008, indicating plenty of room for healthy competition for this keyword amongst marketers during the Back to School season.

For additional search driven insights from Hitwise, please visit ilovedata.com.
URL: http://google-cpg.blogspot.com/2009/07/parents-seek-healthy-ways-to-send-kids.html

[G] Self-regulatory principles for behavioral advertising

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Google Public Policy Blog: Self-regulatory principles for behavioral advertising

Posted by Pablo Chavez, Managing Policy Counsel

As our Deputy General Counsel Nicole Wong mentioned in her congressional testimony a few weeks ago, we've been a part of a broad effort over the past several months to develop a set of self-regulatory principles for online behavioral advertising. In fact, we were one of the first companies to be involved in this discussion.

After a lot of discussion and hard work among a diverse group of companies and associations, those principles were released today, and I think the end result will be even more transparency and choice for Internet users about how their information is used.

When we launched our own interest-based advertising product in March, we worked hard to include several innovative features to give users more control and information -- including ads labeled "Ads by Google," a tool called the Ads Preferences Manager (which lets users view, add, and remove the categories that are used to show them interest-based ads), and the choice to opt out of interest-based ads altogether.

One of the key strengths of the principles is the fact that they apply to a broad range of companies participating in online advertising -- advertisers, publishers, and ad networks. Of course, for any self-regulatory effort to be effective, there has to be some kind of enforcement process. Between now and early 2010 -- when the principles are expected to be implemented -- the Better Business Bureau and Direct Marketing Association, two of the groups involved, will work to set up that process to make sure it has real teeth.

By applying technology in new ways -- like a strong opt-out mechanism, and tools like the Ads Preferences Manager -- we can help ensure that Internet users are active participants in their online experience by providing them with more information and more control.
URL: http://googlepublicpolicy.blogspot.com/2009/07/self-regulatory-principles-for.html

[G] Happiness is more subject in your subject line.

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AdSense for Feeds: Happiness is more subject in your subject line.

If a certain lack of variety has weighed on the format of your day-to-day, feed-to-email deliveries, things are looking up at last. Recent advances in dollar-sign technology have brought some strange and fascinating new capabilities to the Email Branding section of FeedBurner's Email Subscriptions feature. Read on, ostensibly for the many useful pictures and descriptions, but really for the danger and excitement only a new checkbox can bring.

First, sign in to your Google Account on FeedBurner and then click your feed's title, then Publicize > Email Subscriptions > Email Branding.



Always want to feature the title of the latest post in your subject line? Just put ${latestItemTitle} in the Email Subject/Title textbox:



Do you often have more than one post per day? You can help your readers uncover exactly how many new missives you've got planned for them in each update. Check the "Change Subject…" box and reveal a secondary subject line to use when 2 or more feed posts are delivered in a single email.

Remember, good subject lines command attention in crowded inboxes.



Behold! The mythical "almost empty" inbox. But in this case, the most recent post's subject line, thanks to ${latestItemTitle}, is right in this FeedBurner-delivered email, shining through.



Have fun with this new feature, but please note that ${pithyRetort}, ${iambicPentameter}, and ${heartfeltApology} are not yet supported.

Posted by Paul Darga and Matt Shobe, FeedBurner Team


URL: http://feedproxy.google.com/~r/BurnThisRSS2/~3/aiZ_VVorML4/happiness-is-more-subject-in-your.html

[G] Happiness is more subject in your subject line.

| More

AdSense for Feeds: Happiness is more subject in your subject line.

If a certain lack of variety has weighed on the format of your day-to-day, feed-to-email deliveries, things are looking up at last. Recent advances in dollar-sign technology have brought some strange and fascinating new capabilities to the Email Branding section of FeedBurner's Email Subscriptions feature. Read on, ostensibly for the many useful pictures and descriptions, but really for the danger and excitement only a new checkbox can bring.

First, sign in to your Google Account on FeedBurner and then click your feed's title, then Publicize > Email Subscriptions > Email Branding.



Always want to feature the title of the latest post in your subject line? Just put ${latestItemTitle} in the Email Subject/Title textbox:



Do you often have more than one post per day? You can help your readers uncover exactly how many new missives you've got planned for them in each update. Check the "Change Subject…" box and reveal a secondary subject line to use when 2 or more feed posts are delivered in a single email.

Remember, good subject lines command attention in crowded inboxes.



Behold! The mythical "almost empty" inbox. But in this case, the most recent post's subject line, thanks to ${latestItemTitle}, is right in this FeedBurner-delivered email, shining through.



Have fun with this new feature, but please note that ${pithyRetort}, ${iambicPentameter}, and ${heartfeltApology} are not yet supported.

Posted by Paul Darga and Matt Shobe, FeedBurner Team


URL: http://feedproxy.google.com/~r/BurnThisRSS2/~3/aiZ_VVorML4/happiness-is-more-subject-in-your.html