Thursday, April 26, 2007
If you're here, you probably know a little something about Google Docs & Spreadsheets, or at the very least you're eager to learn. Either way, we cordially invite you to a great place to get the lowdown: our Google Docs & Spreadsheets Help Group. It's a mouthful, we know, but once you get past the lengthy name, the concept is simple. It's a forum where the knowledgeable and the curious meet to discuss Docs & Spreadsheets. From complex questions to new features to bug fixes, people post questions and respond with answers on an innumerable array of topics.
In addition to learning from and sharing with other users, you'll meet us, Syd and Regina, your friendly D&S; Guides (look for the cool Guide logo signifying our posts). We're Google employees with a passion for GD&S;, and we monitor the group, answer questions, announce new features, and follow up on problems and bug reports.
So come join the fun! No RSVP needed...
International versions of Google Desktop 5 are ready to go, including a brand new language--Hindi! We want Google Desktop to be your personal information assistant, helping you find the information you want, when you want it, in any language, and in any OS (check out the recently released Mac version). Now it's easier than ever to find local content, news headlines, emails and more.
Exciting features in Google Desktop 5 include a completely new look and feel for the sidebar and gadgets. The sidebar samples the color of your desktop background and fades the color into the sidebar, fitting into any environment. Many of our most popular gadgets were also redesigned to improve their usability and visual appeal.
- Previews of desktop search results. Have you ever opened multiple files to find the right one? Now you can find the file without opening each result. Previews are displayed inside our search results page.
- Security. We have also added warnings for web sites that may be trying to steal your personal information or install malicious software on your computer, helping to make the Internet a safer place in 29 languages.
Wednesday, April 25, 2007
In case you missed the announcement, we recently launched Google Desktop for the Mac, a fast and versatile new tool that extends the Google search experience to your own files on your Mac, plus your Gmail and web history. Today we're releasing an updated version (1.0.1) that fixes a lot of the issues you've told us about. Along with the new version, which you'll get automatically if you're already running Google Desktop, I'd like to help you get to know Google Desktop a bit better by taking you on a quick tour through some of the things it can do.
Once installed, the fastest way to get to Google Desktop is by using the Quick Search Box (QSB), and the fastest way to make the QSB appear is by pressing the ⌘ key twice quickly. You can also get the QSB by clicking the Google Desktop icon in the Dock. Once the QSB pops up, it's simple to use: type what you want to search for, and results start appearing. Just like Google search, each result comes with a couple of lines of text (which we call snippets) that give you context about that result. Snippets help you quickly figure out which result is most relevant to your search. When you see the result you want, just click it, and it opens.
Google Desktop is handy for finding the content of files, of course, but it has some other useful tricks as well. I use it as my application launcher: I just start typing the name of the application I want to run, and within a few keystrokes, the application appears at or near the top of the results list. Google Desktop also finds System Preference panes: type the name of the preference pane, and it bubbles to the top.
Google Desktop isn't limited to your local files. If you have a Gmail account, you can tell it to search through your Gmail as well. When you do this, it caches your Gmail on your Mac, so you can actually find and read Gmail messages even when you're offline. Once you turn this feature on, Google Desktop keeps up by indexing and caching new Gmail messages as soon as you receive them.
When you're searching Gmail (or email from Mail or Entourage), you can narrow your search by adding subject: to the query. For example, searching for hockey finds all results with the word "hockey" in them, but typing hockey subject:tickets specifically searches for an email with "hockey" in the contents and "tickets" in the subject line. Similarly, you can use from: to look for email from specific senders.
Possibly the coolest Google Desktop feature (and my personal favorite) is the ability to search your personal web history. Have you ever tried to find a web page you know you visited a few hours, days, or weeks ago? Google search helps, but it isn't quite the right tool for this job. With your permission, Google Desktop caches your web browsing history on your Mac so you can search it later. This is an incredible time saver if you surf the web a lot and you need to go back to something you've seen before.
We've done a lot with the Quick Search Box so far, but that's not the only way to access Google Desktop: you can also use it without ever leaving your browser. When you do a Google search in your browser (Safari, Firefox, or Camino), Google Desktop searches your computer as well, and if it finds anything that matches your search terms, you'll see appropriate results right at the top of the Google search results page. This is a very handy way to let you know you have something on your computer (maybe a page from your web history) that matches what you're looking for.
Click on the "results on your computer" link to get a list of search results. This Desktop results page has some handy features. At the top, the results are listed in various categories: email, web history, files, and so on. Click one of those to restrict your results to just that one category. For web history results, Google Desktop creates a thumbnail image of the web page, handy for helping you pick out the result you want. And because Google Desktop keeps track of changes to your files, every result has a Show cached link that lets you see older versions of the file.
I talked about using subject: and from: when searching email, and there are more ways to narrow your search. If you're searching for a particular kind of file, you can use filetype: to limit your results; for example, filetype:oo3 shows you only OmniOutliner 3 files; to find a folder, use (you guessed it) filetype:folder. If you're searching for a file by name, type filename: in your search. This works in both the browser search and the Quick Search Box. To find out all about this feature, see our Help Center article.
Finally, we've given Google Desktop a bunch of preferences so you can tailor its behavior. Want a menu bar icon to access it? You can have that. Hate that it has a Dock icon? You can turn it off. Don't want Desktop results when you do a web search? That's a preference, too. For more settings, check out System Preferences > Google Desktop. And have fun exploring everything it can do.
Após o registo de um domínio e criação de um site, a maioria dos webmasters quer ver o seu site indexado e aparecer nas primeiras posições no Google. Desde que iniciámos o suporte a webmasters de língua Portuguesa em 2006, vimos grande especulação acerca da forma como o Google indexa e avalia os sites. O mercado de língua Portuguesa, ainda numa fase de desenvolvimento em relação a SEO, é um dos maiores geradores de conteúdo na internet, por isso decidimos clarificar algumas das questões mais pertinentes.
Notámos como prática comum entre webmasters de língua Portuguesa a tendência para entrar em esquemas massivos de troca de links e a implementação de páginas única e exclusivamente para este fim, sem terem em consideração a qualidade dos links, a origem ou o impacto que estes terão nos seus sites a longo termo; outros temas populares englobam também uma preocupação excessiva com o PageRank ou a regularidade com que o Google acede aos seus sites.
Geralmente, o nosso conselho para quem pretende criar um site é começar por considerar aquilo que têm para oferecer antes de criar qualquer site ou blog. A receita para um site de sucesso é conteúdo original, onde os utilizadores possam encontrar informação de qualidade e actualizada correspondendo às suas necessidades.
Para clarificar alguns destes temas, compilámos algumas dicas para webmasters de língua Portuguesa:
- Ser considerado autoridade no assunto. Ser experiente num tema guiará de forma natural ao seu site utilizadores que procuram informação especificamente relacionada com o assunto do site. Não se preocupe demasiado com back-links ou PageRank, ambos irão surgir de forma natural acompanhando a importância e relevância do seu site. Se os utilizadores considerarem a sua informação útil e de qualidade, eles voltarão a visitar, recomendarão o seu site a outros utilizadores e criarão links para o mesmo. Isto tem também influência na relevância do seu site para o Google – se é relevante para os utilizadores, certamente será relevante para o Google na mesma proporção.
- Submeta o seu conteúdo no Google e mantenha-o actualizado frequentemente. Este é outro ponto chave que influencia a frequência com que o seu site é acedido pelo Google. Se o seu conteúdo não é actualizado ou se o seu site não é relevante, o mais certo é o Google não aceder ao seu site com a mesma frequência que você deseja. Se acha que o Google não acede ao seu site de uma forma constante, talvez isto seja uma dica para que actualize o site mais frequentemente. Além disso na Central do Webmaster o Google disponibiliza as Ferramentas para Webmasters, ferramentas úteis que o ajudarão na indexação.
- Evite puras afiliações. Na América Latina há uma quantidade massiva de sites criados apenas para pura afiliação, tais como as lojas afiliadas do mercadolivre. Não há problema em ser afiliado desde que crie conteúdo original e de qualidade para os utilizadores, um bom exemplo é a inclusão de avaliação e críticas de produtos de forma a ajudar o utilizador na decisão da compra.
- Não entre em esquemas de troca de links. Os esquemas de troca de links ou negócios que prometem aumentar a visibilidade do seu site com o mínimo de esforço, podem levar a um processo de correcção por parte do Google. As nossas Directrizes de Ajuda do Webmaster mencionam claramente esta prática na secção "Directrizes de Qualidade – princípios básicos". Evite entrar neste tipo de esquemas e não crie páginas apenas para troca de links. Tenha em mente que não é o número de links que apontam para o seu site que conta, mas a qualidade e relevância desses links.
- Use o AdSense de forma correcta. Monetizar conteúdo original e de qualidade levará a uma melhor experiência com o AdSense comparado com directórios sem qualquer tipo de qualidade ou conteúdo original. Sites sem qualquer tipo de valor levam os utilizadores a abandoná-los antes mesmo de estes clicarem em qualquer anúncio.
Lembre-se que o processo de indexação e de acesso ao seu site pelo Google engloba muitas variáveis e em muitos casos o seu site não aparecerá no índice tão depressa quanto esperava. Se não está seguro acerca de um problema particular, considere visitar as Directrizes de Ajuda do Webmaster ou peça ajuda na sua comunidade. Na maioria dos casos encontrará a resposta que procura de outros utilizadores mais experientes. Um dos sítios recomendados para começar é o Grupo de Discussão de Ajuda a Webmasters que monitorizamos regularmente.
Getting your site indexed
After registering a domain and creating a website, the next thing almost everybody wants is to get it indexed in Google and rank high. Since we started supporting webmasters in the Portuguese language market in 2006, we saw a growing speculation about how Google indexes and ranks websites. The Portuguese language market is one of the biggest web content generators and it's still in development regarding SEO, so we decided to shed some light into the main debated questions.
We have noticed that it is very popular among Portuguese webmasters to engage in massive link exchange schemes and to build partner pages exclusively for the sake of cross-linking, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites; other popular issues involve an over-concern with PageRank and how often Google crawls their websites.
Generally, our advice is to consider what you have to offer, before you create your own website or blog. The recipe for a good and successful site is unique and original content where users find valuable and updated information corresponding to their needs.
To address some of these concerns, we have compiled some hints for Portuguese webmasters:
- Be an authority on the subject. Being experienced in the subject you are writing about will naturally drive users to your site who search for that specific subject. Don't be too concerned about back-links and PageRank, both will grow naturally as your site becomes a reference. If users find your site useful and of good quality, they will most likely link to your site, return to it and/or recommend your site to other users. This has also an influence on how relevant your site will be to Google — if it's relevant for the users, than it's likely that it is relevant to Google as well.
- Submit your content to Google and update it on a frequent basis. This is another key factor for the frequency with which your site will be crawled. If your content is not frequently updated or if your site is not relevant to the subject, most likely you will not be crawled as often as you would like to be. If you wonder why Google doesn't crawl your sites on a frequent or constant basis, then maybe this is a hint and you should look into updating your site more often. Apart from that in the Webmasters Central we offer Webmaster tools to help you get your site crawled.
- Don't engage in link exchange schemes. Be aware that link exchange programs or deals that promise to boost your site visibility with a minimum effort might entail some corrective action from Google. Our Google Webmasters Guidelines clearly address this issue under "Quality Guidelines – basic principles". Avoid engaging in these kind of schemes and don't build pages specifically for exchanging links. Bear in mind that it is not the number of links you have pointing to your site that matters, but the quality and relevance of those links.
- Avoid pure affiliations. In the Latin America market there is a massive number of sites created just for pure affiliation purposes such as pure mercadolivre catalogs. There is no problem in being an affiliate as long as you create some added value for your users and produce valuable content that a user can't find anywhere else like product reviews and ratings.
- Use AdSense wisely. Monetizing original and valuable content will generate you more revenue from AdSense compared to directories with no added value. Be aware that sites without added value will turn away users from your site before they will ever click on an AdSense ad.
You should bear in mind that the process of indexing and how Google crawls your site includes many variables and in many cases your site won't come up as quickly in the SERPs as you expected. If you are not sure about some particular issue, consider visiting the Google Webmasters Guidelines or seek guidance in your community. In most cases you will get good advice and positive feedback from more experienced users. One of the recommended places to start is the Google discussion group for webmasters (in English) as well as the recently launched Portuguese discussion group for webmasters which we will monitor on a regular basis.