Saturday, March 7, 2009

[G] SXSW 2009 Party: Reader, Blogger, and You

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Official Google Reader Blog: SXSW 2009 Party: Reader, Blogger, and You



It's about that time of year again! If you're heading down to Austin, Texas for South by Southwest, we hope you can join us and our friends from Blogger for a little party. Come, drink, and meet the fine folks behind Google Reader. We may even have a few things for early arrivals...




  • Where: Six Lounge - 117 W 4th St @ Colorado (map)

  • When: Sunday, March 15th from 10pm - 1am



Bring an SXSW Interactive Badge, or find one of us or the Blogger team at the conference for an invitation. We'll be donning some schwag, so keep an eye out.



Hope to see you there, and don't forget to follow googlereader on Twitter for any updates!

URL: http://googlereader.blogspot.com/2009/03/sxsw-2009-party-reader-blogger-and-you.html

[G] On yesterday's email

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Official Google Docs Blog: On yesterday's email

Yesterday we contacted some of our users to let them know about an issue that affected their Google Docs accounts. We believe the issue affected less than 0.05% of all documents, but, in the interest of transparency, we wanted to share the details more broadly.

As we noted in the Google Docs Help Forum yesterday, we've identified and fixed a bug where a very small percentage of users shared some of their documents inadvertently. The inadvertent sharing was limited to people with whom the document owner, or a collaborator with sharing rights, had previously shared a document. The issue affected so few users because it only could have occurred for a very small percentage of documents, and for those documents only when a specific sequence of user actions took place.

For this small percentage of documents, the bug (now fixed) occurred when the document owner, or a collaborator with sharing rights, selected multiple documents and presentations from the documents list and then changed the sharing permissions. The bug did not affect spreadsheets.

As part of the fix, we used an automated process to remove collaborators and viewers from the documents that we identified as having been affected. We then emailed the document owners to point them to their affected documents in case they need to re-share them.

We're sorry for the trouble this has caused. We understand our users' concerns (in fact, we were affected by this bug ourselves) and we're treating this very seriously. We hope this explanation provides greater clarity.

Posted by: Jennifer Mazzon, Google Docs Product Manager
URL: http://googledocs.blogspot.com/2009/03/on-yesterdays-email.html

Friday, March 6, 2009

[G] AdSense for content bug now fixed

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Inside AdSense: AdSense for content bug now fixed

We wanted to let you know that yesterday at around 2pm PST, a bug in our system caused less relevant contextually-targeted ads to appear for approximately 10 hours. You were still credited for all valid clicks and impressions on the ads which appeared on your sites, but this bug may have impacted your overall AdSense for content revenue if you had visitors to your pages during these hours. Please note that because we're unable to determine which ads would have been viewed or clicked on by visitors to your sites in the absence of the bug, we will not be manually adjusting yesterday's earnings.

Our engineers have now resolved the issue and have confirmed that ad targeting has returned to normal. We apologize for this issue; please know that our engineers are performing a thorough analysis of what occurred and will make changes to prevent similar problems from happening in the future.

Posted by Arlene Lee - Inside AdSense Team
URL: http://adsense.blogspot.com/2009/03/adsense-for-content-bug-now-fixed.html

[G] Blogger & Google Reader Party @ SXSW

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Blogger Buzz: Blogger & Google Reader Party @ SXSW

Going to be in Austin, Texas for South By Southwest? Blogger is! And we're throwing a party with our friends from Google Reader. Come, drink, and talk blogs.

Party is at Six Lounge (117 W 4th St @ Colorado) on Sunday, March 15th from 10pm - 1am. Bring your SXSW Interactive Badge, or find a Blogger or Google Reader team member at the conference and ask for an invitation. You'll recognize us by our schwag. 

See you there! 
URL: http://buzz.blogger.com/2009/03/blogger-google-reader-party-sxsw.html

[G] New 3D cities in Google Earth

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Google LatLong: New 3D cities in Google Earth


Lucerne, Switzerland and Santa Rosa, California have joined the growing list of cities and towns that have chosen to incorporate themselves onto the "3D virtual map" in Google Earth. These cities both submitted 3D models of their downtowns to Google via the Cities in 3D Program. In doing so, they joined others who view Google Earth as an effective way to promote their town to virtual tourists, enable potential businesses to evaluate a new site, and help city planners share design proposals with their communities in a way that we all can relate to: in 3D.

Whether you're starting from scratch or have existing data to share, we have the resources for you to make your models available on Earth. For those of you who are new to this, Google SketchUp is free software that allows you to easily create high-quality photo-textured 3D models. If your town or city has already created models, you can share them with us in a couple of ways. Use the 3D Warehouse - our online repository for storing 3D data - to upload your textured or non-textured building models if you have fewer than 100 buildings. If you have hundreds or thousands of buildings, or if you only have building footprints with the height value, we're happy to take those in too! Just fill out our contact form and let us know what kind of data, how much and in what format you have and we'll get back to you with more info on getting your data in. If this sounds interesting to you, please contact us! We'd be happy to answer any questions you many have about the process.

Lucerne

Santa Rosa

Posted by Naureen Kabir, Strategic Partnerships Team
URL: http://google-latlong.blogspot.com/2009/03/new-3d-cities-in-google-earth.html

[G] Which is faster, warp or hyperdrive?

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Official Google Docs Blog: Which is faster, warp or hyperdrive?

More and more people have started using forms to collect information from their co-workers and customers. To contrast these more "practical" uses, I thought that I'd share three fun surveys that you can send to your friends: one for Star Wars and Star Trek fans, another that lets you find out what your friends think about you, and one with 18 totally random questions (just because).
After your friends submit their answers, you'll be able to see nifty summary charts like the one above. According to my friends, hyperdrive is faster than warp. Would your friends agree?

For those of you who haven't used forms before, here's how to get started:
  1. Preview the three surveys below and choose one.
  2. Customize the survey with a personal message and even add your own questions and answers.
  3. Email the survey to your friends.
  4. Sit back and watch as the results come in.
By default, your friends will be able to see each others' responses as well, but you can change this setting before sending out the survey if you'd like.







For those of you that would like to create a form from scratch, you can go to your Docs List and click New > Form.

Have fun with these forms.

Posted by: Andrew Chang, Marketing Manager
URL: http://googledocs.blogspot.com/2009/03/which-is-faster-warp-or-hyperdrive.html

[G] Power down for the planet

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Official Google Blog: Power down for the planet

Do you leave your fridge door open after grabbing what you need? Do you leave your vacuum cleaner running when you aren't cleaning? Of course not. The idea of doing either of these things sounds silly, yet many people don't think to turn off their computers after using them. By using power management tools on your computer and buying more efficient computers, you can save nearly half a ton of CO2 and more than $60 a year in personal energy costs.

To do our part, Google co-founded the Climate Savers Computing Initiative (CSCI) to promote a smarter, greener computing future. The simple changes above can have a HUGE collective impact; our goal is to reduce carbon dioxide emissions by 54 million tons per year by 2010 — the equivalent of taking 11 million cars off the road.

The biggest obstacle we face is not technological, it's awareness. That's why we're excited that CSCI has launched the Power Down for the Planet video contest, a challenge to you and your friends to develop original and creative videos that educate, entertain, and inform others about the importance of energy efficient computing.

So pick up a camera and make a video telling your own Climate Savers Computing story. How will the environment benefit from advances in computer power management? How do poor computing practices waste energy? What does a sustainable computing future look like to you? Let your imagination go wild.

Join us, gather some friends, and broadcast your vision of efficient computing. The team with the most compelling video can win up to $5,000 and energy efficient laptops; students at participating universities are also eligible to win $5,000 and Specialized Globe bicycles.

We can't wait to see what you create.



Posted by Bill Weihl, Green Energy Czar
URL: http://googleblog.blogspot.com/2009/03/power-down-for-planet.html

[G] Control Your Search Result URL

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Google Analytics Blog: Web Analytics Tips & Tricks: Control Your Search Result URL

Tracking parameters allow analytics programs to differentiate between paid ads and other sources of traffic, such as direct visits, organic searches, or referrals. They are invaluable for understanding the effectiveness of online advertising.

From an SEO perspective, URL parameters can be somewhat problematic. People who click on your ads may like the content so much that they decide to share your webpage with friends or post it on their own websites. Although this type of viral marketing is a good thing, imagine what happens if the link that they copy looks something like this:

http://www.yourwebsite.com/landingpage/?utm_campaign=FreeOffer&utm_source=Google&utm_medium=cpc

If this link is popular enough, then search engines will begin to index this URL. It may supplant the same version of this page without tracking parameters in the search results. Clicks on this new organic result will increment the visits number for Google(cpc) when it should really be attributed to Google(organic).

One popular SEO method of dealing with this challenge is instituting a 301 redirect and storing campaign variables in a cookie. Although this prevents search engines from indexing the same content multiple times, it has the undesired effect of stripping campaign parameters and generally messing up analytics tracking (boo!).

Google now supports a new format that provides webmasters with more control over the URL that is returned in the search results. You can specify your preferred version of the URL so that properties like link popularity are consolidated to this version. Unlike the 301 redirect, this will not affect your analytics tracking. Read more on how to set up your pages to avoid duplicate indexing on the Google Webmaster Central Blog.

Happy Friday!

Posted by Matt Parry, Google Analytics Team
URL: http://analytics.blogspot.com/2009/03/control-your-search-result-url.html

Thursday, March 5, 2009

[G] St. Patrick's day display ad templates now available

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Inside AdWords: St. Patrick's day display ad templates now available

If you're looking to add a bit of luck to an upcoming campaign, you might want to try out one of our two new St. Patrick's Day display ad templates, which are available in the "Seasonal" category of the display ad builder. We're excited to offer template ads for another holiday, after debuting the feature with Valentine's Day and President's Day in the U.S.

To show you these templates and how you can use them, we have a short tutorial video:





To access the display ad builder, log in to your AdWords account, and choose the "Display ad builder" ad format option within any ad group. This video can also show you how to access the feature.

Posted by Amanda Kelly, Inside AdWords crew
URL: http://adwords.blogspot.com/2009/03/st-patricks-day-display-ad-templates.html

[G] Google Transit at TransITech: A year later and 500% greener

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Google LatLong: Google Transit at TransITech: A year later and 500% greener


My colleague Naomi and I recently presented at APTA TransITech 09 in Toronto. TransITech is the biggest technology conference for the transit industry in North America. I remember attending it last year when I just started working on the Google Transit partner program and had just celebrated my son's first birthday. Looking back, I am amazed by how much Google Transit, the industry, and my son have grown and accomplished in just 12 short months. Here are some highlights for Google Transit (but I'll resist the urge to brag about my son).

Increased transit coverage

In one year, the total number of cities for which people can plan transit trips with Google Maps has grown to more than 250 -- 500% more than last year. In North America, we've grown from supporting around 20 agencies to 115 agencies, including 8 agencies in Canada. These agencies range from serving large metropolitan areas like Atlanta, Montreal and New York City to rural areas such as Humboldt County, California. In South America, we had agencies in São Paolo and Belo Horizonte join shortly after Google Maps launched in Brazil. Many European agencies have been added across 8 countries, covering cities such as Moscow, Bordeaux, and Lisbon, and we even added national coverage for Austria. Last year, the big news for our Asian coverage was the nationwide launch in Japan and our initial launch in China with fewer than 20 cities. Today Chinese users can plan transit trips in 82 cities including Beijing and Shanghai. Perth was the first agency to launch in Australia, recently followed by Adelaide.


New and improved product features

A year ago, we had "walking directions" that simply consisted of an as-the-crow-flies arrow across buildings -- and sometimes rivers! Today, people are no longer directed to swim across rivers or fly over impassible areas - detailed turn-by-turn walking directions have now been seamlessly integrated with our transit directions.


And once you hit the road, you were out of luck - a year ago, you could only plan transit trips on a PC. Today you can plan your transit trips on the go by using Google Maps for mobile on a wide range of mobile devices, including iPhone and Blackberry. Finally, the Transit Layer is the newest feature in the transit family, helping you easily discover public transit routes, with a total of 60 cities included .


Open data encourages innovation

Transit agencies launched on Google Maps have created transit data feeds to include stop and schedule information according to the Google Transit Feed Specification (GTFS), an open format adopted by many developers as well. Many transit agencies not only share their data with Google, but also make their data public so developers can easily create mashups. A year ago, 6 agencies published their transit feeds; today, there are 24. Many clever transit applications have been developed by third party developers to help people use public transit. Here are some of my favorites that have been created in the last year:

  • Unibus-iBus Universal: an iPhone application that estimates bus arrival time. It started with TriMet’s information, and then quickly extended to 15 additional cities with GTFS data.

  • iBART: an iPhone application similar to iBus but specific for BART service in the San Francisco Bay Area. It was created by two college students, Ian Leighton and David Hodge, and was launched on the App Store just days after the app store was launched.

  • Graphserver: an open source trip planner developed by Brandon Martin-Anderson. It is the backbone for any application requiring a routing engine. An interesting application using Graphserver is TransitShed (first announced on Transit Developer Group on Feb 10, 2009) which shows how far a person can go using public transit.
  • Just nine days later, Brian Ferris further developed it by mashing up TransitShed with Yelp reviews to enable users to find businesses within the reach of public transit. Seeing this sort of collaboration - developers building on the work of other developers using open data - is really exciting for us to see.

  • TriMet, the first agency to publish its GTFS feed, launched developer resources to support developers using its GTFS feed and Transit Tracker Real-time Web Service. About 30 applications have been developed already.

Transit agencies would not have the resources to develop these applications themselves (at least, not at the speed external developers can). By publishing transit information, agencies leverage developers' talent to encourage transit usage. These applications help provide more information that promotes the availability and convenience of public transit -- and make it fun.

After stepping down from the podium at TransITech, I couldn’t help but feeling proud to be part of such a wonderful accomplishment. And Google couldn’t have done it without the support of great transit agencies and enthusiastic developers. I can’t wait to see how far we've all come next year.


Posted by Jessica Wei, Strategic Partner Development Manager
URL: http://google-latlong.blogspot.com/2009/03/google-transit-at-transitech-09-year.html

[G] Shaking up seismic searches

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Google LatLong: Shaking up seismic searches


Over on the Official Google Blog, you can read about a new search feature that shows you information about recent earthquakes. A seach for the term "earthquakes" will list the most recent seismic activity, provided by the US Geological Survey. You can also check the activity closer to home by adding a location to your query, like "earthquake san francisco" (which I'll be checking every time a truck passes, since as a newly-minted Californian I don't yet have the best internal Richter scale). From the results, you can click through to the USGS Earthquake Center for more information, or open Google Maps to see the epicenter of the earthquake.

Posted by Elaine Filadelfo, Lat Long Blog Team
URL: http://google-latlong.blogspot.com/2009/03/shaking-up-seismic-searches.html

[G] Motion Chart New Features Scavenger Hunt

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Google Analytics Blog: Web Analytics Tips & Tricks: Motion Chart New Features Scavenger Hunt

Beginning today, you may notice a few new features in Motion Charts. But, we're not going to tell you what they are...yet. First, we'd like to see how many enhancements you can find. If you find a Motion Chart improvement, be sure to add a comment about it to this post. We'll follow up in a few days with a post highlighting all the changes and those people who were first to find new features.

Happy hunting!

Posted by Alden DeSoto, Google Analytics Team
URL: http://analytics.blogspot.com/2009/03/motion-chart-new-features-scavenger.html

[G] Shaking up earthquake searches

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Official Google Blog: Shaking up earthquake searches

Silicon Valley is well known as the home of technology companies like Google, but it's also one of many regions around the world with frequent earthquake activity. When we in the Bay Area feel an earthquake, we want to know how strong it was and where it occurred, as soon as possible. After all, even a small vibration could be the result of a severe earthquake far away. Traditionally, we've had to wait for answers as reporters scrambled to investigate and spread the news. But thanks to the US Geological Survey (USGS), we can get earthquake data straight from the source.

Now, when you search for "earthquakes" on Google, you'll get information on some of the most recent, significant earthquakes from around the world, right on the search results page. From there, you can click through to the USGS Earthquake Center for more information, or visit the epicenter of any quake on Google Maps. To find earthquakes closer to home, you can add a location to your query, for example: "earthquakes California."

Earthquake search is the latest of Google's special search features, and many others can help you in different ways. If you'd like to know the local time where an earthquake occurred, search for "time" followed by the location (for example, "time Japan"). Let's say the epicenter was 50km from the coast and you want to know how far that is in miles. Type "50km in miles" into the search box. You can find out about these special features and many more on the Search Features page.

Posted by Mike Danylchuk, Software Engineer, Search User Interface team
URL: http://googleblog.blogspot.com/2009/03/shaking-up-earthquake-searches.html

[G] Conversion Optimizer webinar: increasing your profits with AdWords

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Inside AdWords: Conversion Optimizer webinar: increasing your profits with AdWords

We'd like to invite you to a free webinar on how to increase your ROI with Conversion Optimizer. The session will be led by Andrew Silverman, Product Manager for Conversion Optimizer. During the webinar, Andrew will offer more insight into how Conversion Optimizer works, and he'll share some inside tips for success.

What: Conversion Optimizer Webinar: Increasing your profits with AdWords
When: Please register for the most convenient date -- all sessions are the same
Length: Approximately 30 minutes, followed by a 30-minute Q&A session

We hope you can attend -- in addition to the content mentioned above, Andrew will also compare simple and multi-dimensional bid management, and he'll go over some differentiating factors of Conversion Optimizer.

Once you've registered via one of the links above, you'll receive an email with your webinar access information and we'll invite you to submit any specific questions you'd like us to answer during the session. You can sign up any time prior to the event but spots tend to fill up quickly, so reserve yours early. We look forward to seeing you there!

Posted by Heather Lane, Inside AdWords crew
URL: http://adwords.blogspot.com/2009/03/conversion-optimizer-webinar-increasing.html

[G] Conversion Optimizer webinar: increasing your profits with AdWords

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Inside AdWords: Conversion Optimizer webinar: increasing your profits with AdWords

We'd like to invite you to a free webinar on how to increase your ROI with Conversion Optimizer. The session will be led by Andrew Silverman, Product Manager for Conversion Optimizer. During the webinar, Andrew will offer more insight into how Conversion Optimizer works, and he'll share some inside tips for success.

What: Conversion Optimizer Webinar: Increasing your profits with AdWords
When: Please register for the most convenient date -- all sessions are the same
Length: Approximately 30 minutes, followed by a 30-minute Q&A session

We hope you can attend -- in addition to the content mentioned above, Andrew will also compare simple and multi-dimensional bid management, and he'll go over some differentiating factors of Conversion Optimizer.

Once you've registered via one of the links above, you'll receive an email with your webinar access information and we'll invite you to submit any specific questions you'd like us to answer during the session. You can sign up any time prior to the event but spots tend to fill up quickly, so reserve yours early. We look forward to seeing you there!

Posted by Heather Lane, Inside AdWords crew
URL: http://adwords.blogspot.com/2009/03/conversion-optimizer-webinar-increasing.html

[G] From the Mailbag: Blending books when you want them

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Inside Google Book Search: From the Mailbag: Blending books when you want them

Posted by Ryan Sands, Book Search Online Team

Welcome to another edition of "From the Mailbag," where we respond to emails from Google Book Search users. This week's message comes from Michael, who writes:
I love Google Books. [But] when I'm looking for a book and I do a Google search on it (a regular Google search, not specifically in Books), why doesn't Google "find itself"? Is it because it's in Beta? I'd rather have it pop up at the top of a Google Search as opposed to having to make a "special" search at books.google.com.

Thanks for the insightful question, Michael. Deciding which type of content to show in results for a specific search term is an interesting and challenging question. When you search for a term and a book is the best source of information, we want you to be able to find it easily.

Say, for example, you type "Shakespeare" in to Google. Are you looking for biographical details about the playwright, a picture of the man, videos of performances of his works, or to read and buy a copy of one of his works? This is the kind of challenge in ranking search results that is exciting for our teams to tackle.

When searching on our homepage, http://books.google.com, you are directly searching the text of over 7 million books. For searches on Google.com, we will blend books into search results when we think it fits the query. In fact, this blending of results in Google.com is the largest driver of book views and traffic.



If you search for a specific book on Google.com, such as The War of the Worlds, the cover of the book and a link to a Book Search result appears in the top results. Similarly, if you search Google.com for a specific author, such as Octavia Butler or Geoffrey Chaucer we'll provide you with a cluster of their books in your results. Book results also come up for general search terms when they are the best fit, such as "organizing your sock drawer."



On a separate note, the Google Scholar team also blends book results into their scholarly material search results. Google Scholar is a search tool for finding academic literature which is available and indexed online. Some of this content is found on Google Book Search, so for certain queries like "Albert Einstein," Google Scholar will show book results too.

We are continually working on better ways to surface relevant book results on your searches, along with new functionalities when viewing books on Google Book Search.
URL: http://booksearch.blogspot.com/2009/03/from-mailbag-blending-books-when-you.html

[G] Introducing the Techie Guide to Google Website Optimizer

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Official Google Website Optimizer Blog: Introducing the Techie Guide to Google Website Optimizer

Do you have the coolest idea for a Website Optimizer test but just don't know how to implement it? We've got a book for you.

Today we're releasing the first edition of The Techie Guide to Google Website Optimizer. This guide covers just about everything you wanted to know about the technical ins and outs of Website Optimizer.

Some of the cool things you'll find in the Techie Guide include:
  • A detailed explanation of the Website Optimizer experiment scripts
  • How to implement segmentation in your experiments
  • How to test with dynamic content
You can download the Techie Guide for free at google.com/websiteoptimizer/techieguide (PDF).

We'd also like to give a special thanks to Ophir Prusak. Ophir is one of the Top Contributors on our Help Forum, and he contributed greatly to the creation of the Techie Guide.

If you're ready to take your testing to the next level, we think you'll really like the Techie Guide. We'll be updating the Techie Guide with new tricks and tips regularly, so please tell us what you'd like to see.

Posted by Trevor Claiborne, Website Optimizer team
URL: http://websiteoptimizer.blogspot.com/2009/03/introducing-techie-guide-to-google.html

[G] Creative Uses of Google Moderator

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Social Web Blog: Creative Uses of Google Moderator

Colby Ranger just posted on the Official Google blog about Tip Jar an experiment powered by Google Moderator.


It's exciting to see the different ways that existing products can help bring new ideas to life. Google Moderator was originally designed to enable a dialog between audience members and speakers by letting the audience vote on the questions they care about most. Tip Jar takes that concept and applies it to tips -- the web community now has an easy way to submit and then rank cost-saving tips.

To use Google Moderator with your community, simply go to moderator.appspot.com, sign in to your Google Account and create a new series on whatever topic you want. You can ask for ideas, suggestions or offer to answer questions. The possible uses for Google Moderator are endless and we hope that you will think of fun new ways to use Google Moderator.

And don't forget to check out Tip Jar. We'll all be a bit richer for it.

Posted by Peter Harbison, Product Marketing Manager, Google Moderator
URL: http://googlesocialweb.blogspot.com/2009/03/creative-uses-of-google-moderator.html

[G] Encouraging European e-commerce

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Google Public Policy Blog: Encouraging European e-commerce

Posted by Simon Hampton, Director of European Public Policy and Government Relations

Europe benefits from a single currency and a single market, yet few Europeans use the Internet to shop for deals outside of their home countries. The problem isn't an aversion to e-commerce. More and more Europeans are buying online; 33% of Europeans shopped online last year, up from 27% in the previous year. Meanwhile, the figure for purchases abroad remained almost stable at a mere 7%, according to a report released today by the European Commission.

The Commission's Directorate General for "Health and Consumer's" provocative study dissects the barriers to cross-border e-commerce. The Commission found that only about a third of European consumers said they were willing to purchase goods and services in another language -- and only about two-thirds of European online merchants are prepared to sell in more than one language.

Google is working hard to help consumers and merchants overcome these language barriers. Free tools like Google Translate and Google Dictionary allow shoppers to navigate the continent's fragmented, multilingual retail universe. Google Toolbar also contains a translation feature. With a single click, these tools make foreign language websites understandable.

Merchants can use these free tools to add machine translation to their websites. This are particularly useful for small businesses, which often lack the resources to build multilingual sites and which the Commission says "appear to have been particularly reluctant to embrace the opportunities of e-commerce to sell cross-border."

Technology, of course, cannot by itself create a seamless single European online market, and language isn't the only barrier to cross-border e-commerce. As the Commission rightly notes, regulators themselves must work to end the continent's differences in consumer, copyright, and tax systems. But better information can provide a big boost. At Google, we'll continue to advance tools that connect consumers and businesses across the European Union's many languages.
URL: http://googlepublicpolicy.blogspot.com/2009/03/encouraging-european-e-commerce.html

[G] Tipping points

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Official Google Blog: Tipping points

Ideas are everywhere, but how do we know which ones actually work? At Google, we put a lot of stock in both the wisdom of crowds — the idea that lots of people responding to a given question can collectively find the best answer — and the value of community. We believe that people working together can help one another through even the most difficult times.

As we all navigate today's choppy economic waters, we'd like to put these beliefs into practice. That's why we created Tip Jar (www.google.com/tipjar), an experiment powered by Google Moderator that we hope will help you discover the most effective ways to save money. There are lots of money-saving tips scattered across the web, but even if you found them, it would be hard to know which ones were worth trying. Tip Jar gathers tips in one place and invites people — i.e., you, me and everyone else — to rank them in order of usefulness and even add their own tips to the list. Over time, the best and most useful tips will rise to the top.

So go ahead: Take a Tip. Share a Tip. We'll all be a little bit richer for it.

Posted by Colby Ranger, Software Engineer
URL: http://googleblog.blogspot.com/2009/03/tipping-points.html

Wednesday, March 4, 2009

[G] Introducing expandable ads on AdSense sites

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Inside AdSense: Introducing expandable ads on AdSense sites

We're excited to introduce to you expandable ads, a new type of ad that can appear on your pages. Expandable ads are rich media ads that can expand beyond the original size of the ad unit, following a user-initiated action. This creates more real estate for the ad, allowing for more interaction from interested users. For instance, expandable ads may stream a movie trailer, show video game clips, or display various views of an item for sale.

Expandable ads will be served as third-party ads and will be created by Google-certified rich media vendors for the top display advertisers in our network. And like other Google ads, you'll earn based on whether the expandable ads on your site are priced on a cost-per-click (CPC) or cost-per-impression (CPM) basis. Keep in mind that you'll generate earnings from CPC expandable ads when a user visits the advertiser's landing page, and not when a user simply clicks to expand the ad.


We thought you might have more questions about the launch of expandable ads, so we've addressed a few key points below:

Will expandable ads alter my site's layout or be disruptive to my users?
No. In order to protect the publisher and user experience, we've created several policies around how expandable ads work:
  • Ads will expand only after a user clicks and interacts with the ad. Mouseovers or rollovers won't trigger the ad, in order to prevent accidental expansions.
  • An expandable ad won't expand more than double its width or height.
  • Once expanded, the ad will appear as a layer over the page content so that your content will not be modified or shifted in any way.
  • The user may close the expanded panel at any time.
  • All expandable ads must comply with our standard AdWords image ad policies.
How can I show expandable ads on my site?
You're automatically eligible to receive expandable ads if you meet all three of the following criteria:
  • You're located in North America or Europe, with a website in Dutch, English, French, German, Italian, Portuguese, or Spanish
  • You've added the AdSense code directly into your site's source code
  • You've enabled image ads
You won't need to upload any special "iFrame-buster" files from third-party vendors onto your own servers to allow these new types of ads to expand on your site. Although we don't currently offer expandable ads for all ad serving solutions, we're actively working to support more implementation methods soon, and we thank you for your patience in the meantime.

Can I filter specific expandable ads shown on my site?
Yes - like the other ads on your pages, you can use your Competitive Ad Filter to block contextually-targeted expandable ads. Please note that for third-party ads, we recommend using the top level domain (e.g. 'example.com' instead of 'example.com/sample.html'). Additionally, you'll still be able to use your Ad Review Center to block specific placement-targeted expandable ads. In the Ad Review Center, expandable ads will be classified under the "Rich Media" ad format.

To learn more about expandable ads, please read our FAQs.

Posted by Courtney Chin - Third-party Ad Serving Specialist
URL: http://adsense.blogspot.com/2009/03/introducing-expandable-ads-on-adsense.html

[G] Announcing the expandable ads beta - engage your audience in a big way

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Inside AdWords: Announcing the expandable ads beta - engage your audience in a big way

Today, we're launching a beta test for expandable rich media ad units on the Google content network. This ad format can expand to double the original size of the ad to provide more information to your audience about your product. Expandable ads can also include a streaming video or other content designed to engage users through an interactive experience.

(Click image for a full size version)

Expandable ads on the Google content network are designed to automatically expand in the direction where the most space is available on the screen. They must be clicked by the user to expand and contract. These features help create a positive experience for users and provide you with more accurate ad engagement metrics by avoiding expansions triggered by accidental mouse-overs. Expandable ads can also help AdSense publishers by engaging users on their sites with more ad variety and opportunities to interact with the ad content.

For now, expandable ads will be available as a limited beta test in the U.S. to advertisers and agencies participating in our 3rd Party Ad Serving program. Please stay tuned for future updates as we expand this test. 

Posted by Emel Mutlu, Inside AdWords crew
URL: http://adwords.blogspot.com/2009/03/announcing-expandable-ads-beta-engage.html

[G] Won't You Adopt a Feature?

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YouTube Blog: Won't You Adopt a Feature?

Raise your hand if you've watched a YouTube video. Cool, the "play" button definitely works but that's just the start of where the YouTube experience can begin. Every week we release new tools, or enhancements to current ones, to help you make better videos, connect with one another, and understand your audience. We tell you about them in this blog, but now we want to take it up a notch and ask you to (puppy-dog eyes) adopt a feature.



It's not to say that the features on the list below are unloved or unlovable; it's just that we believe that many of you could help spread the word more broadly about their usefulness -- and, more important, in a way that's fun to watch.



So here's how it would work:



1. Select one or more features from the list below.



2. Make a video about that feature (of course, it must adhere to our Terms of Service) and be sure to use the precise tags we've indicated for each feature.



3. We'll start tracking how your videos are impacting that feature's performance and offer a play-by-play in this blog, notating which users are making the greatest impact with their videos. Our first update will be on March 17, so get cracking!



4. The most successful video(s) will be featured on our home page and live for all eternity in our Help Center, and you will get the satisfaction of knowing that you helped the feature live a long and productive life.



And with that, here are some features that could use your loving touch:



* AudioSwap (use tags: audioswap, adoptafeature)

* Country and Language Options (use tags: countrypulldown, adoptafeature)

* Insight (use tags: insight, adoptafeature)

* Playlists (use tags: playlists, adoptafeature)

* Quick Capture (use tags: quickcapture, adoptafeature)

* Subscriptions (use tags: subscriptions, adoptafeature)





If you're looking for inspiration, watch this video that LisaNova created about subscriptions and why she can't live without them:








Think you can do better? Let's see! And if you have a favorite YouTube feature that we haven't included on this list, let us know in the comments.



Best,

Hunter Walk

Director, Product Management

The YouTube Team
URL: http://www.youtube.com/blog?entry=gxUvdXfumDI

[G] Cleaning up Australia, one map at a time

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Google LatLong: Cleaning up Australia, one map at a time


This past weekend, 630,000 volunteers joined together in Australia to take part in Clean Up Australia Day. By the end of the day, they had collected nearly 8,300 tons of trash from their streets, parks, beaches, and neighborhoods. In the past, Clean Up the World has encouraged its participants to use My Maps to chart their activities, but this year they did something particularly exciting: Clean Up the World chairman Ian Kiernan AO visited several clean up sites and added photos and text to a My Map along the way with the new My Maps editor for Android using the HTC Dream phone.

You can see Ian Kiernan's map below, or read more about last weekend's event on the Google Australia blog

View all the grassroots projects around the world on the Clean Up the World map.


Posted by Tanya Keen, Google Earth Outreach
URL: http://google-latlong.blogspot.com/2009/03/cleaning-up-australia-one-map-at-time.html

[G] Google Health: helping you better coordinate your care

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Official Google Blog: Google Health: helping you better coordinate your care

We continue to learn a tremendous amount since launching Google Health in the spring of 2008. We're listening to feedback from users every day about their needs, and one issue we hear regularly is that people want help coordinating their care and the care of loved ones. They want the ability to share their medical records and personal health information with trusted family members, friends, and doctors in their care network. I can relate to this.

Just a few years ago, my father suffered a minor heart attack and was sent to the ER. I arrived on the scene in a panic, and was asked what medications he was taking. To my surprise, I had no clue. If my father had a Google Health account, and had shared his profile with me, I would have been up-to-date on his current medications.

I'm happy to announce today Google Health has addressed this issue with the release of a new "Share this profile" feature enabling Google Health users to invite others they trust (whether it's a family member, a trusted care network provider, friends, and/or a doctor) to view their medical records and personal health information.

Log into Google Health, click on "Share this Profile," and type in the email address of the person with whom you'd like to share your profile. Google Health will send an email to them with a link to view your profile. The link will only work in connection with the email address of that person — your profile can't be accessed if the link is forwarded on. You can stop sharing at any time, and you can always see who has access to your information. Those who are viewing your profile can only see the profile you share — not any other one in your account. We've also built in some extra protections to make sure your health information stays safe, private, and under your control:
  • The link to view your profile expires after 30 days
  • Viewers can only see — not edit — your Google Health profile
  • You can review a user activity report to see who has viewed your profile
For doctors and family members who are not yet online, we've also made it easier to share a hard copy of your information via our new printing feature. The wallet format prints a wallet-sized card that includes a user's medications, and allergies; the PDF format prints a letter-sized copy of a user's profile, including medications, allergies, conditions, and treatments.

Finally, we've launched a new graphing feature that helps patients visualize their medical test information. This is great for, say, someone who has high cholesterol. They can use Google Health to enter their lab results on a monthly basis and see the trend over time.

There is still a lot more work to do on Google Health, and we're excited to keep hearing from you so we can continue to make improvements. For now, we hope this new sharing feature makes coordinating your care, or the care of loved ones, a little easier.

Posted by Sameer Samat, Director, Product Management
URL: http://googleblog.blogspot.com/2009/03/google-health-helping-you-better.html

[G] View Google Calendar offline

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Official Gmail Blog: View Google Calendar offline

Posted by Ken Norton, Senior Product Manager

In addition to offline access to Gmail while you're traveling or without a strong internet connection, you can now see your Google Calendar events when you're disconnected. Offline Calendar lets you view your existing schedule and events, but not edit them, so you don't have to print out calendars the night before a trip. This feature has been available to businesses and schools using Google Apps for about a month; we're now turning it on for everyone.

Like Gmail, the offline feature of Calendar uses Gears, an open source browser extension that adds offline functionality directly to the browser.

To enable offline Calendar access, sign in to Google Calendar and look for the "Offline Beta" link in the upper right-hand corner of your account, next to your username. We've released this early and are still ironing out some kinks, so if you encounter any issues, be sure to let us know. If you access Calendar through the Premier or Education Editions of Google Apps, your domain administrator will first have to elect to turn on new features from the Domain Settings page of the Google Apps control panel.

There are multiple ways to see your calendar when you're away from your desk — in addition to offline mode, we offer two-way sync for iPhone, Android, Windows Mobile and Blackberry devices. So wherever you go, Google Calendar can be there with you.
URL: http://gmailblog.blogspot.com/2009/03/view-google-calendar-offline.html

[G] Where in the world is... (Answers)

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Google LatLong: Where in the world is... (Answers)


Great work figuring out the answers to the quiz! Here are the answers in case any of the questions stumped you, and below is a more complete listing of areas updated.

1) This busy city is home to the world's largest shopping mall.
- Edmonton, Canada

2) A Viking Runestone was found in this 'Springtime Place' back in 1824.   
- Upernavik, Greenland

3) This 'capital of happiness' was once a colonial capital.
- Salvador, Brazil

4) Parlez vous Francais? If so, you would be at home in this city, which is the second largest French speaking city in the world.
- Montreal, Canada

5) Though not quite complete, we've significantly improved our imagery coverage of this enormous river.   
- Amazon River

6) The gateway to the highlands is now visible.
- Stirling, Scotland

7) Abandoned by settlers in 1541, this city is now the 2nd largest on it's continent.
- Buenos Aires

8) This city was twice the capitol of Persia, and recently hosted the International Physics Olympiad.
- Esfahan, Iran

9) Despite chilly temperatures, this city is sometimes called the Riviera of the North.   
- Malmo, Sweden

10) We've upgraded imagery of pristine mountains, glaciers, lakes, rivers, and plains in this State.
- Alaska


Updated Imagery: 

Americas:

    - USA: South Dakota, Wisconsin, Many Alaskan Parklands,  Fairbanks

    - Canada: Edmonton, Montreal, Antigonish, Faulder, Osoyoos, Apex, Keremeos, Naramata, Okanagan Falls, Olalla, Oliver, Princeton, Tulameen, East Gate

    - Colombia: Medellin, Barranquilla, Bello, tulla

    - Nicaragua: Managua

    - Uruguay: Atlantida, Montevideo

    - Guyana: Georgetown

    - Chile: Talca

    - Brazil: Belo Horizonte, Brazilia, Salvador, Goiania, Vila Velha, Betim, Atibaia, Amazon River

    - Peru: Arequipa, Chincha Alta

    - Argentina: Buenos Aires, Cordoba, Santa Fe, Ipatinga, Palmas


Europe, Middle East, & Africa:

    - France: Pyrenees-Atlantiques, Hautes-Pyrenees, Rhone-Alpes, Rhone, Jura, Haute-Saone, Haut-Rhin, Indre-et-Loire, Vendee, Ille-et-Vilaine

    - UK: Edinburgh, Newcastle, Middlesbrough, Billingham, Sheffield, York, Hull, Sunderland

    - Sweden: Alingsas, Alvsbyn, Arjeplog, Arvidsjaur, Boras, Eskilstuna, Finspang, Fagersta, Boden, Eksjo, Enkoping, Helsingborg, Are, Avesta, Borlange, Hasselholm, Almhult, Arvika, Astorp, Halmastad, Alvesta, Angelholm, Tranas, Uddevalla, Uppsala, Vanersborg, Varberg, Varnamo, Casteras, Vetlanda, Haparanda, Kirstinehamn, Falkenberg, Falun, Gallivare, Gislaved, Hedemora, Hoganas, Jonkoping, Kalix, Karlshamn, Karlskrona, Klippan, Kungalv, Kungsbacka, Ljungby, Lycksele, Malmo, Norrtalje, Sunne, Ostersund, Saffle, Sodertalje, Stenungsund, Strangnas, Stromsund, Arboga, Bollnas, Eslov, Falkoping, Gavle, Hallstahammar, Harnosand, Hudiksvall, Karlstad, Katrineholm, Lidkoping, Lulea, Jokkmokk, Kalmar, Kinna, Kiruna, Koping, Kristianstad, Landskrona, Lund, Motala, Onsala, Oxelosund, Sigtuna, Oskarshamn, Ronneby, Trollhattan, Vadstena, Umea, Vastervik, Vaxjo, Ystad, Visby, Hoegland, Hoernett

    - Greenland: Aappilattoq, Aasiaat, Akunnaaq, Alluitsup, Ammassivik, Arsuk, Atammik, Attu, Eqalugaarsuit, Igaliku, Iginniarfik, Ikamiut, Ikerasaak, Ilimanaq, Illoqqortmiut, Illorsuit, Ilulissat, Innaarsuit, Isotoq, Itterajivit, Kangaamiut, Kangerluk, Kangerlussuaq, Kangersuatiaq, Kapisillit, Kitsissuarsuit, Kullorsuaq, Kulusuk, Kuumiut, Maniitsoq, Naajaat, Nanotralik, Napasoq, Narsaq, Narsarsuaq, Nerlerit Inaat, Niaqornaarsuk, Nuuk, Nuussiaq, Oqaatsut, Paamiut, Qaanaaq, Qaarsut, Qaqortoq, Qasigiannguit, Qassiarsuk, Qassimiut, Qegertarsuaq, Qeqertarsuatsiaat, Saarloq, Saqqaq, Saattut, Sarfannguit, Savissivik, Sermiligaaq, Siorapaluk, Sisimiut, Tasiusaq, Tiniteqilaaq, Tussaaq, Ukkusissat, Upernavik, Uummannaq, Moriusaq, Tasiilaq, Vsskemgf (sorry, that last one was a sneeze).

    - Italy: Terni, Genoa, Naples, Torino, Pisa, Brescia,

    - Switzerland: Nidwalden, Obwalden

    - Greece: Athens, Thessaloniki,

    - Bosnia and Herzegovinia: Sarajevo

    - Croatia: Zagreb

    - Moldova: Chisnau

    - Russia: Samara, Izhevsk, Yaroslavl, Tomsk, Cheboksary, Cherepovets,

    - Iran: Esfahan, Kerman

    - Qatar: Doha

    - Saudi Arabia: Tabuk,

    - Tunisia: Tunis

    - Egypt: Tanta, Damanhur, Banha, Minuf

    - Morocco: Rabat, Oujda, Meknes

    - Senegal: Dakar

    - Somalia: Mogadishu

    - Angola: Lobito, Lubango

    - Ghana: Tamale

    - Mali: Bamako

    - Uganda: Kampala

    - Nigeria: Kaduna, Kano, Wukari

    - Kenya: Ruiru

    - Central African Republic: Bangui

    - Sierra Leone: Freetown

    - Ivory Coast: Abidjan, Korhogo

    - Namibia: Windhoek

    - Madagascar: Tamatave


Asia & Oceania:

      - China: Anshan, Fushun, Benxi, Changzhou, Anqing

     - India: Pune, Pimpri, Jamshedpur, Muzaffarpur, Latur, Sambhal, Amroha, Tenali, Navsari, Bhuj, Bankura, Begusarai, Chas, Buxar, Sujangarh, Dod Ballapur, Madhuban, Valsad, Sirsi, Borsad, Ladnun, Petlad, Kanakapura

     - Pakistan: Peshawar, Jacobabad

     - Bangladesh: Chittagong

     - Kazahkstan: Shymkent

     - Uzbekistan: Namagan, Navoiy


New 2.5m base imagery for: Mexico and Turkey

New Terrain for: Wollongong, Whitsunday Islands, Perth, Hobart, Geelong, Canberra, Cairnes, Adelaide, Honolulu, LA, and Santa Rosa.

Posted by Matt Manolides, Senior GIS Strategist
URL: http://google-latlong.blogspot.com/2009/03/where-in-world-is-answers.html

[G] New in Labs: Filter import/export

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Official Gmail Blog: New in Labs: Filter import/export

Posted by Luke Blanshard, Software Engineer and member of the Data Liberation team

Filtering is an essential Gmail power-user feature. With filters (and labels) you can use Gmail to handle a ton of incoming mail. I know &mdash I'm subscribed to 64 mailing lists at Google. My filters let me manage the deluge with ease.

But managing the filters themselves has been another story. Each filter has to be crafted individually &mdash though the ability to "filter messages like these" (see "More actions" while reading a message) does simplify the most common case a great deal.

Filter import/export, available today in Gmail Labs, helps you work with filters in bulk, rather than just one at a time. The basic function is simple: turn it on from the Labs tab under Settings, and from the Settings > Filters page you can download a file containing some or all of your filters or upload a file to create a set of filters all in one go.

Here are some other ideas for things you can do by importing and/or exporting your filters:
  • Download all your filters. If you're using POP or IMAP to get backup copies of your mail messages, now you can include your filters too.
  • Share filters with other people. If you have a set of filters that is especially good at organizing particular kinds of mail that others also receive, you can now make those filters available to them.
  • Temporarily "disable" a set of filters by exporting them and then deleting them. To "reenable" them, just re-import them from the file you exported.
  • If you're comfortable editing XML, you can make new filters that are similar to existing filters. Export the old ones, edit the resulting XML file, and import it back again. For more information about modifying these XML files, see Gmail Labs user group for Filter import/export.
URL: http://gmailblog.blogspot.com/2009/03/new-in-labs-filter-importexport.html

[G] Delay in updating campaign statistics

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Inside AdWords: Delay in updating campaign statistics

Starting this morning, we've had to perform some unexpected maintenance in AdWords. Due to this maintenance,  your statistics may be delayed up to 12 hours. This delay is temporary, and only your statistics will be affected. Your ads will continue to show as per your campaign settings.

We apologize for any inconvenience this may cause you and appreciate your patience as we work to resolve this. Please check our known issues page for updates.

Posted by Amanda Kelly, Inside AdWords crew
URL: http://adwords.blogspot.com/2009/03/delay-in-updating-campaign-statistics.html

[G] Monterey Bay Aquarium, LCCREF and Riverkeeper Join the YouTube Nonprofit Program

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YouTube Blog: Monterey Bay Aquarium, LCCREF and Riverkeeper Join the YouTube Nonprofit Program

Today we’re launching a new blog series that will let you know about some recent additions to the YouTube Nonprofit Program – these are partners who are already making a difference in the YouTube community and beyond.



The Monterey Bay Aquarium only became a nonprofit partner in February, but they're already making big waves on YouTube. This video, which uses undersea cameras to study the macropinna microstoma, a deep-sea fish with a transparent head and tubular eyes, has received close to 1.4 million views in the past week:







We’re also pleased to welcome Leadership Conference on Civil Rights Education Fund (LCCREF) to the site. To support their mission of promoting “an understanding of the need for national policies that support civil rights and social and economic justice,” they’ve posted a series of video interviews with civil rights leaders about the importance of Brown v. Board, as well as a group of how-to videos about the digital television transition, geared towards elderly people of color.



YouTube has become a place for smaller, local organizations to connect with members of their community, fundraise, and spread their work to a wider audience. New nonprofit partner Riverkeeper is a good example of this: they use video to inform New Yorkers about the importance of keeping the Hudson River clean.



These organizations, and thousands of others, are posting new videos every day about issues that matter -- view the full roster here and show them some love!



Yours,

Ramya Raghavan

YouTube Nonprofits & Activism
URL: http://www.youtube.com/blog?entry=dq5JBMStoug

[G] Updates on account access and reporting

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Inside AdSense: Updates on account access and reporting

We'd like to take a moment to explain a login issue that some of you may have encountered last night, as well as let you know about an upcoming stats delay you may notice.

Login loop

If you tried to sign in to your AdSense account between 10:45 and 11:35 p.m. PST last night, you may have found yourself in a "loop" between the AdSense login page and your Google Accounts page. We're in the process of trying out some new designs for our US English homepage, and we rolled them back after users reported a login error with one of the designs. You should now be able to sign in as normal. Rest assured the next time the new designs are rolled out, you'll actually end up where you want to be: in your AdSense account! Thanks especially to the forum posters and Twitterers for quickly bringing this to our attention.

Slower stats

You may notice more of a delay in your AdSense and Google Ad Manager stats than usual today, as our engineers will be performing some maintenance work on our system. Please be assured that ads will continue to be served to your pages, and all activity will continue to be tracked as usual. Although it may take longer than usual to see impressions, clicks, and earnings reported in your account, you'll be credited for all valid activity on your sites. We apologize for the short notice, and appreciate your patience as we work to keep our systems updated for you.

Updated to include Ad Manager

Posted by Erica dela Cruz and Arlene Lee - Inside AdSense Team
URL: http://adsense.blogspot.com/2009/03/updates-on-account-access-and-reporting.html

[G] Ad Review Center is now available for Feeds

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AdSense for Feeds: Ad Review Center is now available for Feeds




Many of you have asked for a way to preview ads before they appear in your feed posts. That feature is now available.

The Ad Review Center (ARC) will give you more transparency and control by enabling you to approve or disapprove placement targeted ad creatives before they appear in your posts.

To get started with this tool, please login to your AdSense account. You will find ARC in the ‘Competitive Ad Filter’ section located under the ‘AdSense Setup’ tab. If you are using your AdSense account for other products- content, mobile, or video- please make sure to select the Client-ID starting with ca-feed-pub.

In order to maximize your revenue, we suggest that you keep the default setting to, ‘Run ads immediately.’ This will allow ads to run without delay while still allowing you to login and review the ads at a later time. By selecting the ‘Hold ads’ option, you could potentially decrease your revenue. This option will hold ads from displaying for 24 hours, thus limiting the number of advertisers' driving up your auction price.

You will then have the ability to approve or block a specific ad or advertiser in general. These settings can be changed at any time. Please keep in mind that blocking ads will remove them from the auction and could impact your revenue.

For more information about using the Ad Review Center, please visit our Help Center.

Posted by Barbara Bochner, Google Publisher Solutions Team
URL: http://adsenseforfeeds.blogspot.com/2009/03/ad-review-center-is-now-available-for.html

[G] Ad Review Center is now available for Feeds

| More

AdSense for Feeds: Ad Review Center is now available for Feeds




Many of you have asked for a way to preview ads before they appear in your feed posts. That feature is now available.

The Ad Review Center (ARC) will give you more transparency and control by enabling you to approve or disapprove placement targeted ad creatives before they appear in your posts.

To get started with this tool, please login to your AdSense account. You will find ARC in the ‘Competitive Ad Filter’ section located under the ‘AdSense Setup’ tab. If you are using your AdSense account for other products- content, mobile, or video- please make sure to select the Client-ID starting with ca-feed-pub.

In order to maximize your revenue, we suggest that you keep the default setting to, ‘Run ads immediately.’ This will allow ads to run without delay while still allowing you to login and review the ads at a later time. By selecting the ‘Hold ads’ option, you could potentially decrease your revenue. This option will hold ads from displaying for 24 hours, thus limiting the number of advertisers' driving up your auction price.

You will then have the ability to approve or block a specific ad or advertiser in general. These settings can be changed at any time. Please keep in mind that blocking ads will remove them from the auction and could impact your revenue.

For more information about using the Ad Review Center, please visit our Help Center.

Posted by Barbara Bochner, Google Publisher Solutions Team


URL: http://feedproxy.google.com/~r/BurnThisRSS2/~3/F2iB34UJnAI/ad-review-center-is-now-available-for.html

[G] Picasa for Mac (beta) progress

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Google Photos Blog: Picasa for Mac (beta) progress

Posted by Jason Cook, Product Marketing Manager

When we released our initial public beta of Picasa for Mac OS X at Macworld, we mentioned that early testers were likely to spot some rough edges on the beta. Since then, we've been (metaphorically) filing and sanding away -- with our latest beta build, out Monday, we've now fixed over 200 outstanding issues since our first Mac beta release.

While our immediate attention has been focused on squashing crashers and other obnoxious bugs, we're also trying to make sure that the refinements Mac users have asked us for are addressed, as well. For example, proper color profiles are now present in our latest build, which allow you to view your photographs with any embedded color information added to the photo -- giving you more accuracy as you edit and fine-tune your images, so you can show off your snapshots at their very best. In addition, a few of the features that were deactivated in our earliest beta builds, like 3rd-party prints and exporting as HTML, are now available, and a few minor UI niggles like text-spacing are fixed as well.

On the PC side, Picasa 3's beta lasted for about 2 months. Our Mac beta period is going to last a bit longer than that as we bring it to parity with its more-established PC counterpart -- but we encourage you to give it a spin now, especially if you're a Picasa Web Albums user wanting to sample advanced features like automatic sync between your PC and the web, or Picasa's integrated upload & sharing features.

As always, let us know what you think -- the team is actively monitoring Mac beta feedback in our user help forum.
URL: http://googlephotos.blogspot.com/2009/03/picasa-for-mac-beta-progress.html