Friday, June 26, 2009

[G] Google Analytics on your Mobile Phone

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Google Analytics Blog: Google Analytics on your Mobile Phone

With recent launch of the Google Analytics Data Export API, Google Analytics data is starting to show up in some new places. One of the most exciting places is on your mobile phone.

In the past it was challenging to keep up with your performance data while on the go. Using the new API, a number of developers have created mobile solutions to tackle this challenge. Note, it still takes our system some time to process your data, so if you're checking today's data, proceed with caution.

For the Android OS:

Check out Mobile GA from Actual Metrics.

Mobile GA's date range comparisons

This app is great since it allows me to quickly identify what metrics are changing on my site.

I reached out to Mike and Kirk from Actual Metrics to get a sense of how difficult this application was to build. "The GA API was very easy to use, Mike mentioned, "it is extremely flexible and allows us to get the data we want. What may require multiple calls in other product APIs can be done with just one with the GA API, allowing for higher product performance. "

For the iPhone:

Analytics App
by Michael D Jensen
The Google Analytics for iPhone App
by Sergej Mueller
Ego App
by Garrett Murray

Analytics App is great for accessing all your GA Data. The Google Analytics for iPhone app also has some great reporting. Finally, Ego App allows you to consolidate reporting from different services, such as FeedBurner and Twitter, all in one simple dashboard.

Note, these apps were developed by third parties, so if you encounter any bugs or issues, you should reach out to those developers directly.

That's it! Do you have a cool app you want to share? Post a comment and let us know!

Posted by Nick Mihailovski, Google Analytics API Team

[G] Solve feature lets you solve optimization problems

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Official Google Docs Blog: Solve feature lets you solve optimization problems

Today we've added optimization capabilities to spreadsheets. Try out the Solve feature at Tools > Solve... It's useful for problems where you'd like to maximize (or minimize) a certain value.

Let's say you want to buy a new house. You know that you can afford $2,000/month, and you want to determine how much house you can afford. Just create a spreadsheet with your formulas (in this case, using the equation =B1*SUM(B2:B3)/12 in Sheet1!B4).

You'll quickly see that you can buy a house worth $320,000.

Check out this more complex profit maximization example that's documented in this help center article. This example shows how the Solve feature could help a farmer who is trying to determine how much of three different crops to plant given his land, fertilizer, and budget constraints.

For those of you who are familiar with optimization functions in spreadsheets, note that we only support linear equations in the constraints and in the cell you want to optimize.

Still, the Solve feature is a great way to solve a multitude of everyday problems without hurting your head too much. We hope you find it useful.

Posted by: Ben McCann, Software Engineer

[G] Outpouring of searches for the late Michael Jackson

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Official Google Blog: Outpouring of searches for the late Michael Jackson

At Google, we are moved by the life and untimely passing of Michael Jackson. As word spread of his death, millions and millions of people from all over the world began searching for information about the pop icon. The following chart shows the meteoric rise in related searches around 3:00pm PDT:

Search volume began to increase around 2:00pm, skyrocketed by 3:00pm, and stabilized by about 8:00pm. As you can see in Google Hot Trends, many of the fastest rising search queries from yesterday and today have been about Michael Jackson's passing (others pertained to the death of another cultural icon, Farrah Fawcett). People who weren't near a computer yesterday turned to their mobile phones to check on breaking news. We saw one of the largest mobile search spikes we've ever seen, with 5 of the top 20 searches about the Moonwalker.

The spike in searches related to Michael Jackson was so big that Google News initially mistook it for an automated attack. As a result, for about 25 minutes yesterday, when some people searched Google News they saw a "We're sorry" page before finding the articles they were looking for.

Michael Jackson led an amazing and controversial life in the public eye. Many of us have a "Michael Jackson story." Mine is that he actually taught me how to moonwalk — thanks to many an hour I spent in front of the television trying to mimic his performances. Regardless of your story or personal opinions about this astounding performer, global interest in the King of Pop is undeniable.

Posted by R.J. Pittman, Director, Product Management

[G] Orwell: Author and Dishwasher

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Inside Google Books: Orwell: Author and Dishwasher

Posted by Roland Lange, Strategic Partner Development Manager

George Orwell was born Eric Arthur Blair 106 years ago on June 25. He is most famous for his last book 1984- one of the most influential books of the 20th century and still blowing minds in the 21st- but rather than offer another high school essay on that grim masterpiece here on the Inside Google Books blog, we want to celebrate and re-introduce his awful but amazingly entertaining first book, Down and Out in Paris and London (among this blogger's favorite books).

Before there was Anthony Bourdain, Orwell blew the lid off the restaurant scene. Down and Out... is a fictionalized story of his life in the late 1920s as a dishwasher in Paris and a tramp in the classic sense of the word in London. As a plongeur he takes the reader into the kitchen of several prominent restaurants. The conditions he describes are not for the faint of heart, though you will read with absolute awe and not a little guilty pleasure. Owell tartly summarizes one of his employers thus:

"...I used to wonder whether there could be a worse restaurant in the world than ours."

Many people have had a subpar meal, but few expect that their meat or fish spent the night on the floor covered by straw! The book was originally published in 1933 and really tells it like it was. (And don't ask about the over-used bathwater in a charity house in London.)

[G] We have a winner for the Google Photography Prize

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Official Google Blog: We have a winner for the Google Photography Prize

Huge congratulations to Daniel Halasz from Hungary, who was awarded the Google Photography Prize this week. This was a global student competition to create themes for iGoogle. More than 3,600 students from across the world entered, and a couple of weeks ago we asked you to vote on the shortlist. The six finalists who got the most public votes were Amelia Ortúzar (Chile), Fahad AlDaajani (Saudi Arabia), Matjaz Tancic (U.K.), Mikhail Simin (U.S.) and Vesna Stojakovic (Serbia) — congratulations to all of them! From that group, a jury of respected art critics and artists chose Daniel as the winner. They also gave a special commendation prize to Aliyah Hussain from the U.K.

You can see the work Daniel and the other finalists submitted at the Saatchi Gallery in London until Sunday, June 28th. Come by if you're in town, or have a look at their photographs on, where you can also add them to your iGoogle homepage.

Posted by Posted by Louise Rigby, Consumer Marketing Team

[G] More 3D Cities in Europe

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Google LatLong: More 3D Cities in Europe

Warsaw, Prague and Oslo have joined the growing list of phototextured cities in the 3D Buildings layer of Google Earth. Like other major cities these 3D models are predominantly autogenerated, yet they also contain a number of Google SketchUp models generated by the user community. While the autogenerated models are good quality, user-generated models are often better because ground-based photos can produce a higher quality model than ones generated using aerial imagery.



These new cities join other major European cities viewable in 3D, including Munich, Hamburg, Berlin and Zurich to name a few. If you've never visited these cities in-person, have some fun flying around and exploring them virtually.

Posted by Bruce Polderman, Sr. Business Product Manager

Thursday, June 25, 2009

[G] New Interface Thursday: Exploring campaign settings

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Inside AdWords: New Interface Thursday: Exploring campaign settings

A few of the changes we've made in the new AdWords interface improve how you manage your campaign settings. In today's post, we'll cover these changes.

Edit Settings for Multiple Campaigns

Have you ever wanted to quickly see which of your campaigns are running on the Google Content Network? Or compare ad scheduling settings for multiple campaigns at once?

Now you can, using the new account-level Settings tab. On the All Online Campaigns page, click the Settings tab to see the primary settings for all your campaigns in a single table.

Some settings, like campaign name or daily budget, can be changed directly in the table using in-line editing. To edit advanced settings such as location targeting and ad scheduling, simply click on the setting you'd like to change and you'll be taken directly to the Settings tab for that particular campaign.

You can also use bulk editing to change settings for multiple campaigns at once. Say, for example, you'd like to copy the Networks & Devices settings from one campaign to three others.

Simply select all four campaigns, click Edit, then use the copy-down button to copy the setting across all selected campaigns.

Better Organized Settings

We've also changed how campaign settings are grouped together within the campaign-level Settings tabs for easier navigation.

The Audience section contains settings to specify the audience you want to reach. Language, location, and demographic targeting for the Google Content Network are now grouped together in this section.
The Bidding and Budget section now contains advanced settings such as position preference and delivery method in addition to campaign mainstays like daily budget and bidding option.
Finally, you'll notice a new campaign setting in the Advanced Settings section: frequency capping, which lets you limit the number of times your ad is shown to the same unique user on the Google Content Network.

New Interface Webinars

If you want more help learning the new interface, we're holding two free webinars in the next week to help you get up to speed. During the 1-hour sessions, we'll walk you through the new interface, show you the new features, and answer your questions.

The first webinar is tomorrow, Friday, June 26th at 11 AM PDT. Following that, the next one is on July 1st at 9:30 AM PDT. You can register on our new interface webinars page.

Posted by Dan Friedman, Inside AdWords crew

[G] Exploring Երևան and کراچی in Google Earth

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Google LatLong: Exploring Երևան and کراچی in Google Earth

Over the past several months, the Google Earth Vector Team has been updating the 'Populated Places' and 'Alternative Place Names' layers in Google Earth. The alternative names show a place name in the local language and script. You can view Greek cities written in the Greek alphabet, Armenian in the Armenian alphabet, and Bulgarian in Cyrillic. Try flying to Japan, South Korea, China, Thailand, India or Pakistan. You'll see cities written as they are on local maps. This greatly enriches the browsing experience in Google Earth by showing part of the unique regional culture. This feature becomes a valuable asset when planning travel or trying to find your way around abroad.

With the success of Google Map Maker in many countries of the world, users have created an enormous amount of accurate city, town, and village names (not to mention roads and points of interest), and this user generated data is being used by both Google Earth and Google Maps. We treat you as local experts, who provide names in many scripts and languages. The result is a detailed and enriched map that benefits everyone. Our place names for India, Pakistan, and Armenia have all come from Map Maker. With Google Earth's multilingual support, you copy and paste the place names in the blog post title and see where you land.

We recently added a large number of Chinese small town and village names in English as well as the Simplified and Traditional Chinese languages. This brings in the high quality and coverage of Google Maps - China to Google Earth for the first time. We also updated Egypt and Jordan with Arabic names to match the quality we have in Lebanon.

It is important to Google to have the best possible data for our geo products like Google Earth and Google Maps. Keep updating Map Maker with the places you know, and revisit Google Earth for more updates coming soon!

Posted by Kailen Wright, Geo Data Specialist

[G] Tips and Tricks: Set up shop in the Local Business Center

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Google LatLong: Tips and Tricks: Set up shop in the Local Business Center

When I'm hankering for a bite to eat in my neighborhood, business listings on Google Maps are one of the first places I look. Whether I'm checking the opening hours of my local coffee shop, or finding a phone number to make reservations at a new restaurant, I rely on Google Maps for accurate and up-to-date information about local businesses -- especially when it comes to picking a good place to grab dinner.

When a business owner has added and verified with the Local Business Center (you can tell, because the phrase 'Provided by the business owner' appears in the listing), I can find find plenty of additional details, photos and video that the business owner adds can help sway my choice of dining spot. And for business owners, there are obvious benefits: adding a verifying a business listing is the best way to help Google users find and connect with your business.

In addition to the Local Business Center User Guide, which is your one-stop shop for information about putting your business on Google Maps, the Local Business Center folks have recently put together a new list of tips and advice for tailoring your business listing to help even more users find you. It's a win-win situation: adding and verifying your business listing with the Local Business Center gives you control over the way your business appears in Google Maps. And, particularly in my case, it connects your business with customers who may be hungry for what you have to offer.

To get started, simply visit the Local Business Center (make sure you're signed in with your Google account) and click Add new business. If you already see your business listing in Google Maps and want to claim it as your own, follow the instructions here.

Posted by Posted by Sarah Gordon, Tips Guru

[G] "Data Driven Discussions" series premiere!

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Google Analytics Blog: "Data Driven Discussions" series premiere!

We're lucky to have Avinash Kaushik, web analytics practitioner extraordinaire, on our team here at Google. We're also lucky to have Nick Mihailovski, our developer programs manager who was a member of the Urchin team before the acquisition by Google. And they're lucky to have each other - they are two peas in a pod. If you know one of them, you know what I'm talking about.

It's said that you can sum up a friend in three words. Me = tall, nice, good dancer :-) Sounds a little boring I know. I think Avinash and Nick could be summed up by the following: energy, intelligence and bluntness. I also find both of them inspiring and hilarious. I sit right near these guys and listen to them bicker about, I mean, discuss everything related to using data in online marketing; from best traffic metrics to monitor for certain industries, to new analysis tools or features that Google should roll out, to how to track rich internet applications, to what's going on in the online marketing industry. It may sound like standard geeky analytics stuff, but the intensity and level of expertise of their discussions is great to be exposed to. And in addition, they're easily understandable regular guys who are just passionate about changing the way marketing is done - and their belief in the power of using data is infectious.

So, we decided to bottle these discussions and share them in short YouTube videos. We recorded a series of unrehearsed, unscripted sessions where I posit a question to Nick and Avinash and then get out of the way as they answer and sometimes bicker, I mean, discuss. We didn't have a name for the series when we recorded (the marketing irony is hopefully not lost on you) and later decided to call the videos "Data Driven Discussions". They're hopefully fun, high energy, and informative. And we're going to record more, so we'd love to talk about topics you'd like to hear about. You can submit a question or vote on an already existing one for a future episode of Data Driven Discussions at

As you know, a few months ago Google Analytics released a feature called Advanced Segmentation, a staple of web analytics which was championed internally by Avinash. In this first episode above, Avinash and Nick offer their favorite ways to segment data.

All future episodes will be posted on this blog, as well as on the Google Analytics Youtube Channel.

Posted by Jeff Gillis, Google Analytics Team

[G] See who's visiting to your site with the Footprints gadget

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Social Web Blog: See who's visiting to your site with the Footprints gadget

This guest post was written by Eiji Kitamura, a developer of one of the biggest portal sites in Japan called "goo". On May 21st, 2009, "goo home" publicly launched the first Japan oriented OpenSocial container. He is also a Google API Expert, PHP Shindig contributer, and leader of the SocialWeb Japan community. - Ed.

My name is Eiji Kitamura and I developed the Footprints gadget for Google Friend Connect. This gadget let's you see which of your members have recently visited your site by displaying up to 10 of their footprints. The gadget shows the name of the visitor, their photo, and the approximate time they last visited your site. Clicking on a visitor's photo will take you to their profile, where you can learn more about them and add them as a friend. Your visitors will have the option to remove their own footprints if they do not want to appear in the gadget.

I wanted to make this feature available for sites using Friend Connect because it is actually quite common in Japanese social networking services. It enables people to see who visited their diary (another popular feature) and encourages them to communicate with one another.

Creating a gadget for Friend Connect was as simple as creating an OpenSocial gadget. Most of specs are exactly the same, except for the concept of permissions. OpenSocial gadgets on social network services always have someone as an owner, but Friend Connect gadgets have the site itself as the owner and the members of the site are then treated as friends of the owner.

To learn more about creating Friend Connect gadgets, visit Google Code. And visit my blog to see the Footprints gadget in action.

Posted by Eiji Kitamura, Gadget Developer

[G] Apps Status Dashboard goes global in 24 new languages

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Official Google Enterprise Blog: Apps Status Dashboard goes global in 24 new languages

We launched the Google Apps Status Dashboard in February as a tool to help us communicate better about the performance status of our Apps products. We've received a lot of positive feedback from customers, and we've been working to make the Dashboard even more useful.

Today we're taking the next step and making the Dashboard available in 24 new languages. Take a look at the status of our Apps in Español or in 日本語. Our announcements on the Dashboard will be available in all supported languages, and the language you see will correspond with your settings and preferences. There may be times when we'll give you a link to additional details in English or a smaller subset of languages in the interest of communicating as quickly as we can, but you'll always find an announcement about the current status of our Apps products in the language you select.

The Dashboard is now available in the following languages: English, Czech, Danish, German, Spanish, Finnish, French, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Russian, Swedish, Thai, Turkish, Ukranian, Vietnamese, Simplified Chinese, and Traditional Chinese.

We encourage you to check out the Dashboard and keep it handy for the next time you want to check on the performance of our Apps.

Posted by Matt Drake, Software Engineer

Get timely updates on new features in Google Apps by subscribing to our RSS feed or email alerts.

[G] Land of the Rising Chrome

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Google Chrome Blog: Land of the Rising Chrome

Google Chrome is available in 50 languages, but that's not the only thing international about it. The browser was developed by open-source contributors and Google engineers from around the globe, including our Tokyo office.

Engineers at Google Japan developed the Navigational Suggest feature that makes it faster to get where you want to go. For example, if you type "tokyo tower" into the Omnibox, the nifty search and address bar, you'll see a suggestion that will take you directly to the landmark's official website.

Our Japanese engineers also figured out how to speed up Google Chrome's rendering of double-byte languages like Japanese, Chinese, and Korean.

Since comics (or manga) are quite popular in Japan, we thought Japanese users would enjoy a comic book about the contributions of our local team. So we created a brand new issue of our comic book in Japanese. Even if you can't read Japanese, I think you'll enjoy it.

The illustrations are by a talented Japanese artist named Yutanpo Shirane, who picked up right where the first comic left off.

Posted by Kaori Negoro and John Fu, Google Japan

[G] Mobile Uploads to YouTube Increase Exponentially

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YouTube Blog: Mobile Uploads to YouTube Increase Exponentially

In the last six months, we've seen uploads from mobile phones to YouTube jump 1700%; just since last Friday, when the iPhone 3GS came out, uploads increased by 400% a day.

This growth represents three things coming together: new video-enabled phones on the market, improvements to the upload flow when you post a video to YouTube from your phone, and a new feature on YouTube that allows your videos to be quickly and effortlessly shared through your social networks. It takes just a minute to connect your YouTube account to your Facebook, Twitter and Google Reader accounts. Complete a simple, one-time connection on our upload page to allow all your friends and followers to get a real-time stream of your uploads to YouTube, which can be essential in this age of citizen reporting and ubiquitous sharing.

Already, you're teaching each other how to use this technology, you're doing product reviews and comparisons, and you're making test videos -- lots and lots of them. In fact, look at them closely -- where they're shot, who's in them -- and they stitch together a great patchwork of, well, life, from the little moments to the big ones:

* At grandpa's house

* In a Cambodian liquor store

* Observing carnivorous plants

* Drumming

* Swinging kids

* On a roadtrip

* At a wedding

* Capturing a wistful, rainy day

* "Live" from the Apple Store

* Squashing a can

* Pulling a giant stump out of the backyard

* Poolside, complete with a drop in the water (it keeps working)

Can you make your test video go viral through your social networks? If you can, we're willing to feature that video on our homepage. Upload a video from your phone, tag it with "mobiletest," share it with your social network, and Tweet us the link (so be sure to put "@youtube" and "mobiletest" in your message). We'll give you one week to spread your test video far and wide, after which we'll take a look at the most popular clips and feature a few on our homepage in a special "mobile upload" edition of our Spotlight Video.

So get goin', and if you want more info about playing and creating YouTube videos on your phone, go to There's a video on that page (and embedded below) that offers a step-by-step guide to uploading videos from your phone:


Dwipal Desai, Product Manager, and Mia Quagliarello, Community Manager

The YouTube Team

[G] Google Voice rolling out new invites

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Official Google Mobile Blog: Google Voice rolling out new invites

In March of this year we announced the launch of Google Voice for existing GrandCentral users. Google Voice helps you manage your phones and voicemail by unifying all your telephones - including mobile, home, and work phones - with a single phone number and letting you access voicemail via phone, email, or the Web. Today we're pleased to announce that invitations for Google Voice are starting to roll out to everyone who requested an invite. Check out more details on the Official Google Blog.

Posted by Deng-Kai Chen, Associate Product Marketing Manager

[G] Speeding up: Retaining your visitors with great user experience

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Inside AdSense: Speeding up: Retaining your visitors with great user experience

Last week, we kicked off a five-week educational series about speeding up your business in a slowdown. This week, you'll hear tips from Ricardo Prada, a user experience researcher at Google, about designing for the user. As we continue to share tips about attracting more visitors, increasing your revenue potential, and attracting more advertiser budget, we invite you to share your own suggestions for growing your business by leaving comments on each post. You can also follow the series at

Hi, I'm Ricardo Prada. As a user experience researcher here at Google, one of the things my colleagues and I are responsible for is making sure that Google websites are efficient and fun to use so that visitors keep coming back to them. I'd like to share three tips we think about daily as we do our jobs. Ultimately, they all fit into our guiding principle: if you focus on the user, everything else will follow.

Tip #1: Design for the tasks that visitors complete on your site.

Think about tasks on your website first and layouts second. It's tempting to want a flashy design that exercises your CSS skills, but remember that vistors come to your site with specific goals in mind, like reading your essays, or checking out your collection of sports photos. Write down the top three tasks your users might want to accomplish on your site, and design to make those tasks quick and efficient.

Tip #2: Use ads as potential exit paths, not interruptions.

Ads should complement your site, not distract from it. The most natural place for a user to evaluate an advertisement is after they've completed their goals on your site. Instead of interrupting your user's main tasks, try to offer ads as potential exit path for users who were probably ready to leave anyway by placing them at the end of completed tasks.

Tip #3: SEO - only if it makes sense.

Only do search engine optimizations that benefit your users. For example, page titles that are relevant to the page content make it easier for your visitors to understand what your articles are about. On the other hand, there are lots of sneaky strategies out there for improving search engine rank. Most of those don't work anymore, and they might actually harm your site's reputation.

Additional Resources:
Posted by Talia Brodecki - AdSense Product Marketing

[G] Lights! Camera! Action! Trailers Page Launches

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YouTube Blog: Lights! Camera! Action! Trailers Page Launches

Summer is in full swing and that means summer movie season is right around the corner. Get a sneak peek at upcoming blockbusters by checking out our new Trailers page in the Movies section of our site. We have previews for some of the season's most anticipated films, like "Harry Potter & the Half Blood Prince" and the new Twilight movie, "New Moon." We're adding new trailers frequently, so check back often.


Curtis Lee

Product Marketing Manager

The YouTube Team

[G] Google Voice invites on their way

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Official Google Blog: Google Voice invites on their way

A couple of months ago we announced Google Voice, a service that gives you one phone number to link all your phones and makes voicemail as easy as email. We are happy to share that Google Voice is beginning to open up beyond former GrandCentral users. If you requested an invitation on the Google Voice site or previously on GrandCentral, keep your eye out for an invite email.

Once you receive your invitation, just click on the link and follow the instructions to setup your new Voice account. To help you find a Google number that is personalized to you, we've added a number picker that lets you search by area code and text. See if you can find a number that contains your name, a specific word or a number combination.

To learn more about Google Voice, check out the video below. If you haven't signed up for a Google Voice invite, make sure to get on the list by leaving us your email address at

Posted by Craig Walker and Vincent Paquet, Product Managers, Google Voice

[G] Take Docs to Work

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Official Google Docs Blog: Take Docs to Work

Collecting information from coworkers is something that many of us do every day. Whether you're chasing after sales figures, budget projections, product feedback or TPS reports, the basic business of requesting, collecting, and processing information is, well, a basic part of business.

Here at Google, we use spreadsheet forms for employee surveys, volunteer lists, product feedback and managing events like team offsites. Forms chase information so that we don't have to. Send a form with simple, straightforward questions via email -- and behind the scenes, your form busily updates your online spreadsheet with responses in real-time.

If you're already a convert to forms and were struggling to explain how they work to your co-workers, check out this short video we've created and then pass it along:

Posted by: Jason Cook, Product Marketing Manager

Wednesday, June 24, 2009

[G] Guten LinuxTag!

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Google Open Source Blog: Guten LinuxTag!

The Open Source Team's Cat Allman will be in Berlin, Germany this week to present at LinuxTag 2009. Cat's talk, Getting Started in Open Source: An Overview for Newbies, will take place on Friday, June 26th at 4 PM local time. This will be Cat's second time presenting at LinuxTag - in 2008 she gave a talk about Google Summer of Code™.

This year LinuxTag expects over 10,000 visitors from around the world- If you are there make sure to attend Cat's talk!

By Ellen Ko, Open Source Team

[G] New Channels Coming Soon

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YouTube Blog: New Channels Coming Soon

A few months ago, we launched our YouTube channels redesign in beta (first via a secret opt-in URL that many of you discovered, then as a visible opt-in link). Hundreds of thousands of you are now using the new version, have contributed a lot of useful feedback, and have helped make the new channels beta stronger and faster. Here are a few cool examples of great new channel designs: IceflowStudios, Vlogbrothers, nalts, LisaNova, sxephil, ThadewGrum, The White House, and the University of Phoenix.

We're now ready to start rolling out the new channels design to more users. Starting today, all new accounts will automatically have the new version of channels. Here's a video introducing the new channels, the benefits, and how you can get started:

Finally, we'd like to give you advance warning that all existing channels will change over to the new design on July 15. (Partners, watch for separate communications about your changeover date.)

Want to try it out or start getting ready before July 15? Just click on the "Upgrade my channel!" link on your Channel Design page (and note that you can switch back anytime until July 15). Keep in mind that new channels are still in beta for now, so there may be a few elements missing here and there. If you have questions, please visit our Help Center. Also, we've been sharing our progress and gathering feedback from users on a dedicated channels beta blog. Join in if you're interested in learning more and want more frequent updates on our beta progress -- and let us know if there's anything that you'd like to see added to the new version of channels, too.


Brian Glick

Product Manager

The YouTube Team

[G] Seminars For Success July - Edmonton, Canada

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Google Analytics Blog: Seminars For Success July - Edmonton, Canada

Hello, Edmonton Canada! Home of the worlds largest shopping and entertainment center (West Edmonton Mall) and gateway to some of the North's most spectacular National Parks and our first Seminars for Success in province of Alberta!

Our Google Analytics Seminar Leader, Benjamin Mangold from Mangold Sengers is making a special trip from his home country of Australia to teach the Google Analytics Intro and Advanced session.  These are great in person trainings and will jump start you in Google Analytics.  Return from these trainings with a practical understanding of how to use these products for your business along with some great tips & best practices.. and maybe some pictures of Elk and Bighorn Sheep.

They're tooting the horns on how beneficial these courses are. Here's what a recent attendee said:
"Well worth it all, travel, money and the time spent at the seminar flew by. "
David Wentworth Barton Publishing, attendee Seminars for Success, June 2009, Miami, FL

Google Analytics – Introduction & User Training  
Edmonton, Canada - Tuesday, July 7

Day one offers an introduction to Google Analytics and then some. Learn how to turn the sea of web analytics data into information that you can use to make the decisions that drive your bottom line. Day one topics include:
  • Introduction to Web Analytics
  • Common Interface Features
  • Dashboard Reports & Customization
  • Understanding Visitors, Traffic Sources, Content, Goals and Ecommerce
  • Motion Chart Visualization
  • Analytics Best Practices for Branding, Lead Generation & Ecommerce
  • And much, much more…
Google Analytics – Advanced Technical Implementation
Edmonton, Canada - Wednesday, July 8

The second day will show you how to install and configure the advanced features and capabilities of Google Analytics. We'll show you how to use every ounce of this tool with tips and tricks, technical aspects, and how to avoid common problems. Day two topics include:
  • Profiles and Strategies
  • Filters – Uses and Implementation
  • Goals & Funnels - Configuration & Setup
  • Ecommerce Implementations
  • Site Search, Event Tracking, Custom Reporting and Advanced Segmentation
  • And much, much more…
Seats are limited, so register today for the July seminars!

Register for Edmonton, Canada Seminars

Posted by Eva Woo, Google Analytics Team

[G] New Data Feed Interface Improvements

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Official Google Base Blog: New Data Feed Interface Improvements

Last week, several members of the Google Product Search team went to the Internet Retailer Conference & Expo in Boston, where we had a chance to meet with some of our content providers. We got some great feedback about Product Search and Google Base at the conference, from success stories to feature requests. This sort of user feedback is a crucial part of the development process at Google - it directly impacts focus areas for our engineers and product teams. For example, a top request from our merchants has been for more information about their data feeds, and I'm happy to announce that as a result of that feedback we've launched a new data feed interface in all Google Base accounts.

You can see this new interface in the "Data feeds" section of the "My Items" tab. First, you'll notice that we now show the number of inserted items for the feeds you've submitted in the "Last upload data & status" column. Also in that column, you'll see a link called "View errors and suggestions." This link takes you to a page which details feed-level and item-level errors and warnings, so you can more easily take action to get all your items submitted, with all relevant attributes. If you haven't seen these new features yet, sign in to your Google Base account and check them out today.

Posted by Chris Azalde, Google Base Support

[G] Keeping track of hurricane season

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Google LatLong: Keeping track of hurricane season

The 2009 hurricane season has begun. Tropical Storm Andres is brewing off the coast of Mexico, and other storms are sure to follow. As we did last year, we've created a "Hurricane Season 2009" folder under "Weather" in Google Earth. This folder contains data that allows you to watch the storms develop and follow their progress.

Within this folder, you'll find hourly-updated storm tracks courtesy of the National Hurricane Center, which include forecasted storm center positions and storm track areas. The forecasted center positions of each storm are represented by hurricane-like icons and correspond in size and shape to the intensity and type of storm. The current position of the storm is shown, along with the predicted storm track swath, which is outlined in red. These are areas most likely to be affected by the storm at a given time 12-hour interval. Inside each balloon you'll find an overview of the storm, its official NHC advisory, a near real-time news gadget, and reference information.

Tropical Storm Andres off the coast of Mexico

Posted by Pete Giencke and Cris Castello, GIS Data Engineers

[G] Announcing the AdSense for Mobile Applications beta

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Official Google Mobile Blog: Announcing the AdSense for Mobile Applications beta

(cross-posted from the Official Google Blog)

You don't have to be a mobile expert to see how smartphones are revolutionizing our daily lives. Lower prices, faster network speeds and unlimited data plans mean that people often reach for their cell phone rather than their computer when they are seeking information. As a result, mobile applications have become more and more popular, helping people find music, make restaurant reservations or check bank balances — all on their phone.

We want to contribute to the growth of these mobile applications, which is why we're happy to announce our beta launch of AdSense for Mobile Applications. After all, advertisers are looking for ways to reach potential customers when they are engaged with mobile content, and application developers are looking for ways to show the best ads to their users. We have already had a successful trial of this service with a small number of partners, and are excited that we can now offer this solution to a broader group.

AdSense for Mobile Applications allows developers to earn revenue by displaying text and image ads in their iPhone and Android applications. For our beta launch, we've created a site where developers can learn more about the AdSense for mobile applications program, see answers to frequently asked questions and sign up to participate in our beta. Advertisers can also learn about the benefits of advertising in mobile applications.

We're excited to open up this beta to more developers, and look forward to offering new features for our mobile advertisers and publishers in upcoming releases. We also want to say a big thank you to the partners who worked with us on the trial stages of this project including Backgrounds, Sega, Shazam, Urbanspoon and more.

Check out this short video of Howard Steinberg, Director of Business Development at Urbanspoon, discussing his experience with AdSense for Mobile Applications.

Posted by Susan Wojcicki, Vice President, Product Management

[G] Announcing the AdSense for Mobile Applications beta

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Official Google Blog: Announcing the AdSense for Mobile Applications beta

You don't have to be a mobile expert to see how smartphones are revolutionizing our daily lives. Lower prices, faster network speeds and unlimited data plans mean that people often reach for their cell phone rather than their computer when they are seeking information. As a result, mobile applications have become more and more popular, helping people find music, make restaurant reservations or check bank balances — all on their phone.

We want to contribute to the growth of these mobile applications, which is why we're happy to announce our beta launch of AdSense for Mobile Applications. After all, advertisers are looking for ways to reach potential customers when they are engaged with mobile content, and application developers are looking for ways to show the best ads to their users. We have already had a successful trial of this service with a small number of partners, and are excited that we can now offer this solution to a broader group.

AdSense for Mobile Applications allows developers to earn revenue by displaying text and image ads in their iPhone and Android applications. For our beta launch, we've created a site where developers can learn more about the AdSense for Mobile Applications program, see answers to frequently asked questions and sign up to participate in our beta. Advertisers can also learn about the benefits of advertising in mobile applications.

We're excited to open up this beta to more developers, and look forward to offering new features for our mobile advertisers and publishers in upcoming releases. We also want to say a big thank you to the partners who worked with us on the trial stages of this project including Backgrounds, Sega, Shazam, Urbanspoon and more.

Check out this short video of Howard Steinberg, Director of Business Development at Urbanspoon, discussing his experience with AdSense for Mobile Applications.

Posted by Susan Wojcicki, Vice President, Product Management

[G] The Day in the Cloud Challenge has begun

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Official Google Blog: The Day in the Cloud Challenge has begun

Today, we invite you to take part in the Day in the Cloud Challenge, an online scavenger hunt that's being played simultaneously on the ground and in the air aboard Virgin America flights across the U.S. The Day in the Cloud demonstrates how people can use Google Apps to stay connected with friends, family and co-workers when they're away from their homes — even at 35,000 feet in the air.

The online game will be available until 11:59pm PDT today, so find a quiet spot, do some finger stretches, and take the challenge.

Posted by Vivian Leung, Google Apps Team

Tuesday, June 23, 2009

[G] Chris DiBona and Leslie Hawthorn at FISL

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Google Open Source Blog: Chris DiBona and Leslie Hawthorn at FISL

If you are in South America this week and you have been wanting to find out more about Google's Open Source activities or the future of Open Source and its communities, Chris DiBona and Leslie Hawthorn from the Google Open Source Programs Office will be speaking at the tenth annual Fórum Internacional Software Livre (FISL) in Porto Alegre, Brazil.

Leslie will be presenting tomorrow, June 24th, 1 PM local time about Google Summer of Code™, and she'll be staying afterward to meetup with Google Summer of Code participants who are in the area. On June 26th at 2 PM, Leslie will be presenting "Community Management Basics" and how to make FLOSS projects and communities welcoming for new contributors.

Chris' first talk, "Open Source: Then, Now and Tomorrow" takes place on June 26th at 3 PM local time. In addition to the past, present, and future of FOSS, Chris will discuss how Google uses and releases Open Source software. In Chris's second talk, "An Introduction to Android" at 5 PM on the 26th, he will explain the ideas and structure behind the Open Source mobile operating system Android.

All four talks are great opportunities to learn more about Google and Open Source. Come ask questions and get to know members of the Open Source Team!

by Ellen Ko, Open Source Team

[G] Let's make the web faster

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Official Google Blog: Let's make the web faster

From building data centers in different parts of the world to designing highly efficient user interfaces, we at Google always strive to make our services faster. We focus on speed as a key requirement in product and infrastructure development, because our research indicates that people prefer faster, more responsive apps. Over the years, through continuous experimentation, we've identified some performance best practices that we'd like to share with the web community on, a new site for web developers, with tutorials, tips and performance tools.

We are excited to discuss what we've learned about web performance with the Internet community. However, to optimize the speed of web applications and make browsing the web as fast as turning the pages of a magazine, we need to work together as a community, to tackle some larger challenges that keep the web slow and prevent it from delivering its full potential:
  • Many protocols that power the Internet and the web were developed when broadband and rich interactive web apps were in their infancy. Networks have become much faster in the past 20 years, and by collaborating to update protocols such as HTML and TCP/IP we can create a better web experience for everyone. A great example of the community working together is the HTML5 protocol. With HTML5 features such as AppCache, developers are now able to write JavaScript-heavy web apps that run instantly and work and feel like desktop applications.
  • In the last decade, we have seen close to a 100x improvement in JavaScript speed. Browser developers and the communities around them need to maintain this recent focus on performance improvement in order for the browser to become the platform of choice for more feature-rich and computationally-complex applications.
  • Many websites can become faster with little effort, and collective attention to performance can speed up the entire web. Tools such as Yahoo!'s YSlow and our own recently launched Page Speed help web developers create faster, more responsive web apps. As a community, we need to invest further in developing a new generation of tools for performance measurement, diagnostics, and optimization that work at the click of a button.
  • While there are now more than 400 million broadband subscribers worldwide, broadband penetration is still relatively low in many areas of the world. Steps have been taken to bring the benefits of broadband to more people, such as the FCC's decision to open up the white spaces spectrum, for which the Internet community, including Google, was a strong champion. Bringing the benefits of cheap reliable broadband access around the world should be one of the primary goals of our industry.
To find out what Googlers think about making the web faster, see the video below. If you have ideas on how to speed up the web, please share them with the rest of the community. Let's all work together to make the web faster!

Posted by Urs Hoelzle, SVP, Operations and Bill Coughran, SVP, Engineering

[G] Advertisers share their success stories and AdWords tips

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Inside AdWords: Advertisers share their success stories and AdWords tips

After reorganizing their ad groups, saw a 140% increase in their click-through rate (CTR). Many advertisers ask us how to improve their performance, and the answer is that simple one day projects, like the one completed, can lead to big improvements in your performance.

Click on any of the video links below to see how these AdWords advertisers received more visitors to their websites, more paying customers, and more awareness about their businesses with a few simple changes to their campaigns. Each video will show you the problems the advertiser was having in their campaigns, how they improved their performance, and how you can do the same.

Expanding keywords: After adding keywords to their account, Adventures Cross Country saw a 55% increase in the number of people who filled out forms on their site. Watch the video and see how adding new keywords with consistent CPCs can help you reach more customers.

Organizing ad groups: After creating tightly themed ad groups, saw an influx of visitors to their site and a 140% increase in their click-through rate. Watch the video and see how reorganizing your campaigns makes it easier for your customers to find you.

Testing new ads: After testing new ads, Studio 132 saw a 200% increase in CTR and a huge increase in phone calls for their services. Watch the video and see how testing ads with optimized rotation helps attract more potential customers.

Adjusting bids: After raising some keyword bids to meet or exceed their first page bid recommendations, MoonKnight Networks saw their call volume shoot up by 200%, with a 270% increase in CTR. Watch the video and see how adjusting bids can help you get more exposure and more clicks for your ads.

You can also view the entire playlist of videos here:

Posted by Amanda Kelly, Inside AdWords crew

[G] Speed Matters

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Official Google Research Blog: Speed Matters

Posted by Jake Brutlag, Web Search Infrastructure

At Google, we've gathered hard data to reinforce our intuition that "speed matters" on the Internet. Google runs experiments on the search results page to understand and improve the search experience. Recently, we conducted some experiments to determine how users react when web search takes longer. We've always viewed speed as a competitive advantage, so this research is important to understand the trade-off between speed and other features we might introduce. We wanted to share this information with the public because we hope it will give others greater insight into how important speed can be.

Speed as perceived by the end user is driven by multiple factors, including how fast results are returned and how long it takes a browser to display the content. Our experiments injected server-side delay to model one of these factors: extending the processing time before and during the time that the results are transmitted to the browser. In other words, we purposefully slowed the delivery of search results to our users to see how they might respond.

All other things being equal, more usage, as measured by number of searches, reflects more satisfied users. Our experiments demonstrate that slowing down the search results page by 100 to 400 milliseconds has a measurable impact on the number of searches per user of -0.2% to -0.6% (averaged over four or six weeks depending on the experiment). That's 0.2% to 0.6% fewer searches for changes under half a second!

Furthermore, users do fewer and fewer searches the longer they are exposed to the experiment. Users exposed to a 200 ms delay since the beginning of the experiment did 0.22% fewer searches during the first three weeks, but 0.36% fewer searches during the second three weeks. Similarly, users exposed to a 400 ms delay since the beginning of the experiment did 0.44% fewer searches during the first three weeks, but 0.76% fewer searches during the second three weeks. Even if the page returns to the faster state, users who saw the longer delay take time to return to their previous usage level. Users exposed to the 400 ms delay for six weeks did 0.21% fewer searches on average during the five week period after we stopped injecting the delay.

While these numbers may seem small, a daily impact of 0.5% is of real consequence at the scale of Google web search, or indeed at the scale of most Internet sites. Because the cost of slower performance increases over time and persists, we encourage site designers to think twice about adding a feature that hurts performance if the benefit of the feature is unproven. To learn more on how to improve the performance of your website visit For more details on our experiments, download this PDF.

[G] Twittering with Google Analytics and Google Website Optimizer

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Google Analytics Blog: Twittering with Google Analytics and Google Website Optimizer

Our good friend John Marshall just posted this Facebook status update: "cycling to work this morning I hear the birds twittering. Instinctively I wonder if they should be doing something more productive."
Lol, John. He's referring to and the fact that with it, your opportunities to waste time have increased. Anyone following Ashton Kutcher? Consider this recent tweet:

you are the man @tonyhawk skates the halls of the white house

Actually, that is kinda cool. Definitely a good way to waste time if you want to. =) And we appreciate how Twitter has been a powerful force in the current Iranian election. It's a novel and intimate way to broadcast - and even moreso to listen - many to many.

If you work with and love web analytics like John does and we do, then following some tweets from thought leaders in the industry will keep you on the forefront of what's going with your favorite products. It's an energizing and quick way to connect and engage, in 140 characters or less. Here are a few Google Analytics and Google Website Optimizer-related tweets from last week along with some of their latest and greatest posts.

Brett Crosby
Google Analytics Group Product Marketing Manager
Twitter bio: "One man brand"
  • New Aberdeen report, Google Analytics wins enterprise:
    9:13 AM Jun 22nd from web

  • New Google Analytics website launched, what do you think? (retweet all you want)
    about 15 hours ago from web
  • Google Analytics cost data issue fixed, no longer in "direct":
    about 20 hours ago from web

  • Now use Conversion Optimizer with Google Analytics goals:
    10:45 PM Jun 17th from web

  • RT @avinashkaushik 2 say the downside of free tools is U have 2 invest in people is wrong. Paid tools with Analysts? Free tools=more $ 4 U.
    11:01 AM Jun 17th from web

  • How to visually explain analytics to the world:
    10:26 PM Jun 15th from web

  • @DennisMortensen sounds like it is going to be extremely entertaining... esp'ly if you end up having to do it in your underwear.
    9:30 PM Jun 15th from web in reply to DennisMortensen

Avinash Kaushik (@avinashkaushik)
Google Analytics Evangelist
Twitter bio: "Author - Web Analytics: An Hour A Day | Analytics Evangelist - Google | Co-Founder - Market Motive Inc"
  • Want to improve conversion rates? Consider following Seth Godin's specific advice for ecommerce:
    about 3 hours ago from web

  • Hurray! Auto-tagged Google paid search campaigns move back fm Direct 2 the Search report: Thanks Phil!
    about 3 hours ago from web

  • [And this is in NYC!] What is a Browser? Video, 3 mins
    about 14 hours ago from web

  • "Simplicity good. But simple it is not." - Yoda.
    about 21 hours ago from web

  • @links4legends You could set them up as separate sources and then segment them as normal. Pls try it.
    about 22 hours ago from web in reply to links4legends

  • Just look at it... Its the most perfect gorgeous day in San Francisco. I love this city!
    about 24 hours ago from web

  • The best free e-book on Web Analytics+Testing+Usability, 30 pages: So simple ur grandma will love it!
    9:18 AM Jun 18th from web

  • This is cool web analytics: The 50 most frequently looked-up words on in 2009:
    11:38 PM Jun 17th from web

Trevor Claiborne (@tclaiborne)
Google Website Optimizer Product Marketing Manager
Twitter bio: "Product Marketing Manager for Google Website Optimizer and a nice guy too"
  • Free new AdWords interface webinar today at 11 AM PDT. Register here:
    about 6 hours ago from web

  • Holy crap - RT @MotivityCMS: Google Website Optimizer Increases Conversion 591% I love #gwo
    10:02 PM Jun 17th from TweetDeck

  • @oggy Sure it can. Are you doing an A/B or an MVT test? Happy to walk you through it if you DM an email address.
    4:15 PM Jun 16th from web in reply to oggy

  • @waynepelletier What issue are you seeing? And have you read this: GA and GWO should play nicely together.
    10:06 AM Jun 11th from web in reply to waynepelletier

  • RT @josh_baker Interpreting Google Website Optimizer’s Page Sections Report #GWO #optimization - Nice post!
    10:17 AM Jun 4th from web

  • In Seattle for #SMX. Come to my session Deep Dive into the New AdWords Interface tomorrow at 11.Also at the Google booth for #GWO
    1:11 PM Jun 1st from web

Justin Cutroni (@justincutroni)
Google Analytics Authorized Consultant with Epikone and author of Google Analytics Shortcut
Twitter bio: "Dad, husband, skiier, hiker, cook, data nerd, author."
  • Are you an @avinashkaushik fan? Are you a Timbuk2 fan? Check out their new bag: How about a discount Avinash? :)
    6:21 AM Jun 9th from

  • @BrainsOnFire Try creating an INCLUDE filter to only include traffic from your home country.
    1:49 PM Jun 3rd from TweetDeck in reply to BrainsOnFire

  • What it's like to be the Comcast's Twitter guru. Could you handle 6,000 email a month + 30,000 tweets?
    11:17 AM Jun 3rd from
  • Ok, I'm a fan of using new media (Utube) 2 drive innovative marketing ideas.But I think this might be going a bit too far!
    10:01 AM Jun 3rd from

  • RT @jonathanpb: Podcast catchup #1: my interview with @justincutroni is now posted online #btv Thanks Jonathan!
    5:43 AM Jun 3rd from TweetDeck

  • #GA ToTD:Advanced Segment data sampling sucks.To avoid create different profiles for the segments that you need to measure accurately.
    5:42 AM Jun 3rd from TweetDeck

  • Has anyone used SeeWhy abandonment tracking? Looks like a simple way to follow up on abandoned carts.
    11:56 AM Jun 2nd from web

  • Went a whole week without any social media. Quiet, but very refreshing. Surprisingly the world has not changed that much :)
    11:33 AM Jun 2nd from web

Bryan Eisenberg (@TheGrok)
Google Website Optimizer Authorized Consultant with FutureNow.
Twitter bio: "Website Conversion, Persuasion Architecture expert and best selling author of Waiting for Your Cat to Bark, Call to Action, and Always Be Testing."
  • Web Analytics and Yellow Lobsters
    about 8 hours ago from twitterfeed

  • Conversion Rate Exercise: Why Should I Do Business With You?
    4:25 AM Jun 18th from twitterfeed

  • Import web analytics data from Google Analytics in to an Excel spreadsheet #wa
    2:15 AM Jun 18th from TweetDeck

  • Bagging the Conversion Elephant: Google Analytics Blog
    3:36 PM Jun 17th from TweetDeck

  • Are Your Analytics Causing You to Lose 30% of Your Sales?
    12:24 PM Jun 17th from twitterfeed

  • RT @minethatdata: #IRCE Top 500 Internet Retailers represent 65pct of e-commerce sales. Mercy.
    6:45 AM Jun 17th from TweetDeck

  • RT @Mike_Stelzner: Interesting stats on how much video people watch online:
    6:16 AM Jun 17th from TweetDeck

  • Do you think Twitter will become obsolete?- iMedia connection's Jason Clark does -
    5:37 AM Jun 15th from TweetDeck

  • The Day the Media Died
    4:17 AM Jun 14th from TweetDeck
Posted by Jeff Gillis, Google Analytics Team