- Consider complementing your search campaigns with campaigns on the Content Network, if you haven't done so already. Remember that success on the Content Network starts with good campaign structure, so please refer to our optimization tips when setting up your campaigns.
- Use the new tools we offer for content optimization such as the Conversion Optimizer, Placement Performance Reports, and the Site and Category Exclusion tool. They can help you further tailor your Content Network performance to meet your advertising goals.
Posted by Emel Mutlu, Inside AdWords crew