We know that businesses want website search solutions that are easy to implement, require little maintenance, and consistently return the best search results, without requiring time-consuming manual refinements. We also know that there can be times when businesses want additional control over the search they offer on their websites. That's when two important features in Google Site Search come in handy: "top result" and "date biasing." We want to highlight those today.
Google Site Search lets you customize search results in several ways to make sure items you want featured reach the top of the results list. With top result biasing, you can target the top search results from specific sections of your website (such as your product catalog or newsletter sign up page) to make sure visitors can find the most relevant pages within your site.
Site admins can also choose to organize search results based on the age of the documents with something we call date biasing. If you want to make sure that, say, a new PDF makes it to the top of the results rather than an outdated version, you can switch on date biasing and decide the level of influence (low, medium, high or maximum) so visitors can easily find the most recent version.
These are only two of the suite of customization features that are available with Google Site Search. To learn more, visit google.com/sitesearch.
Posted by Anna Bishop, Google Enterprise Search team