Friday, January 11, 2008

[G] Maintenance on Saturday, January 12 at 10am PST

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Inside AdSense: Maintenance on Saturday, January 12 at 10am PST

Tomorrow, from 10am to 2pm, our engineers will be performing routine system maintenance. You know the drill: you won't be able to log in to your account during these 4 hours, but rest assured that we'll keep serving ads to your pages and tracking all clicks and impressions in your account.

To help you plan around the maintenance, we've converted the start time to the local time in a number of cities around the world:

London - 6 pm Saturday
Moscow - 9 pm Saturday
Bangalore - 11:30 pm Saturday
Jakarta - 1 am Sunday
Sydney - 5 am Sunday

Thanks for your patience, and have a great weekend!


Thursday, January 10, 2008

[G] Sounds of success for Buenamusica

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Inside AdSense: Sounds of success for Buenamusica

In just three years, Manuel Treto's has become quite a successful enterprise. A U.S. based Spanish-language site dedicated to everything associated with music, now receives around 100,000 unique visitors per day from users around the world.

When Manuel first started, he knew he needed an ad network that would deliver both English and Spanish ads relevant to his U.S. Hispanic and Latin American visitors -- a one-stop shop with domestic and international inventory. "This was one of our biggest hurdles for monetizing the website," Manuel says. "Several of the networks I tried billed themselves as 'Hispanic networks', but after testing fifteen different ad networks on our site, we were happiest with AdSense. AdSense is better for Hispanic publishers because it usually outperforms all other ad networks by at least 50 percent in earnings, even those ad networks that are specifically targeted toward Hispanic sites."

With a staff of only five people, Manuel and his colleagues wanted a product that could adapt to their needs without requiring significant development resources. "The product's flexibility in terms of customization options is its most impressive feature," says Manuel. "What has worked the best for me is incorporating colors that are already associated with the site. We try to customize everything so that it matches the look and feel of the site, and users have commented on how nicely the ads fit into the page."

Manuel now employs AdSense ads on 100 percent of his pages. He also offers his users the ability to navigate through his site with the Google Custom Search Engine, which he has linked to his AdSense account. This has allowed him to monetize his search results and to generate additional revenue for the site. "The more exposure you give to Google the more money you are going to make, and every little bit adds up. I strongly recommend using other Google products. Using the Custom Search Engine feature is bringing a little bit of Google technology to your website, and you can't beat that."

If you'd like to share your own success story with us, please fill out our questionnaire. If you're not yet an AdSense publisher and would like to get started with Manuel's suggestions, you can submit an application today.


[G] Create personal mailing lists through contact manager

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Official Gmail Blog: Create personal mailing lists through contact manager

I have about eight friends from high school I like to keep in touch with frequently. We all email updates or the occasional funny YouTube video to the group, but every once in a while I'd forget to include one of them or I'd accidentally use one friend's obsolete school address. I found a really useful solution for emailing small groups like this one that is easier to use with the new contact manager interface, which we launched in Gmail for IE7 and Firefox2. You can create custom "groups" of contacts so you don't have to remember individual names or email addresses. You don't create a true mailing list, per se -- it's just a simple way to email a handful of people at once.

To create contact groups, click "Contacts" from the left-hand navigation list and then click the groups icon:

After naming your group, browse for contacts you want to add to it. You can find them by clicking "All Contacts" or by searching by name or email address. Once you locate the contact you'd like to add to your group, click on the contact name, and select the "Groups" drop down menu in the right-most pane. You can add any contact to a group this way -- or make impromptu new groups. (You can also add people to groups by clicking a group name and then typing email addresses or names in the search box at the bottom of the middle pane).

The great thing about creating contact groups is that they "auto-complete": you can type the group name as you normally would type email addresses or contact names, and by selecting the group from the drop down menu, the group's contacts are automatically inserted. Your email recipients will not see your group name when they receive the email, but instead will see all the individual contact names and email addresses listed as normal.

While this feature is great for creating efficient ways to email small groups, we encourage you to use Google Groups to manage large ones.


[G] The Conversion Optimizer: Increase profits and save time

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Inside AdWords: The Conversion Optimizer: Increase profits and save time

Last September, we launched the Conversion Optimizer, a free AdWords feature for managing CPA (cost-per-acquisition) bids. Since then, the Conversion Optimizer has helped many advertisers save time and money, and we're announcing today that it's no longer in beta. We're also making it available to more campaigns: any campaign with AdWords conversion tracking enabled that has received 200 conversions in the last 30 days can now use the Conversion Optimizer (previously 300 were required). We've received lots of feedback from advertisers using the Conversion Optimizer including Moritz Daan, Webgamic's CEO, who shared with us:
With the Conversion Optimizer, we managed to get 600-plus conversions per day, instead of the usual 200. Also, I thought it wasn't possible to get below €0.60 CPA, but Conversion Optimizer managed to cut our costs down to €0.25 per conversion.
Many advertisers also like that the Conversion Optimizer makes it easier to advertise on Google's content network. Patrick McKenzie, CEO of Bingo Card Creator, writes:
Conversion Optimizer has improved the performance of my ads on the content network…I've cut down my involvement with the content network from a very stressful, mandatory daily session to a leisurely, weekly session, which I can skip if I want to. [The Conversion Optimizer] algorithms take care of finding the gems and discarding the trash without my intervention. I really can't stress how powerful this is for a time-pressed small businessman.
Here's how the Conversion Optimizer works: for each ad group, simply specify a maximum CPA bid, the most you're willing to pay for each conversion like a purchase or sign-up. The Conversion Optimizer does all the rest; using historical information about your campaign, it automatically finds optimal CPC bids for each auction. You still pay per click, but you no longer have to manually adjust your bids to reach your CPA goals.

The Conversion Optimizer uses algorithms to predict which clicks are likely to be most valuable, bidding higher on these clicks and lower on less valuable ones, in real-time. The prediction is based on your specific ad's conversion history and considers the website in the Google Network where your ad appears, the user's location, the user's search query, and other factors.

For example, let's say an advertiser with a custom shirt website gets a higher conversion rate from the search query custom shirts than from just shirts. The Conversion Optimizer learns this difference and bids higher for clicks on custom shirts. By reducing the risk of over-bidding for non-converting search queries and under-bidding for potentially valuable search queries, the Conversion Optimizer can help improve performance substantially. Based on our analysis of the Conversion Optimizer beta, advertisers using this feature have seen more conversions at a lower CPA.

Follow our instructions to get started with the Conversion Optimizer. If you'd like to learn more, register for our free online seminar on January 15, 2008, from 10 am to 11 am PST. Lewis Lin and Andrew Silverman from the Conversion Optimizer team will give a product overview and explain how the Conversion Optimizer can help you get higher ROI and more conversions from your Google search and content campaigns. They'll also have time to answer your questions.

You can also get additional information by visiting the Conversion Optimizer website.


[G] New on the hot list: Google Checkout Trends

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Official Google Checkout Blog: New on the hot list: Google Checkout Trends

Many of you are aware of Google Trends, the handy tool that enables you to track and compare what Google users are searching for. Now imagine a similar tool that can give you some insight into what people are buying and selling online. That's exactly what we've built: Google Checkout Trends aggregates the sales data of Google Checkout merchants and charts it in a matter of seconds. (Of course, all the data is anonymized first.) So if you're interested in how sales of Batman or Spider Man paraphernalia compare, or are wondering just how popular Ugg boots are these days, visit Checkout Trends for a glimpse into online shopping. Go ahead and try it out -- and get creative with the searches. You may be surprised at what you find.


[G] Google at Macworld Expo

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Official Google Mac Blog: Google at Macworld Expo

It's almost time! We're putting the finishing touches on our plans for next week's Macworld Expo in San Francisco. This year we'll have a Google booth on the show floor (location S-2138, just one aisle over from Apple's) with lots of cool stuff to see and nifty schwag to walk away with. Some of the reasons to visit:

- Meet people who work on Google Mac products like Desktop, Gadgets, Notifier, Picasa Uploader, Earth, and SketchUp, plus YouTube and mobile/iPhone products.

- If you're feeling photogenic, visit our confessional to tell your own Google story on video.

- Of course, we'll have plenty of demos, games, and contests -- including a chance to win a Google-customized Vespa that you have to see to believe.

- Be sure to drop by on Tuesday, Jan. 15th at 4:30 pm to meet some of our Google Mac engineering team. Most of us are very friendly and unlikely to bite. Please come by and say hello!

And wherever you are next week, check back here for blog posts direct from Macworld.


Wednesday, January 9, 2008

[G] AdWords system maintenance on January 12th

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Inside AdWords: AdWords system maintenance on January 12th

On Saturday, January 12th, the AdWords system will be unavailable from approximately 10 a.m. to 2 p.m. PST due to our regularly scheduled maintenance. While you won't be able to sign in to your accounts during this time, your campaigns will continue to run as usual.

AdWords system maintenance typically occurs on the second Saturday of each month during the above times. Next month will be an exception as the maintenance will occur a week later to accommodate Valentine's Day. We'll continue to update you via the blog as we always have, but you may want to take note of our intended dates and times to help you plan for any scheduled downtimes further down the road.


[G] Remove your content from Google

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Official Google Webmaster Central Blog: Remove your content from Google

Confused about the best uses of robots.txt, nofollow, URL removal tool? Wondering how to keep some of your pages off the web? Our webspam lead, Matt Cutts, talks about the best ways to stop Google from crawling your content, and how to remove content from the Google index once we've crawled it.

We love your feedback. Tell us what you think about this video in our Webmaster Help Group.

* Note from Matt: Yes, robots.txt has been around since at least 1996, not 2006. It's hard for me to talk for 12-13 minutes without any miscues. :)


[G] The next generation of Google Sky

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Google LatLong: The next generation of Google Sky

Tuesday, January 8, 2008

[G] Our primary colors

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Google Public Policy Blog: Our primary colors

(Cross-posted to Google LatLong)

A few days ago, we announced that Google Maps would be presenting real-time U.S. presidential nomination results for the Iowa caucuses. The map was so popular that we've decided to do it again, this time for the 2008 primary in New Hampshire.

Beginning today, users can direct their browsers to and watch as live results stream in from towns across the state of New Hampshire. As the first official primary of the 2008 presidential race, these results play a large role in guiding decisions for primaries in other states. They may be a determinant of which candidates decide to stay in the race, and which decide to withdraw. It is also worth noting that from 1952, the first year the primary gained its influence, to now, almost every elected president won his party's New Hampshire primary.

If you'd like to take a 3D tour of the results, make sure to check the map tonight for a KML file presenting the results within Google Earth. Either way you view it, we hope you'll join us as we present these important decisions.


[G] Our primary colors

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Google LatLong: Our primary colors

A few days ago, we announced that Google Maps would be presenting real-time U.S. presidential nomination results for the Iowa caucuses. The map was so popular that we've decided to do it again, this time for the 2008 primary in New Hampshire.

Beginning today, users can direct their browsers to and watch as live results stream in from towns across the state of New Hampshire. As the first official primary of the 2008 presidential race, these results play a large role in guiding decisions for primaries in other states. They may be a determinant of which candidates decide to stay in the race, and which decide to withdraw. It is also worth noting that from 1952, the first year the primary gained its influence, to now, almost every elected president won his party's New Hampshire primary.

If you'd like to take a 3D tour of the results, make sure to check the map tonight for a KML file presenting the results within Google Earth. Either way you view it, we hope you'll join us as we present these important decisions.


[G] Upcoming referrals changes

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Inside AdSense: Upcoming referrals changes

Are you currently displaying a referral unit for AdSense on your website? Then read on, because there are some upcoming changes to the referral program that you should be aware of. But first let me clarify that only referral units promoting AdSense will be affected by this change; referrals to other products and services remain unaffected at this time. This change to referrals promoting AdSense will differ depending on your location, regardless of where your users are located.

- If you're in North America, Latin America, or Japan, the pricing structure for AdSense referrals is changing.

About a year ago, as an experiment, we changed the pricing structure for AdSense referrals so that when a user you referred to the program earned $5 within 180 days of sign-up, you would also earn $5. When that publisher earned $100 within 180 days and removed all payment holds, you'd receive $250. We have decided to conclude this experiment and return to the original pricing structure. As a result, we'll soon no longer be offering the $5 bonus or $2000 bonus, and the payout for referring a user who generates $100 with AdSense in the first 180 days will return to $100.

These pricing changes will take place during the last week of January. A referred user who reaches $100 within 180 days of signing up and who removes all payments holds before the change occurs will generate earnings of $250 for the referring publisher. Any referred user who meets this conversion criteria after the change occurs will only generate $100 in earnings for the referring publisher. In addition, the $5 bonus will be removed at that time. Please note that the date a user was referred will only affect where the 180-day window is set but not necessarily the payout the referring publisher receives. For example, it's possible that a user referred in early January will meet the conversion criteria before a user referred in early November, and so the resulting payout may differ.

- If you're outside of North America, Latin America, and Japan, AdSense referrals will be retired.

For publishers not located in any of the three regions detailed above, we'll soon be retiring referrals promoting AdSense. We've found that this referral product has not performed as well as we had hoped in these regions. Again, please keep in mind that you can still generate referrals for the other products listed under the 'Referrals' section of your AdSense Setup tab.

Soon, you'll no longer see the option to create a referral button for AdSense in your account, although existing buttons will display as normal. This specific referral type will then be retired during the last week of January - any users who meet the conversion criteria (reaching $100 in earnings within 180 days of sign-up and removing all payment holds) before the change will generate earnings of $250 for the referring publishers. Any conversions which occur after this change is made will not be recorded in your account. You may wish to begin replacing any existing referrals promoting AdSense with referrals for another product or an AdSense for content unit.

We appreciate your support of this referral product, and hope it won't cause you any inconvenience.


[G] Let it Snow

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Google LatLong: Let it Snow

I love heading up to Tahoe in the winter to go snowboarding, especially when there is good snow in the form of lots of fresh powder! Unfortunately, good snow for snowboarding often means bad road conditions, and making the decision to chance the weather or stay home can be tough without a good source of information. So I was delighted to find this great map of snow conditions in Tahoe that the Reno Gazette Journal put together during the heavy snow storms in Tahoe over the past several days. I was even more delighted to see the editors at the Journal use two recent Google Maps features by embedding the map in one article and inviting people to collaborate with them on the map in a second article.

So if you're thinking of going skiing or snowboarding this winter, search user created content on Google Maps for maps like this, or consider creating your own map of winter conditions if you don't find one in your area. And above all, drive safely, and have fun in all that great snow!


[G] Headers and footers

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Official Google Docs Blog: Headers and footers

Deepak Jindal, Software Engineer

In December, we told you how we've been working hard to improve the printing features in Google Docs. Over the holidays we added another popularly requested feature: customizable headers and footers for printed documents.

To insert a header or footer into your document, click on the "Insert" tab and select "Header" or "Footer." A box surrounded by dashed lines will appear, and anything you place in that box will be repeated on each page of your printed document. This has been a highly requested feature, so we're launching it now without a lot of bells and whistles. But we're not stopping here and we'll continue to improve your printed pages in the weeks and months to come. We'd like to hear from you, so please post your comments and suggestions in our Help Group.


Monday, January 7, 2008

[G] The flow of information at the Googleplex

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Official Google Blog: The flow of information at the Googleplex

Earlier on this blog, we shared some exciting early results from our firm's implementation of prediction markets. At last Friday's meeting of the American Economic Association, we shared the results of a deeper study, "Using Prediction Markets to Track Information Flows: Evidence From Google," that uses prediction markets to show how organizations process information and respond to external events. Here are some interesting findings:
  • Traders in the same location tend to make the same trades at the same time. The trades of cubemates within a small radius is the best predictor we found. By using a record of historical office changes, we could observe that the correlation begins shortly after people are seated nearby. It makes sense, because the physical proximity enables easy communication. As Eric Schmidt (our CEO) and Hal Varian (now our Chief Economist) advised in 2005: "The best way to make communication easy is to put team members within a few feet of each other. No telephone tag, no e-mail delay, no waiting for a reply." As you can see below, our finding about the importance of proximity holds, even once we account for many other factors.
  • Although we did find strong correlations among professional and social contacts, these were substantially weaker than the correlations for micro-geography. We also measured the influence that people on similar projects, in similar places in the organization and with similar demographic characteristics exert on each other. This helped establish that geographic proximity -- and not some other type of similarity -- was responsible for the correlations we saw.

  • Despite the markets' strong forecasting abilities, there is a slight optimistic bias driven mainly by new employees. On average, outcomes that were good for Google were overpriced by 20%. This bias was strongest on days after appreciations in Google stock and, ironically, for outcomes under our own control! We also find biases against extreme outcomes and short selling. Given a range of five outcomes, the middle ones were typically overpriced and unprofitable by comparison with the outliers.
Although the proof is in the paper, nothing quite helps like a graphic. Below you can see a snapshot of trading in one of our offices. The areas where employees are making profitable decisions is green, and the areas where employees are making unprofitable decisions is red. There are about 16 profitable traders in that big green blotch in the middle!


[G] New Version of MacFUSE: Now with MacFUSE.framework

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Official Google Mac Blog: New Version of MacFUSE: Now with MacFUSE.framework

A new version of MacFUSE is now available. As always, you can download a ready-to-install prebuilt package, or browse the ready-to-build source. Besides bug fixes and other minor improvements, there is a major new developer feature in this release: an Objective-C framework is now part of the core MacFUSE distribution! MacFUSE.framework will make developing user-space file systems in Objective-C easier than ever before. We look forward to seeing lots of interesting new applications based on MacFUSE.

Ted Bonkenburg, one of the engineers behind MacFUSE.framework, will give a talk this Thursday, January 10, during the next Silicon Valley Cocoaheads meeting at the Apple campus in Cupertino. His talk will focus on using the MacFUSE Objective-C API, but much of it will carry over to using other programming languages with MacFUSE. We'll also show some very cool file system demos. So, if you're interested in MacFUSE and are in the area, be there! It will be a hands-on talk, so please bring your laptops if you want to follow along. (Xcode 2.5 or newer required.)


[G] Vote for the features that matter most

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Official Google Checkout Blog: Vote for the features that matter most

When it comes to improvements for Checkout, you know best which features will make a difference to your business. In the past, we've followed your discussions in the developers forum and have noted your email requests too. Now we've built a Feature Request Form that will let you vote for the three new elements you'd be most interested in having. We've also included a section at the bottom where you can suggest any features we haven't listed. Your ideas will help us get a better idea of which new features you'd most like to see. So let us know what you want -- we're listening!


[G] Displaying the most relevant refinements

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Google Custom Search: Displaying the most relevant refinements

Over the past year, a number of you have asked to show only the matching refinements above Custom Search results. Today we're announcing that very feature: You can have as many FacetItems as you like in the XML definition of your CSE and control the number that display on a search page using this feature. Just add a "top_refinements" attribute to your context definition's CustomSearchEngine tag.

<CustomSearchEngine top_refinements="n">

Where n is the number of refinements you want to show.

For example, consider the context definition of a CSE I created: It has sixteen FacetItems -- however, the top_refinements is set to 4. This means that it will display the top four matching refinements for every query. Check out the query chicken. Observe how the refinements displayed at the top are different for the query food safety.

Now consider the default implementation of the same CSE, that is without the top_refinements option: All queries in this search engine will display the same refinements, for example chicken and food safety.

This feature is enabled for Linked CSEs as well as Google stored CSEs. To use it in your Google Stored CSE, download the context file in the "Advanced" tab of your control panel, add the "top_refinements" attribute to the CustomSearchEngine tag in your XML and upload the modified file.

If you don't want to display refinements at the top of the search results, turn them off by setting top_refinements="0". Your search results will still be labeled with the refinements that match.

As always, let us know what you like, or don't like, about this feature!


[G] Growing the Webmaster Help Groups Team

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Official Google Webmaster Central Blog: Growing the Webmaster Help Groups Team

One of the ways in which we continuously work to improve our service for users everywhere is to localize and adjust our tools for different regions. In November, we had a chance to introduce our international Webmaster Help Group Team and its guides from Dublin. Today I'm very happy to announce that we've launched three more Google monitored groups in Hebrew, Turkish and Hungarian.

Keeping with tradition, the new guides want to introduce themselves, so please meet our new Webmaster Help Group guides :-)

Turkish Webmaster Help Group
Merhaba! I am Bahar and I am very happy about our brand new Turkish Webmaster Help Group. I will be helping out on any topics related to this new group. Having an engineering background, I've worked in different parts of the IT field as a C and C++ developer and now I work for Google in Dublin. It was quite a big change for me to move here, leaving sunny Istanbul behind. But it was very easy to get used to this new life since I have met really friendly people here who are very enthusiastic about the job they have been doing. You're going to meet a couple of them as well when you keep reading further. Please do not hesitate to have a look at the group and drop your posts either to introduce yourselves or to discuss Webmaster related issues with me and hopefully soon many other helpful, open-minded members!
- Bahar

Hebrew Webmaster Help Group
I'm Alon and I'll be looking after the Hebrew Webmaster Help Group. Originally coming from the wonderful Israeli city of Holon, now I spend my days and nights in the green island called Ireland. So let me tell you a bit about myself by ranking keywords and their importance in my life: family, social activism, work, web, friends, Tel-Aviv, coffee and rollerblading, to mention a few. Prior to joining Google I graduated in economics and worked as a freelancer in the IT field. I love the online sphere, and for a couple of years now I've been volunteering for an organization facilitating international webmaster communication. I'm looking forward to seeing many of you in our Hebrew Webmaster Help Group.
- Alon

Hungarian Webmaster Help Group
Sziasztok, my name is Tibor, and I am very excited about the launch of the Hungarian Webmaster Help Group. I grew up in the heart of Hungary, in the prosperous and pleasant city of Székesfehérvár, right between Lake Balaton and Budapest. I have an engineering and management background, seasoned with marketing and design experience, and have worked in various assignments, including dozens of web related projects (the first in '94). Today I am a happy owner of a small blog, but have some ambitious plans to start some bigger projects too, to get first hand experience of the constantly growing arsenal of Google's Webmaster Tools! I work primarily on search, dealing with Turkish and Lithuanian languages besides Hungarian. I also oversee trends in a dozen other languages scattered across Europe, the Middle East and Asia. Just like my colleague János, I also enjoy old-school times with StarCraft, and my "weaknesses" also include Guitar Hero and the Nintendo Wii. As Webmaster Tools is now available in Hungarian, I look forward to hearing from you in the Hungarian Webmaster Help Group and to engage myself in vibrant discussions :-)
- Tibor

Hungarian Webmaster Help Group
Sziasztok! My name is János and I'm in charge of the Hungarian Webmaster Help Group, too. I studied linguistics and worked in the IT industry before I ended up with Google in Ireland. Currently my primary work focus is search in several languages. In the past I've been lucky to support a wide range of different markets including Russian, Turkish, Polish and many more. Well, I like learning languages, as you might guess. I'm running my own website where I develop content, sometimes I need to troubleshoot it as well - no crawling/indexing issues yet though - I'm a happy Webmaster Tools user ;-) When I don't work, I'm usually at home surfing the Internet or leading my zealous Protoss forces against other races in the StarCraft universe. Please drop by the Hungarian Help Group and introduce yourself, too! My guide colleague Tibor and I are eagerly waiting to help you with webmaster issues.
- János


[G] Sub-sub-folders

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Official Google Docs Blog: Sub-sub-folders

Olga Belomestnykh, Docs Engineer

Having read many requests to create sub-folders in Google Docs and having spent many hours building the new feature, I recently found the following note from a fellow Googler on my desk:

"Hi Olga: I have been trying for the last 79 hours to create a folder within a folder. Does 'Please try again later' mean it will work in the 80th hour?"

The answer was of course "no" -- because until now you couldn't create a folder within a folder in Google Docs. Though it's now way past the 80th hour, my co-worker need not wait any longer. As indicated by the gray triangle you may have noticed next to your folders in the All Folders view, everyone can now have folders and sub-folders and sub-sub-folders and -- you get the idea.

You can navigate your folder hierarchy by clicking on the gray triangles next to the folder icons to expand and collapse the folder contents. And if you want to move items between folders, simply select the items you want to move using the checkboxes and click the 'Move to' button in the toolbar. A widget will pop up for choosing a destination folder, or you can select the 'Remove from current folder' option to do just that.


Sunday, January 6, 2008

[G] No time like the present!

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Google Analytics Blog: No time like the present!

Google Analytics is hoping to grab a spot on your list of New Year's resolutions. If you've been intending to use analytics to add clarity to your online marketing and web design decisions, now is a great time to start because there is a live online training course starting this Thursday, January 10 about all things Google Analytics offered by one of our Google Analytics Authorized Consultants, ROI Revolution. The course takes place every Thursday for 6 weeks, starting at 1:30pm ET and lasting less than 2 hours. It covers everything from basic implementation to tracking e-commerce data to general quantitative marketing techniques and is intended for beginning to intermediate users of Google Analytics. The course will include sections on:
  • configuring goals and conversion events
  • tracking PPC campaigns
  • tracking email and banner campaigns
  • measuring visitor trends on your site
According to ROI Revolution: "We focus on guiding our students with clear, specific instructions using the setup process we use with clients every day so that you'll know when your Google Analytics account is configured properly for accurate measurement. We'll introduce you to the reports in Google Analytics, then show you how to use the special analysis options (including the report dashboards) and finally focus on how to use Google Analytics to increase the traffic to your website, improve your conversion rate and find out what parts of your pay per click advertising are making you the most money."

Each training session lasts from 60-75 minutes and is followed by a 30 minute live, interactive question and answer session. As an added bonus, while the presentation is in progress, instructors are standing by to answer your questions in real-time via interactive chat.

Visit the course site for more details.