Saturday, May 23, 2009

[G] Google Spreadsheets power gFlashPro Flashcards for iPhone

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Official Google Mac Blog: Google Spreadsheets power gFlashPro Flashcards for iPhone

Guest post by Mike MacDonald, Founder and CTO, gWhiz LLC

gFlashPro, the first offering in the iPhone App Store from our company, gWhiz, is a popular mobile flashcards application used by students of all ages to study on the go. Google Spreadsheets provide a key element of the gFlashPro architecture.

To create a gFlashPro flashcard set, students or teachers open up a new Google Spreadsheet and put questions in the first column, and answers (including multiple choice) in the adjacent columns. Meta-data (set description, search tags, runtime options, and so on) isn't required, but can be entered into a separate worksheet as simple key-value pairs. Then, on the iPhone or iPod touch, from within gFlashPro, users are given a list of the available flashcard sets (i.e., spreadsheets) for easy download. Alternatively, they can select flashcard sets from our catalog: a searchable repository of thousands of shared flashcard sets covering virtually any subject.




Once selected, the card set (spreadsheet) is downloaded into gFlashPro and presented to the user for mobile study and quizzing.



A few reasons we chose to use Google Spreadsheets:

  • We didn't want to have to write our own server-side flashcard creation code. If we "rolled our own", it would have been code that we'd need to maintain going forward. Using Google Spreadsheets allowed us to leverage the strength of Google's development team, the many built-in functions (e.g., importing .xls), and in the future, Google Gadgets.
  • Google's server infrastructure reliability is far better than anything we could possibly afford.
  • User authentication is handled by Google. While this is not a huge problem, it's just one more thing that our small development team doesn't need to deal with.

And a few lessons learned:

  • There are document limits for each account. In our case, the number and storage of documents is distributed across many thousands of users. Having a shared document in your account doesn't count against that limit.
  • While the Objective-C libraries for connecting to Google Docs are incredibly powerful, they are also fairly heavyweight for content-heavy apps like ours. We found that flashcard sets with more than 300 rows would blow out memory on the iPhone because of the substantial number of objects being created for each spreadsheet cell. One alternative we're considering in another application is to write our own XML parser to exclusively process spreadsheet data coming from Google.

Any questions? Just email us at info@gwhizmobile.com.
URL: http://googlemac.blogspot.com/2009/05/google-spreadsheets-power-gflashpro.html

Friday, May 22, 2009

[G] Would you like some extra suggestions with that?

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Google LatLong: Would you like some extra suggestions with that?


The Google Maps driving and walking directions team has traditionally been in the business of answering the question "what is the best way to get from point A to point B?" When there's a single obvious route, we usually don't have a problem finding it. When there are many good routes to your destination, we suggest one we consider to be the best and let you drag the route around to discover the rest. But what about when there are two or three different routes that all get you to point B effectively? Wouldn't you like to see them all on the map for comparison? Now you can!

When there is more than one good way to get from A to B, we still show you the route we think is best, but in addition we now show one or two additional routes, under the "Suggested Routes" heading. These are other good routes that we think you might be interested in because they are different enough from the best route that personal preferences are likely to affect your choice.

For example, when driving between the two engineering offices in Washington, while we still return the WA-520 bridge as the primary route, we offer the additional suggestion of the I-90 bridge which you might prefer because it has carpool lanes; hover over a suggestion to see both routes on the map, and click on a suggestion to update the step-by-step directions:


For those curious about what's happening behind the scenes, here are some slightly technical details. Deciding which route is "best" involves balancing competing factors: distance, travel time, number of turns, and many more. We boil all these factors down to a "cost" associated with each candidate route and display the route with the lowest "cost." But we don't know about all of your personal preferences, some of which can mean a higher cost route is better for you. Now you can compare and choose!

One final tip: when you're evaluating routes, check to see if the traffic layer is available in your area so you can see either the live conditions or the predicted conditions for when you're traveling, helping you make a smart decision about the best route for you.


Posted by Ami Fischman, Software Engineer
URL: http://google-latlong.blogspot.com/2009/05/would-you-like-some-extra-suggestions.html

[G] Bring More of Your World Into Google Map Maker

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Google LatLong: Bring More of Your World Into Google Map Maker


Since launching Google Map Maker, our user-contributed "wiki-map", we've gotten a lot of great user feedback. Two of our top requested features are to more easily get data into and out of Google Map Maker. We've recently begun to address the latter with a variety of efforts ranging from making Google Map Maker tiles available in the Maps API to allowing shp and kml file download for some of the Google Map Maker data. With the latest batch of new features, we now also give users a new way to bring data into Google Map Maker: Overlays. This allows users to overlay kml and image files on top of the map tiles to assist with mapping. A great file to test this feature out with is the Panoramio kml: www.panoramio.com/kml . Adding this kml will drape user-contributed photos on top of your map to give you a ground view no matter where in the world you are mapping. For a full tutorial on how to use the Overlay feature, see Overlay Tutorial.


Posted by Kishore Annapureddy, Software Engineer, and Jessica Pfund, GIS Specialist
URL: http://google-latlong.blogspot.com/2009/05/bring-more-of-your-world-into-google.html

[G] Update: Analytics Webinar with Avinash Kaushik

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Inside AdWords: Update: Analytics Webinar with Avinash Kaushik

A couple weeks ago we posted some upcoming Google webinars, and last week, Analytics Evangelist, Avinash Kaushik, led a discussion on the 'Top 5 Things Marketers Can Do Now" in order to maximize ROI. We realize some of you may have missed the opportunity to hear Avinash speak, but may still be interested in the tips he was able to provide. As such, we've posted a recording of his talk onto the Google Brand Channel on YouTube.

Posted by Dan Friedman, Inside AdWords crew

URL: http://adwords.blogspot.com/2009/05/update-analytics-webinar-with-avinash.html

[G] A Big Stick for Marketers

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Official Google CPG Blog: A Big Stick for Marketers


Teddy Roosevelt popularized the proverb "Speak softly and carry a big stick, you will go far." Well we've decided to use a stick, a pet stick, to help popularize Google for Advertisers.

What is Google for Advertisers? We've brought 7 of our marketing tools together to demonstrate how they can help to sell a Pet Stick and of course, how they can help your business and brands grow.




Google for Advertisers has a tremendous amount of info that's easy to find, navigate and take in. This site offers basic overviews and easy access to in-depth looks at marketing tools like Search, display, Mobile, Google Trends, Ad Planner and much more....um...more than you can shake a stick at. Sorry, had to do it.

Posted by Rich Godwin, Manager of CPG Sales, West
URL: http://google-cpg.blogspot.com/2009/05/big-stick-for-marketers.html

[G] Share Your Google Analytics Data With Everyone

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Google Analytics Blog: Web Analytics Tips & Tricks: Share Your Google Analytics Data With Everyone

Almost everyone uses Google Analytics to calculate overall site traffic as a way to measure the value of their website.

Many users are clamoring for a simpler way to share their Analytics traffic data with their external stakeholders. These stakeholders, such as investors and advertisers, typically use data reported by other services to evaluate the performance of a company. Many times these estimates are significantly different than that from Google Analytics.

One way to share your Analytics data with everyone is to use our recent integration with Google Ad Planner. With this, you can replace Ad Planner traffic estimates with actual data collected by Google Analytics.

Now you can use the Google Analytics Data Export API to create your own integrations to share Google Analytics data with everyone. For example, if you use WordPress blogging software, you can display Google Analytics traffic data directly on your website using the new Analyticator plugin by Sprial Web Consulting.

Ronald Heft explains, "this plugin allows WordPress users to easily configure tracking and reporting of Google Analytics data without having to manually edit their WordPress template files. The plugin uses the new Google Analytics API to retrieve the unique visitor information and display it directly on your blog."

Example of the Analyticator plugin display

To use the plugin, download it from the WordPress plugin Website or just search for, "analyticator" in the "Add a New Plugin" section of the WordPress Administration page. According to Heft, Sprial plans to surface more Google Analytics API data, such as a summary dashboard of website statistics and a widget to display the most popular pages.

We're looking forward to watching the evolution of this plugin and excited to see the applications developers are building with the Google Analytics Data Export API.

Posted by Nick Mihailovski, The Google Analytics API Team
URL: http://analytics.blogspot.com/2009/05/share-your-google-analytics-data-with.html

[G] The U.S. Government comes to YouTube

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Google Public Policy Blog: The U.S. Government comes to YouTube

Posted by Steve Grove, YouTube News & Politics

(Cross-posted from CitizenTube)

Spacemen floating through the international space station. World leaders sending messages across borders. A life-sized slice of pizza explaining how to apply for a passport. Sound like outtakes from the latest Hollywood movies? Actually, these videos are part of the new U.S. Government portal on YouTube.

That's right, your federal government has come to YouTube. You may have noticed that President Obama has been posting weekly addresses to the White House YouTube channel since inauguration. Now, there are dozens of official federal YouTube channels where you can access footage from NASA, the State Department, the FBI, the CDC, and more. It's all part of making Washington, D.C., more transparent and accessible than ever before -- and helping you easily navigate government information that's relevant to your life.

The U.S. Government channel is located at youtube.com/usgovernment, a nifty hub that links off to dozens of federal government channels on YouTube, from the Social Security Administration to the Environmental Protection Agency, with others to be added in the coming months. Learn more in this video from the White House New Media office, and take a spin through this playlist to see some highlights so far:




Our federal leaders and civil servants aren't just on YouTube to distribute video; they're here to engage with you in a way that only YouTube makes possible. So leave your comments, rankings, and ideas for these agencies on any of their videos to ensure that your voice is heard on the issues you care about. Reach out to your local government as well and encourage local officials to start posting footage to YouTube. By exposing everything from committee hearings to planning meetings, we can make our civic lives more open than ever before. Ultimately, it will help us hold public servants accountable for the jobs we've hired them to do.
URL: http://googlepublicpolicy.blogspot.com/2009/05/us-government-comes-to-youtube.html

[G] YouTube에선 1분에 20시간 분량의 동영상이 업로딩!

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YouTube Blog: YouTube에선 1분에 20시간 분량의 동영상이 업로딩!

Title : YouTube에선 1분에 20시간 분량의 동영상이 업로딩!

2007년 중반무렵, YouTube는 매 분당 6시간 분량의 동영상이 업로드 됐습니다. 그 후 분당 업로드량은 8시간, 10시간 그리고 13시간으로 점차적으로 증가했습니다. 2009년 1월, YouTube는 분당 15시간 분량의 동영상이 업로드가 되며, 매주 86,000 편에 달하는 최신 할리우드 극장 개봉영화 상영시간과 상응하는 기록을 이뤄냈습니다.



현재 YouTube는 분당 20시간 분량의 동영상이 업로드되고 있습니다. 이것은 YouTube가 동영상 사이트의 선두자로 자리매김 한 것임을 증명합니다. YouTube는 여러분들의 의견, 경험 그리고 창의성을 타인과 공유하고자 하는 노력을 바탕으로 탄생되었습니다.

YouTube는 뉴스, 장편 및 단편 영화, 뮤직비디오, 사용법을 알려주는 UCC 콘텐츠, 스포츠 하이라이트 및 홈 비디오를 포함해 ‘스케이트보드를 타는 개’와 같은 희귀하고 재미있는 동영상까지 보유하고 있습니다. YouTube의 사용자들이 원하는 모든 종류의 콘텐츠를 보유하고 있습니다. 따라서, YouTube는 이러한 다양한 콘텐츠 중에서 사용자가 관심을 갖는 동영상을 찾기를 기대합니다.



YouTube는 지속적으로 새로운 방식의 동영상 업로딩 방법을 개발하고 있습니다. 오늘 YouTube는 동영상 시청 후 사용자의 소감이 곧바로 기록 가능한 신 기능이 출시 되었으며, 이를 통해 YouTube 사용자들의 경험을 보다 많은 사람들과 공유하게 되었습니다. .이 기능은 동영상이 끝난 후 소감 기록을 요청하는 아이콘이 화면에 나타나게 됩니다. 이 아이콘을 클릭하면 사용자의 웹캠을 활성화시켜 대화에 참여할 수 있도록 합니다.



YouTube에 대한 여러분의 관심과 사랑에 감사드리며, 분당 24시간 분량의 업로딩 신기록을 기대합니다.



감사합니다.

YouTube팀 드림
URL: http://www.youtube.com/blog?entry=XXW-_mUlghY

Thursday, May 21, 2009

[G] Spotlight on Developers: Educational Spreadsheet Gadgets

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Official Google Docs Blog: Spotlight on Developers: Educational Spreadsheet Gadgets

As we gear up for Google I/O, our annual developer conference, we'll be presenting a series of posts highlighting some of the gadgets and applications that have been built by developers using our APIs. Today, we'll start with a few gadgets that might be useful for educators, students, and maybe word-lovers, too.

Spreadsheet gadgets allow you to display spreadsheet data in new and interesting ways. Using our spreadsheet gadgets API and the spreadsheet Data APIs, outside developers and other Google teams have been able to add new features into spreadsheets and publish these gadgets to iGoogle, blogs and other platforms. Some older, but popular examples include a Gantt Chart by Viewpath and the Analytics for Google Docs spreadsheets by Panorama.

For this first post in the Spotlight on Developer series, I wanted to show off a few new gadgets that teachers and students might find useful -- for studying for a Spanish exam or learning new vocabulary by playing fun word games.

1. Flash Cards (by Seth Glickman, previous Web Development Intern) - Easily create flashcard sets. HTML is allowed. Ideal for foreign language vocabulary sets, AP Chemistry common ions... anything you'd use flashcards for. Remove cards from view once you know them well enough, shuffle the remaining cards, change languages and more. Try this out.




2. Word Study (by Pamela Fox, Engineer) - Create interactive word games. You can guess using word jumbles, type-ins, or multiple choice, and you can choose to have the hints come from Google Image Search, Google Translate, Wikipedia, or your own spreadsheet. Try this out.




3. Word Search (by Pamela Fox, Engineer) - Create an interactive word search from a column of words in a spreadsheet, with a user-specified number of rows or columns. Try this out.



There are two ways to get started using these gadgets. First, you can use the templates above since they already have the gadget inserted within the spreadsheet. Or you can add these gadgets to your own spreadsheet by creating a new spreadsheet and using Insert > Gadgets. There you can check out all of the gadgets available.



Posted by: Ronald Ho, Product Manager, Google Docs
URL: http://googledocs.blogspot.com/2009/05/spotlight-on-developers-educational.html

[G] Small businesses and broadband access

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Google Public Policy Blog: Small businesses and broadband access

Posted by David Fischer, Vice President, Global Online Sales and Operations

If you're a small business owner without access to high-speed Internet, you may sometimes feel as though you're operating with one hand tied behind your back. Unfortunately, that's business as usual for countless companies across the country -- especially those in rural and underserved areas -- that still lack access to broadband.

Small businesses are the backbone of the American economy, with companies that have fewer than 500 employees providing jobs for more than half of the nation's private workforce. With more and more consumers going online, the Internet provides these companies with unprecedented opportunities to reach millions of new customers worldwide -- a reach that was once limited only to the largest corporations. Now more than ever, policymakers should ensure that small businesses have the tools necessary to succeed in a 21st century economy.

The American Recovery and Reinvestment Act sets aside $7.2 billion to improve the nation's broadband infrastructure. As we celebrate National Small Business Week, we'd like to invite small business owners to share their opinions on how the stimulus money should be spent through our new Small Business Network. You can sign up and learn more here.

Since we launched the Small Business Network just two weeks ago, nearly 1,000 members have joined the conversation. If you're the owner of a small business, we hope you'll sign up to stay informed on broadband access and other public policy issues that affect you and find out how you can get involved.
URL: http://googlepublicpolicy.blogspot.com/2009/05/small-businesses-and-broadband-access.html

[G] Bringing "fiber to the library"

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Google Public Policy Blog: Bringing "fiber to the library"

Posted by Richard Whitt, Washington Telecom and Media Counsel

By many measures, much of the United States continues to lag behind other developed countries in terms of broadband penetration and speed -- but it's not for a lack of good ideas. Take Don Means' "Fiber to the Library" (FTTL) proposal, which would equip every one of our nation's 16,548 public libraries with a 100+ Mbps Internet connection. This morning I was fortunate enough to hear Don discuss details of these plans at a forum sponsored by ITIF.

For centuries, libraries have provided a tremendous public service, allowing Americans to access useful information in their free and open facilities. What better way to continue and expand that mission in the 21st century than to provide every library in the United States with a high-speed fiber connection to the Web?

Deploying FTTL is a bold yet achievable concept that promises a number of tangible benefits. It would deliver high-performance Internet applications to communities across the country quickly and equitably, serving pre-schoolers and senior citizens alike -- not to mention millions of folks who don't have or can't afford Internet access at home. Libraries with fiber connections also could be transformed into virtual technology hubs, offering multiple ways for people to interact with new forms of IT services. Fiber-equipped libraries even can become their own communications nodes, from which any number of providers could further expand high-performance broadband infrastructure into surrounding neighborhoods now lacking such access.

There are several possible ways to help make FTTL a reality. For example, the American Recovery and Reinvestment Act (ARRA) sets aside $7.2 billion to improve the nation's broadband infrastructure, with no less than $200 million explicitly allocated to expand capacity for computer centers at public libraries and other community-based institutions. Don and his partners estimate it would cost on average only about $20,000 to wire each of our public libraries with fiber connectivity. Policymakers as a start should resolve to distribute ARRA funds to local anchor institutions like libraries that will use emerging broadband technologies in ways that most directly benefit our nation's communities.
URL: http://googlepublicpolicy.blogspot.com/2009/05/bringing-fiber-to-library.html

[G] Analytics Webinar with Avinash Kaushik

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Official Google CPG Blog: Analytics Webinar with Avinash Kaushik

Little Changes, Large Results: 5 Things Marketers Can Do Now

In today's tough economic climate, it's increasing important for marketers to utilize resources effectively - in particular, media dollars - in order to maximize ROI.  But often times, marketers overlook what's immediately achievable.

A few weeks ago, Google Analytics Evangelist, Avinash Kaushik, led a discussion on the 'Top 5 Things Marketers Can Do Now" in order to maximize ROI. We realize some of you may have missed the opportunity to hear Avinash speak, but may still be interested in the tips he was able to provide.  As such, we've posted a recording of his talk onto the Google Brand Channel on YouTube, which you can access here.

After viewing this recording, you'll learn how to immediately implement Avinash's tips for using data-driven insights to guide your marketing message and media strategies.  You'll walk away knowing how to improve marketing efficiency, drive insights into consumer behavior, and generate greater returns on your marketing investments.

URL: http://google-cpg.blogspot.com/2009/05/analytics-webinar-with-avinash-kaushik.html

[G] 2009 Google Summer of Code™ Celebration at Beijing LUG

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Google Open Source Blog: 2009 Google Summer of Code™ Celebration at Beijing LUG


Newly elected BLUG President, Pockey Lam, handing over Google Summer of Code stickers

The Beijing Linux User Group (BLUG) invited all the Google Summer of Code students and mentors in China to a special BBQ lamb skewers night night (we call these "chuan'r nights" actually) on Saturday, May 9th. The BLUG has been supporting this fantastic initiative from Google as much as possible since 2007 by organizing conferences in universities and spreading the word online in Chinese websites.

This year we're very proud to have 2 mentors and at least 5 student members of our group selected for Google Summer of Code. Both mentor proposals are centered around building better Linux support for MIPS and the Chinese Loongson CPU. We also managed to get the two main hardware manufacturers (Dexxon/Emtec and Lemote) to donate free MIPS laptops to the selected students.

And to add icing on the cake, Google sent schwag for our little party, Lemote a few free T-shirts and the Beijing LUG distributed its 2009 edition of their own T-shirts for free as well! Definitely something not to be missed if you were in town (Beijing, China)!

Celebration announcement details here, location details here, and full picture gallery here.

By Frederic Muller, Beijing LUG Vice President
URL: http://google-opensource.blogspot.com/2009/05/2009-google-summer-of-code-celebration.html

[G] "Life is a great bundle of little things"

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Official Google Reader Blog: "Life is a great bundle of little things"

Have you ever had a friend you just knew would love your three favorite blogs about education policy? Do you know all the best sources for celebrity gossip? Or maybe a friend who knows where to get the best baseball commentary? If you've ever wanted to share your favorite feeds, now you can create custom bundles and share them with just a few clicks.



To get started, click "Browse for stuff" and create your own bundle.




Bundle creator



Simply drag some of your subscriptions -- or even folders -- to your bundle, add a title and description, and click "Save". Just like Reader's other sharing features, bundles you create can be automatically shared with your Reader friends. You can also email your bundles or post them to your blog. You can even browse all of your friends' bundles -- who knows, maybe one of your buddies is actually an expert in gluten-free cooking.



To get this party started, here are some bundles the Reader team has come up with.




Try making your own bundle. And feel free to leave us some feedback via Twitter or the help group.



Post title quote attributed to Oliver Wendell Holmes, Sr.

URL: http://googlereader.blogspot.com/2009/05/life-is-great-bundle-of-little-things.html

[G] Euro reporting and you: your questions answered

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Inside AdSense: Euro reporting and you: your questions answered

Since introducing reports in Euros for publishers located in France, Germany, Italy, the Netherlands, and Spain, we've received a number of questions about this launch. For publishers in these regions, we've addressed some of your concerns below.

How will my earnings be converted to Euros?
Once you switch to the new reports, earnings generated from advertisers paying in currencies other than the Euro will be converted. This will happen on a daily basis using the prevailing market rate from the previous day. If you generate earnings from an advertiser paying in Euros, they won't be converted.

When I'm issued a payment, will my earnings be converted again?
If you've switched to Euro reports and are receiving payments in Euros, there will be no additional conversions when your payments are issued. However, if you're receiving payments in U.S. Dollars, your payment will be converted from Euros to U.S. Dollars at the end of the month.

When I switch to Euro reports, will that automatically change the currency of my payments?
No, your selected payment currency and method won't change after you switch to Euro reports -- unless, of course, you want them to change. (You can update them by visiting the 'Payments Details' section under your My Account tab.)

Will there be a delay in receiving my unpaid earnings once I make this change?
No, making this change will not affect the timing of your payments. After you switch to Euro reports, your unpaid earnings in U.S. Dollars will be converted to Euros before the next upcoming payment selection deadline (typically the 15th of each month). For instance, if you make this switch on June 3rd, your unpaid earnings will be converted by June 15th; if you make this switch on June 20th, your unpaid earnings will be converted by July 15th.

How will this change influence VAT and any taxes I have to pay?
While you may receive your payments in your local currency, all payments are being made by Google Ireland, a company incorporated under the laws of Ireland, in accordance with the terms of your agreement with Google. Unless your business is in Ireland, you shouldn't have an obligation to charge Google VAT or treat any of our payments to you as VAT that needs to be paid to any VAT authorities. If your billing address is located in Ireland, you may have an obligation to charge Google Irish VAT. For more specific answers, we suggest you head for your local tax adviser.

I'm not located in France, Germany, Italy, the Netherlands, or Spain. When will you include other countries?
We're working to offer Euro reports to publishers located in additional countries. When we do, we'll be sure to post any updates here on Inside AdSense.

Do I need to update my account if I'm eligible?
Although this change is currently optional, in the future we will require that publishers located in eligible countries make this switch. Eligible publishers who haven't yet updated their accounts will currently see an interstitial page with additional information after signing in. We understand that some eligible publishers would like to continue receiving payments in U.S. Dollars; while you can still choose to be paid in U.S. Dollars, it will be mandatory to view your reports in Euros.

If you're eligible to make the switch to Euro reporting, we encourage you to review the updated Terms and Conditions and update your account soon. To get started, sign in to your account and look for the prompt, "See your daily earnings reported in Euro amounts!" on your Reports Overview page. You can also find more information in our Help Center.

Posted by Arlene Lee - The Inside AdSense Team
URL: http://adsense.blogspot.com/2009/05/euro-reporting-and-you-your-questions.html

[G] New Interface Thursdays: Managing keywords and the Search Query Report

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Inside AdWords: New Interface Thursdays: Managing keywords and the Search Query Report

In this week's post, we'll take a deeper look into the Keywords tab in the new AdWords interface.

The Keywords tab lists the keywords within your account. Just like in the previous AdWords interface, you can add, edit, and create new keywords on the Keywords tab in your account. However, the new interface takes keyword management a step further with a feature called roll-up tabs. A Keywords tab is available at every level of your account, allowing you to see the keywords for a whole campaign, or even across all campaigns in a single list. This is helpful for tasks like identifying your top-performing keywords across your account.

You can also make changes to your keywords directly from any Keywords tab. For example, you can change a keyword's match type by clicking on the keyword and then selecting the desired match type from the drop-down.


Additionally, you can pause and resume keywords, change your bid, or change the keyword itself on any Keywords tab across your account. If you want to make changes to multiple keywords at once, you'll want to use bulk editing. Select the keywords you want to change and then click the Edit button at the top of the table.

A nice feature of bulk editing is the Copy down button, which allows you to change bids across a number of keywords. For example, if you want to change your bids across multiple keywords rather than entering the bid manually for each one, you can click on the Copy down button next to the bid you're editing. Your bid will then be copied to all of the selected keywords. You can also copy down changes to keyword status or destination URLs.


You can also find many of the features that we posted about in the past few weeks in the Keywords tab. If you want to quickly edit your keywords, remember that you have keyboard shortcuts at your disposal. You can also use customizable columns to look at the date in which you're interested. And, of course, you can filter your keywords, which can be especially helpful if you're looking at all the keywords in your account.

Another feature you can try on the Keywords tab is segmentation. By clicking the Filter and views button and then selecting Segment by Query Match Type, you can see the performance for each of your keywords broken out into broad, phrase, and exact match.

Using the Search Query Report
Earlier this week, we posted about the enhancements to the Search Query Report, which you can access directly from the Keywords tab in the new interface.

As a reminder, this report shows you the search terms that triggered your ads. To see the report, select the keywords of your choice and click See search terms, then Selected. You'll be presented with a list of search terms that triggered your ads for those keywords as well as metrics like CTR and conversion rate.

You can then make changes to your account directly from the report. For example, if you a see a search term that looks like a good fit, you can add it to your campaign. Just select the term and click Add as keyword. You'll also have the opportunity to set a specific bid and set the match type for the keyword. Likewise, if you see a search term that isn't a fit for your campaigns, you can add it as a negative keyword. When adding negative keywords, it's best to wait for data. You don't want to exclude a keyword too soon as you might miss out on relevant traffic. Also, you might try using a lower bid or using more targeted ad text before you exclude it completely.

When using this report, it can be tempting to tweak keywords that only have one or two clicks. If you want to get the most out of the Search Query Report, we recommend you focus on keywords with the most impressions and clicks. That's where you'll get the most value out of the changes you make.

Your feedback on the new interface
You've already given us lots of helpful feedback on what you like about the new interface, such as easier Content Network management and faster account navigation, and feedback on what needs improvement.

You can learn more about some of the top issues we're working to address by reading this article. We continue to work on changes to the new AdWords interface based on your feedback. Please continue to send us your feedback on the new interface using the Send Feedback link in the top corner of your account. Your feedback is very valuable to us as we continue to impropve the new AdWords interface.

Posted by Austin Rachlin, Inside AdWords crew
URL: http://adwords.blogspot.com/2009/05/in-this-weeks-post-well-take-deeper.html

[G] New in Labs: Inbox preview

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Official Gmail Blog: New in Labs: Inbox preview

Posted by Peter Balsiger, Software Engineer

Whenever I open up my inbox at work, I'm never surprised to find several new messages waiting to be read. The same thing can't always be said about my personal Gmail account. Sometimes I end up checking my mail only to find nothing new there.

No big deal, really. But now imagine that you access Gmail on a super slow connection from a remote place in Ethopia where it might take minutes to completely load your inbox. The disappointment is larger when you find out that there is nothing new to read and you could have saved all that time.

To ease this pain a bit, we created a new feature in Gmail Labs called Inbox Preview. While Gmail is loading, a simple, static preview of your inbox with your ten most recent messages is displayed. Turn it on from the Labs tab under Settings, and if you're on a slow connection you'll know from the start if it's worth the wait.
URL: http://gmailblog.blogspot.com/2009/05/new-in-labs-inbox-preview.html

[G] New Logo Look

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Official Google Blog: New Logo Look

You may have noticed new logos at the top of some of Google's web pages, including Google Labs, Google Moderator, and Google Code. These are the result of a new logo design we are rolling out. We hope this design freshens up our look as well as improves consistency and ease of use across our sites. Now, our product names will appear in clean, simple blue lowercase type alongside the Google logo as shown here:

Since the logos appear in many different locations and sizes on our websites, our new designs are standardized to be the same size and color wherever they appear. This should make it easier for you to recognize which site you are on and navigate to wherever you want to go. They are also consistent across all our international domains, which is especially helpful for people using right-to-left languages such as Arabic and Hebrew.

We are happy with this change since it will help us streamline our user experience. Count on seeing the new logos rolling out to Google Maps, Google News, Google Docs and more over the next few weeks.

Posted by Marissa Mayer, Vice President of Search Products and User Experience, and Jamie Divine, Senior Visual Designer
URL: http://googleblog.blogspot.com/2009/05/new-logo-look.html

[G] Netlog integrates with Google Friend Connect

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Official Google Blog: Netlog integrates with Google Friend Connect

When we started building Friend Connect, we wanted to provide a fully open system — one that lets you join any website and interact with the people there in a meaningful way, regardless of where they come from. To enable this kind of engagement, we used open standards like OpenID, OAuth, and OpenSocial as underlying technologies, enabling any other service to plug into Friend Connect.

Today, we're excited to share that Netlog has used these open standards to integrate their social networking service with Google Friend Connect. Now, Netlog's more than 45 million users across Europe can:
  • Sign into any of the millions of sites and blogs using Friend Connect with their Netlog credentials
  • Use their Netlog profiles on these sites
  • See if any of their friends are already members of the same sites and invite other Netlog friends to join
  • Share their Friend Connect activities with their friends on Netlog, and
  • Send messages back to their Netlog friends
Additionally, for sites that are already using Friend Connect, one of the benefits of this standards based model is that they can take advantage of any new service that chooses to join this open ecosystem, like Netlog, without any additional work. The new network option simply appears.


Any social network or service, whether they are large or small, regional or global, niche or general audience, is welcome to take advantage of these open standards to integrate with Friend Connect, and participate in an open social web.

Posted by Mussie Shore, Product Manager
URL: http://googleblog.blogspot.com/2009/05/netlog-integrates-with-google-friend.html

[G] A Speedier Google Chrome for all users

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Google Chrome Blog: A Speedier Google Chrome for all users

It's been about 8 months since we launched Google Chrome. Aside from exclaiming how fast it is, users have been sending us lots of feedback and feature requests. We've increased our focus on speed and also added some of the most-requested features. Some of these improvements made it into the Beta version that we first released in March, and we've continued to improve the Beta since then. Today, we are moving the Beta version to the stable channel for all users to enjoy.

Here are some improvements that you'll notice right away:
Improved New Tab Page: The most requested feature from users was the ability to remove thumbnails from the New Tab page. Now you can finally hide that embarrassing gossip blog from the Most Visited section.

Full Screen Mode: If you've ever given a presentation or watched a large video using Google Chrome, you might have wished you could use every last pixel on your screen for the content. Now you can hide the title bar and the rest of the browser window by hitting F11 or selecting the option in the Tools menu.

Form Autofill: Filling out your information in forms over and over again can be tedious. Form autofill helps by showing information you've previously entered into the same form fields automatically. If at any point you want to clear out your information, that's easy to do from the Tools menu.
And here are some improvements that aren't immediately visible, but will make web browsing with Google Chrome more enjoyable:
Increased Stability: Google Chrome is more stable than ever--we have fixed over 300 bugs that caused crashes since launch.

Increased Speed: Making the web faster continues to be our main area of focus. Thanks to a new version of WebKit and an update to our JavaScript engine, V8, interactive web pages will run even faster. We've also made sure that JavaScript keeps running fast even when you have lots of tabs open. Try opening a bunch of web applications and then running your favorite benchmark. You can read more about V8 in our JavaScript scalability post on the Chromium blog.
To hear more about these improvements, check out the following video by Product Manager, Brian Rakowski:



If you're already using Google Chrome, you'll be automatically updated to this new version soon. If you're new or if you're itching to try this right away, you can get the latest version at google.com/chrome.

Finally, a note on version numbers: we're referring to this as Chrome 2, but that's mainly a metric to help us keep track of changes internally. We don't give too much weight to version numbers and will continue to roll out useful updates as often as possible.

Darin Fisher, Google Chrome Team
URL: http://chrome.blogspot.com/2009/05/speedier-google-chrome-for-all-users.html

[G] Put the pedal to the metal with a faster Google Chrome

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Official Google Blog: Put the pedal to the metal with a faster Google Chrome

We introduced Google Chrome back in September, and it's received a great response so far. Since launching, we've been working hard on adding the top requested features and making Google Chrome even faster.

Today, we are updating to a new version of Google Chrome that is faster than ever. JavaScript-heavy web pages will now run about 30% faster. See the chart below or compare scores yourself.

Additionally, we've added some useful features like form autofill, full screen mode, and the ability to remove thumbnails from the New Tab page. Here's a short video demonstrating some of this new functionality:



If you're already using Google Chrome, you'll be automatically updated with these new features soon. If you haven't downloaded Google Chrome, get the latest version at google.com/chrome.

To read more about this update, visit the Google Chrome blog.

Posted by Darin Fisher, Google Chrome Team
URL: http://googleblog.blogspot.com/2009/05/put-pedal-to-metal-with-faster-google.html

[G] The U.S. Government Comes to YouTube

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YouTube Blog: The U.S. Government Comes to YouTube

Spacemen floating through the international space station. World leaders sending messages across borders. A life-sized slice of pizza explaining how to apply for a passport. Sound like outtakes from the latest Hollywood movies? Actually, these videos are part of the new U.S. Government portal on YouTube.



That's right, your federal government has come to YouTube. You may have noticed that President Obama has been posting weekly addresses to the White House YouTube channel since inauguration. Now, there are dozens of official federal YouTube channels where you can access footage from NASA, the State Department, the FBI, the CDC, and more. It's all part of making Washington, D.C., more transparent and accessible than ever before -- and helping you easily navigate government information that's relevant to your life.



The U.S. Government channel is located at youtube.com/usgovernment, a nifty hub that links off to dozens of federal government channels on YouTube, from the Social Security Administration to the Environmental Protection Agency, with others to be added in the coming months. Learn more in this video from the White House New Media office, and take a spin through this playlist to see some highlights so far:







Our federal leaders and civil servants aren't just on YouTube to distribute video; they're here to engage with you in a way that only YouTube makes possible. So leave your comments, rankings, and ideas for these agencies on any of their videos to ensure that your voice is heard on the issues you care about. Reach out to your local government as well and encourage local officials to start posting footage to YouTube. By exposing everything from committee hearings to planning meetings, we can make our civic lives more open than ever before. Ultimately, it will help us hold public servants accountable for the jobs we've hired them to do.



Yours,

Steve Grove

YouTube News & Politics
URL: http://www.youtube.com/blog?entry=7ZKh_1_5qgE

Wednesday, May 20, 2009

[G] Faster is better on Google Suggest

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Official Google Blog: Faster is better on Google Suggest

As we prepared to write this post, we discovered a common childhood passion for fast things: high-speed trains, roller coasters, firetrucks, and more. That may be a key part of why we're so excited to be working on Google Suggest, since it saves time by giving suggestions as we're typing our searches.

Today, we're introducing more features to Google Suggest to help you make your searches even faster. These features are rolling out gradually, so you should be able to see them soon.

Suggestions on the results page
Previously, we only showed suggestions based on your original search input. Now, when you make a search from a results page, we provide suggestions that relate to the current results page. As you can see in the example below, if your previous search was for roller coasters, when you begin a new query the first few suggestions are still related to roller coasters — helping you refine your search queries to quickly find what you want.


Personalized suggestions
Trying to remember that query which gave you the best results? You're not alone! We estimate that about a quarter of all signed-in searches are repeats from the past month. Now, if you're signed in with your Google account and have Web History enabled, we may show some of your relevant past searches as you type. Personalized suggestions will make it easier and faster for you to repeat searches that have worked before. Or, if you need to step away in the middle of a search task, this will help you continue your search tasks at a later time.


You can remove a personalized suggestion that you do not like by clicking "Remove", which will remove the search from your Web History. You can also remove searches from your Web History directly, manage Query Suggestions on the preferences page, or sign out of your Google account entirely to stop seeing personalized suggestions.

Navigational suggestions
If your first keystrokes indicate that you may be looking to navigate directly to a specific site, we'll list it and send you straight there if you click on it.


Sponsored links in suggestions
Similar to the navigational suggestions above, sometimes we detect that the most relevant completion for what you're typing is an ad. When an ad is shown, we mark it with the text "Sponsored Link" and a colored background, as on the results page.


We are also introducing a couple more changes to Suggest: we will no longer show the result count for items in the suggest box (we've gotten feedback that the numbers were not helpful in comparing the relevance of the queries) and we now bold the text of suggestions to help you more quickly scan the list. To learn more about Google Suggest, check out the help center.

We hope these new features save you time, so that you can get back to roller coasters, high-speed web surfing, action movies and each other that much faster.

Posted by Jonathan Effrat, David Kadouch and Matt Kulick, Product Managers
URL: http://googleblog.blogspot.com/2009/05/faster-is-better-on-google-suggest.html

[G] Zoinks! 20 Hours of Video Uploaded Every Minute!

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YouTube Blog: Zoinks! 20 Hours of Video Uploaded Every Minute!

In mid-2007, six hours of video were uploaded to YouTube every minute. Then it grew to eight hours per minute, then 10, then 13. In January of this year, it became 15 hours of video uploaded every minute, the equivalent of Hollywood releasing over 86,000 new full-length movies into theaters each week.



Now, 20 hours of video are uploaded to YouTube every minute, and it is a testament to the fact that you've made YouTube your online video home. We couldn't have built this site without your commitment to sharing your thoughts, experiences, and creativity with each other. We have news clips and full-length shows and movies, music videos and how-to content, sports highlights and animation, short films, homegrown videos, and, yes, all the dogs on skateboards you can watch. There's an audience for every type of content on YouTube, and we hope that with all this video, you can find whatever it is you're interested in on the site.



We're still developing new ways to upload videos to YouTube. Today we're launching a feature that allows users to conveniently record a video response immediately after watching a video, making the YouTube experience even more social. When the video you're watching ends, an icon encouraging you to respond will appear in the player. Clicking on the icon will activate your webcam and immediately bring you into the conversation.



So thanks, and let's see if we can get to 24 hours -- a full day's worth of video uploaded every minute.



Ryan Junee

Product Manager

The YouTube Team
URL: http://www.youtube.com/blog?entry=on4EmafA5MA

[G] Google Sync Beta - Now for S60

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Official Google Mobile Blog: Google Sync Beta - Now for S60

We love to hear user feedback and one of the most common questions we get is, "When is this coming out for my phone?" Well, for those of you who have been asking about Google Sync for mobile on your Nokia S60 smartphone, we're happy to announce that you can now synchronize your Google Contacts and Calendars with your mobile device.

Google Sync offers two-way, over-the-air contacts and calendar synchronization. This means that you can make changes to your contacts and calendar on your phone or in your desktop Google account. Since Sync uses push technology, the changes should automatically appear within minutes. And your information is constantly syncing, so it's up-to-date and securely stored within your Google account, even if you lose your phone.


Please note: Google Sync for S60 requires Nokia software to be installed on the phone. We also recommend backing up your calendar and contacts before setting up Sync. To find out more about setting up Google Sync on Nokia S60 phones, please visit our help center.

To try Google Sync, visit m.google.com/sync from your desktop.

Posted by Jon Skeet and Douglas Gresham, Software Engineers, Google Mobile
URL: http://googlemobile.blogspot.com/2009/05/google-sync-beta-now-for-s60_20.html

[G] Congratulations Eric Yang, winner of the 2008-2009 National Geographic Bee

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Official Google Blog: Congratulations Eric Yang, winner of the 2008-2009 National Geographic Bee

1. Timis County shares its name with a tributary of the Danube and is located in the western part of which European country?

2. Name this eastern European capital city, where a flight from the southeast would approach the city by flying over the Rhodope Mountains.

3. Name this city in Oceania, the largest on South Island, where a flight from the west would approach the city by flying over the Southern Alps.


If you're stumped, you're not alone! For 55 fourth- to eighth-graders, though, these sorts of questions represented the culmination of months of hard work studying maps and absorbing geographic knowledge.

Earlier today I had the honor of speaking at the championship round of the 2008-2009 National Geographic Bee — moderated by Jeopardy!’s Alex Trebek for the 21st year. This year, Google Earth is sponsoring the Bee in support of its mission to raise awareness and support of geography education. Held at National Geographic’s Washington, D.C. headquarters and broadcast on public television stations across the country, the competition inspires and challenges students to better understand the world around them. 

Eric Yang, who didn't miss a single question in the finals, won on the third question of a tiebreaker round by answering the first question above. Eric, a 7th grader from Texas, has already scored 2200 on his SATs!

It wasn't just the students who came away from the day re-energized and excited about geography. I was also lucky enough to meet a number of passionate educators like Rebecca Montgomery, a teacher from Mississippi, who administered the state bee there this year and told me that "the bee had a tremendous impact on our schools this year and I know now what we need to do to get kids ready to learn geography."

Here at Google, we're always excited to see how innovative teachers are using tools like Google Earth and Maps to engage students by putting the world's geographic information at their fingertips. I'm particularly happy to have been part of the Bee today because geography and mapping were such a big part of what led me to help create Google Earth. I'm not the only Googler who fell in love with maps at an early age, though. Check out this video to see how some of my fellow mapmakers started down the path that eventually brought them to their current profession:



We'll be watching to see what lies ahead for today's passionate young geo whizzes. Congrats again to all the Bee competitors, and happy exploring!

Answers: 1. ɐıuɐɯoɹ 2. ɐıɟos 3. ɥɔɹnɥɔʇsıɹɥɔ 

Posted by Brian McClendon, Director of Engineering, Google Earth and Maps
URL: http://googleblog.blogspot.com/2009/05/congratulations-eric-yang-winner-of.html

[G] Help mobile users find your offers

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Official Google Base Blog: Help mobile users find your offers

We're excited to announce that Google Product Search for Mobile recently launched barcode scanning on Android devices. In order for your product offer to be listed when a user searches using their barcode scanner, you need to include a unique product identifier attribute like a Universal Product Code (UPC) or European Article Number (EAN) in your data feed. For more information on unique product identifier attributes, please see this article in the Google Base Help Center.

Posted by Vivek Tata, Marketing Manager, Google Product Search
URL: http://googlebase.blogspot.com/2009/05/help-mobile-users-find-your-offers.html

[G] Email subscribers temporarily missing from subscriber totals

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The FeedBurner Status Blog: Email subscribers temporarily missing from subscriber totals

Issue: If you use FeedBurner's email subscriptions service, your email-specific subscribers may not appear in your subscriber totals for 19-May. This a reporting issue we need to resolve internally and we will do so as soon as possible. Apologies for the sudden drop!

Workaround: None, but you can always view your email subscriber count and full list by visiting Publicize > Email Subscriptions > Subscription Management for any feed in your account.
URL: http://feedburnerstatus.blogspot.com/2009/05/email-subscribers-temporarily-missing.html

[G] Congratulations Eric Yang, winner of the 2008-2009 National Geographic Bee

| More

Google LatLong: Congratulations Eric Yang, winner of the 2008-2009 National Geographic Bee

[Cross-posted from the Official Google Blog]

1. Timis County shares its name with a tributary of the Danube and is located in the western part of which European country?

2. Name this eastern European capital city, where a flight from the southeast would approach the city by flying over the Rhodope Mountains.

3. Name this city in Oceania, the largest on South Island, where a flight from the west would approach the city by flying over the Southern Alps.


If you're stumped, you're not alone! For 55 fourth- to eighth-graders, though, these sorts of questions represented the culmination of months of hard work studying maps and absorbing geographic knowledge.

Earlier today I had the honor of speaking at the championship round of the 2008-2009 National Geographic Bee — moderated by Jeopardy!’s Alex Trebek for the 21st year. This year, Google Earth is sponsoring the Bee in support of its mission to raise awareness and support of geography education. Held at National Geographic’s Washington, D.C. headquarters and broadcast on public television stations across the country, the competition inspires and challenges students to better understand the world around them.

Eric Yang, who didn't miss a single question in the finals, won on the third question of a tiebreaker round by answering the first question above. Eric, a 7th grader from Texas, has already scored 2200 on his SATs!

It wasn't just the students who came away from the day re-energized and excited about geography. I was also lucky enough to meet a number of passionate educators like Rebecca Montgomery, a teacher from Mississippi, who administered the state bee there this year and told me that "the bee had a tremendous impact on our schools this year and I know now what we need to do to get kids ready to learn geography."

Here at Google, we're always excited to see how innovative teachers are using tools like Google Earth and Maps to engage students by putting the world's geographic information at their fingertips. I'm particularly happy to have been part of the Bee today because geography and mapping were such a big part of what led me to help create Google Earth. I'm not the only Googler who fell in love with maps at an early age, though. Check out this video to see how some of my fellow mapmakers started down the path that eventually brought them to their current profession:



We'll be watching to see what lies ahead for today's passionate young geo whizzes. Congrats again to all the Bee competitors, and happy exploring!

Answers: 1. ɐıuɐɯoɹ 2. ɐıɟos 3. ɥɔɹnɥɔʇsıɹɥɔ

Posted by Brian McClendon, Director of Engineering, Google Earth and Maps
URL: http://google-latlong.blogspot.com/2009/05/congratulations-eric-yang-winner-of.html