Friday, June 22, 2007

Censorship as trade barrier

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Censorship as trade barrier

The Associated Press is running a story headlined "Google Asks Government to Fight Censorship." The story highlights some (until now) fairly quiet discussions we've been having with various parts of the U.S. government, including the Departments of State and Commerce, the Office of the U.S. Trade Representative, and various House and Senate committees.

We've been making the following case:
  • The information industries –- broadly understood to mean Internet companies, book and periodical publishers, broadcasters, and the music and film industries –- together comprise a critical and growing component of the U.S. economy. They create jobs, spur economic growth, and bring to the world the best of American ideals about freedom of expression, creativity, and innovation.
  • To industries that depend upon free flows of information to deliver their services across borders, censorship is a fundamental barrier to trade. For Google, it is fair to say that censorship constitutes the single greatest trade barrier we currently face.

  • Some forms of censorship are entirely justifiable: the worldwide prohibitions on child pornography and copyright infringement, for example. Others, however, are overbroad and unwarranted. When a government blocks the entire YouTube service due to a handful of user-generated videos that violate local sensibilities –- despite our willingness to IP-block illegal videos from that country –- it affects us as a non-tariff trade barrier.

  • Just as the U.S. government has, in decades past, utilized its trade negotiation powers to advance the interests of other U.S. industries, we would like to see the federal government take to heart the interests of the information industries and treat the elimination of unwarranted censorship as a central objective of our bilateral and multilateral trade agendas in the years to come.
It's important to stress that this isn't a political thing –- we're not interested in forcing the U.S. Constitution's First Amendment on other countries. Rather, we're seeking to ensure that our information-based industry can thrive and flourish in all corners of the world. We take seriously Google's mission "to organize the world's information and make it universally accessible and useful." To accomplish that for individuals everywhere, we need the assistance of the U.S. and other like-minded governments in combating unwarranted censorship. (We've started to make the same case, by the way, to other governments, such as the member states of the European Union.)

The good news is that the uniform reaction to this argument in Washington has been the nodding of heads, typically coupled with a request to hear more about how this can practically be done. Clearly, it isn't going to happen overnight. But my hope is that the U.S. government can begin to move – incrementally, agreement-by-agreement, over the coming decade and beyond – to include in our bilateral and, eventually, multilateral trade agreements the notion that trade in information services should presumptively be free, absent some good reason to the contrary.

We'll have more to say about this as we refine our thinking and apply it to specific issues and situations. Feedback & ideas are, as always, welcome.


Thanks for the Webware 100 Award

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Thanks for the Webware 100 Award

We'd like to thank Webware, the users who cast 489,467 votes in this year's Webware 100 Awards, and everyone who helped make Google Analytics a winner! Google was recognized as a winner in 10 categories. Other products in our family that received an award are Google Reader, Gmail, Google (search engine), Google Gmail Mobile, Google Maps Mobile, 1-800-GOOG-411, Google AdWords/AdSense, Google Docs & Spreadsheets, Google Calendar, Blogger, and Google Maps.

We're thrilled to have won and we extend our congratulations to
all the winners!


Finding your community

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Google Custom Search: Finding your community

Posted by: Vrishali Wagle, Software Engineer

Since we launched Custom Search Engines (CSEs) last year, we have seen search engines created on a variety of topics. Many of these search engines are open to volunteers and would love to have you contribute to them.

Now, it's easier for you to find all of these CSEs. Go to the Featured Examples page and type relevant words into the search box at the top of the page. We will search for these words in the fields for the search engine's name, description, keywords, and popular queries. If you're interested in finding a search engine to contribute to, search specifically for search engines that allow volunteers. For instance, if you're most interested in non-profit organizations, search only for non-profit search engines. You get the gist.

All of this searching over search engines is done via Google Base. It's the place to submit your content and make it searchable and accessible on Google. You can look at the hundreds of custom search engines that are related to cricket, podcasts and lyrics. We also have search engines on pet rats and many flavors of legal search.

Please note that only a small fraction of existing CSEs are included in this search. We've filtered search engines based on quality, recency, traffic and other metrics.

We hope this new Custom Search Engine search feature enables you and other CSE creators to find search engines more easily, and that it ultimately provides you with better access to information in your community.


Speedy optimizing - a quick fix

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Speedy optimizing - a quick fix

Would you like some tips on maximizing your AdSense ad performance? Check out our recently updated Optimization Demo. In about five minutes, we cover popular topics from optimal ad locations to the best performing ad formats. Once you've watched the Optimization Demo, you can start applying these techniques to your ad units immediately. Good luck optimizing!


Doing the Shuffle

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Doing the Shuffle

Some of our users, like Robert Scoble, can go through 600 feeds in less time than it takes to say "mark all as read":

(Thanks Tim for this video!)

For those of you who don't have supernatural powers and would like a quick and easy way to go through your Google Reader subscriptions, we want to highlight one of our lesser-known features: the "Next" bookmarklet.

The "Next" bookmarklet allows you to use Google Reader through just one link -- clicking on it takes your browser to the next unread item in your reading list (marking it as read in the process). I like to use it to go through my photoblog folder. It's also useful for subscriptions that only include snippets, or when I want to read an article in context.

You can find the "Next" bookmarklet on the Settings page under the Goodies tab. Give it a try, and go from j-j-j to next-next-next!


Thursday, June 21, 2007

All the news that fits

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Google News Blog: All the news that fits

Welcome to our first post on this new Google News Blog! You may be asking why there's another Google blog - and why the focus on Google News? Believe it or not, the answer is not just because we've got a free account from Blogger. Let me explain.

There are a lot of blogs by teams here that try to shed as much light as possible on updates and the thinking behind our services. And as a company, we spend a large amount of time working with news publishers, but mainly from the advertising side of things. But on the Google News team, our focus is on the news and people who read it. In fact, we think there are two kinds of people interested in Google News: those newshounds who use it to gather and read the news -- and news publishers. We hope publishers will learn a bit more about what Google News readers like and expect, and readers will learn a bit more about all the great content publishers churn out every day.

So why a blog? As a company, we don't issue many press releases, and we're not keen to send tons of email to thousands of in-boxes. A blog lets us reach you quickly and directly, and be a bit more informal. We hope it generates cross-links and new ideas. If you want to engage in discussion, visit our Google News U2U group.

We'll be posting about new features, giving you tips for getting the most out of Google News, and responding to questions. We'll also tackle the issues regarding how Google News works, why we do things the way we do and, of course, what we can do better. Just about every member of the Google News team will be posting, so when you read about a new feature, you'll be getting it from the person who built it.

At the end of the day, we hope we can demystify Google News a bit and give you as much insight as possible into how it works. But we're also counting on you to help let us know how we can improve it going forward.


Wednesday, June 20, 2007

Meet an India payments specialist

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Meet an India payments specialist

We recently sat down with Amrita Kamat, a payments specialist in our Hyderabad office, to find out more about payments in India.

When you're not at work, where would one find you?

In gaming parlors -- I love gaming! Counter-Strike is one of my current favorites. Running around and fighting opponents (while still sitting on the comfort of my sofa and sipping a hot mug of coffee) is the highlight of my weekend. I also love the outdoors, trekking, and sports like badminton and basketball.

There are a few payment-related issues specific to India. What tips do you have for Indian publishers?

I have a 5-point Mantra for payments for Indian publishers:
  1. Enter an accurate, complete address – I'd recommend updating your address in this way:

  2. Choose INR checks over USD checks – This will reduce the bank charges levied (if any) to convert the dollar checks to Indian rupees. Also, the INR checks will be easy to process.

  3. Set a self-hold – If you've reached $100 in unpaid earnings and would like to get paid once in 2 months or once every 6 months, we have an option to set a self-hold. Accumulate your earnings and receive a bigger check in the future. Don't forget that you'll need to remove the hold before the 15th of the month to be paid in that month.

  4. Use Secured Express Delivery – For tension-free delivery of your hard-earned money, try our Secured Express Delivery option, which will cost you US$25 for the DHL charges -- the check will be delivered at your doorstep within 10 days.

  5. Understand your payment cycle - Please go through the Payments Demo to understand when payments are processed. It's an 11-minute demo that is well worth your time!
Why do checks and PINs take longer to reach Indian publishers? What are the other options?

This can happen because of incorrect mailing addresses and the postal service. While nothing much can be done about the postal service at this time, I'd again recommend that you update your physical address -- an accurate house number and/or house name can make a big difference to how a postman will locate your house. If you're relocating, feel free to place a self-hold on your account until you've completed the relocation process. Please ensure that your address is updated before the 15th, and the address doesn't exceed the 35-character limit in each line. Finally, the only alternative for receiving checks right now is to choose Secured Express Delivery checks over Standard Delivery checks.

Any weekend plans?

This weekend I am off to Bangalore to catch up with a few friends. We've planned a bicycle trip to Nandi Hills for a picnic. In the evening, we intend to make good use of the new telescope one of my friends acquired recently. Isn't star-gazing on a Sunday evening an ideal way to end an eventful weekend?


Siamo tornati dall' SES di Milano!

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Official Google Webmaster Central Blog: Siamo tornati dall' SES di Milano!

Un paio di chiarimenti...

Ciao! Siamo appena rientrati da un breve soggiorno in Italia. Tempo fantastico! Abbiamo partecipato come spettatori al Search Engine Strategies conference a Milano nei giorni 29 e 30 maggio. La conferenza è stato davvero una fantastica opportunità per parlare con molti di voi! Ci ha fatto molto piacere esserci e vorrei ringraziare tutti quelli che si sono fermati semplicemente a salutare o a discutere di strategie dei motori di ricerca. Abbiamo avuto la possibilità di parlare con diversi dei partecipanti e con alcuni dei più importanti attori del mondo SEO e Web Search Marketing in Italia. Discussioni utili e fruttuose per molti aspetti. Si e' parlato di come il mercato Web si stia sviluppando in Italia, di strategie SEO e di evangelizzazione (la traduzione italiana suona veramente forte).

Un buon numero di voi è saltato fuori con domande interessanti, e mi piacerebbe ora esporre un caso per poi fornire un paio di chiarificamenti che siano chiari e concisi.

Allora partiamo. Questa è la situazione in cui un webmaster potrebbe ritrovarsi: ho ottimizzato questo sito utilizzando tecniche non in accordo con le linee guida di Google. Ce la siamo cavata per un po', e questo ci ha aiutato a raggiungere la seconda posizione nei risultati di ricerca per alcune parole chiave. Ad un certo punto però, abbiamo ricevuto una email dal team della qualità della ricerca di Google che diceva che il nostro sito non sarebbe stato momentaneamente più presente nell'indice (nelle email c'è sempre almeno un esempio delle tecniche utilizzate). Abbiamo allora sistemato il sito togliendo tutto ciò che non era conforme alle linee guida e dopo alcuni giorni il nostro sito era di nuovo presente nell'indice. Come è possibile che non è più posizionato in seconda posizione nonostante il fatto che abbiamo rimosso tutto ciò che non era conforme alle linee guida?!

Va bene, lasciatemi fare un paio di domande prima di rispondere.

  • Non avete ottimizzato il sito utilizzando quelle tecniche al fine di posizionarlo il meglio possibile artificialmente?
  • Non pensavate che quelle tecniche avrebbero funzionato, almeno in una prospettiva di breve periodo?

Quindi se c'è stato un utilizzo di tecniche spam, incoraggiamo il sito che ha ricevuto la notifica da Google a prendere la cosa seriamente. Molti ripuliscono il proprio sito dalle tecniche scorrette di ottimizzazione dopo aver ricevuto una nostra notifica, ma noi dobbiamo anche tenere in considerazione che oltre a quelle presenti sul sito (per esempio testo nascosto, redirecting doorway page, etc) spesso ci sono anche tecniche utilizzate al di fuori del sito stesso come link popularity artificiali per guadagnarsi un'ottima posizione nelle pagine dei risultati di ricerca di Google.

Quindi, per rendere la questione più chiara possibile, una volta che ognuna delle manipolazioni sopra citate, inserite ai fini del posizionamento, e' stata rimossa, il sito torna ad occupare la posizione che merita sulla base dei suoi contenuti e della sua link popularity naturale. C'è in oltre da evidenziare che il posizionamento del vostro sito dipende anche dagli altri siti relazionati al vostro per argomento trattato e tali siti nel frattempo potrebbero essere stati ottimizzati correttamente, va da sé che questo avrebbe un impatto anche sulla vostra posizione.

Notate che non c'è alcun tipo di penalizzazione preventiva applicata a quei siti che, ora puliti, hanno però visto in precedenza un utilizzo di tecniche non consentite. E questo è un punto a cui teniamo particolarmente: non rimangono né malus né macchie nella storia di un sito.

E' per questo motivo che insistiamo fermamente nel consigliare di lavorare sodo sui propri contenuti in modo che siano una risorsa che abbia valore per gli utenti, essendo proprio il buon contenuto una delle risorse più importanti che alimentano una link populary naturale e tutti dovremmo ormai sapere quanto una tale popolarità possa essere solida.

Qualità della ricerca, qualità dei contenuti e l'esperienza dei tuoi lettori.

Tra le varie conversazioni sulla qualità della ricerca, una su tutte ricorreva più spesso. Mi riferisco alle landing page e come scrivere per i motori di ricerca, due temi che spesso viaggiano in coppia quando si parla di risultati organici di ricerca.

Pensiamo allora al tuo visitatore che ha cercato qualcosa con Google e ha trovato la tua pagina. Ora, che tipo di accoglienza gli stai riservando? Una buona esperienza di ricerca consiste nel trovare una pagina che contiene l'informazione necessaria per rispondere alla domanda posta all'inizio.

Tuttavia un errore frequente nello scrivere per motori di ricerca é dimenticare proprio il visitatore e focalizzare l'attenzione solo sulla sua domanda. In effetti potremmo sostenere, "é con quella chiave di ricerca che hanno trovato la mia pagina!"

Alla fine dei conti, esasperare un comportamento del genere potrebbe portare a creare pagine fatta "su misura" per rispondere a quella ricerca ma con ben poco contenuto. Pagine del genere spesso utilizzano tecniche quali, tra l'altro, pure ripetizioni di parole, contenuti duplicati e in generale minimo contenuto. Ricapitolando, possono anche essere a tema con la domanda posta - ma per il tuo visitatore, sono inutili. In altri termini, hai finito per creare una pagina scritta solo per i motori di ricerca e ti sei dimenticato del visitatore. Il risultato é che l'utente trova pagine all'apparenza a tema ma in realtà completamente insignificanti.

Queste pagine "insignificanti", fatte artificialmente per generare traffico dai motori, non rappresentano una buona esperienza di ricerca. Anche se non adottano tecniche scorrette, quali ad esempio testo o links nascosti, sono fatte solo ed esclusivamente per posizionarsi per specifiche parole chiave, o combinazioni di parole, ma in realtà non offrono autonomamente alcun valore come risultato di una ricerca.

Un primo approccio per capire se stai causando una cattiva esperienza di ricerca ai tuoi utenti é controllare che le pagine trovate siano davvero utili. Queste pagine avranno contenuto a tema, che risponde alla domanda originalmente posta dall'utente ed in generale sono significative e rilevanti. Potresti cominciare con il controllo delle pagine che ricevono più visite e passare poi a rivedere tutto il sito. E per concludere, un consiglio: in generale, anche quando si vuole ottimizzare la pagina affinché il motore la trovi facilmente, bisogna ricordarsi che i visitatori sono il tuo pubblico e che una pagina scritta per i motori di ricerca non soddisfa necessariamente le aspettative del visitatore in termini di qualità e contenuti. Allora se stai pensando a come scrivere per il motore di ricerca, pensa invece ai tuoi utenti e a qual é il valore che stai offrendo loro!

We're back from SES Milan!

...with a couple of clarifications

Ciao everybody! We just got back from Italy—great weather there, I must say! We attended SES in Milan on the 29th and 30th of May. The conference was a great opportunity to talk to many of you. We really had a good time and want to thank all the people who stopped by to simply say "hi" or to talk to us in more detail about search engine strategies. This gave us a chance to talk to many participants and many of the big Italian actresses and actors in the SEO and web marketing worlds. We discussed recent developments in the Italian internet market, SEO strategies and evangelizing.

A number of you have raised interesting questions, and we'd like to go through two of these in more detail.

This is a situation a webmaster might find himself/herself in: I optimized this site using some sneaky techniques that are not in accordance with Google´s Webmaster Guidelines. I got away with it for a while and it helped me to rank in second position for certain keywords. Then, suddenly, I got an email from Google saying my site has been banned from the index because of those techniques (in these emails there is always an example of one of the infractions found). I now have cleaned up the site and after some days the site was back in the index.
Why on earth doesn't my site rank in the second position anymore, even though I've already paid for the sneaky techniques we used?

OK, before answering let me ask you a couple of questions:

  • Didn't you optimize your site with those techniques in order to artificially boost the ranking?
  • Didn't you think those techniques had worked out (in a short term perspective at least)?

So, if there has been spamming going on, we encourage a site that has gotten an email from Google to take this notification seriously. Many people clean up their sites after receiving a notification from us. But we must also take into account that besides the shady SEO techniques used on a particular site (for instance hidden text, redirecting doorway pages, etc) there are often off-site SEO techniques used such as creating artificial link popularity in order to gain a high position in Google's SERPs.

So, to make it straightforward, once those manipulations to make a site rank unnaturally high are removed, the site gains the position it merits based on its content and its natural link popularity. Note that of course the ranking of your site also depends on other sites related to the same topic and these sites might have been optimized in accordance to our guidelines, which might affect the ranking of your site.

Note that a site does not keep a stain or any residual negative effect from a prior breach of our webmaster guidelines, after it has been cleaned up.

That is why we first and foremost recommend to work hard on the content made for the audience of your site, as the content is a decisive factor for building natural link popularity. We all know how powerful a strong natural link popularity can be.

Search quality, content quality and your visitor's experience.

During our conversations about search-related issues, another topic that came up frequently was landing pages and writing for search engines, which are often related when we consider organic search results.

So, think of your visitors who have searched for something with Google and have found your page. Now, what kind of welcome are you offering? A good search experience consists of finding a page that contains enough information to satisfy your original query.

A common mistake in writing optimized content for search engines is to forget about the user and focus only on that particular query. One might say, that's how the user landed on my page!

At the end of that day, exaggerating this attitude might lead to create pages only made to satisfy that query but with no actual content on them. Such pages often adopt techniques such as, among others, mere repetition of keywords, duplicate content and overall very little value. In general, they might be in line with the keywords of the query – but for your visitor, they're useless. In other words, you have written pages solely for the search engine and you forgot about the user. As a result, your visitor will find a page apparently on topic but totally meaningless.

These "meaningless" pages, artificially made to generate search engine traffic, do not represent a good search experience. Even though they do not employ other not recommendable techniques, such as for examples hidden text and links, they are very much made solely for the purpose of ranking for particular keywords, or a set of keywords, but actually are not offering a satisfying search result in itself.

A first step to identify if you are causing a bad search experience for your visitor consists of checking that the pages that he or she finds are actually useful. They will have topical content, that satisfies the query for which your visitor has found it and are overall meaningful and relevant. You might want to start with the pages that are most frequently found and extend your check up to your entire site. To sum up, as general advice, even if you want to make a page that is easily found via search engines, remember that the users are your audience, and that a page optimized for the search engine does not necessarily meet the user's expectations in terms of quality and content. So if you find yourself writing content for a search engine, you should ask yourself what the value is for the user!


Google's email communication with webmasters

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Official Google Webmaster Central Blog: Google's email communication with webmasters

Posted by Ríona MacNamara, Webmaster Tools Team

In den letzten Tagen gab es nochmals Versuche, deutsche Webmaster durch falsche E-Mails von Google zu verunsichern. Diese E-Mails stammen nicht von Google. Seit einigen Wochen hat Google die Benachrichtigung von Webmastern durch E-Mails eingestellt. Google arbeitet derzeit an einem zuverlässigeren Webmaster-Kommunikationsprozess.

We've noticed that someone is again trying to spoof the emails that Google sends to webmasters to alert them with issues about their site. These emails are not coming from Google, and in fact several weeks ago we temporarily discontinued sending these emails to webmasters while we explore different, secure ways of communicating with webmasters. Watch this space for more news - but in the meantime, you can safely assume that any email message you receive is not, in fact, from us.


Let's get financial

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Google Finance Blog: Let's get financial

Eric Schrock, Engineering Tech Lead, and Katie Jacobs Stanton, Group Product Manager

We're excited to welcome you to the official Google Finance blog. This is how we want to communicate with the community of people who need financial information at their fingertips. We'll write about new features, share observations about new tools in the financial industry and get your feedback about new releases. You'll hear from all kinds of folks involved in developing Google Finance: full-time engineers, 20% engineers, interface designers, interns, product managers and anyone else we can convince to post in case we become too dull.

We want to hear from you too. Please give us feedback on what you'd like to see, read or hear from the Finance team in the comments section below.


Tuesday, June 19, 2007

[G] Save up to 21% on shipping with FedEx

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Official Google Checkout Blog: Save up to 21% on shipping with FedEx

We're excited to let you all know about a new program we recently put together: FedEx is offering Google Checkout merchants savings of up to 21 percent on FedEx® shipping. The only requirement is that you be an active Checkout merchant. Interested? Get all the details and sign up here.

Update: Clarified some details of the promotion.


Monday, June 18, 2007

Phishers and Malware authors beware!

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Google Online Security Blog: Phishers and Malware authors beware!

OK, so it might be a little early to declare victory, but we're excited about the Safe Browsing API we launched today. It provides a simple mechanism for downloading Google's lists of suspected phishing and malware URLs, so now any developer can access the blacklists used in products such as Firefox and Google Desktop.

The API is still experimental, but we hope it will be useful to ISPs, web-hosting companies, and anyone building a site or an application that publishes or transmits user-generated links. Sign up for a key and let us know how we can make the API better. We fully expect to iterate on the design and improve the data behind the API, and we'll be paying close attention to your feedback as we do that. We look forward to hearing your thoughts.


Going online for health

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Google Health Advertising Blog: Going online for health

Posted by Neha Patel, Industry Marketing Manager, Health

Research has shown that more and more consumers are going online for health information. Our team wanted to understand this a bit further, and so we partnered with Harris Interactive on a new piece of market research to understand consumer behavior online as it relates to health conditions. For those you who attended one of our Roundtable events on June 13th or 14th to discuss this research, thank you for coming, and we hope you enjoyed it. We know you enjoyed the food!

What did we find? Online research brings consumers into the health system and effects change. We found that after gathering health information online, consumers take action!
  • Some 40 percent of consumers interact with their doctors after looking for information online
  • 78 percent take action within a month's time because of what they found online.
  • 31 percent of consumers notice health ads online while searching for information on a health question.
These findings underscore the importance of the Internet as a marketing channel. If you haven't yet heard our presentation, reach out and talk to us. We're happy to share it with you, present and discuss it at your office, or host you at Google for your own event. Email us for more information. We'll help you use this analysis to develop effective marketing campaigns.

Revamping the Webmaster Tools Help Center

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Official Google Webmaster Central Blog: Revamping the Webmaster Tools Help Center

A while ago, I posted in the Webmaster user group, looking for feedback on our Help Center and how we can improve the assistance we provide to our webmasters. And wow, did we get a a lot of feedback - both in the group and in the blogosphere. I'm amazed at the webmaster community and your willingness to share your thoughts with us: thank you!

Here's a selection of what we're hearing:

You want Help to be more discoverable

  • It's not as easy as it should be to find the information you're looking for. You'd like Google to do a better job of surfacing the answers to the most common questions. The browse structure doesn't make it easy for users to find help, and sometimes search depends on users knowing exactly the right term to search for.
  • You like the idea of context-sensitive help - on-the-spot assistance (often shown in a tooltip that appears when you hover over an item) that doesn't require you to click to a different Help page.
  • Right now, it's not clear when new Help information - or new features - are added, and you'd like Google to look at calling these out.

You want Help to be more useful

  • You'd like Google to look at adding videos and graphics
  • You'd like us to providing the kind of information that's relevant to the average webmaster, who may not have a deep knowledge of SEO techniques. You're looking for good and understandable answers to common questions.
  • You'd like us to expand the actual content, and do a much better job in explaining potential reasons why sites may have dropped the rankings.

What's next?

Well, over the next several weeks, we'll be working on lots of changes to the Help Center, both in its content and its organization. We'll be looking at all the feedback we've gotten, and we're taking it very seriously: believe me, I have a long task list for this area. But it can always grow: if you have some great thoughts or ideas, jump into the discussion, or just leave a comment right here.


A healthy start

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Google Health Advertising Blog: A healthy start

Khee Lee, Health Industry Manager

Welcome to our new Health Advertising Blog! We'll be posting here to help our health industry advertisers better understand how people are searching for health information, and how you as advertisers can better leverage the power of search and the Internet.

Search advertising in healthcare is incredibly effective. People are raising their hands asking for information. They're searching for your web sites and spending hours browsing online health content. They're even watching health-related videos on YouTube (like this one), and seeking other digital health assets as well. The Pew Internet Project reports that 80% of Americans go online for health information. Maybe you're even among the 66% who turn to search first. Is there a more qualified lead than that? People do want advertising in healthcare -- especially when it's relevant and targeted to them.

You may not know that our advertising teams are organized by industry. The very people who directly help healthcare partners and advertisers will be posting the latest information, trends, and best practices here. In addition, we'll also share our thoughts and random items that we hope will make you go "hmm, hadn't thought of that." We hope, in short, that the information you read here may better enable your overall marketing efforts.

We also want to hear from you, so please feel free to send us your comments.

Inside AdSense launches in French

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Inside AdSense launches in French

Say 'bonjour' to our newest AdSense blog -- Inside AdSense: Le Blog officiel AdSense en français. If you're a French-speaking publisher, we're excited to offer AdSense announcements, news, and optimization tips in your language. In addition, we'll be highlighting success stories from French-speaking publishers around the world and introducing you to members of our French support team.

Subscribe to the new blog today and receive our posts directly via email!